Godfather Of Champions

Reaching the League Cup final is certainly a joy, and the team's next round of the league was postponed. Dunn made a special offer and gave the team two days off to let them relax. Before the holiday, Dunn specifically told the cheering players: When they gather again, there will be no such opportunity to relax. Want to relax like this again? Yes, wait until the League Cup won the championship!

The days continue as always.

George Wood has maintained a good condition in training. Dunn feels that this kid is almost a natural player because his mental quality is much higher than that of his peers. Don't worry that he will be distracted by the mess off the court and affect his state.

After three successful games, he has completely replaced Eugen Pope and became the midfield partner with Gunnarsson. Even Gunnarsen likes to cooperate with this taciturn but reassuring teammate. To use his "complaint" after a training warm-up match: "Oh my God! This is crazy! Watching George keep running, I can't stop it!"

What Dunn wants is this kind of effect. This kid can drive his teammates to work hard with him. This is something that even the previous captain Michael Dawson never did.

And what made him happier was that Freddy Eastwood's attitude towards George seemed to be slowly getting better, and it was not like seeing each other before giving people a sense of tension. The two of them will be the pillars of the team in the future. Unity and cooperation is the guarantee for the team to move forward.

Some things are gradually changing.

Miss Barbara Lucy, the personal secretary and receptionist of the club chairman, found that there were more journalists visiting and visiting the team than before, and there were even people from other countries. They all hope to interview the club coach Tony Dunn.

So Evan suggested to Dunn to open a small temporary press conference after the training is over to inform the media about the recent situation of the team, and by the way, ask some players to show up to increase visibility. This is a good way to open up the reputation of the forest team, Dunn has no objection.

The club is different from before in many ways. Alan Adams introduced some successful experience in the management of American NBA clubs, such as expanding the outreach reception department that specializes in welcoming visitors, reporters, and handling various interview requests. In the past, the Forest Team had only two staff in this department, and it adopted traditions. The working method is extremely inefficient. Because of the forest team's performance, the club itself does not pay much attention to these "image projects."

Evan and Allen really value these. All offices are equipped with computers, and IT professionals are specially invited to design the company's internal network, adopt modern office, and a complete set of electronic office procedures. This greatly improves work efficiency. Let me give you an example that touches Pierce Bruce, a reporter for the Nottingham Evening Post. Before Evan entered the Forest team, the Evening Post wanted to interview a player of the team. If he did an exclusive interview for him, it would take at least three days from the application to the Nottingham Forest Club to the final approval. If it hadn't been for Dunn to call the Evening Post to ask for photos, and let the newspaper seize the opportunity to directly request an interview with him, it would have been delayed for even longer-because almost nobody took care of this kind of thing. And now that morning by fax, phone, or even writing E-mail in the mailbox published on the official website, you can get a reply in the afternoon, and basically will not refuse this kind of interview request-of course, because the evening post and the forest The team is relatively close, so their interview requirements will be met.

Another example is that there are four people in the External Relations Department who are responsible for handling various fan letters sent to the club from all over the world. The four of them had to open each letter and read them one by one, sending all kinds of souvenirs to the team to promote the new forest team. Every letter must be answered, and any fan who wrote to express support cannot be forgotten. This is Allen’s job requirement for those people. If you don’t do it, just wait for the money to be deducted...

If these people find letters with special circumstances at work, they will be handed over to the supervisor of the outreach department, who will determine how to deal with it, and inform Allen as appropriate. If the team needs to cooperate, Allen will directly find Dunn and discuss with him. Of course there are very few such things.

After Evan Daggerty established his absolute dominance of the club, he began to reform the club structure drastically. Under his position, he divided the club into two major departments-the sports department and the commercial marketing department. From the names, it is clear which aspects of the work these two departments are responsible for.

In addition to having the title of head coach of the team, Dunn also added a new official position-general manager of the sports department. Now he can be regarded as a real "Manager", the club from the first team to the under-12s is under his control, and he alone has the final say in the affairs of the team. He made up his mind about buying and selling, and the transfer plan was set and he asked Allen for money.

And Alan Adams is the general manager of the commercial marketing department. He is responsible for the management of the club and the development of the market, ranging from ticket price setting, peripheral product development, to club long-term investment, image promotion, business tour, sponsor selection and signing... His task is to do everything Ability to help Evan make money, and provide sufficient funds when Dunn needs to pay for people. Of course, Dunn also has his obligations, that is, if Allen needs the team to cooperate with him in the business plan, such as the Asian Tour, the team attends a sponsor's event, Dunn must cooperate.

As for how these commercial activities do not affect the team's performance, this is what needs to be discussed between the two of them. The positions of the two of them in the club are second only to club chairman Evan Daugherty, and they have the same power status. This is why Evan has arranged this way-he does not want one of them to be superior to the other. Above, make a decision beyond one's own authority. Nottingham Forest can now be considered a waste of time and needs everyone to unite. But that lunch made Evan somewhat relieved: Tony and Allen got along pretty well.

There are many clubs in England. Because of their long history, they always seem to be rigid and lack flexibility. They are gradually eliminated by the world. For example, those teams that were once famous at the beginning of the birth of modern British football are now either vanished or collapsed. Evan Daugherty hopes to bring some more positive changes to the Forest Club through himself, although his goal is not to save English football or Nottingham Forest Club, but just to make himself more money.

Does he love the Forest team? If you can make money for him... he loves it.

Evan Daggerty’s club is gradually on the right track, and Tony Dunn’s Forest team is also striding forward on the right path. It looks like their prospects are bright...

(To be continued, if you want to know the future, please visit WWW.CMFU.COM, more chapters, support the author, support genuine reading!)

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