Hollywood Road

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After signing the name on the notebook, watching the brown-haired girl turn back and leave, Carey Mulligan has never felt better than now. This feeling is not only intoxicated, but addictive. repeatedly.

"Unfortunately, fans of this era are not very interested in directors..."

Murphy meditated in his heart, patted the still intoxicated Carey Mulligan on the shoulder, and walked towards the car.

To be honest, he also wanted to be recognized by the fans. The other party asked for a signature in surprise, and then looked at him with admiration, treating him as a god-like existence.

Just like a lot of people think of James Cameron.

This kind of thing can only be thought about now. It is impossible for a small-cost independent film such as "Fruit Hard Candy" to produce such great power.

Send Carey Mulligan to Julian Fellowes first, and Murphy returns home to continue watching her own plasma horror movies and preparing for her new film project.

The only difference is that in his spare time, he often contacts Jones-Butler to get first-hand data on "Hardfruit".

Starting this Monday, "Hard Candy" has expanded to 160 theaters in North America, which is not bad for a film that cost $300,000 to make and didn't have a lot of publicity and marketing.

Even with Miramax's ability, if you want to continue to expand the show, there is only one way, "Fruit Hard Candy" can get excellent box office results this week.

But "Hard Candy" is destined to be just a niche film, and even if Murphy changes it to be more B-grade, it will not change the essence of the niche.

In fact, the attendance that Murphy and Carey Mulligan saw is a profile of the attendance of Hard Candy.

No one can expect such a film to have an overwhelming attendance rate and a weekly box office of more than 10 million US dollars. Even the director Murphy has never thought about it. He is not so low-level and naive, even the most basic understanding of the film. No.

On Monday, "Hard Candy", which has doubled the number of theaters, did not show a violent and aggressive momentum at the box office. It won a box office of nearly 40,000 US dollars in 160 theaters in the United States. Tuesday is a traditional theater discount day in North America. The box office has risen slightly, with a single-day output of nearly $45,000...

As of this Friday, Hard Candy has earned $210,000 from North America in five days.

Combined with the slightly more than $100,000 it received last weekend, the North American box office totaled $330,000, exceeding the cost line for Murphy's production.

Weekends are the prime time for the cinema market. In three days on the second weekend, Hard Candy received another $320,000, and the total box office successfully exceeded the $600,000 mark.

However, the weekend box office of the film after the expanded screening was only about 2,000 US dollars. This result can only be said to be relatively average. It is impossible for "Fruit Hard Candy" to gain the opportunity for a large-scale additional screening.

Under Miramax's operation, the film still appeared in more theaters, and the number of theaters rose slightly in the third week, reaching 180 theaters.

The box office trend of "Fruit Hard Candy" remained relatively stable. It received $160,000 in five working days and another $250,000 in three weekends. The North American box office was gradually approaching the $1 million mark.

However, the relatively stable screening for two weeks has basically consumed most of the potential theater audience. From the beginning of the new week, the box office of "Fruit Hard Candy" plummeted, and the single-day box office even fell below 10,000 US dollars. Five A working day is just less than $50,000.

With the arrival of a new weekend, such results inevitably cut off the number of theaters of "Fruit Hard Candy", with less than 100 theaters remaining, and the box office trend continued to decline. USD, clearly entering the late stage of the show.

In North America, a big hit movie can be shown for more than half a year, but it is often a mainstream commercial blockbuster or a well-known masterpiece with awards. A niche movie in a niche wants to fight a protracted battle and maintain a certain audience. Rate, can only say daydreaming.

After four weekends of screenings, Hard Candy has grossed more than $1 million at the North American box office, reaching Miramax's cost-of-purchase line.

Of course, Miramax won't get so much box office share, and it's still a long way from recovering the cost.

Murphy has started writing a new script outline after watching a lot of horror movies, and also made a trip to Miramax's offices in Burbank, and left an e-mail for Jones Butler. , so that the other party can send him the relevant news of "Fruit Hard Candy" as soon as possible.

Jones-Butler's attitude towards him is much better than before, and the reason is very simple. "Hard Candy" has reached Miramax's million-dollar North American box office target, and there is still some room for improvement.

The number of North American theaters of "Fruit Hard Candy" continued to decline, and soon dropped to 80, and the North American box office naturally declined. The $70,000 is the output in the new seven days.

By the time Murphy completed the first draft of the script, the number of North American theaters of Hard Candy had dropped to less than 30, and the single-day box office output was less than $2,000.

However, as Jones-Butler told him, the film's North American box office has exceeded Miramax's expected $1 million, making it a work that exceeded expectations.

In mid-March, Murphy was still revising the script. After seven weeks of screening, Hard Candy was finally released from North American theaters. The North American box office figure finally stopped at $1.48 million.

Although I don’t know what kind of box office sharing agreement Miramax signed with the theater chain, after deducting all kinds of messy expenses, Murphy believes that the box office share that the publisher can finally get will not exceed $750,000.

In this way, Miramax undoubtedly made a loss-making business.

However, the North American box office is only a part of the income, not only the overseas screening rights, but also the video and TV rights will also have a large amount of income if it works properly.

According to Murphy's inquiries from various sources, the overseas screening rights of "Hard Candy" were directly sold by Miramax to some overseas distribution companies, and they also received more than one million US dollars.

Plus there must be some videotapes, Miramax is not difficult to make a million-dollar profit, let alone making a profit.

Through Hard Candy, Murphy has also become more aware of the fact that the distribution company is the upper echelon of the Hollywood food chain.

Although these don't have much to do with him, with the screening of Hard Candy, Murphy also has practical benefits. He has reached the entry standards of the Writers Guild, Directors Guild and Photographers Guild, and goes to one day after another. Three unions were registered and officially became organized people.

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