Heads Up Hollywood

Since the beginning of this year, Disney's stock price has fallen sharply. Even though Michael Eisner has taken various countermeasures, there is still no improvement.

In Hollywood, many people are rumoring that Twain beat Michael Eisner to the point that he can't even fart now.

Is it really?

Of course it is nonsense!

It is a fact that Twain beat Disney by a large margin in the box office market. But again, the film market is too small. Disney has a market value of more than 40 billion U.S. dollars. If one or two films fail to meet expectations, the stock price will not cause much fluctuation at all.

The real cause of the turmoil in Disney's stock price is the decline in the performance of the core asset ABC Television Network!

Last year, Time Warner and America Online merged. In the contradiction of cable TV operation, Time Warner and Disney had a big battle.

It ended in a big win for Disney, a $3 billion unequal deal for Time Warner, and a public apology from the CEO.

At that time, the ABC TV network, relying on the ace program "Who Wants to Be a Millionaire", stood out from the bottom position of the three major TV networks in one fell swoop, overtook NBC, and had the qualification to threaten the market leader position of CBS TV network!

At that time, Disney's stock price reached its highest point ever, and the market exceeded 45 billion US dollars!

However, Michael Eisner apparently forgot that behind CBS is Viacom, and behind Viacom is Redstone!

Michael Eisner's boss, Barry Diller, was beaten up by Redstone, let alone him?

CBS immediately took a counterattack and prepared two high-quality programs-"Survivor" and "Crime Scene Investigation", intending to launch a positive impact on "Millionaire".

And use MTV and VH1, two TV stations with a wide audience under the Viacom TV network, to vigorously promote the new program.

Michael Eisner is full of confidence in "Millionaire" and believes that "Millionaire" can beat Time Warner, and it can also beat Viacom!

At that time, Disney had just been shattered by Twain's "Spider-Man" in the movie market, and had to regain face through other businesses.

For a while, the contest between the tip of the needle and the awn of the wheat began.

The two variety shows "Millionaire" and "Survivor" are broadcast at the same time period, forcing the audience to choose one of the two. This is a real confrontation!

When it premiered, "Millionaire" had 16.8 million viewers, and "Survivor" had 15.5 million viewers.

Michael Eisner wrote a high-profile letter to shareholders, declaring Disney a big win!

But what happened?

The good times don't last long.

The second issue of "Millionaire" suffered a devastating blow, losing 1 million viewers, but the number of families who chose to watch "Survivor" surged to 19 million.

At the time, The Washington Post also reported: "'Survivor' Squashes 'Millionaire'!"

By the time the last episode of "Survivor" was broadcast, the number of viewers had reached an astonishing 50 million, equivalent to half of American households watching this show!

The only thing that makes Michael Eisner fortunate is that "Survivor" is a quarterly program, and "Millionaire" is a regular program, every week.

However, after "Survivor", "CSI" came again, and continued to beat "Millionaire"!

At its peak, "Millionaire" had 4 episodes a week, but now it has been reduced to 1 episode a week, which shows that this program has faded away.

ABC's advertising revenue has plummeted, and Disney's stock price has plummeted, which is reasonable.

Therefore, it was not Twain who defeated Disney, but Redstone!

It's just that Lei Shidong was hiding behind the scenes, pointing the country quietly, and Tang En enjoyed a good name on the bright side.

The two major industries of film and television were sluggish, which also caused conflicts within Disney. Only then did Roy Disney stand up and plan to lay off Michael Eisner and replace him with an executive.

However, Roy Disney's shares are less than 1%, with limited power and powerlessness.

And Michael Eisner has been courting Disney's majority shareholder family, the Bass family, for decades.

This family, which holds nearly 11% of Disney's shares, almost has the right to speak at the shareholders' meeting.

It is with the support of the Bass family that Michael Eisner is able to do his own way in Disney.

However, when a person is unlucky, drinking cold water will clog his teeth.

The Bass family used the loan and Disney stock as collateral to buy a large number of technology stocks. Because of the outbreak of the "911 Incident", the stock market plummeted, and Disney's stock price shrank severely. Securities dealers and margin financiers are forcing them to repay the loan, and they urgently need to replenish the margin.

The Bass family had to sell 135 million Disney shares, raising $2 billion.

As a result, there are 80 million Disney shares left in their hands, accounting for only 4% of the total share capital!

The Bass family has lost power, and Michael Eisner's biggest backer has collapsed!

It can be said that the current Michael Eisner is in danger of losing power at any time. He wants to save Disney's stock price while contacting various shareholders and consolidating power, so as not to be taken away by Roy Disney.

So at this time, Kirk Douglas called and asked him to hit Tang En hard. Isn't this just looking for trouble?

Tang En hadn't hated Disney for several months, and Michael Eisner had finally calmed down so that he could devote all his energy to dealing with Roy Disney.

Now take the initiative to attack Tang En? Isn't this out of my mind?

Michael Eisner is pissed!

What he was angry with was not Tang En, but some old guys in Hollywood who were still thinking in the old way of thinking.

He used to be a Hollywood filmmaker, he was in charge of Paramount.

But he is now the chairman and CEO of Walt Disney Group!

He is a media tycoon at the same level as Ted Turner, Redstone, and Murdoch!

Commanding him in such a tone is simply ignorant!

"A Roy Disney, a Kirk Douglas, these old Hollywood guys, why are they so hateful?!"

Michael Eisner sat in the office in a daze, clenched his fists, and the more he thought about it, the angrier he became.

At this time, even if he loses his mind, it is impossible for him to suppress Tang En.

"Huh? Tang En?"

Michael Eisner's heart moved slightly, and a bold idea suddenly popped up.

With regard to the boy Dunn Walker, he has suffered a lot, and he has a real deep understanding.

Especially from Tang En Pictures' new corporate mission, it can be seen that his ambition is very big!

The bigger the ambition, the hotter it is!

Not only is it cruel to others, but it is also cruel to yourself!

Michael Eisner sat in the office for an hour, watching the sunset, finally took a deep breath, took out his mobile phone, and dialed a long-lost number.

"Hello, this is Dunn Walker."

"Twain, it's me."

"who?"

"Michael Eisner."

"ah?"

On the other end of the phone, Tang En froze for a moment, very shocked. After a while, he spat out two words through his teeth: "Hello, Eisner!"