Godfather Of Champions

When Allen approached Dunn, it was when he and Evan Adams were going to participate in the Champions League group stage draw, he was very surprised to find an extra person in the car.

In the past, the head coach and the club chairman went to the lottery. Some teams did not even go to the club chairman, but Evan insisted on going there. There must be his business. Unexpectedly, Allen would actually follow along.

"I'm not looking for them, Tony." Allen smiled at Dunn in the car to London Heathrow Airport. "I want to talk to you about something."

"With me?" Dunn was a little strange.

"Yes." Allen nodded.

Evan, sitting in the front row, hasn't said a word since this conversation began.

Dunn's eyes rolled, he roughly knew why.

"Because of a Chinese football draft?"

Allen laughed: "You are very smart, Tony. Yes, it was because of that. I heard that a Chinese reporter came to you and wanted to talk to you about the talent show cooperation, but you just refused? "

Dunn turned his head and looked outside, then turned back and said to Alan, "She went to find you again?" He didn't answer directly, but he just admitted.

"No, I heard it from other people, not from the Chinese." Allen added, "It was the people from Kick_world_wide who told me that they said they were planning and organizing a world in the world. TV auditions that people have done..."

Dunn was a little startled: "Isn't it organized by the Chinese media on a whim?"

"It is jointly organized by the two countries. In addition to the two Premier League clubs participating in this plan, there are Fremantle_Media and GroupM."

Dunn is very unfamiliar with these names. No matter after or before crossing, he never researched anything related to economics. Perhaps some names are famous in the economic world, such as Lei Guaner, but in Dunn's place, it seems like an unknown person.

Allen obviously saw the puzzled look on Dunn's face, so he further explained: "British International Sports Information Corporation, you should know it? A famous British sports agency."

Dunn nodded and said that he knew something related to sports.

"Freemantu Media Communication Company is an Australian media company, but they also have a well-known influence in the English-speaking world. They are experts in doing reality TV shows, and they have the right to produce talent shows in Australia. They control it. As for GroupM, this is a giant in the British communications industry. A subsidiary of WPP, the world’s second largest advertising group."

Dunn nodded: "You mean I rudely rejected a seemingly attractive business and a large number of distinguished guests?"

Allen smiled and shook his head. "I didn't say that, Tony."

Evan, who had not spoken at this time, said: "Allen just feels a little regretful, Tony. This is a good opportunity to enter the Chinese market, and a good opportunity to continue to expand and consolidate our position in the hearts of Chinese fans."

"Chinese market?" Dunn said with habitual disdain, "You don't know there. Ninety-nine percent of the fans there won't buy your authentic clothes and souvenirs..." Dunn thought to himself that I was such. A genuine jersey costs more than 700 yuan, how many fans can afford it? Football is not an aristocratic sport like golf. Those who like football are ordinary people and students and children. Think about it, how many of these people are willing to pay 1,000 yuan to buy jerseys?

"Well, Allen. Although I don't know much about economics, I can give you an example that I know. It happened recently. Didn't the Premier League sign a new broadcast rights contract before the new season? Domestic and overseas All of them are signed. Among them, the Chinese company that won the bid was a company called...Tiansheng. They bought the broadcast rights for the Chinese mainland for the three seasons of the Premier League and the broadcast rights for some Serie A matches. Then they decided to implement paid services. Pay TV ...This is normal, right, in the UK. But in China, Tiansheng has met with unanimous resistance. Do you know why?"

Allen and Evan shook their heads at the same time. In Europe and the United States, pay TV has long been a tradition and routine. But in China, everyone is still used to watching free games. But this is not the crux of the problem.

"The crux of the problem is that Tiansheng's company has set too high a fee for pay TV. It costs 188 yuan a month! This money is undoubtedly a lot of money for most ordinary Chinese fans. Burden. Although the Premier League is wonderful, in order to protest against Tiansheng’s unreasonable practices, many Chinese fans chose to stop watching or watch free live broadcasts through Internet cracking tools... I would never doubt Tiansheng’s final failure because of that. It’s China’s national conditions. The price is too expensive, football is a civilian sport, but in China, some people are doing it like aristocratic sport. A pirated jersey only costs 35 yuan, Allen, you are studying economics Yes, you should know the exchange rate between RMB and British pound."

Allen nodded. "About two and a half pounds."

Evan took a breath, it was really cheap.

"But how much is the authorized genuine product? More than 1,000 yuan. This price is already higher than two-thirds of the home ticket of the Premier League team." Dunn said, "How much is our jersey sold in China? Pieces?"

Allen replied: "Forty to forty-five pounds."

"This price is said to be expensive in Britain, let alone China." Dunn grinned. "Go to China and count the import tariffs... In fact, many genuine jerseys are only made in China. Nike, Adidas, Enbao, and Puma all have factories in mainland China."

Hearing Dunn's words, Allen pondered: "Our jersey cost only seven to ten pounds..." He suddenly raised his head and held Dunn's hand, "Thank you, Tony!"

Dunn was confused by Allen's move: "Huh?"

"Thank you for giving me such a vivid lesson and letting me know what the Chinese market is like."

Dunn began to feel that something was wrong. He originally wanted to persuade Allen to give up his unrealistic illusions about the Chinese market. Now it seems that it has aroused his interest...

"As you said, Tony, the key to the problem is the price. We can't simply and rudely copy everything in the UK to China. Compared with the UK, China is still a developing country, and their consumption power is not high. Moving the price here directly to there will make people there feel that the things are too expensive and can't afford to consume them." Allen told the other two people in the car about the arranged ideas.

"If we look for factories in China to process our jerseys and other souvenirs, and then sell them at prices that meet the local consumption level... To be honest, I don't think it will be successful. The materials and labor are all from China, and we only provide one brand— —The sign of Nottingham Forest..."

Dunn interrupted him: "I'm sorry, Allen. But other clubs have done this before us, such as Manchester United..."

Allen smiled gently, and didn't feel dissatisfied with Dunn's interruption: "That's because they can't let go of the big club. They didn't really enter this huge market. They thought they would open a few restaurants. , Open a few specialty stores, or open some official website in Chinese, even if you enter the Chinese market. In fact, it is not, it is just a superficial entry. They don’t understand this country, people who don’t understand this country, don’t understand this The economic level and traditional culture of the country, they directly copied the set in other countries and regions, but this set does not work in China. Fortunately, we have an assistant coach from China and another A head coach who is so proficient in Chinese culture."

Allen looked at Dunn and smiled. "What you said makes me think you are Chinese."

Dunn became wary. He was too proficient in Chinese culture, so he scratched his head: "Uh, most of them were told by Tang. And... the Chinese female reporter, we sometimes talk about this kind of thing. topic."

"No matter who told you, Tony. In short, I don't think there is any other club in the world that is more suitable for entering the Chinese market than our forest." Allen counted Dunn's fingers, "A Chinese player who is well-known in China. , A newly emerging Chinese assistant coach, and a head coach of "China Master" who is very interested in Chinese culture. We have an affinity advantage over other teams."

Dunn remembered that he defeated those teams that also enjoyed great prestige in China and humiliated their coaches and fans. Will those Chinese fans feel that they are very friendly? The ghost knows...

"So, Tony." Evan turned his head and said, "We still hope to talk to the people in the talent show group and try to cooperate with them. I think this is a key, a key to help us open the door to China. ."

"Moreover, I believe they are also very happy that we find them to work with." Allen added, "The two clubs they looked for are not considered to have much influence. If we join, it will be different."

Dunn agreed with this. The news he heard from Tang was that Tang Jing was a little dissatisfied with only finding Everton and Bolton to cooperate.

He is actually not an idiot who knows nothing. He knows that when interests are involved, it is best to put aside personal emotions. For example, he hates drafts, but if drafts can benefit the team and the club, he must agree. What's more, if the club can make more money, won't he benefit? With sufficient funds for the construction of the new stadium, doesn't he need to be stretched out in the transfer market?

Both Evan and Allen were looking at him. They didn't speak, they just looked at him, but it was already obvious what they meant.

Dunn raised his hands and surrendered: "Okay, I surrender. I don't have any problems with what draft team to cooperate with them. Anyway, I am only responsible for leading training and playing games. Allen is responsible for business development or opening up the Chinese market. Do whatever you want to do."

The other two smiled at each other. "Then it's settled, this matter is handed over to Allen." Evan Daggerty gave the final order as the club chairman.

Arriving at London Heathrow Airport, Allen did not board the plane with the two of them, and he refunded the ticket in front of Dunn. Dunn was a little strange: "Aren't you going to follow us to Zurich?"

Allen smiled and shook his head: "I plan to follow you to Switzerland and continue to persuade if I can't convince you in the car. But it's not necessary now."

Dunn grinned.

Subsequently, the three parted farewell at the airport. Dunn and Evan flew to Switzerland together to participate in the Champions League group stage draw, while Allen returned to Nottingham to find the relevant person in charge to discuss the possibility of cooperation now.

※※※

As the defending champion, Nottingham Forest has received extensive media attention. From the beginning of the draw by Dun Enru until he left Switzerland and returned to the UK, the media followed along the way. It was not the first time he participated in the lottery, sitting in the corner with no one to care about.

No matter where he goes, the flash will follow closely.

In the end, the defending champion Nottingham Forest drew a not bad lottery. They are in Group A with Porto of Portugal, Marseille of France and Besiktas of Turkey.

The first game will be held on the evening of September 18th. Nottingham Forest will challenge the 2004 European Champions Cup champion Porto.

This is the clash of champions against champions. I believe there will be a good show.

※※※

When Dunn and Evan returned to Nottingham, one thing was waiting for them, and the three of them needed to decide together.

Allen is a person who will act immediately once a decision is made. Taking advantage of this day of the Champions League group stage draw, he has fixed all the organizers and co-organizers of this draft show.

The other party agreed that Nottingham Forest would join this talent show. But now there is a problem. The show organizer has already agreed with Everton and Bolton clubs. The draft champion of the senior group will enter the Everton Club for a one-year trial, and the runner-up will enter the Bolton Club for trial. One year. As for the third place in the finals, naturally he can only accept the cruel reality-he is luckier than those eliminated and has the power to look forward to the top two, but in the end he can only leave empty-handed.

Originally the top three can be rewarded, and in the end it will be a happy ending. But with Nottingham Forest's refusal, they had to revise the final result. Of course, both China and Britain feel that this result is not bad, cruel enough, suspenseful enough, and exciting enough. In the end, it can be sensational.

So this plan has been notified to Everton and Bolton clubs.

At this time, Nottingham Forest suddenly wanted to join again... It was originally arranged for the champion to go to Nottingham Forest. In this way, could Everton vacate this seat? Obviously not, this is disrespect for Everton Club.

Therefore, if the Forest team decides to join now, they can only accept the condition of receiving the third place for trial training.

Allen disagrees, he believes that the European champion should have the status of European champion.

Dunn laughed after hearing the whole story: "It's okay, Allen. We want to be third. Anyway, you want the Chinese market, not Chinese talented players. Besides, according to...Tang said, in China. The talent show is generally not the champion."

Evan also found it boring to compete with Everton for that fame. It doesn't matter who gets first, second and third.

The matter is so settled.

The organizers finally came up with an idea. At the beginning, they did not inform the Nottingham Forest football team that they would join in. They only said that Nottingham Forest Club officially supports this program. As for the treatment of the top, second and third runners-up in the senior group, they still follow the previous promotion. That set comes-after the brutal and fierce finals, only two lucky people can get the treatment of going to the British club for a year of trial training.

Then, until the final moments of the final, when the third place was crying in front of the public and weeping, the representative of the "mystery guest" Nottingham Forest will show up and announce that the third place will be the European champion Nottingham Forest Club trial training One year's decision. Let the live audience, the TV audience and the third person feel the joy and sadness of life, so that there is a dramatic effect.

Everyone thinks this idea is very good. Just thinking about it is enough to excite a group of foreigners and Chinese people. This is a real "reality show", with no performance elements.

Dunn scolded this group of people in his heart-isn't this fooling others? If anyone dares to use it on his own head, he must be better off!

※※※

Let’s not talk about whether this is good or bad for the final three lucky people who have been arranged for their destiny.

Anyway, for Tang Jing who wants to make achievements, Nottingham Forest's decision to join at the last moment is definitely a great thing. So the next day, Dunn saw her among the reporters outside the Vilford training base.

"Mr. Dunn!" She waved to Dunn happily, and then squeezed up, with a big smile on her face.

"What are you so happy for? Are you getting married?" Dunn teased her sternly.

"Why!" Tang Jing retorted with a smile, and for the first time did not sing a drama with Tang En.

"Want to interview me? I'm so sorry, during working hours, not accepting interviews." In fact, Tang En had just entered the gate of the training base, and the team hadn't come yet. Where does "working time" come from?

Unexpectedly, no matter how hard Dun En said, Tang Jing's face was still full of smiles.

Dunn felt that this woman had nerve problems today, so he didn't want to talk to her anymore, and planned to leave quickly. Just turning around, he heard Tang Jing say in Chinese from behind: "Thank you, Mr. Tang En!"

Dunn didn't look back, and a smile appeared on his stiff face. This little girl is quite interesting...

He pretended not to hear and walked away.

Tang Jing was still looking at his silly background. Tang, who had been next to Tang En and silent, looked at her and asked strangely: "As for you so happy?"

So Tang Jing looked at him and smiled: "Thank you too, Tang."

Tang murmured and left at last, and now he felt like Don't feel that the woman in front of him was wrong today.

It was sunny in the morning in Vilford. From China, Tang Jing, a female Chinese journalist working alone in Nottingham, feels like the weather at this time. She feels great. Even if she acted like a childish little girl in front of Dun En, who was most annoying, she didn't care. (To be continued, if you want to know what's going on, please visit www.qidian.com, there are more chapters, authors are supported, and genuine reading is supported!)

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