Hollywood Hunter

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Corporate IPOs usually choose to set the trading date on Thursday or Friday, so that in the event of an emergency, the weekend's market closure can provide a buffer so that IPO companies can solve the problem.

AOL listing on July 12 is Friday.

However, this IPO has been smooth sailing so far.

Even with all the preparation, the stock's 106% gain throughout the day on Friday beat many expectations. The closing price of $43.25, the fixed-frame market value of $7.46 billion, and the wealth appreciation of Simon Westeros of $4.9 billion, all stir the nerves of countless people.

A company that is still burning money and losing money has achieved a price-earnings ratio of 72 times on the day of its listing. While all parties are amazed and envied, they are also discussing whether this company is worth such a stock price.

In this atmosphere of discussion, in the new week, AOL's stock price inevitably began to correct.

Even so, for five consecutive trading days from July 15 to July 19, the minimum market value of AOL remained above $5 billion.

After paying all investment banks, lawyers and other fees, AOL ended up with more than $430 million in funding.

With the success of the ipo, AOL immediately began a second phase of a free trial program.

Because enough fame has been accumulated, the discount for this free trial is no longer as great as in the first half of the year. Users only have 1 hour of free trial time per day. If they want to exceed 1 hour, they must become regular users.

In addition, users who have a free trial must also pay a certain deposit for the installation of equipment. Once the trial period is over, the deposit will be returned after the user returns the demodulator and other equipment. If you become an official user, this part of the deposit will be directly transferred to the network fee, and you can get an additional subsidy.

In addition to the free trial plan in the second phase, AOL will further increase its investment in the construction of its own basic network, which is the most expensive project.

Therefore, the deposit measure is actually mainly a plan for AOL to increase its own cash flow.

Also on July 12, the day of the AOL IPO, Daenerys and Warner Bros. co-produced "The End of the World" in North American theaters.

Harrison Ford had already tried a similar action movie that was involved in a conspiracy and then decrypted to survive three years ago. That movie was directed by Roman Polanski and called "Desperados in Paris", but it didn't cause much response at the box office. .

This time, "Desperate World", both in terms of film reputation and publicity, far surpassed "Desperate Night in Paris".

With the completion of the story in one go, the film's comprehensive media score reached 9.1 points. The Los Angeles Times commented that the film's "smooth and tense plot gives an adrenaline-like tension".

Warner Bros. had previously focused most of its attention on "Batman: The Dark Knight", and "Desperados" inevitably got a certain amount of neglect.

However, in the first week of the painting, relying only on 2,340 screens, "Desperados" still received a strong box office of 37.61 million US dollars, and the average museum data exceeded 16,000 US dollars.

The first-week box office of 37.61 million US dollars also left "Batman: The Dark Knight" and "Terminator 2" behind, and successfully won the box office champion position in the new week.

In comparison, Disney's new film "Tiger Detective", which opened in the same period, only had a box office of $5.27 million in the first seven days.

On July 19th, in the new week of the second half of the summer file, the North American theater chain once again registered two new films, namely "The Four Seas" produced by the original Universal Pictures and "The Adventures of Abbie 2" by Orion Pictures.

"The Cosmopolitan" is an old American gangster movie similar to "Once Upon a Time in America" ​​and "Scarface".

"The Adventures of Abbie 2" is a sequel to Orion's sci-fi comedy two years ago.

Also, this is a comedy series starring Keanu Reeves.

Keanu just turned into a tough actor with Catherine's "Frightening Point" at the beginning of the year, and gained a lot of popularity. The silly performance in "The Adventures of Abbie 2" has a very image-destroying feeling. .

During the week from July 19 to July 25, "Family in the World" opened with 1,513 screens, and only received a box office of 8.79 million US dollars, and the average hall barely exceeded 5,000 US dollars.

As a key project of Orion, "The Adventures of Abi Adi 2" also got off to a good start, with 1,620 screens and a box office of $15.66 million in the first week.

However, the word of mouth of the film has collapsed, and it is expected that it will be difficult to walk out of a long line.

The box office performance of the two new films was average. The box office champion this week was still "Desperados". The box office dropped by only 11% in the next week, and it collected another 33.36 million US dollars. The cumulative box office in two weeks also reached 70.97 million US dollars.

Because Harrison Ford was paid as much as $10 million, "Desperados" eventually cost $40 million to produce, with a publicity budget of $20 million.

The North American box office of 70.97 million US dollars, according to the ladder sharing contract signed by Warner Bros. and the theater chain, only two weeks, Daenerys and Warner Bros. have recovered most of the production and publicity costs.

Two weeks in a row with a box office opening of more than $30 million, it means that "Desperados" obviously still has a very large box office potential.

In addition to "Desperados", which has an average box office in a single week, it is worth mentioning that, from July 19 to July 25, the seventh week of "Batman: The Dark Knight" was released, and the total North American box office officially broke through 3 billion to $305.11 million.

However, "Batman: The Dark Knight" still slipped to $15.11 million in a single week, behind "Desperados", "Terminator 2" and "Abiadi 2", ranking the single-week box office list fourth place.

According to the box office curve since the opening, the distribution department of Warner Bros. Pictures predicts that the final North American box office of "Batman: The Dark Knight" may be between 360 million and 390 million US dollars, and the 400 million mark should be hopeless.

In addition, the overseas box office of "Batman: The Dark Knight" also exceeded 300 million US dollars a little earlier than domestic.

Because there are still many overseas box office countries waiting to be released, Warner Bros. predicts that the expected overseas box office of "Batman: The Dark Knight" will be between 500 million and 550 million US dollars, which is basically equivalent to the first film. The total worldwide box office scale is the same as that of "Batman: Hour of War", which will be around $900 million.

"Terminator 2", which was released in the fourth week of its release, had a single-week box office figure of $23.22 million from July 19 to July 25, ranking second in the single-week box office list. The film's total box office in four weeks has reached 153.3 million. Dollar.

Simon found that "Terminator 2" is expected to exceed the domestic box office of the original time and space of more than 200 million US dollars.

This is actually not surprising.

"Terminator 2" in the original time and space was produced by the Hollywood outsider Carlock Pictures and released by the Samsung label of Columbia Pictures. Neither company can compete with Daenerys and Fox in terms of publicizing resources.

Of course, this time, "Terminator 2" can no longer become the North American box office champion in 1991.

On July 26, the 1991 summer program that began to wrap up was still two new films, namely "A Few Good People" co-produced by MGM and Daenerys and the horror film "Disconnected" produced by Paramount Pictures.

The new version of "A Few Good Men" stars Tom Hanks, Robert De Niro and Demi Moore, and the story has been revised, and the story is also transformed into a down-to-earth but upright middle-aged lawyer for two navy men accused of murder The story of the Marines' defense.

From the outset, "A Few Good Men" was confirmed as the same courtroom crime flick as Harrison Ford's hit "Push for Innocence" last year, and the film couldn't be released like a popcorn movie. Long-term reputation.

Fortunately, although the story has been revised, the media evaluation of the film is still very good, and Tom Hanks, Robert De Niro and Demi Moore are enough to support the popularity of the film.

In its first week of filming, "A Few Good Men" grossed $26.73 million on 1,902 screens, although not as good as any of "Batman: The Dark Knight", "Terminator 2" and "Desperados", by more than 1 The $3,900 pavilion also met Daenerys and MGM's expectations.

Moreover, in the first week of August, the second week after the release of "A Few Good People", the film's single-week box office dropped by only 13%, and it collected another 23.39 million US dollars. Such a box office trend has obviously guaranteed another 100 million yuan 100%. Box office club members are born.

Kevin Costner's new film "Robin Hood", released on August 2, once again brought a surprise to the producer Warner Bros. Pictures.

The period of this costume action film produced and distributed by Warner Bros. Pictures alone was put on August 2, which shows its treatment in this summer period. However, the film grossed $39.19 million in its first seven days in its first week, which is even better than "Desperados," which was released on July 12.

Subsequently, on August 9, "Silence of the Lambs" produced by Daenerys Entertainment's New World Pictures basically announced the end of the 1991 summer season.

Moreover, the comprehensive media score of "Silence of the Lambs" is as high as 9.6 points, which also means that this is a perfect ending.

Before its release, the outside world largely ignored the film, which cost only $15 million to make and was distributed by Daenerys Entertainment's New World Pictures label.

However, many people in Hollywood circles have noticed this film, mainly because the heroine of the film is Sandra Bullock. This new generation of actresses who relied on Simon Westero's "Lola Run" has risen rapidly. The degree of smooth sailing in recent years has made most Hollywood actresses jealous to the point of madness.

In addition, there are rumors that "Silence of the Lambs" is still a project that Westeros personally selected for Sandra Bullock, which cannot be ignored in the circle.

Facts have once again proved the accuracy of Simon Westeros gaze.

As soon as "Silence of the Lambs" was released, elements such as the film's plot, performance and religious implications aroused intense media discussion.

Oscar winner and multiple Oscar nominees Robert Duvall's performance was as good as the original Anthony Hopkins, and The Hollywood Reporter hailed 'Robert Duvall's terrifying performance was enough for him to earn his first place in the series'. Two Oscar statuettes', director Jonathan Demme and actress Sandra Bullock are also frequently mentioned by the media.

The New York Times even predicted that "The Silence of the Lambs" is expected to be the second horror film after "The Exorcist" to be nominated for a Best Picture Oscar.

Under the heated media discussion and the tireless marketing campaign of the New World Pictures team, "The Silence of the Lambs" earned a box office of US$23.93 million with only 1,561 screens in its first week of production, with an average of over US$15,000.

Although the beginning is not too amazing, but with the film

With the media popularity shown, no one will doubt that this film has the potential to hit the 100 million yuan mark.

With the official closing of the summer program, the media suddenly discovered that a series of blockbuster films in this summer program, if the box office or the expected box office is expected to break 100 million as the standard, there are a total of seven films. , Batman: The Dark Knight, Terminator 2, Far From Home, A Few Good Men, Robin Hood and Silence of the Lambs.

Of the seven films, although Daenerys Entertainment has only released "The Silence of the Lambs" alone, there are four other films that are related to Daenerys Entertainment. Only "Urban Hillbilly" and "Robin Hood" belong respectively. Columbia Pictures and Warner Bros. Pictures.

Given the intense gambling nature of the film industry, which has no future in sight, such a percentage of blockbusters is unprecedented.

Compared with the previous years, the media and the industry have become more and more curious about how this situation happened and whether Simon Westeros has the ability to turn a stone into gold.

These superstitious views are naturally doomed to be unanswered.

However, the "Hollywood Reporter" gave a relatively reasonable explanation in an article in mid-August.

Simon Westeros, or Daenerys Entertainment, has apparently drawn most of Hollywood's resources in recent years.

Take the most typical "Batman: The Dark Knight" as an example, the opening scale of more than 3,000 screens and a publicity budget of 80 million US dollars for the first time, it is destined that this film will be in the film schedule, theater platform and publicity channel. It squeezes the living space of other films, but it is a very strong squeeze.

Others like "Terminator 2," "Desperados," and "A Few Good Guys," actually do.

The way Daenerys Entertainment chose to cooperate with other studios seems to have given up half of the benefits, but on the other hand, it has occupied the resources that these studios deserve for their own films.

In addition, the "blockbuster" films that have emerged in recent years have also broken away from the fact that Hollywood films can only rely on luck in the past. The film has already had a strong selling advantage since its establishment.

All in all, a sufficient budget was invested in the production process, a good enough main creative team was selected, the most advanced film technology was applied, and a film all-rounder such as Simon Westeros was in full control. The later release of the film also occupies Hollywood’s most high-quality schedule every year and spares no effort to publicize and distribute resources. As long as the quality of this series of films is not too bad, it is really not too difficult to sell well.

Therefore, the increasing power of Daenerys Entertainment's films in Hollywood is not largely an accident.

Several other major studios are eager to cooperate with Daenerys Entertainment, and it is difficult to say whether it is a big advantage or a big loss, except for a phenomenal blockbuster project such as "Batman: The Dark Knight".

Simon has always worried that his unpredictable 'talent' in the movies will cause unnecessary trouble. Although this article in the "Hollywood Reporter" will wake up several other major Hollywood studios, but It is also a result that Simon very much wants to see.

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