Green Life

This chapter has some popular science, the author tries the water, and then considers the proportion of ink in the future, *^_^*

...! ...

There are not many membership-based clubs in the five major leagues, because this system, which sounds beautiful, is actually a poison wrapped in candy for football clubs.

Modern football is burning more and more money, and the various costs of a season are high, especially the burden of players' wages is getting heavier, and the membership fees of general clubs are simply difficult to maintain.

Therefore, it is necessary to rely on the healthy operation of the club and be able to use its own income (match days, stadium surroundings, sponsorship contracts, broadcast fee sharing, bonuses, real estate operations, etc.) to cover its own expenses, but with the current transfer market and salary levels, Very few can operate well.

Take the transfer as an example. Now a good player costs 20 to 30 million yuan, which is basically equivalent to more than half of the annual membership fee of a club like Barcelona. If the investment of this player fails, one can imagine what it means to the membership club.

Spain enforced the membership reform in 1992, leaving only 4 membership clubs in La Liga, because the membership system has plunged many clubs into a debt crisis.

This is a system that is only suitable for small clubs at the top of the pyramid and low levels. The most famous membership clubs are of course Real Madrid, Barcelona, ​​and Bayern.

In terms of environment, the Premier League is actually a very suitable place to implement the membership system. Why? Because of its high and relatively reasonable rebroadcast fee share.

As long as you stay in the Premier League and manage it carefully, even if you are not so rich, the Premier League can guarantee your survival.

But the reason why England has not sprung up membership clubs like Spain used to be is because the modern company system originated in England.

Moreover, most of the clubs were established during the Industrial Revolution, a place that advocated private ownership, and naturally there would not be many products similar to public ownership.

But the FA does not allow it, otherwise there would not be a team like United and Manchester United. This is not the point. The point is always: how to survive after the membership system, and live well.

Madels drank the red wine, and just now introduced the current status of the membership system of the five major leagues to Mark Qin, talking dryly.

Moisturizing his throat, he went on to say: "The existing membership types can be simply divided into three types, the regional pure membership represented by Real Madrid and Barcelona; the joint membership represented by Bayern; and the Benfica. A large number of paying members have been retained, but it has actually been transformed into a historical relic of the corporate system.”

"That is to say, there are no procedural obstacles. The biggest difficulty is how to design a healthy membership-based business model so that Liverpool can maintain the competitiveness of the top teams," Mark Qin said, touching his chin.

Madels nodded, it is indeed the case, and he went on to say: "Take Liverpool as an example. In the past few years, the annual income has been more than 300 million yuan, and the expenditure is similar. Tens of millions, most of them are flat or even losing money.”

"If you want to engage in a membership system, if it is just out of emotion or impulse, I suggest you not to do it. I have studied it in the past two months. This is a dead end for most teams. Maybe you will harm Liverpool. Now heroes become sinners"

"And," Maders continued, "how do you buy the club from the current Moores family and then transition to a membership system? There will be huge procedural obstacles. They won't wait for membership year after year. chip in"

Mark Qin shook his head, stood up, put his pockets in his pocket, looked at the sunshine outside the window, and said leisurely: "It's not just emotional, I've been thinking about this since last summer, Liverpool is very special to me."

In particular, it involved his emotions in two lifetimes. In his heart, he really hoped that it would always be good and brilliant. He had no other ideas or purposes, but pure love.

"I have a dream, I hope it will continue to be brilliant,

Don’t suffer from the previous bumps and turmoil again. It sounds like a legend, but for the fans who face it every day, it is actually a torment.”

"But Liverpool is a slightly declining city. It is already the limit to support two Premier League teams. It does not have as much development potential as London and Manchester."

"So apart from the local Moores family, it is difficult for foreign capital to hold the game for a long time, because the competition in the Premier League is becoming more and more fierce, and you have to invest in it if you want to achieve results."

"Most teams' profits are only enough to survive. Even if foreign capital comes in, unless the money is too much to spend and they only want their reputation, they won't last long."

"Besides, since they are individuals and organizations, they themselves will have financial problems. Isn't the Icelandic consortium of West Ham United this year an obvious example?"

"So in order to be stable from an organizational point of view, only the membership system is most suitable for Liverpool, and then the issue of financial stability. I have also thought about this. Liverpool is now in a glorious period, and there are actually many fans around the world."

"The main problem it faces is that the local fan base is too small. I estimate that the number of members who can afford membership fees for a long time is only tens of thousands, and local members are the foundation of membership."

"That's why many people's doubts about the membership system come from this. If the local fan base is not enough, financial stability cannot be guaranteed. But after thinking about it for a period of time, I found that this has gone into a misunderstanding."

"Membership system needs to ensure the stability of the organization. We can completely design another supporting system for finance. It doesn't rely entirely on membership dues. If only relying on membership dues, a club like Barcelona will inevitably sink."

Madels listened carefully and nodded, "I understand what you said. Organizational stability and financial stability are indeed the most important things for a club."

"The membership system can indeed ensure organizational stability, but it is not that easy for the club to maintain its competitiveness in the Premier League, as far as I know during this period of time. What are you going to do?"

Ma Keqin turned around and sat down again. In fact, his heart was almost smoothed out. In fact, whether it is successful or not, the most important thing is the business model.

"Old Ma, you have a background in financial investment, you help me as a staff officer, can we have a mixed ownership system, and combine the advantages of these types of membership systems?"

Madels understood immediately, "Are you going to introduce a strategic investor? Then let the fans absolutely control it?"

Ma Keqin nodded, indicating that what he said was right, the mode of Bayern and Benfica opened a skylight for him just now, as if he knew everything at once.

"In terms of organizational structure, learn from Bayern. Bayern is a joint-stock company on the surface, but it is absolutely controlled by the Bayern Fans Association, so it is essentially a membership system. Then it introduced three strategic investors, Adidas, Audi and Allianz Asset Management. resource integration”

"We can also adopt this. In addition, Liverpool has a small local fan base, but there are not many fans around the world. In this way, we can divide paying members into three types."

"A VIP member looks like a rich man, a registered member who has voting rights after paying an annual fee, and an ordinary member who has no voting rights but has membership benefits"

"In fact, the annual membership fee does not need to be too much, because it will take up a lot of preferential resources of the club and reduce the club's commercial income. As long as the organization is stable, it is enough."

Madels thought for a while and said, "Your operating system is very similar to that of a bank. It can indeed maximize the income of members, but it is far from enough for the Premier League. How do you think about business development?"

This is indeed a problem. The biggest problem for Liverpool now is that they rely too much on sponsorship, which is very passive, because once your performance declines, the sponsorship fee will also drop.

Now there are those who come out of China and stand at the top of the sports world. There are him, Dayao, Brother Xiang. The value that Dayao created for Rockets owner Alexander has made countless NBA owners jealous, and Mark Qin naturally paid attention.

But to say that Dayao made Alexander, it is more accurate to say that he relied on his own vision and means. After Dayao opened the door to the domestic market for him, his own worth has doubled several times.

The rapid growth of Alexander's real wealth comes from three parts, the naming of Toyota Center, wine and domestic strategic cooperation, and his investment company's investment in domestic companies such as China Railway, Anta, and Sinoma, because Alexander himself is engaged in stock investment.

Mark has thought about this model, but now Liverpool can't do it, because Moores is engaged in gambling, not to mention that this is a regulated industry in China, even if it is not regulated, he doesn't need to work hard to create wealth for the Moores family.

"For commercial development, my idea is to form an industrial alliance. In fact, the most valuable thing about Liverpool is the brand. The club itself only focuses on building the brand."

"We set up several important parts, one is asset management operations, including stadiums, training grounds, youth training bases, etc.; one is business sponsorship expansion; the last is the investment management department"

Maders' eyes lit up, "The first two are simple, and the third investment management department can you explain in detail."

"My simple idea now is to rely on Liverpool's brand and some funds to make strategic investments in other industries, such as your bank, we can cooperate to launch Liverpool credit card, use this card to travel to Liverpool, watch football, buy peripherals, there are some discounts and green aisle"

"This is an infinitely vast market. I haven't thought about it in detail. It depends on you professionals, but my general idea is to manage the fan fan economy well, and form a comprehensive Liverpool industry alliance from fan terminals to merchants."

"Let professional people do professional things. After the alliance is formed, all partners will naturally raise the flag for Liverpool in order to increase their influence and establish various channels."

"It's like Peter, his current sports peripheral sales company can be included in the industry alliance, and your old investment bank, so you borrowed Liverpool's momentum, and Liverpool borrowed your hands. This is a win-win situation."

The more Ma Keqin talked, the more excited he became, as if a grand blueprint had been laid out before his eyes. Uncle Joe's Little Apple 4, which changed the world, would be born next year.

Now only he understands how terrifying the future mobile Internet fan economy will be! The most important thing for them is to seize the opportunity and position! Because the future market is infinitely broad, once they can mature this model, money will not be a problem for Liverpool at all.

"I have a question," Madels asked, "Is it possible to put aside what you said, if it is really as good as what you said, why don't you do it yourself?"

Mark Qin shook his head, "Why don't we talk about the funds at hand, we must use bank leverage. This is no different from those businessmen, and it will definitely be resisted by fans."

"In addition, to make money, you don't have to hold everything in your own hands, so that others will have no motivation. Everyone will make the cake bigger, and no one will actually get more."

"How about it, old horse", Ma Keqin said with a smile, "Come and do it with me, maybe your second spring will come soon"

"Haha," Maders said with a big laugh, "Even if you go into business, my daughter is right, but I still have a big question."

"you say"

"How did you get Liverpool back from Moores? I have investigated it. Now that Liverpool has won the championship for two years in a row, the market value of Liverpool has soared to nearly 400 million pounds, and there are also nearly 100 million debts."

"That is to say, don't worry about the operation after you take over. Now if you want Moores to let go, you will have to pay at least 500 million. This is not counting the situation if he wants to sell at a premium."

"Where does the money come from?"

Well, the old horse poured Xiao Ma a pot of cold water back to reality. This is really difficult. If the members can collect 50 million in a short time, it will be Amitabha. Don't expect 500 million.

The ideal is full, but the reality is often skinny... Still looking for "Green Life" free novels? Baidu direct search: "Reading Yue" 250,000 popular novels for free, Reading Yue, Reading Yue is wonderful! (= Reading Yue)