Heads Up Hollywood

Tang En's attitude reassured Reed Hastings a lot.

It turns out that the big boss has already figured it out. Hulu looks fierce, but in fact it will not pose a threat to Netflix at all.

Would this be too confident?

Reed Hastings tentatively asked: "But... Hulu is composed of Hollywood giants after all, and will have a great advantage in terms of content. This kind of streaming media platform, user experience is one aspect, rich content Degree is also important.”

Tang En said disapprovingly: "It is precisely because Hulu is co-founded that it is lacking in content!"

"ah?"

Reed Hastings was taken aback. It was the exact opposite of what he thought.

New Universal, Disney, NBC Columbia and 20th Century Fox have jointly launched Hulu. It should be invincible in terms of content. How can it be lacking?

Tang En said: "There will be more and more streaming media platforms in the future. This time Hulu will be a joint effort of several giants, because they cannot predict the future risks. After a few years, when they realize the importance of streaming media, the major mainstream Content providers will launch their own streaming media platforms. Do you think that by then, streaming media platforms will spring up after the rain, and what will they rely on to be unique?"

Reed Hastings pondered: "The ecological chain is one aspect, and the core key is the content."

Tang En said: "This is indisputable. However, what is more important is the exclusive content! We have what others have, and what others don't...We still have it! This is the capital that Netflix will take root in the future! It is also the future in the streaming media industry. The fundamental reason why Silicon Valley will beat Hollywood!"

When Reed Hastings heard it, he suddenly realized!

Compared with Silicon Valley, the biggest disadvantage of Hollywood is that it pays too much attention to immediate interests!

Hollywood film companies definitely hope that their film and television content can be authorized as much as possible and obtain as much copyright fee as possible. In terms of streaming media copyright, Hulu will be authorized, and Netflix will also be authorized. If you authorize Netflix, you will also authorize Amazon.

Later, almost every streaming website has the most mainstream movie resources in the hands of the six major Hollywood giants!

If you want to be unique, you must have content that others do not have.

Such as originality.

Such as exclusive authorization.

In the previous life, Hulu launched the streaming media business three years earlier than Netflix, but the development was tepid. The number of users was not only surpassed by Netflix, but also surpassed by the rising star Amazon.

there are many reasons.

On the one hand, Hulu is backed by Hollywood giants and does not engage in original dramas. On the one hand, there are too many platforms authorized by the Hollywood giants, which makes Hulu have no competitive advantage.

Hulu has it, and others have it.

What Hulu doesn't have, others have!

This also led to Hulu, a streaming media website created collectively by Hollywood, getting worse and worse. It was surpassed by Netflix and Amazon in Silicon Valley, and even Google, YouTube, Facebook, and Apple all started streaming media business later, which is simply making Hollywood Push to death.

What kind of embarrassing situation, what should I do?

At this time, Disney stood up!

Disney buys 20th Century Fox at a sky-high price!

The biggest motivation for this deal is that Disney took a fancy to the 20% stake in Hulu held by Twentieth Century Fox!

After the completion of this transaction, Disney will complete the absolute control of Hulu and further privatize, making Hulu a subsidiary of Disney. Moreover, Disney will no longer authorize the content of its film and television works to other streaming media platforms, and become Hulu's exclusive content.

Through this series of operations, Hulu has gained momentum, and finally has the qualifications to compete with Netflix and Amazon, and has also started to shoot its own original dramas, such as the hit "The Handmaid's Tale".

Hollywood in this life naturally doesn't need Disney to be a hero.

Twain was foresighted, and New Universal wanted to become the leader!

The joint launch of Hulu by Hollywood giants sounds scary, but it doesn't actually have any deterrent effect.

It is impossible for several companies to check and balance each other and each have their own little things. It is impossible to make a website well.

This is the source of Tang En's confidence.

Join forces to launch Hulu first.

Afterwards, it was logical for New Universal to launch Netflix's streaming media business, and no one could say anything.

More importantly, the joint launch of Hulu will allow New Universal to disintegrate the opponent's Big Five alliance like cutting melons and vegetables, and form a new self-centered Big Five alliance!

As long as this matter is completed, then Tang En can pat his chest and say confidently: "I have ruled Hollywood!"

...

There is no doubt that Tang En easily resolved the encirclement and suppression of New Universal by the Five Giants Alliance.

Tang En resorted to the big trick of streaming media, defeated his opponent in one fell swoop, and declared a heads-up victory!

Next, talk about Hulu's cooperation.

New Universal, NBC Columbia, Disney and Twentieth Century Fox each hold 20% of the shares, but the contents of the four resource libraries are not the same.

Can't everyone have all the content out?

That would be so unfair.

Especially New Universal.

In the past few years, New Universal has purchased a large number of streaming media copyrights around the world, and the content is extremely rich. Even if this part of the content is not included, the film and television content owned by New Universal is second to none in Hollywood!

Don't forget, of the former eight major studios in Hollywood, New Universal owns two - Universal Pictures and MGM!

In terms of film scale, MGM has 4,100 films in its library, and Universal Pictures has 3,600 films.

Plus, Columbia Pictures has 3,500, Twentieth Century Fox has 3,000, and Disney has...just over 600.

Because New Universal does not have a TV network yet, so the TV content is relatively less.

Therefore, Tang En made a request that he would only contribute the film and television content copyrights of Universal Pictures and MGM. The copyrights of Tang En Pictures, Marvel Pictures and Rose Pictures would not be loaned out!

Needless to say, Marvel Pictures, this is the trump card!

Tang En Pictures is similar, the current Tang En Pictures is synonymous with high-quality movies, and each film produced by Tang En Pictures costs more than 100 million US dollars. The copyrights of series of movies including "Harry Potter", "Pirate League", "Night at the Museum", "National Treasure", "Mad Max" and so on belong to Tang En Pictures.

Its market appeal is no worse than that of Marvel Pictures!

These are the treasures of New Universal, and they will be reserved for Netflix in the future, and it is impossible to hand them over to Hulu.

The other three parties will not object to such a proposal.

No way, who told New Global to have too many content resources?

Universal Pictures + MGM already has a huge film library!

After half a month of three rounds of negotiations, the final cooperation agreement was finally finalized.

New Universal: Provides all film and TV series copyrights under Universal Pictures and MGM.

Disney: Provides all its movies, ABC Network's massive TV program, and ESPN's rare sports program.

Twentieth Century Fox: Offers all movies and TV shows from the FOX network.

NBC Columbia: Offers all the movies and TV shows of the NBC network.

These four parties will give Hulu the right to use content for 6 years free of charge, which is equivalent to becoming a shareholder with content, each accounting for 20% of the shares.

After the cooperation plan is reached, the next step is to consider financing.

Tang En was also unambiguous.

His fame on Wall Street is really too great!

The name "Dawn Walker" represented money!

As long as he raised his arms, countless venture capital funds rushed to send him money.

This is no joke.

The news came out that Hulu, a new media website in Hollywood, will sell 10% of its shares and raise US$100 million!

This immediately shocked the entire Silicon Valley and Wall Street!

what's the situation?

A new company that has just been registered and has no employees is valued at US$1 billion?

Isn't this money grabbing?

Even YouTube, the most popular video site in the United States, may not have such a high valuation, right?

This Tang En is simply too dark!

For a while, many media reported and ridiculed.

Silicon Valley and even the entire IT industry are not optimistic about this collective action by Hollywood. They believe that this is just another dying struggle of traditional media.

The difference is that this time it is Dunn Walker who is leading the struggle this time!

The news of a valuation of US$1 billion was released, and the three partners, Disney, Columbia and Twentieth Century Fox, were even more shocking.

Although they were very excited about Tang En's ambition, they were also full of expectations.

But is this too contrary to common sense?

Why is Hulu worth $1 billion?

Tang En was really speechless.

At this time in the previous life, Google was trying to pursue youtube, spending a whopping $1.65 billion!

Youtube, a short video website that relies entirely on users' self-uploads, can reach this scale. Why is Hulu, a new media website composed of Hollywood giants and a massive library of legitimate film and television resources, not worth $1 billion?

Besides, is $1 billion a lot?

Sell ​​10% of the shares, which is only 100 million US dollars.

For venture capital funds with tens of billions of dollars in their hands, this is child's play.

Facts have proved that Wall Street has never been short of madmen!

Speculators in the financial industry are, to put it bluntly, a group of gamblers!

Is Hulu Worth $1 Billion?

Judging by the current evaluation standards, it is definitely not worth it!

However, Hulu is the website Dunn promoted to establish!

In the past few years, Tang En's entrepreneurial experience and investment experience... all of them have been successful!

Such a glorious historical achievement is enough to make some bold investment predators and ambitious managers make big bets!

On November 28th, Jason Kahler, a senior executive vice president who has worked at Amazon for 8 years, announced that he would quit Hulu as CEO!

On December 2, a financing application was simultaneously handed over to the desks of the heads of New Universal, Disney, NBC Columbia and 20th Century Fox.

Providers, a Wall Street private equity investment company, agreed to Tang En's offer!

US$100 million accounted for 10% of the shares, and became a shareholder of Hulu!

Rather than saying this is a gamble on the future, it is better to say that this is a bet on Twain!

For a time, the situation changed!

Hulu network has a golden key in it, and it was born smoothly!