Hollywood Hunter

After an anxious and anxious night, Ren Jingxi got the ratings data for the first day of "Han Zhu Ge Ge" the next morning.

This is mainly due to the fact that Jinshu Media is also the data procurement partner of CCTV Suofurui Media Research Company, which was established in the second half of the year.

Even though CCTV Sofrey was promoted by the Westeros system and participated in holding a small amount of equity, when the company started operating, Jinshu still enthusiastically became the first batch of partners of CCTV Sofrey. This breath signed a three-year data procurement contract.

As for the reason, smart people understand.

Those who don't understand, those who understand also very much hope that those who don't understand will never understand.

Besides, the ratings of "Han Zhu Ge Ge" are limited to the current situation of the Chinese TV market by the four satellite TVs of Beijing, Shandong, Jiangsu and Guangdong. 27% and 24%.

After analyzing the data, Ren Jingxi also found that this is very close to his recent efforts to promote the show in different markets.

Because the capital area has the most resources and the most exposure, the ratings directly broke 30%. As for Shandong, even though it is my hometown, due to the lack of channels and connections, the ratings are the lowest.

This also proves that the data of CCTV Suo Furui still has considerable merit.

After all, even Ren Jingxi knows that a certain ratings survey agency can only be regarded as a start-up grassroots team, and even a bit like a second-hand dealer, because its own data collection system is not perfect, and a lot of information is collected from related agencies across the country. Collect, consecrate this tiger skin through CCTV, and then sell it to the whole country.

Judging by the data in Ren Jingxi's hands, no matter how the data was obtained, it is obvious that he has put his heart into it.

The first two episodes aired, and the average provincial ratings were 26%, which is considered a success.

However, Ren Jingxi did not relax completely.

This opening is the result of her spare no efforts during this period of time, however, it is still unknown what the follow-up trend will be.

Going high and low has happened too many times in TV circles.

Therefore, on Tuesday, Ren Jingxi still spent half a day specially arranging the follow-up promotion of "Han Zhu Ge Ge", mainly the newspaper drafts and some drama reviews that "Han Zhu Ge Ge" was broadcast.

So another day passed.

The audience ratings on Tuesday were released, and the four satellite TVs’ ratings in the province were 36%, 39%, 37%, and 35%, respectively.

And then.

On Wednesday, the four satellite TVs were 45%, 53%, 46% and 41%.

With an average rating of 46% in the province, it successfully surpassed the popular "Kangxi Weifu Private Interview" during the summer vacation.

Speaking of which, in the stage of rating statistics for "Kangxi", CCTV Suo Furui has not yet been established. The average rating of 45% is similar to that of "Aspiration" which was said to have a rating of 90%. After all, it is a relatively rough statistics and lacks authority. sex.

Now, with CCTV's status in this era, the average provincial ratings of the four TV stations in the first three days have reached 46%, and it is still rising. "My Fair Princess" almost locked in the TV ratings in 1997 without any suspense. annual crown.

Of course it's TV.

The summer file is only broadcast on Jiangsu Satellite TV, and "Super Girl" with a ratings of 70% in the province is not counted.

In any case, when "Han Zhu Ge Ge" easily replaced "Kangxi Weifu Private Interview" as the annual champion in only three days, this time without Ren Jingxi's efforts to promote, a large number of media began to actively follow up and report, For a while, the influence of "Han Zhu Ge Ge" spread rapidly across the country.

Before the week was over, a large number of TV stations from all over the country began to chase after Ren Jingxi, hoping to buy the follow-up broadcast rights of this TV series, and even CCTV showed strong interest.

CCTV also wants performance.

This year's two hit dramas, "Private Interview of Kangxi Weifu" and "Huanzhugege", CCTV obviously had the opportunity to win, but they both regretted to miss it. It was a mistake. Although they can't get the right to broadcast in the first round, but who will let CCTV have a big business? Which TV station in China can have a wider coverage of CCTV?

Therefore, as long as you can get the right to broadcast, there will definitely be another round of explosions.

Here we have to talk about the multi-rotation broadcasting system of the Chinese TV drama industry.

Whether it is now or in the past, around 1997 to 1998 was a watershed in China's TV industry.

The core sign is that the main stations of each province log into satellites, a large number of satellite TVs appear, and cable TV networks relying on satellites are also rapidly popularizing. Not only that, the continuous advancement of the separation of production and broadcasting policy, the continuous loosening of TV drama supervision, and the establishment of ratings survey agencies such as CCTV Suo Furui have all promoted the Chinese TV industry to accelerate from a state-owned monopoly to market-oriented operations.

The more mature first round, second round and network broadcast mechanism of China's TV industry have also been continuously explored and improved in recent years.

Just like this time "Han Zhu Ge Ge", the first round of broadcast that Ren Jingxi checked out was quite different from the round of TV dramas many years later. Instead, he was more inclined to Hollywood's almost pay-per-view distribution strategy of maximizing profits and meticulous distribution. In fact, many operations of the Jinshu Department are indeed learning from the operating experience of the American media industry.

Specifically, the first round of contracts signed by the four major TV stations, of course, does not mean that they can only be played once.

Three times to be exact.

Includes a prime evening premiere and two reruns, one at midnight and one at daytime.

At this stage, many TV stations usually buy out the copyright directly or at least buy out the version for several years.

In the industry environment of power, Ren Jingxi has done a project so meticulously, it is no wonder that the four TV stations almost dropped the pick because they were too troublesome.

If it weren't for the pleasant cooperation between the two parties before, and the fact that a certain woman has a deep background, and the current exploration from the state-owned monopoly to the market makes all TV stations more willing to try new strategies, Ren Jingxi would not have thought of it at all. Too likely to negotiate this deal.

After all, it was negotiated.

Perhaps, it is inevitable that a case of being copied will be formed, and the Chinese TV drama industry will go in a different direction from the past.

This is a later story.

Let's talk about income.

In addition to Ren Jingxi's own plan, the four companies jointly bought out the two-year broadcasting rights at 350,000 per episode, which was the most generous offer. 26 episodes, totaling 9.1 million, can allow Ren Jingxi to achieve more than 100% return on revenue.

In comparison, according to the latest program of floating ratings, the average ratings must reach 20% of the more popular broadcasts in order to recover the cost. On this basis, for every 1 point more in the ratings, Huanzhu Film and Television Company can get an additional 5,000 yuan in advertising. This also requires "Huanzhugege" to reach the 45% annual crown level of "Kangxi" in order to get the same level as the four major Satellite TV bought out a considerable return in two years.

It seems both frustrating and uneconomical.

However, if you choose to sell out, after the 9.1 million yuan is paid in, no matter how many times the Four David TV rebroadcasts or how much advertising fees it earns within two years, it has nothing to do with Huanzhu Film and Television Company.

Now it has only sold three plays of one premiere and two reruns.

Based on the current average ratings of "Han Zhu Ge Ge" reaching more than 50%, based on the estimated average ratings of 55%, and three rounds of broadcasts, the total advertising revenue belonging to Huan Zhu Film and Television Company is exactly 9.1 million, excluding 4.5 million The production cost and Ren Jingxi's recent additional 300,000 marketing expenses brought the net income before tax to 4.3 million.

For a phenomenal annual title series, compared to the two-year buyout price that was almost sold out, this income is just an appetizer.