Heads Up Hollywood

In the third week of its release, major theaters in the United States collectively increased the screening scale of "Unsinkable", from the original 3075 to 3645!

This kind of screening volume even exceeds the 3553 screening scale of Universal Pictures' "The Mummy Returns", second only to DreamWorks Animation's "Shrek", which reached an unprecedented 3715 cinemas at the same time!

Of course, this is also related to the economic downturn in the past two years, the rise of the entertainment industry, and the increase in the number of movie theaters by 700.

And another commercial blockbuster "Pearl Harbor", which was released in May, saw a linear reduction in its screening scale, from 3,214 theaters to 1,589, directly shrinking by half.

The feedback from the box office market is even more one-sided.

"Unsinkable" earned a box office of 90.35 million U.S. dollars in the third week of its release.

Not to mention "Pearl Harbor", which has been cast aside for a long time, even Sony's new film "Human Face" and MGM's new film "A Thief Meets a Thief" have lost their survival under the strong pressure of "Unsinkable". space.

Entering June, the entire film market seems to have become a one-man show of "Unsinkable"!

As of June 11, the North American box office of "Unsinkable" has reached 2135 billion US dollars!

In one fell swoop, it surpassed the US$180 million North American box office of "The Mummy Returns", making it the North American box office champion so far this year!

And all this is still going on.

"Unsinkable" was officially released in the UK, and the clarion call for overseas markets also began to sing.

In the past few years, the summer files have almost been magical.

Undoubtedly, "Unsinkable" is the most sensational movie of this summer!

The fourth week is approaching, and "Unsinkable" continues to smash the North American box office.

Monday, $5.82 million, Tuesday, $4.76 million, Wednesday, $4.38 million, Thursday, $4.51 million... In just four working days, "Unsinkable" earned $19.53 million!

On June 15th, the weekend is coming, and the North American box office of "Unsinkable" is likely to break through the $300 million mark in one fell swoop!

This is definitely a piece of news that can detonate Hollywood.

If the North American box office of "Unsinkable" can really break through the $300 million mark, it also indicates that this film can really compete with "Titanic", "Star Wars Episode 1: The Menace of the Phantom Man", Like "Spiderman", create a box office myth!

"Pearl Harbor" is clamoring for a box office of 1 billion US dollars, that is a joke!

But "Unsinkable", it really works!

But on this day, the news that shocked Hollywood was not the box office trend of "Unsinkable", but the blockbuster news from Disney...

Disney announced that it has acquired Fox Family Worldwide, owned by News Corporation and Saipan Entertainment, for US$5.3 billion, including US$3 billion in cash and assuming US$2.3 billion in debt!

The company's "Fox Family Entertainment Channel" has been in operation for 20 years and focuses on children's programming. After being merged into Disney, Fox Channel will be renamed "ABC Family Channel" and part of its assets will be merged into "Disney Children's Channel".

In one fell swoop, Disney will own 81 million subscribers of the Fox Home Entertainment Channel in the United States, 10 million subscribers in Latin America and 24 million household subscribers in Europe, and establish a huge home cable TV network in one fell swoop. It will cover 97% of the US TV market.

Subsequently, News Corporation and Saipan Entertainment have confirmed this statement.

This is absolutely good news!

On the same day, before the stock market closed, Disney's stock price rose by 8%!

The valiant and high-spirited Michael Eisner is back!

...

"Boss, you really can't blame me this time. When the "Pearl Harbor" project was established, Joe Ruth was still in charge. As soon as I took over... I am not familiar with the business, so I was inevitably misled by Jerry Bruckheimer."

Richard Cook, the chairman of Disney Studios, looked mournful and was reviewing Michael Eisner.

Through a wave of clever transactions, Michael Eisner successfully stabilized Disney's stock price, proving to the world that he is still the Disney emperor who commands everything in Hollywood and waits for everything!

But internally, he has to make major adjustments. If Disney movies cannot have a fundamental change, everything else will be a temporary solution, not a permanent solution.

Looking at Richard Cook standing respectfully at his desk, Michael Eisner snorted coldly, "It's just a movie, how much impact can it have on the company's stock price? It's the 'Fraudgate' incident! You The definite publicity strategy is simply a complete jerk!"

Richard Cook said with an aggrieved face: "Boss, I really don't blame me, it's all Jerry Bruckheimer! You know, our company's commercial films...he is the biggest partner, and he has a lot of power to speak." Heavy, and in the past few years, his results have been very good and convincing."

Of course, Michael Eisner would not believe his nonsense, but Jerry Bruckheimer, a famous producer in Hollywood, also made him quite dissatisfied, "Jerry Bruckheimer... this person's level What's going on?"

"this……"

Richard Cook glanced at him carefully, his eyes rolling around, "Last year, the release schedule of "Sixty Seconds" he supervised hit "Spider-Man", which made the box office not optimistic. Fortunately, the film is in The DVD market sold well and didn't lose money. But the next two films, "Girls Club" and "Pearl Harbor," were total flops."

Michael Eisner narrowed his eyes slightly, "Failed two movies in a row?"

According to the rules of Hollywood, if two films in a row fail, top producers, directors, and actors will fall from the altar, and those who are slightly worse... will even be forgotten by Hollywood.

Even Francis Coppola, the godfather, has relegated to the second line because of the unsatisfactory box office of several films in the early 1990s.

Richard Cook thought about it: ""Girls Club"...is not considered a commercial blockbuster, and it has a female lead. A failure of "Pearl Harbor" cannot completely negate his ability."

Now, Disney and Jerry Bruckheimer Film Productions have a mutual priority agreement.

For commercial blockbusters invested by Disney, priority should be given to cooperation with Jerry Bruckheimer's company; and Jerry Bruckheimer has good ideas and good projects, and Disney also has the priority to cooperate.

Such an agreement is a double-edged sword for Disney.

If Jerry Bruckheimer is as invincible in the field of commercial blockbusters as he has been in the past, Disney will certainly feel at ease. But if this person is obsolete and eliminated by Hollywood, then this preferential cooperation agreement is the shackles of Disney!

It must be banned and severed!

Michael Eisner is not an expert in the film field, frowning, "What's your opinion?"

Richard Cook said: "At present, Jerry Bruckheimer is cooperating with Columbia Pictures to shoot another war film "Black Hawk Down", which is adapted from real events. It is said that the investment... also has 100 million US dollars."

"Another war movie?" Michael Eisner twitched his lips in a mocking tone.

Richard Cook said quickly: "The film is scheduled for January next year. At that time...we can use the box office results of this film to re-evaluate his ability."

Michael Eisner gave a faint "um", and never mentioned the director Michael Bay from the beginning to the end.

In the outside world, Michael Bay is a great director of commercial films, and he is much more famous than Jerry Bruckheimer!

But people in the industry know that several of Michael Bay's action films in the 90s are typical of Jerry Bruckheimer's movie style, including "Pearl Harbor". Michael Bay is just a dog's leg.

"How about that cartoon?"

""Atlantis: The Lost Empire"?" Richard Cook paused and lowered his voice, "Boss, Mr. Disney..."

"asshole!"

Michael Eisner scolded angrily, widened his eyes, and cursed directly.

Of course he understood what Richard Cook meant. Roy Disney was not very honest during this time, and he was always provocative in the boardroom.

The chairman of the Disney animation department is Roy Disney. If the box office of "Atlantis: The Lost Empire" is not good, it will undoubtedly affect the authority of Roy Disney.

On the surface, it seems that Roy Disney is at a loss and will lack an excuse to attack Michael Eisner.

But is this the case?

Roy Disney is just an old guy who takes a backseat and Michael Eisner is the CEO of Disney!

Retired old guys can make mistakes, but the current leader cannot make mistakes!

This is not a one-dimensional contest at all.

Furthermore, Roy Disney hired Jeffrey Katzenberg to take charge of Disney animation, which revived Disney's cartoons. However, due to personal conflicts, Michael Eisner kicked Jeffrey Katzenberg out of Disney.

This is his biggest handle!

Michael Eisner looked at Richard Cook, and his eyes became more and more deserted. He felt that this person was not good enough, and he was not suitable to stay by his side as a high-level confidant. He waved his hand and said lightly: "Pearl Harbor failed at the box office. , the next movie, I hope to win back!"

Richard Cook nodded again and again, a little guilty.

Michael Eisner snorted coldly, feeling a little sad in his heart, why did Disney's movies fall so low?

Why!

Shaking his head, he suddenly changed the subject, "Did you know the news about Tang En?"

"I know!" Richard Cook grinned and became happy, "Hey, that kid, he really thought he was a financial expert. He made a fortune last year and didn't know how to restrain himself. Now it's all right. I heard that ... at least a billion dollars in losses!"

Michael Eisner waved his hand, "I have notified the TV station that it will increase the coverage of this aspect. You also need to cooperate with the propaganda. If the movie does not live up to expectations, you will attack the opponent from other aspects!"

"I know! I know! Hey!"

Richard Cook rubbed his hands with a wretched face.

...

That night, Tang En saw the news of his losses in the stock market being broadcast on ABC TV. The financial reports that followed were even more special.

Tang En looked at it and almost didn't laugh out loud.

What a Michael Eisner!

God assists!