Hollywood Starts with Animation

After successfully winning the gold mine of Baez Dolls, Zucker immediately put down other work in his hand and devoted himself to Baez Dolls.

A big business with tens of billions of dollars cannot be overemphasized!

Site selection to build a factory, further design of the image of the Baez doll, overseas authorization...

And so on, Zucker has to personally participate.

"Boss, don't feel bad about the 1% dividend, which is what Bryant deserves, and this guy doesn't look at the low point now, but he is very arrogant in his bones, and now we can't do without him." Hashimoto Taro said. .

"I know." Zucker felt extremely distressed.

1% of the market worth tens of billions of dollars for Baez dolls is not a small amount.

Hashimoto Taro has always been known for his vicious eyes.

In the whole group, he and Domino of Jin Shuguang Music are known as "the shadow of the group".

That's definitely not vain.

Domino is called "the yin of the group", not because of his insidious methods, but because he is a bitch and is very good at digging potential newcomers from other companies.

For example: Isn't Britney Spears fooled by Domino?

Hashimoto Taro is different.

He is really yin!

Since he took office as the president of the chain stores around SpongeBob SquarePants, he took advantage of Zucker's advantage as an opener and his original connections to suppress other surrounding chains in downtown Los Angeles one after another.

The means are endless!

As long as he can fight against his opponents and grab market share, he can do anything.

Even the Disney Group, which operates the best peripheral products, is no better than Hashimoto Taro in the movie peripheral market in downtown Los Angeles.

For this reason, Disney chairman Michael Eisner personally called Zucker several times to scold his mother.

"Taro Hashimoto, of course I understand that Bryant Ben is stubborn.

"

"From the fact that he was able to give up his job as a designer at Mattel Group, we can see his stubbornness. I understand the truth that if you want a horse to run, you need to feed the grass."

"And I'm not a stingy person, so don't listen to those words that slander me in the future."

"I, Zucker Wald, have a reputation for having a lot of friends and a manly personality."

Zucker patted his chest confidently.

"Of course." Hashimoto Taro also laughed.

The boss is really shameless!

Of course, Taro Hashimoto could only complain in his heart.

The idea for the Baez dolls came from Bryant Benn, who undoubtedly knows the most about the entire series of dolls!

In the history of the original time and space, Bryant has participated in the entire series of dozens of versions of the Bates doll, and his role in it is irreplaceable.

Otherwise, Zucker will only give him a sum of money to buy the design, and will never give him a 1% dividend.

Capital is bloody and dirty, but it is also extremely generous to talents, after all, they can create more profits.

"Boss, we should be able to start the construction of the Baez doll factory." Taro Hashimoto said.

"Do not!"

Zucker shook his head very firmly.

"Dude, don't forget that Bryant was still working at Mattel when the Baez doll was designed, so who's the copyright?" Zucker said solemnly.

"Uh......."

The little devil Hashimoto Taro was immediately taken aback.

According to the relevant content verification provisions of the Labor Law and the Copyright Law, the relevant copyrights obtained by employees during their working hours during their employment in the company belong to the employing company;

But whether the design copyrights completed by employees outside work belong to the employing company is extremely vague in the legal terms.

Copyright disputes occur almost every day in the United States!

What's more, the Baez dolls involved in the market of tens of billions of dollars. If Mattel does not file a lawsuit in the future, Zucker dares to screw his head off and kick them as a ball!

"Sake and Red Noodles, wealth and silk are heartwarming."

"Wine is cold, and it is hot when you drink it; silver is cold, but it is hot in the palm of your hand. It has been the case since ancient times."

At its peak, Baez dolls claimed to be "selling $10,000 a minute", with a yearly turnover of $7 billion.

How can Mattel be reconciled?

Therefore, for Bryant, who has experience in Mattel, it is inevitable that Mattel will file a lawsuit in the future!

The appearance of the Baez doll made Barbie no longer a girl's favorite, which made Barbie and her owner Mattel very unhappy.

In 2005, Mattel sued Bryant, the designer of the Baez doll, and MGA.

The accusation: "MGA stole not only Mattel's special property, such as Baez designs, prototypes and related materials, but also many trade secrets."

Since then, the war between Baez dolls and Barbie dolls has completely started!

In July 2008, the California Federal District Court ruled that Bryant, a designer who used to work for Mattel and later switched to MGA, conceived the idea of ​​Baez dolls while working for Mattel, and therefore constituted an infringement, and sentenced Mattel. Win the case.

The court also ruled that MGA Group violated copyright and credit obligations, and ordered MGA to pay Mattel $100 million in compensation;

In addition to ordering the suspension of production and sales of Bez dolls, MGA also ordered MGA to recall all Bez doll products from the market, and must destroy all doll-making tools, including plate making and casting molds.

This is simply a desperate method!

Of course Bryant refused to accept it and appealed!

Who shoots the lawsuit!

As a result, this war about the world dominance of "doll toys", a market worth tens of billions of dollars, has started completely and has become incandescent.

It lasted for 6 years.

\u0026nbGA The lawsuits between Baez dolls and Mattel Barbie dolls continue, and the verdicts are often very different, but no matter how the two major doll brands develop in the end, Barbie dolls are destined to be the opponents of Baez dolls for life.

"Regardless of whether there will be a lawsuit in the future, you can arrange for someone to contact Mattel to completely resolve the copyright issue." Zu Ke ordered.

"Okay, boss."

The 6-year copyright dispute involves a lot of energy, let alone the annual legal fee, which is definitely not a small expense, and this is the struggle for the survival of the brand!

"Taro Hashimoto, believe it or not, even if we solve the copyright issue, after our products become popular, Mattel will choose to tear up the peace agreement, fight a copyright lawsuit with us, and order us to stop production?" Zucker suddenly laughed.

"......"

Taro Hashimoto was silent for a few seconds, then said solemnly: "It stands to reason not, unless the sales of our Baez dolls are quite huge and threaten the survival of Barbie dolls, then any so-called contracts will not be able to stop greed. greed of the people."

"bingo!"

Zucker gives him a big thumbs up!

The emergence of Baze dolls did abruptly interrupt Barbie's dominance in the doll market.

Its overall profitability is much stronger than the peripheral products of popular movies such as "SpongeBob SquarePants", "Peppa Pig", "Cars", and "Toy Story".

" "The first more is sent.