Heads Up Hollywood

Once upon a time, Dunn and Michael Eisner had a hard time fighting, but now, the two are in agreement on the idea of ​​developing classic Disney cartoons.

However, the situation of the two at this time is very similar.

Twain was running around for Natalie's Oscar nomination, and Michael Eisner was struggling to consolidate his power.

More recently, Disney and Pixar have entered into business talks.

The contract between the two parties was about to expire, and Disney planned to extend the cooperation contract, but Pixar refused.

This made Michael Eisner very angry. He thought that the conditions he offered were sincere enough, but Jobs was like a vampire, greedy without a bottom line.

The failure of the contract renewal made Disney's board of directors question Michael Eisner's ability again.

Michael Eisner, fed up with patience and powerless to do anything, found an opportunity to invite Roy Disney to lunch.

He felt that there were some words that must be made clear!

Disney must be led by him, and no one else!

Of course, he also wanted to use this conversation to drive a wedge between Roy Disney and the current Disney director and chairman of the management committee, Stanley Gold.

Back then, it was Roy Disney and Stanley Gold who invited Michael Eisner to Disney, but now they are going to join forces to kill him!

The two met at a private restaurant away from Disney's in-house dining room.

"Roy, I really don't understand, I really don't understand!" Michael Eisner took the lead in attacking, staring at the other party, "Your life is very good, I made a lot of money for you, and I have always In defense of you, why are you doing this?"

Back then, Roy Disney was so poor that his house was mortgaged to the bank, but now? He can fully enjoy the life of a rich man.

All of this was brought to him by Michael Eisner.

Roy Disney had a flat expression, "I agree with Stanley."

Michael Eisner said angrily: "Are you still lying to me? You and Stanley are best friends. As long as you disagree, he will never object!"

Roy Disney shook his head, "We have the same thoughts on this matter. Michael, you have to understand that we are not targeting you, we are protecting Disney's interests."

Michael Eisner gritted his teeth angrily, "Why is this? What are you objecting to?"

"You shouldn't have bought ABC Group!"

"What?"

Roy Disney's words shocked Michael Eisner and looked at him in disbelief.

"I told you at the beginning, now is the world of cable TV, and the traditional broadcasting and TV networks are outdated. The ABC Group has seriously dragged down Disney's stock price. You should be responsible for this failed transaction."

Michael Eisner laughed angrily, gritted his teeth, "Roy, haven't you seen the situation clearly? Now is the era of media channel integration! If we don't acquire ABC, we'll be doomed! We'll be eaten Drop it! There will be no more Disney!"

Roy Disney said disapprovingly: "Pixar has not been eaten. Although Pixar is small, it is highly creative. The stock price is so high that it is almost difficult to be acquired."

"Don't you know that Dunn has acquired 15% of Pixar's shares?" Michael Eisner was furious, feeling insulted, and took a deep breath, "No matter what, Pixar is from Disney, you know it."

The corner of Roy Disney's mouth twitched, "But Jobs rejected your contract extension."

This is indeed Michael Eisner's weakness, he must hold back his anger, "Okay, tell me, is there anything else you're not satisfied with?"

"Andrew Mooney."

Roy Disney's answer made Michael Eisner both angry and disappointed.

He didn't expect Roy Disney's vision to be so outdated.

It's not without reason that Dunn complained to many old guys in Hollywood.

They have really been eliminated by the times.

Andrew Mooney is a senior talent hired by Michael Eisner from Nike. He is in charge of the Consumer Products Department. His performance in the past year has been outstanding!

He integrated the "princess" image of the past Disney classic cartoons, registered the "Disney Princess" trademark, and opened up the market for this brand.

The dolls of the "Disney Princess" series were authorized to Mattel last year. This matter once caused a big dispute with Tang En Pictures.

But this business has brought Disney $500 million in revenue in the past year!

Such a talent actually made Roy Disney feel dissatisfied?

As for the reason, Michael Eisner is very clear, because Andrew Mooney moved those classic cartoons!

In Roy Disney's heart, the "princess" in those movies are the best memories in his memory. They are the fantasy of the fairy tale world, but they have become toys in the hands of children. If they want it, they can throw it away if they don't want it It felt like an insult to the Disney brand.

The same thing happened more than ten years ago.

At that time, Michael Eisner had just taken over Disney, and there was a lot of waste and a shortage of funds.

He was surprised to find that Disney's classic cartoons were only shown in movie theaters, never broadcast on TV, never released on video tapes, and the surrounding copyrights were not developed at all!

This is a hidden treasure!

He wants to release all of Disney's classic cartoons on video tapes to get more cash flow.

Next, it was blocked by Roy Disney.

Because Roy Disney believes that Disney's cartoons, those classic images, are sacred, fairy tale, mysterious, and infinitely beautiful, and can only exist on the big screen in movie theaters.

At that time, Disney's strategy was to arrange schedules every year and push those classic cartoons to the cinema for re-screening.

But Michael Eisner believes that this is nonsense!

Business is business, and if feelings are involved, it's no wonder Disney didn't go bankrupt!

After a heated discussion in the board of directors, Roy Disney finally compromised and agreed to gradually release the video tapes, but Disney's favorite "Snow White" is absolutely not allowed to be released!

Later, the sales of videotapes were booming, and the sales of almost every videotape of classic animation could bring Disney more than 100 million US dollars in profits.

This is the key to Disney's revival!

In the early 1990s, under the strong promotion of Jeffrey Katzenberg, the videotape of "Snow White" finally came out. In the first week of listing, it sold 10 million sets, with a revenue of more than 400 million US dollars! (Note)

Half a century later, the American people finally had the opportunity to watch this cartoon in the 1930s.

Michael Eisner frowned, and sighed: "Roy, don't you understand yet? Cartoons are commodities, and commodities should follow the laws of the market! There is a problem with our live-action movie, and in cooperation with Twain, we have to deal with this batch of In-depth exploration of classic cartoons and the pursuit of more extreme profits are the real corporate behavior.”

Roy Disney shook his head stubbornly, and said firmly, "I, no, agree, agree!"

Michael Eisner was so angry that he wanted to give him two punches, this old man was as stubborn as a rock! He said in a deep voice: "For the benefit of the shareholders, I will definitely promote the cooperation with Tang En Pictures. It's useless for you to stop me. I will forcefully pass the board of directors! The Bass family still has great influence on the board of directors!"

Roy Disney gave him a deep look, "I remember that when you took up your duties, you promised me that as long as you lose my support, you will resign."

Michael Eisner vetoes flatly: "I didn't say that!"

Roy Disney was speechless for a moment.

At this time, Michael Eisner received a call from Tang En.

He glanced at Roy Disney, and then answered very rudely and disrespectfully, "Twain, hehe, I'm solving the trouble of cartoon copyright, and I'm very sincere about the cooperation... What? You want a lecture ?”

Michael Eisner stood up suddenly, his face flushed with excitement, "Good thing, this is a great thing! Dunn, if you do this, the whole of Hollywood will thank you!"

As he said that, he put gold on his face, "Back then I proposed the 'high-concept' film theory, which was a sensation and led the trend of Hollywood. But I also know that every era has its own characteristics, and people Well, it is important to have self-knowledge, and if it is outdated, it will be eliminated. I support your new concept!"

In the second half of the sentence, it was clear that Sang scolded Huai, and was aimed at Roy Disney.

"What? You agree with the 'high-concept' theory too? January 25th, right? No problem, I will definitely go! Hehe, oh yes, I told the academy to take care of Natalie. You're welcome , are all friends."

Two minutes into the call, and the anger that Michael Eisner had arguing with Roy Disney just now disappeared.

Tang En is going to give a public speech in the USC Auditorium?

Or impart his unique philosophy of commercial filmmaking?

This is a grand event!

At that time, not to mention the students of USC Film School, even Hollywood producers and directors will flock to it!

Modesty makes people progress, when it's time to learn, learn!

"I didn't expect this kid to be so majestic!"

Michael Eisner's impression of Tang En has changed drastically.

Back then, Barry Diller put forward the concept of "high concept", which was taught internally and never explained to outsiders publicly.

Later, the popularity of "high concept" was the result of many film theorists who analyzed and analyzed the films and management methods launched by Barry Diller and Michael Eisner.

This is known to the Hollywood public.

In comparison, Tang En's behavior was indeed more aggressive!

"It seems that he really went all out for Natalie's Oscar nomination." Michael Eisner's mouth curled up, a little funny.

Roy Disney also opened his eyes wide, and asked curiously: "Is Tang En going to popularize his movie concept?"

"That's right." Michael Eisner nodded, "This kid...has indeed made a lot of contributions to Hollywood."

Roy Disney smiled faintly, "Since this is the case, there is no need for Disney to cooperate with Tang En Pictures. If we bring his film theory over, we can also invest in live-action films."

Michael Eisner was so angry that he almost vomited blood!

You old bastard, get out of here!

What kind of bad idea is this?

Tang En still has the copyright of "The Chronicles of Narnia" in his hand!

Besides, if you don't cooperate with Tang En and experience it yourself, how do you know how true the theory he said is? How much clumsiness?

pedantic! madness!