Hollywood Starts with Animation

"Happy cooperation, Mr. DiCaprio!"

"Good cooperation, Mr. Wald!"

One morning two days later, Xiao Lizi finally signed his name on the contract. From now on, he will officially become one of the image spokespersons of the chain stores around SpongeBob SquarePants for a period of 5 years.

"Mr. DiCaprio, oh no, I'll still call you Leonardo, you won't mind," Zucker said.

"Of course I don't mind."

Xiao Lizi smiled heartily, but the haze behind the smile still lingered, as Zhu Ke, who was familiar with Liao Zhai, of course could see it.

All because of "Titanic"!

You must know that in order to shoot this film, he devoted himself to it for more than 3 years! Since his starring "Romeo and Juliet" was released in early 1995, he has not had a film in theaters.

For a young plum who has become famous since "Growing Pains" in the early 1990s, it is definitely a big bet to participate in "Titanic" with a salary of only $300,000. Betting on Titanic will get you one step further!

However......

The cruel thing is that Titanic wasn't a hit!

After the film won 28.63 million US dollars at the box office on the first day, it has only achieved box office results of over 10 million US dollars for two consecutive days. Compared with its production cost of 200 million US dollars, it can be described as appalling.

Paramount and 20th Century Fox almost vomited blood while watching the cliff-like drop in box office results!

And yesterday, Murdoch, the boss of 20th Century Fox and the world-renowned media tycoon, was surrounded by a group of reporters when he attended a charity dinner organized by the governor of California, asking him what he thought of the movie "Titanic".

view? !

"You ask me about the big ship?"

Murdoch said bluntly: "Can I say Cameron is a jerk?!"

Well, Murdoch, who is worth tens of billions of dollars, is also angry.

At this moment, Zucker looked at Xiao Lizi and said: "Leonardo, the box office of "Titanic" is really not good now, but who is sure that it can't rise? Dude, be confident, you are Jack, you are on the boat The man whose head shouts that he is the king of the world!"

Little Lizi was happy on the spot.

His previous haze was swept away!

Because he suddenly thought that although he was miserable, Zucker was even worse.

You must know that before the movie was about to be released, when others could not avoid it, Zucker took the initiative to bump into it and rushed to invest tens of millions of dollars.

Right now, it is estimated to be a waste of water!

Humans are like this, when you see others being worse than you, your mood will be much better.

$1.5 million!

That's right, Xiao Lizi signed a 5-year endorsement contract with a total price of 1.5 million US dollars, which is equivalent to 300,000 US dollars per year!

This price is in line with the laws of the market, and it is also in line with the current worth of Xiao Lizi, even a little higher. After all, with the exception of Big Ship, he hasn't had a new film in years. Of course, if you wait for the "Titanic" to become popular all over the world, then the price is bound to increase several times.

And at that time, Xiao Lizi may not have been interested in the image endorsement of SpongeBob SquarePants House.

As a traveler, Zhu Ke, of course, knows this!

In February 1998, the movie "Titanic" was already popular all over the world. The two brands, Mercedes-Benz and GM's Chevrolet, almost broke their heads in order to compete for the endorsement of Xiao Lizi.

In the end, GM had to be a little richer and paid a full $7.5 million to sign a contract with Xiaoli for three years, and each year was $2.5 million!

The one-year endorsement fee for GM on Xiao Lizi alone is much higher than the 5-year contract worth $1.5 million signed by Zucker and Xiao Lizi today!

Patek Philippe watches, Coca-Cola, Tiffany, Givenchy, West Coast Insurance...

A full 17 contracts.

That's right, in 1998, Xiao Lizi signed a total of nearly 20 endorsement contracts, the lowest price was 700,000 US dollars a year, and the total price was as high as more than 80 million US dollars (a contract for several years).

It can be seen how popular Xiao Lizi relied on the beauty of the prosperous age!

"Oh my god, I'm really a clever ghost!"

Compared to making a billion-dollar fortune in the stock market, Zucker feels more fulfilled and more interesting about this kind of leak.

"The richest man in the world, it's not my goal."

"My goal is Oracle's Larry Ellison, not to be as rich as him, because I will definitely be richer than him in the future. I want to learn his attitude towards life. Luxury villas, incense cars, surrounded by beautiful women, Live a life that envy others!"

"Amazon's bald head, isn't that the case. He was digging at Soso for the first half of his life, reluctant to spend money, and was busy with work all day long. However, since 2015, his temperament has changed greatly, he began to enjoy life, divorced and constantly changed girlfriends , more luxurious than Larry Ellison."

For a time, Zucker was thinking about it.

Um?

"Since we've already won Little Plum, wouldn't it be wonderful to take Kate Winslet and let the grudge couple Jack and Ruth become SpongeBob SquarePants' ambassadors?"

......

After just two days.

Under the initiative of Taro Hashimoto, the new CEO of the chain stores around SpongeBob SquarePants, Kate Winslet, who is still a little transparent at the moment, signed an endorsement contract with great excitement.

The total price is 1.2 million US dollars, and the contract is signed for 8 years.

In fact, Zu Ke also planned to sign a long-term endorsement agreement with Xiao Lizi for 8 to 15 years at the beginning, but the shrewd Xiao Lizi did not nod to agree.

The next best thing is to sign a 5-year contract.

That is to say, from this moment on, the chain stores around SpongeBob SquarePants owned by Zucker have a total of 3 image spokespersons, namely Jack, Ruth, and Theron!

Recently, when shooting a new set of SpongeBob SquarePants House promotional posters, Theron said that he would re-sign an endorsement contract with Zucker.

For the sake of everyone being good friends, of course Zucker...rejected her unceremoniously!

"Friends are friends, business is business!"

This is the basic social law that spreads in America.

Zucker wasn't afraid of Theron's emotions either. If even this is not acceptable, then the friend will not do it.

For example: Zucker and James Sean are old neighbors and good brothers, but he will not have his share in the option dividends granted one year later.

Why?

Because James did not make a particularly great contribution!

At the same time, he is not irreplaceable among the various companies under Zucker. Therefore, options and dividends have nothing to do with him.

......

At the end of the 12th, just after Christmas, Zack Snyder took the initiative to come to see Zucker.

"Boss, is "Spartan 300" ready to start? I've been looking forward to this day for a long time."

Hearing Zach's words, Zuck was immediately happy.

How can it be?

Of course, he promised him, after all, Zhu Ke himself had made a promise a long time ago!

"You can be stingy, but you can't lose your integrity."

This is a phrase that Zucker often talks about.

......

Time passed slowly.

In the blink of an eye, it's already mid-January, and Hollywood is as calm as ever.

But!

However, "Titanic", which was sentenced to death by the media and major film critics before, has once again entered the eyes of everyone.

"My God, the box office of "Titanic" has exceeded 100 million in North America?!" A theater representative exclaimed.

At the same time, major media, major film and television companies, film critics, and movie audiences suddenly discovered the strange performance of "Titanic"!

" "The first more is sent.