Hollywood Hunter

Suzhou China.

It's Monday, June 23rd.

Mo Yiling rushed to the municipal government early in the morning, followed by a whole morning meeting, mainly discussing the "Document on Effectively Improving the Basic Living Security and Reemployment of Laid-off Workers from State-owned Enterprises" officially released by the authorities on June 19. Speaking of which, the problem of laid-off workers has become more and more serious in recent years. A large number of laid-off workers have caused some serious social problems from time to time. Until today, the official policy document from the highest level has finally been issued.

Compared with other provinces and cities, Suzhou has the most relaxed attitude towards this matter.

Of course, it is not that there are no layoffs, but that with the continuous large-scale investment of the Westeros system in Suzhou, especially the labor-intensive electronic product assembly enterprises that require a large number of workers, they not only easily digested a large number of labor in the Suzhou area, but even had to recruit from all over the country. Recruit workers everywhere.

Policy documents actually mean that they need to be evaluated and included in political performance. Suzhou is undoubtedly able to hand in the best report card.

The morning meeting was over, and when he was having a working meal with several leaders and discussing some other things, Mo Yiling received a call from Chen Qing, inviting her to visit Jiangnan Interactive Entertainment Company in the afternoon.

Mo Yiling agreed after a little consideration, mainly because he was very concerned about this company.

Jiangnan Interactive Entertainment Company, to be precise, should be the most popular Internet technology company at the moment, but it is named Interactive Entertainment because the content of its operations is online games.

Of course, the name is not important, the content is important.

Because of Chen Qing, Jiangnan Interactive Entertainment not only cut a large piece of cake from Eaglet China, which had just been split up before, but also selected the three core games that Simon valued the most. Counter-Strike ol", "Happy Farm" and "Paradise Legend".

Among them, "Counter-Strike OL" was officially launched last Friday, "Happy Farm" will have to wait for a month, probably in July, and "Legend of Paradise" will be later, probably until the end of the year.

Speaking of which, Mo Yiling personally brought this company over. After all, the Westeros system puts a large number of foundry companies in the eastern suburbs and the western suburbs. . Finally, starting with the special effects of brocade books, coupled with the current recovery of the Internet, a new technology industry was finalized.

Even so, Mo Yiling inevitably hesitated about Jiangnan Interactive Entertainment.

The main reason is that the country has just issued a ban on game consoles in the first half of the year, and has continued to crack down on game halls across the country for several months. It can be said that the limelight has not yet completely passed, and it is hard to say what the result will be if he wants to make online games.

After all, she is not a businessman. Mo Yiling's thinking angle is different. The most fundamental point is that she values ​​her career more smoothly and goes further than profit.

Then there can be no errors of principle.

Mo Yiling arrived at the Jiangnan Interactive Entertainment Headquarters next to Jinshu Suzhou Headquarters on the west side of Dayang Mountain. Chen Qing had already arrived ahead of time. Hearing her arrival, she warmly came out to greet her.

Seeing this girl imitating the western way of greeting and embracing him, Mo Yiling was very uncomfortable.

It's not the etiquette itself, but, I always feel that when this girl hugs me, it's just like mopping up, with malicious intentions. It's a pity that there are other people watching, and Mo Yiling can't rudely push Chen Qing away. You know, although there is no official or job in this city, Chen Qing's status is actually higher than that of her deputy district chief. Much higher.

Can't afford it.

Forced to hug her intimately, Mo Yiling quickly left without a trace, looking for something to say: "When did you come back?"

"I just came back from Korea this morning." Chen Qing replied, and introduced her side: "Han Wu, you should know Aunt Mo."

Mo Yiling nodded, and shook hands with the young man in black-rimmed glasses with a Chinese character face in front of him.

The young man's name is Han Wu. He is only 29 years old this year, but he is the president of Jiangnan Interactive Entertainment. This is also one of the talents that Chen Qing has secretly recruited over the years. He graduated from Wuhan University. The old oily man who has been honed, created his first Internet company with 100,000 yuan in the past two years. After being acquired by Igret China, he joined in with the opportunity, and this time he was transferred by Chen Qing Responsible for Jiangnan Interactive Entertainment.

After a brief greeting, everyone entered the two-story glass-steel structure office building where Jiangnan Interactive Entertainment is located.

Mo Yiling and Chen Qing walked side by side, and asked actively, "Well, "Counter-Strike OL", how did it go online?"

When Chen Qing heard this question, she smiled at her: "Aunt Mo will find out later."

Mo Yiling looked at Chen Qing's happy expression, and looked at Han Wu who was leading the way on the other side, and he probably understood.

It must be very good.

In fact, Mo Yiling had also learned about the game "Counter-Strike OL" in advance. When he first got the relevant information, Mo Yiling even felt a little unbelievable. It's not a joke that the global revenue of a mere video game can reach 1 billion US dollars, right?

The results are certainly no joke.

Later, I learned that some phenomenal games such as Japan's "Super Mario" have a revenue volume of 1 billion US dollars, and gradually accepted this somewhat magical figure.

Therefore, even if he hesitated in his heart, Mo Yiling did not lack expectations for Jiangnan Interactive Entertainment.

Everyone came to a small meeting room with a projection screen hanging on one side of the wall. Mo Yiling looked over and saw a series of eye-catching numbers on the projection screen at a glance.

272000.

After thinking about it for a while, Mo Yiling understood this string of

meaning of numbers.

Since "Counter-Strike OL" was officially launched in China at 9:00 am last Friday, the game has gained 272,000 users in three days.

After the cumulative number of Internet access users in China exceeded 10 million last year, this year, due to the unified efforts of the country and the significant reduction in network access fees, the growth rate of Internet access users in the mainland has exceeded 900 in the first six months. It is not a problem to reach the 20 million user increment predicted at the beginning of the year throughout the year.

Compared with the current total number of Internet users in the Mainland which is close to 20 million, the 272,000 activated users in three days is definitely an expected result.

You know, this is already equivalent to more than 1% of all domestic Internet users registering for this game in just three days.

The key point is that "Counter-Strike OL" requires a fee.

However, something seems wrong.

With that in mind, everyone sat down at the conference table, and Han Wu took the initiative to introduce the general overview of the three-day launch of "Counter-Strike OL".

The first is the charging mode of this game.

The international market is generally a one-time buyout, while the mainland, according to Simon's original request, implements hourly fees.

This is not actually a start.

Because the large number of electronic game halls in the country were actually charging by the hour.

However, after market research and repeated scrutiny, "Counter-Strike ol" still does not directly time the time across the board, but is divided into four types: hourly fee, weekly subscription, monthly subscription, and permanent buyout. Considering the current domestic consumption level, billing is done by the hour, and the price is set at 0.5 yuan per hour. Then, the weekly card is 7 yuan, and the monthly card is 25 yuan.

The final one-time buyout price is 399 yuan.

Among them, the buyout price roughly refers to the buyout standard in the international market, which is 69 US dollars, which is equivalent to 593 yuan according to the current exchange rate of around 8.6 on the re-stabilized road.

The price is about 200 yuan lower. On the one hand, it is a reference, and on the other hand, it must adapt to the national conditions. After all, many people in China currently earn less than 500 yuan a month. The figure of 399 yuan is less than 400 yuan, which is also quite an international standard.

In addition, for such a game, it is impossible to charge directly without a buffer.

Jiangnan Interactive Entertainment has formulated a whole set of preferential plans.

First of all, the benefits of the game itself, the latest registered users, the first seven days are completely free, after seven days, through some official tasks, such as assisting in promotion, it is very simple, you can get up to two hours of free game time every day, and last until the 30th day .

After 30 days, if you want to play again, you need to pay.

In addition, there is also a cooperative promotion with Yifubao, the first online payment tool in China.

Users apply for a special online banking card at ICBC, activate the Yifubao account and bind the game account, and will get a free monthly card worth 25 yuan.

This charging model, at first glance, obviously has loopholes.

A user registers an account and can play for free for seven days. After the expiration, he can change another account and continue for another seven days. By analogy, is it equal to free forever?

Of course it's not unexpected here.

The way to solve the problem is actually very simple, the account upgrade system, and various settings such as medals, props, etc. that are only for paying users.

To put it bluntly, it is still taking advantage of the vanity deeply rooted in human nature.

You can play for free, but an account can only be invalidated after seven days, or at most 30 days. All the achievements you have accumulated in the game, including some friends, are all invalid. Various bright props, various badges, various fashions, and various eye-catching titles in the game. In contrast, those who play for free have nothing but the ability to play.

How could it be reconciled?

What's more, buyers are never as good as sellers.

Such a bug can actually greatly increase the popularity of "Counter-Strike OL".

Any online game, if there is no popularity and lack of players, the result is the worst. Therefore, there is actually no worry that players will keep prostitution for nothing. Just like in the past, the same type of shooting games are almost completely free, and players can only spend some fashion medals, and they can still make a lot of money.

why?

What is played is the human heart.

This time "Counter-Strike OL" is the same.

Before setting up this plan, the Jiangnan Interactive Entertainment team has made an assessment. After the game is on the right track, as long as the proportion of free players is less than 90%, the revenue balance can be achieved here. Correspondingly, every point higher than paying players, For Jiangnan Interactive Entertainment, it is profit.

90%, seems to be a concept beyond the imagination of ordinary people.

In fact, online games are a huge profit industry. In the past, the gross profit of online games in China was generally above 70%. You can imagine how profitable they are.

The conference room of Jiangnan Interactive Entertainment.

After roughly introducing Mo Yiling, an outsider, to the game's charging model and other details, Han Wu mentioned the specific data of the 272,000 activated users.

Contrary to Mo Yiling's expectations, among the 272,000 people, 19% of the users have paid for the service within just three days.

This actually means that even after the most intensive free period in the first month, even if the proportion of paying users of "Counter-Strike ol" does not increase, it will be enough to generate profits.

He lowered his head and flipped through the documents in his hand again.

Mo Yiling couldn't help it, and asked, "Xiao Han, are you sure it's 19%?"

"That's right."

Han Wu nodded, and told the staff a few words. The projection screen that had been displaying user data was replaced by another table, which showed the distribution of paying users.

Mo Yiling looked at the past, 19% of paying users, about 51,000, of which the largest number is Yifubao free monthly card users, accounting for about 23,000 people, and then 15,000 are weekly card paying users, and then Then, unexpectedly, there were 8,000 users who chose to buy out permanently, which made Mo Yiling feel a little bit emotional. There is really no shortage of rich people in China, and a game of 399 yuan is available.

However, if you think about it again, a permanent buyout, for Jiangnan Interactive Entertainment, seems to be able to obtain a large sum of money at one time, but it is obviously not a long-term solution.

After the first three types of paying users, the remaining about 5,000 people are the normal duration payment and monthly card payment.

After reading it roughly, Mo Yiling asked subconsciously: "Didn't you say that there is a week of free time? Why are so many people paying?"

Han Wu smiled and explained: "Because the experience of free users and paying users is completely different, we have many props and some upgrade systems, which can only be used by paying users. Mayor Mo, maybe you can do it in private." Just try it out and you’ll understand.”

Mo Yiling just nodded slightly, and pointed to the first item: "Yifubao's free monthly card, can it be considered a payment?"

Han Wu nodded again and said: "Yes, first of all, this is a promotion that Yifubao cooperates with us. Yifubao will pay half of the cost for us, and we will bear the half, but it is still profitable, and we can also Through this kind of cooperation, you can get Yifubao's service commission discount. Secondly, compared with buying physical point cards, Yifubao will be more convenient to pay, which means that, compared with others in this table, Yifubao's free month Card players are the most valuable group of users for us, because after the one-month free monthly card expires, these people are likely to choose to continue to pay. The specific proportion will not be known until one month later. , but we are very optimistic about the outcome.”

Mo Yiling thought about it, and soon understood.

Looking at the projection screen again, Mo Yiling asked the most crucial question again: "By the way, your... income, how much has it been in the past three days?"

"We call it running water," Han Wu explained, and then smoothly gave a number: "A total of 3.62 million, but 3.19 million of them are one-time buyout users. To be honest, this is a bit beyond our expectations. Expected, but overall a very good result."

3.62 million RMB was paid in three days, with an average of 1 million per day. Even if the one-time buyout users greatly increased the data, it may not be sustainable, Mo Yiling was still surprised.

Too much money.

Even if the buyout income is reduced in the future, and the average revenue is reduced by half, this game can earn close to 200 million in one year.

What's more, Mo Yiling can also see that the current three-day data is just the beginning. Considering the popularity of "Counter-Strike OL" in overseas markets and the domestic network access user base that will exceed 30 million by the end of the year, 200 million a year is definitely a very conservative estimate, and it is not impossible to double it to reach 1 billion a year.

This is just a game of Jiangnan Interactive Entertainment.

And Jiangnan Interactive Entertainment obviously won't release only this game, but she knows that there are already three games in the plan.

For Mo Yiling himself, the more important point is that if it continues to develop like this, Jiangnan Interactive Entertainment will definitely become a big taxpayer in the district.

This is her achievement.

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