Hollywood Hunter

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Anti-theft chapter

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The three main electronic products have a cumulative shipment of more than 90 million. If it is considered fundamental, the most interesting point is that the most shipped product of Tincobair is not any of icam, ipyer or irec, but With the popularity of the usb interface and the continuous increase in the capacity of flash memory chips, it is a kind of peripheral product, idisk.

This U-disk product with a very simple original space-time principle, which won the patent ahead of all manufacturers, had a cumulative shipment volume of 63.7 million in 1996.

This is very similar to the airpods wireless earphones that Apple quietly sold more than 10 billion US dollars a year and made a fortune in the original time and space. Even if the average price dropped to less than 30 US dollars, the idisk series, in 1996, was also given to Ting. Colbert brought in more than $1 billion.

In addition, the desktop camera peripheral ivid launched by Tinkobeier last fall. In just half a year, the shipments also quickly exceeded 10 million, reaching 13.6 million.

Also interesting is ilink, an adapter for old-fashioned PCs without a usb interface. Because of the open sharing of usb interface patents, there is no monopoly on this peripheral. Countless manufacturers are producing them all over the street. Bayer still sold 27.6 million units.

Taking everything together, even if you don’t count the 3,000 nails that bought the broken ship at the end of last year, Apple’s revenue is still close to 10 billion U.S. dollars. Tinkerbell’s annual revenue in 1996 also reached 29.3 billion U.S. dollars, compared with 12.6 billion U.S. dollars in 1995. Revenues soared again by 132% year-on-year, just one step away from another $30 billion in revenue in the Westeros system.

At the same time, Tin Kebeier's net profit in 1996 also reached 3.5 billion US dollars.

Although it can't compare with Daenerys Entertainment's annual net profit of more than 5 billion US dollars, it also entered the top ten ranks of US corporate profits in 1996, and this is because Tinkerbell is still in the early stage of business development and needs a lot of investment The premise. Otherwise, it is not difficult for Tinkerbell to achieve a net profit margin of more than 15% just by virtue of the ever-increasing gross profit margin of icam and ipyer under the condition that the average price of electronic accessories is getting lower and lower.

Looking at the histogram of Tinkber's revenue and profits for the past three years on the big screen, like a roller coaster, the more than 8,000 guests at the Igret Employee Activity Center felt a sense of unreality at certain moments. sense. Some delusion that Tinkerbell should probably be the most valuable company in the Westeros system.

Because even if every product of Tincobair is not a monopoly, it gives people a sense of selling that makes consumers flock to them.

This is probably the brand effect.

And until now, what has been almost overlooked is that the company is only five years old.

Some onlookers, after thinking about it, realized once again that Tincobel's miracle, to be precise, produced a series of correct products at just the right time. The right time is the rapid rise of the Internet industry. The right product is the hardware peripheral that the Internet industry desperately needs.

This point? After only looking at the performance review on the stage? As a guest, a series of website leaders immediately re-introduced the instgram, youtube and other websites that Tinkber worked closely with, as well as his own online sales platform broadcast.

Although the core of Tinkerbell is electronic products? But this company can basically be positioned as an Internet company in the field of new technology.

Perhaps, many competitors have ignored or weakened this gene of Tincobler, so that their own similar products cannot compete with Tincobler? Just like Sony? Whether it is a consumer-grade digital camera or a digital music player, All have been launched, but they have not caused too many waves.

Because Sony still adheres to the concept of old-fashioned electronics manufacturers? It does not take the initiative to embrace the Internet? Even? Because its own record company's interests have been seriously impacted by Internet piracy? It also shows a clear attitude of resisting the advent of the Internet era.

Failure is inevitable.

on the stage.

As a pre-warming website promotion for the conference? The small climax is probably an introduction to the live video website twitch.

This is a live video website co-incubated by Igreit and Tinkerbell? The live broadcast function was born out of youtube. It was launched together with the launch of the ivid camera product last fall. Live site.

Different from the video live broadcast website model that gradually became routine, Simon did not interfere too much except for the name? So twitch, which has been online for half a year, is still in the groping stage? The current operation idea is 'everyone on line'? Online, and still with interactive social as the core, the main focus is that everyone can show themselves.

Of course? Due to the current limited network bandwidth resources, there are still barriers to live streaming on twitch.

Not a fee.

Rather, it's similar to YouTube's original time-limited mode.

In addition to facebook, youtube, instagram and other cooperative platforms that can directly obtain unlimited time-limited Internet celebrities, ordinary users only have one hour of live broadcast time per week. The more popular anchors in the history of live broadcasts, the

The chance of success is also higher.

Although this model greatly affects the user experience, in the current network environment, it is also helpless, otherwise it will be too expensive.

Even if the two giants can afford it, Simon will not allow management to do so.

If twitch wants to operate for a long time, a restricted opening in the short term is actually the most sustainable solution. After the launch of twitch, other companies have launched live streaming platforms without thresholds, but it is conceivable that similar platforms will never survive the impending burst of the Internet bubble.

Moreover, things that are always not easy to obtain are more cherished, and the restricted opening has caused a kind of starvation marketing effect.

This time, during the live presentation of the press conference, dozens of celebrities from various fields greeted the audience through twitch connection on the spot, which once again made everyone feel the charm of the information age.

Then, girl C came on stage again, and the dinner started to go online.

The core set of three.

A new generation of icam, ipyer and irec.

What once again disappointed many bad-mouthers is that this update still has many bright spots.

First of all, icam digital cameras fully enable flash memory storage mode. Compared with micro hard drives, flash memory has well-known high-speed and stable performance. The only disadvantage is probably only capacity. Card.

SD card is the abbreviation of secure digital memory card. The literal translation is secure digital card. It was only in 1999 that several major electronic manufacturers jointly launched a unified standard.

Secondly, all three electronic products are equipped with rechargeable lithium batteries as standard.

Before that, limited by cost and technology, products such as icam still use traditional disposable dry batteries.

Simon took over the battery department of IBM two years ago, and began to bypass some detours and directly invest in the research and development of lithium batteries. However, I have to admit that the best lithium batteries are currently Japanese manufacturers. Therefore, this time Tinkbayer adopted a multi-supplier strategy for the purchase of lithium batteries. Several Japanese manufacturers such as Toshiba and Hitachi shared the orders with the recttery company that was spun off from ibm, and also made certain exchanges. Japanese manufacturers To enter the supply chain, certain patent authorizations must be provided to recttery.

The total shipment volume of the core three-piece set this year is sure to exceed 100 million. Such a huge order cannot be ignored by any manufacturer, so recttery easily obtained the most advanced batch of lithium battery technology.

Just as the launch of idisk drives the development of flash memory into the fast lane, the three-piece Tinkbayer set uses flushable batteries, which will undoubtedly make the development of related technologies enter the fast lane, and the performance of lithium batteries will be rapidly improved in the next few years. .

As for the current stage, limited to capacity, the supporting batteries of the three products are still in replaceable mode.

On the other hand, Tinkber certainly would not miss this opportunity. He raised the slogan of 'environmental protection' high, and won the one-sided applause at the press conference.

The last highlight is the price.

In addition to irec's starting price of $799, the starting price of icam and ipyer has been greatly reduced from $499 in previous years to the full price reduction of am and ipyer, which caused an uproar inside and outside the conference.

Snip!

This is the first thought after many people in the industry reacted.

In 1996, the global market share of icam and ipyer still maintained an absolute advantage. The market share of icam reached 63%, and the market share of ipyer was as high as 86%. However, due to the technical The threshold is not high, and even the patent barrier established by the first-mover advantage is not unbreakable. Therefore, in recent years, various similar products have appeared on the market, which more or less poses a threat to Tincobel.

On the other hand, the increasingly high starting price of $499 for icam and ipyer is inevitable, and it will inevitably become a key reason for the loss of users.

You must know that in the early 1990s, personal computers cost two or three thousand dollars at every turn, and the current low-end products have dropped to less than 500 dollars. Under the circumstance that the development of the whole industry chain promotes the continuous decline of comprehensive costs, if icam and ipyer continue to guarantee 499 dollars The high price of US dollars is destined to continue to lose users.

However, it is never easy to take the initiative to reduce prices, which will involve brand value, product positioning, supply procurement and other aspects. Not to mention that a company like Tinkber, whose products have a large and loyal user base, and when the market share is an absolute advantage, voluntarily give up profits is even more difficult to imagine.

Therefore, in the past two years, there has been no shortage of media discussions on whether Dinkobeier will use a price reduction strategy to snipe opponents, but it is basically difficult to splash too much.

No one expected that Tinkerbell would suddenly attack this time.

The price of two of the three core products has dropped by 25%, and Tincober can still retain a considerable gross profit, which is a disaster for other manufacturers who have eroded the market with price advantages in the past.

The starting price of $399 is still high-end compared to many similar products at $299 or even $199. However, the pull-in of the pricing range will inevitably change the consumption mentality of users, thereby greatly squeezing the living space of competing manufacturers.

Compared with the previous price gap of 200 US dollars, if the difference is only 100 US dollars, considering the advantages of Tincobel's brand value, after-sales guarantee, etc., why not?

Just like every time Chinese mobile phone manufacturers try to make high-end products, once the price is farther away from Apple, it will inevitably lead to an argument: why not buy Apple with all this money?

Why is this reaction?

There is so much to think about in it.

Now Tinkber, as for icam, as for ipyer, and even irec, etc., have unconsciously formed a brand advantage similar to the later Apple mobile phone.

After the core three-piece set, there is another buffer, and some executives of cooperative software or game manufacturers came to the stage to promote their own products.

However, the reporters in the audience did not have the heart to care about these. Many people have already started to write about the core three-piece set with laptops on the spot. The most important thing is undoubtedly the changes this big price cut will bring to related industries .

After about 15 minutes of software and game product introductions, the last link, which is already well known and highly anticipated, comes.

Lady C took the stage again, officially unveiling the mystery of the imac-10 to the public.

ios-10 operating system;

Intel Pentium series processors;

1024*768 high resolution crt screen;

A mall integrated into the desktop;

And, compared to the current mainstream split desktop, the biggest design improvement, the one-piece body.

Under Simon's personal intervention and after repeated deliberation, the Tinkerbell team finally chose the first-generation imac design.

It's not because he likes it, and frankly, Simon doesn't like the original imac that he remembers like a lump of jelly on the ground.

Mainly because it is sufficiently unconventional.

Simon also talked to Girl C about this last time he came to San Francisco.

In a mature enough product field, if you follow other people's footsteps, it is destined to be difficult to succeed. If you want to break the game, you can only make enough changes.

The imac-10, which is similar to the once imac, fits this concept.

The ios-10 based on linux is a change in the inside, and the external design, the integrated body, is the most deviant change. Coupled with the multi-colored casing that is completely different from the current mainstream black and white and yellow body, even if it looks ugly at first, if you look at it a hundred times, it will be accustomed to calling it a hundred times like a strange name, and even repeated in the media. Under the brainwashing of marketing, in turn, it will feel very beautiful.

Of course, Simon didn't exactly copy it.

On the basis of a variety of optional color shells, Simon chose an opaque plastic material this time, because the former imac transparent body really gave people a very cheap feeling.

Lastly is pricing.

Unlike irec-10, which was eager to open the market last year and adopted a lower price than expected by the outside world, both Simon and Tincober team knew that imac-10 could not pose a threat to windows, so they directly locked niche, The high-end, professional route starts at $1,299.

Like the price cuts of icam and ipyer, the high price of imac-10 has once again become a hot topic of discussion at this conference.

Because the price of the cheapest basic Pentium processor personal computer has been reduced to about 500 US dollars at this stage, even if the imac-10 has sufficient materials for hard drives, graphics cards, screens, etc., the price has more than doubled, but it is too expensive. some. Even though Tincobel has a large number of loyal users, even if the official claims that the imac-10 is more perfectly compatible with its products such as icam, users will try a new operating system in order to try a new operating system, and perhaps not so perfect appearance Design, pay such a high price?

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