Hollywood Hunter

Chapter 438 Spokesperson

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The next day, Simon continued to spend the morning on "Wonder Woman" in Naples and flew to Milan in the afternoon.

Fleini district in the eastern suburbs of Milan.

The abandoned factory that held the big show two years ago has been bought by Gucci.

Referring to the design style of the office lofts in Daenerys Studios, Sophia has successively rebuilt the original abandoned factories into Gucci's Milan branch campus. Now it has more than 60 employees, and has also set up a product display area and a more professional 's show.

Gucci's recent spring and autumn shows are fixed here.

In the show field in the park, Simon briefly browsed the preparations for the big show tomorrow morning, without disturbing Tom Ford to lead the team to do the final rehearsal, and found a seat on the bench under the runway with Sophia.

"Angie will come to Europe to take over Gucci's affairs at the end of the year. She and Tom are both Americans and work very well. This is the most reassuring thing for me."

The Angie Sophia said was of course Angela Ahrendts, president of Gucci America.

When Angela Ahrendts was originally hired, Simon and Sofia had the idea of ​​putting Ahrendts at the helm of Gucci, and the executive woman has proven her ability in recent years.

Sophia let go of Gucci this time, just to turn her energy to the development of Van Cleef \u0026 Arpels and Melisandre's other businesses.

Since it was the original plan, Simon just nodded to show his understanding.

Sophia and Simon mentioned this matter and changed the subject, saying: "Also, regarding the Van Cleef \u0026 Arpels spokesperson, I am considering several candidates, Demi Moore, Julia Roberts, and Valerie Golino, which do you think is appropriate?"

Demi Moore, Julia Roberts and Valerie Golino are three of Hollywood's hottest hits thanks to the success of "Ghostbusters," "Pretty Woman," and "Batman: War Hour." actress.

It's not surprising that Simon didn't hear Sandra, who is closest to him.

Although Sandra is very young, she is not beautiful enough, and her screen image does not fit the high-end jewelry watch brand like Van Cleef \u0026 Arpels.

After thinking about it, Simon smiled and said, "Are you more inclined to Demi Moore?"

Among the three actresses, Demi Moore, who has been a model and has a better temperament, is obviously more suitable for Van Cleef \u0026 Arpels.

Sophia nodded and said, "Julia is a little younger, and Valerie is actually not beautiful enough, and her appearance is not too good."

When choosing Catwoman, Simon did not consider launching a large vase like Michelle Pfeiffer, but comprehensively considered the factors of acting and appearance. Valerie Golino has won the Venice Queen, and her appearance is just right. In addition, she is very young and malleable enough to personally complete a large part of the action scenes that Catwoman needs, so she got this role.

Speaking carefully, the casting of this version of Catwoman is similar to Scarlett Johansson, the Black Widow of the Marvel Cinematic Universe in Simon's memory.

Scarlett Johansson is actually not too beautiful. As for the figure, after watching "Under the Skin", probably not too many people will have illusions about Scarlett Johansson's figure.

Marvel casting is also a comprehensive factor to consider.

Simon in his previous life also occasionally complained about the looks of many of Marvel's female star characters. At this time, he was in the game and realized that Marvel's casting strategy was actually very correct. Launching a big vase that only frowns may be successful for a while, but it is difficult to support the huge movie universe framework with this strategy.

Simon didn't feel much about Demi Moore, but still said: "Since you tend to Demi Moore, then Demi Moore is fine, you don't need to ask me."

"However, I invited her to participate in Gucci's big show this time, and there is no time to spare."

"You really can't squeeze the time?"

"fake."

Simon was a little speechless.

Before "The Love of the Ghosts", Demi Moore was very keen on Gucci, and he deliberately pulled her husband to participate in Gucci activities several times in a row.

After the consecutive "Ghost Love" and this summer's "A Few Good People" sold out, the woman immediately became 'busy'.

If it is other people, you can also perfunctory with no schedule.

For Sophia, with her Hollywood connections, Demi Moore's schedule is just a phone call away.

Thinking so, Simon asked again, "Have you disclosed the endorsement to her?"

Sophia nodded and said: "So, I think there is another possibility that Moore should be in contact with other brands, which is why he deliberately avoided it."

"Do you know which one it is?"

"No."

"That's fine, I actually don't think Moore is suitable."

Although she became famous at the same time as Julia Roberts, Demi Moore's reliance on "Ghost Story" is more of a flash in the pan.

Compared with Julia's peak in the 1990s, Demi Moore's vision for picking films is really unsatisfactory. When Julia Roberts relied on "Never Compromise" to get the actress, Demi Moore has been reduced to the point of playing a supporting role in "Charlie's Angels 2".

"In that case, Julia, or Valerie?"

"Neither of them are suitable."

As a high-end jewelry watch brand, the spokesperson of Van Cleef \u0026 Arpels should be more radiant. Julia and Valerie are famous enough, but they lack that kind of eye-catching temperament.

After thinking for a moment, Simon suddenly thought of a person and said, "Nicole Kidman, what do you think?"

Nicole Kidman herself has that kind of radiant temperament, think about Satine in "Moulin Rouge" in memory, or "Princess of Monaco" starring Nicole, she came to endorse the brand Van Cleef \u0026 Arpels , seems more appropriate.

Sophia thought for a moment, nodded, shook her head again, and said, "Nicole's image is very good, but she is not famous enough."

After the stunning appearance of "Pulp Fiction", Nicole Kidman's last few years in Hollywood did not develop smoothly without Sandra and Roberts. Although there is no shortage of film contracts, but because of the image and drama, there is no representative work that is too brilliant.

Simon has no idea of ​​'responsible to the end' for the actresses he holds up with his own hands. Given the opportunity, the subsequent development can only depend on them.

After the absurd time with Cindy Crawford last time, Nicole Kidman also seized the 'opportunity' to Simon, hoping to get the heroine of "Jurassic Park", Simon also refused .

Nicole is too young for the role of the botanist.

However, Simon gave Nicole a chance to play the role of Poison Ivy in the upcoming "Batman: The Dark Knight Rises."

The two Batman films have made a lot of people popular. Poison Ivy, the important villain of the Batman series, is also the main object of competition among Hollywood actresses. Nicole failed to get her wish in "Jurassic Park" and got poison The vine girl is also satisfied.

However, according to the previous arrangement, in order to further improve the envisaged special effects, "Batman: The Rise of the Dark Knight" will not be released until 1994. There are three years in between, and Nicole can't be idle.

"Talk to Nicole, I will arrange the rest. Also, the spokesperson doesn't need to choose the most famous one. I think the most important thing is the right one."

Sophia nodded: "I will contact Nicole as soon as possible."

After finalizing this matter, we discussed the corresponding matters of Gucci.

Gucci does not have a spokesperson, which is the practice of many luxury clothing and luggage brands in this era.

Of course, conventions are meant to be broken.

As the luxury market continues to expand and competition becomes fiercer in the next decade or two, luxury brands have also begun to invite spokespersons.

Just like in the 1980s, few luxury brands invited celebrities to watch the show, and most of the catwalks were magazine editors, journalists or fashion buyers.

Since Gucci took the lead in inviting celebrities to the big show two years ago and it was a huge success, this trend has only taken off. Superstars and celebrities have also realized that this is a matter of mutual improvement, and they have been very active in participating in big shows in the past two years.

It is not that Sofia has not considered inviting a spokesperson for Gucci.

It's just that, as the first luxury brand made by herself, Sofia is very cautious. Gucci, which has a full range of product lines, is also more demanding in terms of spokespersons than Van Cleef \u0026 Arpels, which focuses on jewelry watches.

Cindy Crawford was initially considered.

Gucci's current consumer group positioning is urban elite women, and Cindy's temperament is just right.

However, the supermodel's style is too commercial. Not only did she turn to the hosting industry last year, she opened a fashion show on mtv, and last year, she also took over the job of Pepsi's spokesperson.

It is impossible for Gucci to put himself on the same level as Pepsi in any case, so Sophia completely dismissed the idea.

Then there were no suitable candidates.

The recent consideration is to choose regional spokespersons in different consumption areas, but in recent years, Gucci's exposure rate has been sufficient, and it does not appear to be urgent when it comes to spokespersons.

After discussing about the spokesperson, Sophia looked around, but no one approached, and said another thing: "The three groups of people I recruited, they and their families have recently immigrated to the United Kingdom, South Africa, Australia and Canada. One group People will stay in Europe, and the other two groups will be able to travel to the United States to start work around next month.”

Sophia was talking about the former East German Stasi agent she recruited.

This matter is very sensitive, so it is done very carefully.

Simon had only seen the profiles of these people, and out of an abundance of caution, he did not meet any of them.

Although East Germany has fallen, it is difficult to say whether there will be people with ulterior motives in it. Even Sophia, most of the time, only contacts these people through spokespersons.

Running a private intelligence network is a very sensitive thing by any means.

A large amount of money has been shed, and Simon is not a pity, but he does not have much expectations. After a few years of continuous operation and a small group of loyal people, Simon is already satisfied.

Just in time for another runway rehearsal.

The main models naturally did not have time to attend in person, but most of them came in person.

Looking at the cold-looking models walking out of the backstage in sequence with the background music, Simon and Sophia automatically stopped the conversation just now.

Gucci has also led the change in the style of the fashion industry's runway.

In the 1980s, fashion catwalks were not as aloof as later people remembered. The catwalk style of the models was more inclined to walk in the courtyard, in groups of three or five, and their expressions were also very casual.

Simon couldn't stand the sense of disorder, and Tom Ford was a perfectionist.

So, from that runway two years ago, Gucci has shown Simon memory

The kind of high-end style in the middle has also been rapidly popular in the past two years.

Human pursuit of beauty is endless.

After seeing a lot of beautiful women, Simon still admired the long-legged and waist-legged men walking on the stage with great interest. Many girls on the runway found Simon's figure, and their eyes were obviously shining.

Sophia noticed that a girl with frighteningly long legs glared at Simon when she walked by, and the man beside her raised her eyebrows, and explained 'interestingly': "This is Naja, 20 years old this year. , just signed by Elite, is one of Elite's key operational goals in the next stage, and they also applied for a Guinness record for the longest-legged supermodel for this girl."

Simon nodded: "Very good, I'll chat with her privately when you call."

Sophia rolled her eyes: "Do you need me to avoid it?"

"Of course, um, you can get busy now."

I really wanted to pinch the man's waist, so I raised my hand, but didn't pinch it.

Thinking of one thing, Sophia said, "I almost forgot to tell you that Natasha Kinski moved out of that villa in Cannes."

"it's common."

"You're not a pity at all, how many millions did you spend?"

"It's a good deal for a few dozen dollars to buy a fragrant lace that can last for a long time."

"It's not tens of dollars, it's millions of dollars."

"For me, it's dozens of dollars." Simon glanced at Sophia and smiled: "You know, women are like cats to me."

"Well, I feel the same way, you are discriminating."

"No, just not expecting it."

"what does it mean?"

"That's the nature of a cat, alert, lazy, lonely, alienated, whether you are rich or poor, healthy or sick, happy or sad, good or bad, it will never be loyal to you."

Sophia was stunned for a moment, and wanted to laugh a little, but suddenly looked at Simon seriously, and said, "I think you are more like a cat."

"Maybe, so, similar to the same kind."

"That's kind of pessimistic."

"It's not pessimism, it's seeing through." Simon leaned back, raised his legs and looked at the beautiful girls on the catwalk, and said in a low voice with emotion: "Seeing him lift Zhulou, seeing him Banquet guests, seeing his building collapsed, this pile of green moss and green tiles, I once slept and fell asleep, watching the rise and fall of fifty years..."

Sophia didn't understand Chinese, but she felt the deep sense of vicissitudes in the man's words, ignoring the possible eyes around him, she couldn't help reaching out to take his arm, and said softly, as if comforting: "I'm not a cat, Jenny No, Jenny, well, neither."

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