Hollywood Hunter

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Burbank, Universal Studios.

When Grace Nichols, CEO and president of Victoria's Secret brand, was ushered by a staff member to a set community like a fairytale town, Simon had just wrapped up a production meeting for "Desperate Housewives."

This 'fairy tale town' is naturally a wisteria street setting built by Simon according to his memory.

After saying goodbye to the main creators of "Desperate Housewives", Simon greeted the short black-haired woman with glasses and glasses, and the two walked out along the neat asphalt road together.

Leslie Wexner's main energy is still on the transformation of ltd's fashion business to the "fast fashion" operating model, and Simon can't spend too much time staring at this matter. Therefore, the preparation and execution of the Victoria's Secret show is still in charge of Grace Nichols.

Grace Nichols is a marketing executive who was just promoted to the top of Victoria's Secret last year by Leslie Wexner.

From this we can also see Wexner's management style.

Therefore, Simon does not have 100% confidence in whether Wexner can change ltd's fashion business from a marketing-focused business style to a "fast fashion" model. However, as long as the Victoria's Secret brand is built, Cersei Capital's acquisition of ltd will be a success.

I have been in contact a few times before, and I am familiar with it.

Simon and Grace Nichols just chatted casually, and the topic quickly turned to the topic.

Grace Nichols still has scruples about some of the media's feedback on the Victoria's Secret show: "Recently, the media has been accusing the fashion show we are preparing for showing off sexiness and objectifying women. I think maybe we should this time. Be conservative."

Simon, however, did not worry about Grace Nichols, saying: "Leslie and I have discussed this issue, and controversy is inevitable. No matter how the outside world evaluates, we should first confirm a position for this catwalk: Victoria's Secret The fashion show hopes to convey a fashionable, charming, healthy and romantic underwear consumption concept to consumers."

"I know that," Grace Nichols continued, "but the media often don't see it that way."

"Some things, even if it's a lie, if you repeat it to the public a hundred times, most people will believe it," Simon said, suddenly realizing something, turning his head to look at the woman beside him, and smiling: "Okay. Well, with the media, I'll help you say hello."

The freedom advertised by the Western media is more of a freedom without interests involved.

If some big money owners may withdraw their advertisements on media platforms because of your remarks, then this kind of freedom will not be free.

Daenerys Entertainment, or the entire Westeros system, is undoubtedly an advertising funder that no mainstream media can ignore now. Whether it is mainstream newspapers and magazines or professional film, technology or fashion newspapers and periodicals, whether it is cable TV network or wireless broadcasting station, there are all companies in the Westeros system advertising.

Moreover, the media platforms in North America basically belong to some large comprehensive media companies.

For example, the Hearst Group, which owns countless newspapers and magazines, and the Metropolis/abc Group, which owns the abc TV network and cable networks such as espn and ae, so even if a certain newspaper or TV station had no interest in the Westeros system , there is no guarantee that other media under the same parent company will do the same.

A lot of things in this world, when we get to the bottom of it, in the end there will only be two words left, profit.

Grace Nichols mentioned some encounters in the media during the Victoria's Secret show, and also hoped that Simon would use the connections of the Westeros system to reverse some public opinion.

Simon noticed this, and readily agreed, mainly because of doing so, the current ltd company is also a part of the community of interests in the Westeros system, and the media, ltd company, is also a large-scale advertising sponsor.

In order to make it easier to prepare for the Victoria's Secret show nearby, Simon specially allocated a studio in Universal Studios to the Victoria's Secret team.

In fact, it seems better to choose this studio directly at Daenerys Studios in Malibu. However, Malibu’s studios are now basically used for filming, and more than half are professional virtual studios for pre-screen shooting. Only the old-fashioned studios on this side of Universal Studios are still available.

After completing the acquisition of mca last year, after reconfiguration, many buildings on the Universal Studios side will be demolished to build new attractions, as for the functional studio and post-production center, which will be mainly used to produce TV series.

Hollywood film production is more and more inclined to live-action shooting. In TV series, until many years later, the application of studio shooting is still very wide.

The Victoria's Secret team chose a small studio with a length of 45 meters and a width of about 25 meters.

Simon and Grace had just turned into the corridor where the studio was located, when they saw that there were many slender figures waiting at the entrance of the studio. Those figures obviously saw Simon for the first time, and there was obviously a commotion.

Today is the final round of interviews for Victoria's Secret Angels.

The 40-person Victoria's Secret Angel team, of which about 10 places are basically predetermined, including the planned 5 Victoria's Secret Angel spokespersons, and several other famous models who will participate in the Victoria's Secret catwalk but do not serve as spokespersons. The remaining 30 places will be selected from various modeling agencies.

In order to pick out a batch of finished **o

dy, Simon also made very high demands.

Those whose height is less than 175cm, those whose faces are not beautiful enough, and those whose steps are not good enough, cannot accept the elimination of a whole set of harsh contracts of Victoria's Secret Angels.

The first three conditions are actually very easy to choose.

There is only one last item. To participate in this catwalk, for non-famous models, the Victoria's Secret team only gave a salary of $5,000, which is basically only equivalent to a salaryman's salary for a month.

However, after the contract is finalized, the selected model will start preparing for the catwalk in November, further physical exercise, diet control, participating in catwalk rehearsal, participating in media activities according to the schedule of the Victoria's Secret show, and so on. In addition, the follow-up TV broadcast and video tape sales of the show have nothing to do with these models.

Of course, in the next four months, additional expenses such as fitness and transportation for the models will still be borne by Victoria's Secret.

The model industry eats the meal of youth.

Focusing on one thing for up to four months, the results are not necessarily good, and the pay is pitifully low. These requirements have discouraged many models who have opened their careers and are expected to go to the next level.

The Victoria's Secret team in charge of casting did not make any concessions or demands.

Like Hollywood actors, the fashion industry also lacks beautiful women.

Moreover, this big show is a grand publicity for the Victoria's Secret brand, and for the models participating in this big show, it is a rare introduction to the general public by the fashion circle. Because the Victoria's Secret brand and the Victoria's Secret Angel are a mutually beneficial relationship, the Victoria's Secret company has also specially designed a promotion plan for the Victoria's Secret Angel team.

In the same sentence, the model circle is trying every means to sway stars and singers, and in the final analysis, it is just for the sake of popularity.

The Wei Mi show is equivalent to giving a group of models a dazzling platform to stand directly in front of the public.

The two walked to the gate of the studio, and a series of active greetings suddenly sounded in their ears, and many girls looked at Simon with a bit of fiery eagerness to try. However, probably because there were too many people, no one dared to step forward until Simon passed through a group of big goblins.

Simon also saw a lot of familiar figures in his memory, but it was difficult for this kind of thing to cause any waves in his heart now.

After several rounds of selection in advance, there were a total of 100 candidates for the final 30 places.

The waiting area inside the studio could not fit, so it was lined up outside the gate.

Entering the studio, thousands of square meters of space have been separated into several work areas, and there are all kinds of design and production spaces for dressing rooms, dressing rooms, and angel costumes. In the most spacious space on the innermost side of the studio, there is a 20-meter-long runway, and the audition will be held here.

The audition process has already been designed.

Dress up, log on to the runway to show your body steps, communicate easily, and then the next one.

Therefore, in just one afternoon, 100 people passed quickly, and many models who were looking forward to "interacting" with Westeros failed to find any opportunities.

At 6 o'clock in the afternoon, in the brightly lit studio, the audition ended, and Simon continued to discuss the reserved 10 places with the Victoria's Secret preparation team.

Of the five spokespersons, Cindy Crawford was the first. This supermodel, who was inclined to commercialization, also accepted the invitation to the three-year endorsement contract of Victoria's Secret. Of course, the endorsement fee was also expensive. $5 million over three years. This part of the expenditure is of course the responsibility of Victoria's Secret, and it is not included in the budget of the Victoria's Secret show.

Then, Yasmin Gary, who happened to be popular last year by Simon, is the second.

This 'waist essence' was once one of the spokespersons of Victoria's Secret in the original timeline. Whether it is in terms of appearance or racial diversity, Yasmin Gary is a very suitable candidate.

Although there is already Yasmin Gary, an Asian mixed-race, but the five spokespersons, if there are no black people, can't justify it, and the 19-year-old Tyra Banks was selected for this. This black model has already debuted at the age of 15. For a model, 19 years old is already too old, and the other party is famous enough.

In fact, some people recommend Naomi Campbell.

Although this black supermodel was expelled from the elite agency last year due to various misdeeds, but because of his solid foundation, he is still active in the fashion circle after changing to another agency.

However, as we all know, this black supermodel is really difficult, and there is no problem with short-term cooperation. If it is a long-term endorsement, it can be imagined that it will definitely be troublesome.

After Cindy Crawford, Yasmin Gary and Tyra Banks, Simon finally selected Helena Christensen and Stephanie Seymour.

Compared with Cindy Crawford's three-year endorsement fee of $5 million, the endorsement fee of the last four angels is exactly reversed, and the endorsement fee is $3 million for five years.

In addition to the five spokespersons, the remaining five supermodels who will attend the show are basically determined, also Linda Evangelinsta, Claudia Schiffer and other most famous supermodels of this era.

The next day was another Friday.

The time is already July 3, and this year's Independence Day holiday just falls on Saturday.

As the most popular schedule in July, on July 3, a total of three heavyweight films were released in North American theaters, namely Daenerys and Warner Bros. The sci-fi family comedy "Honey, I've Grow a Kid" and Paramount Pictures' "Patriot Game."

"The Killing Hour", which was drawn the previous week, finally grossed $23.73 million in its first week.

Limited to the subject matter, the results of this kind of opening painting are not high, but it has also met expectations. The key is to see the follow-up box office trend of the film.

Although this one-day holiday is on Saturday, American salarymen generally arrange their annual leave during this time, so this period is still popular.

After spending an afternoon preparing for the Victoria's Secret show yesterday, Simon flew to San Francisco again this morning.

After half a year of preparation, Blockbuster's online platform was launched just in time for the Solitude Day holiday. Nancy Brill hoped that Simon would be able to attend the press conference today.

As the largest video tape chain in North America and even in the world, the press conference of "Blockbuster Online" naturally attracted a lot of media attention. The conference also chose to be in the Marriott hotel conference hall in downtown San Francisco.

Simon arrived at the Marriott Hotel, and the press conference was approaching.

Just to say hello to today's guests, everyone began to enter the venue and take their seats.

At 10 o'clock, the press conference officially started.

Blockbuster executives introduced the development process of 'Blockbuster Online' in detail, the application process of the website and the prospect of online business, etc., while Nancy Brill discussed with Simon offstage. The problem faced at this time.

After taking over Blockbuster for a few years, the current video tape chain company has more than 4,300 chain stores worldwide. Nancy's ultimate goal is to have 5,000 chain stores around the world, including 3,500 in North America and 1,500 overseas.

This goal will probably be achieved by next year at the latest.

Compared with Blockbuster's global chain of more than 9,000 stores in the heyday of memory, the 5,000 chain stores seem to have shrunk by half, but now Blockbuster, under the operation of Nancy Brill and the Blockbuster team, Through the continuous optimization of the operation mode and warehousing and logistics system, it is stronger than Blockbuster, who was just a pursuit of scale in the original time and space.

However, in Nancy Brill's view, Blockbuster is still facing many problems that need to be changed.

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