Hollywood Hunter

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"Desperate Housewives" officially airs on Thursday, September 17.

A very golden period for TV dramas.

On the other hand, it has to be said that the launch time node of "Desperate Housewives" is really a bit of a coincidence.

Not long after the "Forbes" list of the 400 richest people in the United States was released, the heated discussion still did not subside. At this time, a TV series rumored to be directed and co-created by Simon Westeros was launched, even if it was a woman on a female TV station. The show, of course, has attracted a lot of attention.

The usa TV network also seized this opportunity just right and spared no effort to promote and promote "Desperate Housewives".

Of course, just like the box office is to movies, for a TV series, the ratings will always be an inescapable topic. How "Desperate Housewives" is really depends on the ratings.

The first episode of "Desperate Housewives" starts at 9 p.m. on Thursday night, with "The Wife of New York" leading the way the week before.

As one of the big hits of the usa TV network in the new year, it is related to the further layout of the TV network. The executives of the usa TV network almost stayed at the headquarters on the east and west coasts that day and waited for the viewing results in real time.

When the ratings of "The New York Wife" as the lead suddenly rose sharply towards the end of the episode, usa executives had already faintly realized something.

At nine o'clock, the first season of "Desperate Housewives" started, and the ratings directly surpassed "The Wife of New York" by a large margin.

Moreover, comparing the first episode of "The Wife of New York" in the second season, it is not difficult to find that the preliminary ratings of the second season of this reality show are also significantly better than the first episode.

usa originally planned to let "The Wife of New York", which is the mainstay of the TV station's ratings, lead the popularity of "Desperate Housewives", but an obvious result, this just-launched series, because of the previous attention, actually boosted it. The popularity of "The Wife of New York".

Early in the morning of the next day, various mainstream media in North America published reviews of this well-received new drama.

"Variety" praised "Desperate Housewives" for "just starting the broadcast, it has built a fascinating and mysterious country through vivid characters and excellent plot foreshadowing, and people can't help but start looking forward to the further development of the story".

One of the critics of The Hollywood Reporter quipped, "Before the show started, I was very skeptical that Simon Westeros was involved in the creation of the show. How did Strow do it so well'.

In addition to the two professional media, most other mainstream newspapers also praised "Desperate Housewives".

Later, when the ratings data came to light, "Desperate Housewives" completely confirmed the label of a dark horse in autumn ratings.

After more than a year of reorganization and expansion, the current usa TV network covers a total of 72 million viewers in the United States, which is equivalent to about one-third of the current population of the United States.

Such a viewing base is actually not too high among the major cable TV networks in the United States. Turner Broadcasting Corporation's CNN, Viacom's mtv television network, audience coverage are much more than usa.

Moreover, in the early 1990s, several traditional American TV networks still occupied a very strong market position. Although cable TV is rapidly gaining popularity, most of the cable TV networks that appear as bundled packages in the audience's candidate program list, except for cnn and mtv, have basically low ratings. Many history, technology and other channels often have audiences for ten and a half days. I don't choose it once a month, and occasionally it is pressed by the remote control, and it is often skipped.

Before the merger of mca, although the usa TV network was stronger than many unpopular cable channels that were often skipped, it still had a big gap with popular cable TV networks such as cnn and mtv.

Through the operation of the previous year, usa took "Beverly Wife" and "New York Wife" as the leading role, cooperated with other program development and spared no effort to publicize and distribute investment, this originally inconspicuous cable network has successfully confirmed The positioning of their own women's TV network, the two main serious shows in the previous viewing year, the average number of viewers also exceeded 5 million, which is already a very good result.

It can be said that the accumulation of usa in the past many years and the restructuring in the past year have laid a very good foundation for the rise of this cable network.

The audience coverage of 72 million is enough for this TV network to show its strength.

Therefore, when "Desperate Housewives", which has no shortage of topics and attention, was launched, the quality of the episode itself was very good, and many things came naturally.

In the end, the first episode of "Desperate Housewives" averaged 7.36 million viewers on its first day of broadcast, with a core audience rating of 4.1 for the 18-49 age group. At the same time, the highest number of viewers in the entire first episode of the series also reached a high of 8.71 million, and the highest data appeared in the second half of the first episode, which also faintly indicates that the ratings of the follow-up episodes of "Desperate Housewives" are likely to continue to rise. .

Meanwhile, "Desperate Housewives" climbed to No. 6 in the ratings on Thursday night.

The top five are all PBS TV shows.

In comparison, "The Wife of New York", which originally wanted to be the leader of "Desperate Housewives" to guide the popularity of this new drama, the average viewership of the second episode of the second season was only 5.91 million, and the core viewership rate was 2.7. This data That's a notch higher than the average viewership of the first episode of 5.76 million.

Know that, typically, a non-first-run sequel

The ratings for the first episode of the broadcast are often relatively high.

Obviously, "The Wife of New York" not only did not lead the popularity of "Desperate Housewives", but was influenced by "Desperate Housewives" and increased the ratings.

On Thursday night, the most-watched drama was NBC's "Law and Order," with 17.56 million viewers and a 10.7 rating.

"Law and Order" and "Desperate Housewives", the viewing data between the two seem to be very different, however, nbc's coverage is almost national, usa's audience coverage is only one-third of the US population, and, The positioning of the usa TV network's female TV station has once again limited the performance of "Desperate Housewives".

Under the double influence, "Desperate Housewives" was able to reach an average of 7.36 million viewers, and it showed a trend of continuing to rise. As a cable TV series, this has reached the 'phenomenal level'.

If the two dramas are put on the same standard playing platform, it is not difficult to imagine that the viewing data of "Desperate Housewives" can definitely beat "Law and Order".

With the exposure of the ratings data of "Desperate Housewives", along with the heated discussion in the media, many cable TV providers have begun to contact Daenerys Entertainment, hoping to introduce the usa TV network.

In order to speed up the promotion of the usa TV network, the cable network did not increase the operator's share in the past year. However, as more operators request the introduction of the usa TV network, the management team can also start to consider increasing the share price.

At the same time, the advertising price of the usa TV network increased, but it was immediate.

While planning the follow-up development strategy intensively, Daenerys Entertainment was not stingy, and directly announced that it would hold a celebration party for the main creative team of the series on the weekend after the broadcast of "Desperate Housewives".

Although the usa TV network is jointly owned by Daenerys Entertainment and Paramount Communications, the venue of the celebration party was naturally selected at the event center of Malibu Daenerys Studios.

On September 19, in the dark, the staff activity center on the second floor of Daenerys Studios was already crowded with people.

The three main programs of the usa TV network have been launched recently, not only the just-launched "Desperate Housewives", but also the other two main programs, the new seasons of "Beverly Wife" and "New York Wife". Very good ratings data, and the main creators of some other TV networks have also been invited. Therefore, the scene of the party hall obviously bears some hints of yin and yang's decline.

"Ms. Ward, your portrayal of the perfect housewife Bray is amazing and charming, and I can't wait to see the second episode airing."

"Thank you, sir?"

"My name is Jon Peterson."

"Oh, I know, Mr. Peterson, nice to meet you."

"I'm also very happy to meet you," Jon Peterson politely shook hands with Sheila Ward again, and then said in a very casual tone: "By the way, Ms. Ward, I happen to have the role of the project in my hands. It suits you very well, can you leave a contact information, maybe we can try to chat sometime?"

Although she was a low-profile celebrity in the past, Sheila Ward knew a lot of what was going on inside Hollywood.

As the head of Sony's Columbia Pictures film business, he is one of Hollywood's most qualified producers, and has worked with Spielberg and other big names. If it is other actresses, hints like Jon Peterson can often be easily 'grabbed'.

However, listening to the middle-aged man in front of him at this time, the smile on Sheila Ward's face did not change much, but her eyes subconsciously searched for it in the crowd.

Still haven't seen the figure of a guy.

A little disappointed, but no longer hesitate.

Sometimes, the more straightforward the rejection, the less trouble.

Relying on the success of "Desperate Housewives", although it is only a TV series, she is also very clear that she has a firm foothold in Hollywood. This series of usa, if all goes well, it can definitely be easily shot for more than three seasons, even if it is not impossible for five or six seasons.

Such a long time is enough for her to look for further opportunities without relying on external forces at all.

Since a certain guy put her in this TV series, she will probably only be able to get involved in the TV circle in the future, but that's actually not bad. She is 36 years old this year. In the film circle, without strong support, it would have been difficult for her to develop much further.

Quickly making up her mind, Sheila Ward shook her head and said apologetically, "I'm sorry, Mr. Peterson, I didn't bring a business card tonight."

"It doesn't matter," Jon Peterson repeatedly did not feel the rejection of the woman in front of him, and took out a business card of his own and handed it over, saying, "It has my contact information, Ms. Ward, if you are interested, You can contact me anytime."

Seeing this, Sheila Ward had to reach out and take the other party's business card.

As a veteran Hollywood producer, Jon Peterson certainly did not lack his pride, and left decisively after sending a business card.

Sheila Ward hesitated for a moment with a glass of champagne in one hand and the business card in the other. She was about to put the business card in her handbag. I saw the figure of a young man.

Westeros was chatting with Martin Davis, chairman of Paramount Communications, as he walked into the hall, followed by several other people, and the guests in the hall also turned their attention to a certain young man.

Coincidentally, the other party just happened to look over and glanced at the business card in her hand with great interest.

Inexplicably, there is a

The feeling of being raped.

Immediately, I secretly pouted twice, I only had one one-night stand with him. And while, well, that night in Seattle was a good one, a man seldom appeared in her life afterwards.

Hollywood is big, she is just a small person after all.

The eyes on the opposite side were withdrawn immediately after making contact, and for a short while, it seemed that nothing had happened.

Sheila Ward noticed that many of the guests beside her were quietly gathering towards Westeros, and she couldn't help feeling even more guilty. She reacted and pushed quietly in the opposite direction, and deliberately pushed the business card with a bit of anger Put it in the handbag, as if to prove to something that I am not afraid of a certain guy.

On the other side, Simon nodded to the guests who came to greet him from time to time, and finally came to sit down on a sofa in the corner of the hall, and talked with Martin Davis about the next step of the usa TV network, and the topic turned to the two sides in the movie. cooperation in this regard.

During this time, Simon has been considering one thing, whether to continue to delay the development of the "Mission Impossible" series.

Mainly, next year's schedule is really crowded.

Especially at the end of next year.

It's just Daenerys Entertainment. If all the originally planned films are withdrawn, there will be 3D animation "The Lion King", "Forrest Gump" and "Mission Impossible" in cooperation with Paramount Pictures. In addition, the dc movie universe's "cyborg" will also be released at the end of next year.

Leaving aside the rest for the time being, "The Lion King" and "Forrest Gump" were two blockbuster films that had a domestic box office volume of 300 to 400 million US dollars, and they would have consumed most of the resources of a schedule. If you include "Disc" Impossible" and "Cyberbones", then the ending will only cause internal friction.

It is also possible to adjust the schedule.

However, in the summer of 1994, there was "Batman: The Dark Knight Rises".

This is another $300 million blockbuster.

The same is true after that.

It can't be delayed forever.

After deliberating for a long time, and after several discussions with Paramount, Simon made a rough decision. The development plan of "Mission Impossible" remains the same, and the schedule of "The Lion King" remains unchanged. At the same time, "Forrest Gump" will be adjusted. By the summer of 1994, the release date was roughly set for the U.S. Independence Day holiday in July, a month later than The Dark Knight Rises in June.

Solo Day is very suitable for the theme of "Forrest Gump", and "Batman: The Dark Knight Rises" will not cause too serious impact on "Forrest Gump" after a month difference.

As for the end of 1993, there will be enough room for a few other movies to be reduced by a blockbuster of 300 million US dollars.

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