Hollywood Hunter

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The Easter Box Office Week, which opened on March 28, compared to last week's three new films, a total of five films were released on a large scale in North American theaters this time, namely Daenerys Entertainment's Horror Ghost and Hurricane Rescue, Walk with the Devil by Sony Pictures, Disney's fantasy comedy Sixth, and The Best of Years by Paramount's Orion Pictures.

Five films, the most expensive to make is Walking with the Devil, Harrison Ford and River Phoenix again partner after Raiders of the Lost Ark 3, costing $90 million, about the young IRA Frankie and a middle-aged British policeman The love affair between them.

The original Walk with the Devil was Harrison Ford's partner Brad Pitt. This time, Sony also first sent an invitation to Pitt. Unfortunately, Pitt chose to change his face. Then, Sony approached Keanu Reeves. Keanu didn't like this. The story, so I recommended it to my friend River Phoenix.

Rui Fan Phoenix did not die young due to drug overdose in this life, and a few years ago, he shined with the role of "Joker" in Batman: The Rise of the Dark Knight, and won the Oscar for Best Supporting Actor. He is also a popular niche. In addition, it was a gimmick to cooperate with Ford Raiders of the Lost Ark 3, so it was successfully selected by Sony.

Unfortunately, the whole project was a disaster.

The encounter is very similar to the future water world that made Kevin Costner's big somersault. During the filming process, the director and the main actor disagreed, the script changed frequently, the cycle was severely delayed, and so on. In the end, not only did the budget obviously exceed the budget, but the media also gave negative reviews after the release. The overall media score was only 3.5 points. Because of the serious unhappiness in the production process, the two male protagonists were obviously sluggish during the promotion process. It was also reported that Harrison Ford refused to record the week. Six Nights Live's rumours about the film.

The results are predictable.

In addition, Disney's Sixth and Orion Pictures are both low-cost small productions without any big name participation, and at the same time, there is also a lack of topics. It is inevitable to become a foil like last week's King Kong Warriors, so Easter That week, it was still Daenerys Entertainment's dominance.

It's kind of an all-rounder.

Not only tasted the sweetness of the packaged marketing of the three films on Valentine's Day, but also in order to save the marketing budget, Daenerys Entertainment launched two new films in the Easter week, the horror ghost directed by Peter Jackson and the new version of Hurricane Rescue starring Jet Lee. , had its hilarious premiere on the same day March 26 at the in-house theater at Universal Studios in Burbank.

Not only that, in addition to various conventional advertisements, the peripheral gimmicks about the two films are also one after another.

Horror Ghost director Peter Jackson is about to direct the Lord of the Rings series;

Jett Lee demonstrates Chinese Kung Fu on The Late Late Show with David Letterman;

Quentin Tarantino publicly expressed inspiration to reporters after watching hurricane rescue;

John Wu praised the hurricane rescue for the Jet Lee platform;

Wen Mingna, who played the story of "Doctor Chen" in the emergency room, was electrocuted again to share the wonderful behind-the-scenes scenes;

At the premiere on the same stage, two pseudo-'newcomer' directors meet at the pk box office;

Barbara.

In the end, the combined cost of the two mid-budget films was only $55 million, which just gave people a sense of déjà vu.

The second day of the premiere? Word of mouth was directly lifted, and the comprehensive media scores of Terror Ghost and Hurricane Rescue were 7.7 points and 8.1 points respectively, which made the audience's last concerns completely disappear.

Since the first day of March 28? Two films have no suspense to occupy the top two positions at the box office? So that it inevitably formed an impact on last week's old films such as Cable Repairman and Xenomorph 2? The whole resurrection During the festival weekend, two films with good reputation and high popularity have also become the first choice for most audiences.

After Easter weekend? Entering a new week? The reopening of North American stock markets remains gloomy and the movie market remains buoyant.

When the box office week from March 28 to April 3 ended, the total box office in North America in a single week also hit a new high since 1997? It reached 137 million US dollars? It is basically equivalent to the level of the popular summer season.

The terrifying ghost and hurricane rescue? The first week pk? The result was beyond most people's expectations? It turned out to be the victory of the hurricane rescue.

Directed by Doug Grimman, a rookie director Simon has just discovered in the past two years? Chinese kung fu superstar Jet Li starred, with the crime action of Hollywood stars such as Wen Mingna, one of the heroines of the emergency room, and potential actor Sam Rockwell. The film, which cost $25 million, ultimately grossed $31.37 million in its first week.

At first glance, it seems that it is not as good as last week's $33.14 million in Xenomorph 2, however? Xenomorph 2's opening screen number is 2,679? The first week of the museum is $12,300. Because it is inevitable to be cautious about Chinese protagonist films? The number of screens for the hurricane rescue is only 2,203? Therefore, the museum is as high as 14,200 US dollars.

It is conceivable that if Hurricane Rescue can have a screen comparable to Xenomorph 2, even if the museum will drop slightly? The opening box office will certainly easily surpass the first week of Beyond Xenomorph 2.

No. 2 on the Horror Ghost Regrets list.

With 2,563 screens basically enough, Horror Ghost's first-week box office revenue was only $28.37 million, and the average hall barely reached $11,100.

Of course, this is definitely not a failure.

As for the opening box office of the two new films, compared to last week's Cable TV Repairman and Xenogeneic 2, there was no obvious distance, mainly because the competition this week was too fierce.

The third-placed Xenomorph 2, also due to similar reasons, dropped by 49% in the next week, earned US$16.9 million, and the cumulative box office reached US$50.04 million. It also means that this movie is definitely hopeless to break 100 million, and the subsequent total box office will stay between 70 million and 80 million US dollars.

The fourth-place cable TV repairman is still the same, with a drop of 53% in the next week, and the decline is even more severe than that of Xenophobia 2, with a revenue of 12.72 million US dollars and a cumulative box office of 39.79 million US dollars. It is expected that the domestic box office will stay at around 50 million US dollars. The total budget for the production and publicity of the film also happens to be 50 million US dollars. Even if the overseas and the mainland are the same, Daenerys Entertainment can only expect follow-up channels to recover the full cost.

In fifth place is Sony's Walking With the Devil.

After all, it is a super blockbuster costing $90 million. Even if everyone says it sucks, many people will inevitably want to see how bad it will be, so the first week of revenue has reached $90,000.

Of course, compared with the production cost of 90 million US dollars, the first week of income is 90,000 US dollars, and the current head of Sony Dahe Dianxiong probably needs to cover his chest with both hands to make it less uncomfortable.

Culver City.

Inside the VIP hall of an amc chain cinema near Sony Studios.

When the lights came on, the two people in the auditorium did not get up, instead they were a little speechless.

The two, John Kelly, the current chairman and CEO of Sony Pictures, and Chris Lee, the president of Columbia Studios, had just watched a hurricane rescue starring Jett Lee.

The time is already April 5th, Saturday.

To put it simply, in recent days, both of them have had a hard time because of the box office fiasco of Walking with the Devil. Even if it was Saturday, he was called into the studio's office in the morning, and was beaten and beaten by the head of Sony, Nori Oga, who was far away in Japan.

However, the two actually felt a little resentment.

Sony Pictures has undergone frequent high-level changes in recent years. John Kelly, who worked at Warner for many years and participated in the production of blockbuster films such as The Exorcist, signed with Sony only last year, and recommended Chris Lee, who is also a Hollywood producer, to be his partner. , responsible for the operations of Columbia Studios.

And walking with the devil is a project that was finalized before their arrival.

Frankly, the turmoil in the making of the film was not unrelated to the turmoil in the top-level transition last year, but neither of them felt they had much responsibility for it.

Because from the beginning of their entry, due to the previous car signing of Peter Cooper and the two, they have not been granted much power, and they are almost dancing in iron shoes.

Otherwise, Sony would not have been unable to recruit more outstanding professional managers in recent years, such as some high-level executives who have been contacted by headhunters for a long time at Daenerys Entertainment. And the two of them, although they will never admit it, are really only second-rate executives in Hollywood.

There is not enough financial and personnel power, just acting like a marionette at the top of Sony, and it is strange to be able to take care of a major studio.

After a moment of silence, he still recalled the hearty and exciting fight in the film just now. John Kelly, who had to be a little shocked by Chinese Kung Fu, said, "Chris, what do you think we should do next?"

Chris Lee smiled helplessly, recalling the video just now.

In this hurricane rescue, Daenerys Entertainment has clearly adopted the model of Jack's rush hour last year, and it has also successfully achieved differentiation. Jet Lee's kung fu style is real and violent, far from the witty and funny of Jack Cheng. The white male lead partner played by Sam Rockwell is significantly weaker than the role of Krista Stark in Rush Hour. question.

Still, the character does a good job of balancing the skin tones of the film.

Speaking of other highlights, the hurricane rescue can be said to be one-stop, the whole city chases and kills, and there is no urine spot, which is undoubtedly another key to success.

With family affection as the core and desperate for the sake of family members, the emotional resonance between different races has been realized again.

Then, Jet Lee transformed from a mediocre Chinese man of Vino to a bloodthirsty murderer who made the entire human traffickers gang in the film torn apart. It also fits the common Hollywood popcorn movie where everyone has a superhero dream. template.

Finally, there is Chinese Kung Fu, which has become popular again in recent years.

All elements put together, this film is not successful, it is unreasonable.

Chris Lee certainly understands the heart of the John Kelly question, can Sony follow suit?

Of course.

Chris Lee happens to have cooperated with the Hong Kong film circle. There are many kung fu stars on the other side of the ocean, and the other party is also willing to cooperate with Hollywood. However, whether it can achieve the level of hurricane rescue is the key to the problem. As we all know, in addition to black and white, other types of films in Hollywood have inherently increased risks by several levels. If you just follow the trend, it is hard to say whether it will fail more thoroughly.

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