God Level Farm

Chapter 676 1 accidentally hit the hot search

This auction of Taoyuan Company is on National Television!

This made Xia Ruofei feel unexpected compared to Feng Jing becoming an internet celebrity.

On the day of the auction, Xia Ruofei saw a photojournalist and a text reporter from National Television come to the scene, but he also knew that this was just the staff of the National Television reporter station in Hong Kong Island. These reporters may go to the scene three times a day and send back five or six Articles, but the real can be selected for TV, perhaps less than an average of less than one a day.

So Xia Ruofei didn't hold out much hope. After all, this auction was not important enough for National Television to report it.

But in fact, this report was on National Television, and Xia Ruofei couldn't help but be stunned when he stumbled across the Internet in the hotel the night before leaving Hong Kong Island.

From the interview to the post-production, to sending it back to the headquarters in Beijing, and then going through layers of review, when this report was finally shown to the audience on TV, it was already three days after the auction.

This kind of news is not comparable to leading comrades activities, and it is not about timeliness, but it is very good to have it.

And to Xia Ruofei's surprise, this news was not broadcast on GuoTV's financial channel or news channel, but directly on a set of comprehensive channels.

Although it is not "News Network" at 7 o'clock in the evening, but "News Thirty Minutes" at noon; although it is only twenty or thirty seconds long and only a few scenes, Xia Ruofei is still excited.

This is National TV! This is a set!

Even in the Internet age, National Television has its own halo, and its influence is extremely huge.

After Xia Ruofei saw this video on the Internet, he couldn't help but open the official website of National Television, looked for the original video and watched it several times, grinning and laughing while watching, as if he had found gold.

Although Huanhuan was reluctant to part, Xia Ruofei had been lingering on Hong Kong Island for three days, so he was still on his way home.

Xia Ruofei promised Huanhuan to play with her during the winter vacation-Tian Huilan might have to spend the Spring Festival in Beijing this year, so after discussing with Tian Huixin, Ma Zhiming decided to go to Sanshan for the New Year if there were no special circumstances, then Xia Ruofei would not have to go to Hong Kong Island. I can accompany Huanhuan.

Originally, Ma Xiong wanted to arrange a private plane to send Xia Ruofei back, but Xia Ruofei politely refused.

When he came, it was not very convenient to take abalone through customs, so he accepted Ma Xiong's kindness,

Take a special plane.

Going back to Sanshan now doesn't have to be such a waste.

Ma Zhiming booked a first-class ticket for Xia Ruofei, and together with Tian Huixin and Huanhuan, took Xia Ruofei to the airport in person.

More than an hour later, Xia Ruofei's Airbus 320 landed smoothly at Sanshan International Airport.

As soon as he left the airport, Xia Ruofei saw Ye Lingyun.

"Brother Xia! It's been hard work all the way!" Ye Lingyun came forward and took Xia Ruofei's luggage naturally.

"You are also a director-level leader, why are you picking up the plane in person?" Xia Ruofei asked with a smile.

Ye Lingyun smiled honestly and said: "In front of Brother Xia, how can there be a director who is not a director? I will always be the new recruit you brought!"

Xia Ruofei smiled and stretched out his hand and slapped Ye Lingyun's shoulder, without saying anything.

Ye Lingyun came in the company's Mercedes-Benz. The two picked up the car in the parking lot. Before Ye Lingyun started the car, Xia Ruofei's cell phone rang.

He took it out and looked at the TV display, and a smile appeared on his face. He quickly opened the screen and said with a smile, "Mr. Feng, you are now a big star!"

Feng Jing said with some coquettish anger, "Isn't it all your fault?"

"How can you blame me? This is a good thing!" Xia Ruofei said with a smile, "Besides, I can't do such a public appearance!"

"Then you can put me to death?" Feng Jing said, "I've been bored to death these past few days. My relatives, friends and classmates make various phone calls, as well as the media. I don't know where to find the phone number. , I don't dare to turn on my mobile phone at work now, otherwise I won't be able to work..."

Xia Ruofei couldn't help laughing after hearing it.

After complaining a few words, Feng Jing said, "Chairman, I also guessed that your plane should have landed, so I called you."

"Oh? Is there anything urgent?" Xia Ruofei asked quickly.

Feng Jing smiled and said, "Do you know that our company's news has been listed on the National Television System?"

"I just found out last night, it seems to be on "News 30 Minutes" at noon yesterday?" Xia Ruofei said, "What's the matter?"

Feng Jing smiled and said, "I guess you haven't read Weibo yet? Open it now! You'll know after reading it..."

After speaking, Feng Jing hung up the phone with a smile.

"Still betray me..." Xia Ruofei said to himself, and asked, "Lingyun, has there been any news on Weibo in the past two days?"

Ye Lingyun said while starting the car: "I don't know! There is quite a lot of news about our company on the Internet..."

"Then why did Mr. Feng ask me to read Weibo?" Xia Ruofei opened the Weibo client on his mobile phone in confusion.

As soon as he entered Weibo, Xia Ruofei immediately widened his eyes.

Because he saw that the topic of the eighth place in the hot search list was written with the words "high-priced abalone".

Is it a hot search on Weibo? Xia Ruofei even felt a little unreal. He rubbed his eyes, and it really wasn't his dazzling eyes. This auction was really on the hot search list, and it was ranked eighth.

In front of them are some recent hot social events, and there are also a few stars, including a stick group that is about to come to China for a concert.

Weibo hot search has become an indicator list in the past two years. Those that can be on hot search must be hot topics in the whole society in a certain period of time, and they have caused widespread discussion in the entire online society.

There are often rumors that a certain star spends tens of millions on the hot search, and various operating companies have emerged as the times require, the so-called navy, specializing in undertaking hype tasks and helping people get hot searches.

The topicality of Weibo's hot search list is too strong. There are more than 100 million daily active users on the Weibo platform, and being able to be on the hot search list is better than spending millions of tens of millions to advertise on TV and newspapers. .

Xia Ruofei still couldn't believe it. He clicked on the link of sky-high abalone, and it turned out that it was all Weibo related to Taoyuan Company's auction of abalone. The news video of National Television was also frequently quoted.

Xia Ruofei is at ease now, it's really not Oolong, we are really on the hot search list!

He also clicked on Taoyuan Company's official Weibo. After Feng Jing came to serve as the general manager, he has always attached great importance to the company's image, so the company's official Weibo and official WeChat account were opened early.

Moreover, these self-media platforms are also operated by special personnel in the company, and the marketing department is responsible for them.

It's just that Taoyuan Company was not well-known before, so most of the time it was self-entertainment, and there was no publicity effect.

And today Xia Ruofei took a look, good guy! The number of fans on the official Weibo has approached one million!

And every time you refresh, you can see that the number of fans is increasing.

Obviously, most of the million fans have risen in one or two days.

Xia Ruofei also found that the number of Weibo posts published by the official Weibo in the past two days has also increased significantly. Obviously, the marketing department is focusing on this work.

Hot searches can attract a large number of fans, but whether these fans can be maintained, or even continue to grow in the future, depends on the usual operation and management.

Feng Jing should have made special arrangements. It can be seen that Guanwei is not a cold announcement platform. After each Weibo is posted, someone will pay attention to the comments, and also use the official Weibo account to interact with fans. Some replies are still Very interesting, very down to earth.

For example, some netizens left a message saying that this abalone is useless no matter how good it is, because they can't afford it at all.

Taoyuan Company's official Weibo quoted a popular sentence some time ago and replied: People still have to have dreams, what if they come true? Another: In addition to abalone, the company also deals in vegetables, fruits, liquor, tin Fengdou and other products, which are produced in Taoyuan and must be high-quality products!

In addition, Xia Ruofei found that the official Weibo was quite self-deprecating, and even made a set of emoji packs with the cartoon image of abalone, accompanied by words such as "Society Taoyuan brother, people don't talk much", "Old iron, heartbroken... ...", "Your mother called you to go home to eat abalone" and other adapted online catchphrases have also been widely reposted on Weibo.

After watching it for a while, Xia Ruofei was completely relieved. From the details of the official Weibo management, Xia Ruofei can see that Feng Jing was not stunned by the soaring popularity, and she was still calmly arranging various items. Work, the company's operations are still orderly.

After calming down, Xia Ruofei quickly guessed the reason for the hot search.

The lethality of the National TV set is really unparalleled. Originally, Taoyuan Company has had a lot of discussion on the Internet in the past few days. Oil, this topic has skyrocketed all of a sudden.

This time the auction is really profitable! Xia Ruofei thought excitedly.

Compared to the huge reputation that Taoyuan Company has gained, the 70 to 80 million income brought by the auction is not worth mentioning.

The car quickly drove to the gate of Taoyuan Farm. Xia Ruofei found that there were several more veterans on duty at the gate, and a few more horses were added at the gate.

Without waiting for Xia Ruofei to ask, Ye Lingyun explained: "Brother Xia, many reporters have come here these days, and some people even want to sneak in and take pictures, so I have strengthened the security of the farm, and every shift at the gate is here. Two more people, and the frequency of everyone's patrols has also increased."

Xia Ruofei nodded, and he estimated that these reporters were more directed at Feng Jing.

If you want to interview the company, you can make an appointment through normal channels. Most of these techniques such as squatting and candid photography are entertainment paparazzi.

Although there are barbed wire fences around the farm, people really want to sneak in. The barbed wire can't stop it. Although there are alarm devices at key locations, the farm is too large. The only way to strengthen patrols and strengthen prevention.

Xia Ruofei pondered for a moment and said: "Brothers, remember to bring the dogs from our farm when you patrol. If there are strangers sneaking in, they will be able to find out the first time."

Lightning, Xiao Hei, and Da Mao have a keen sense of smell, and they are very human. If they are thrown out, it is basically impossible for anyone to get in.

"Okay, Brother Xia!" Ye Lingyun said, then drove his car into the farm. When he passed the gate, he honked his horn and greeted the veteran who saluted the car.

These veterans at Taoyuan Farm have largely maintained the army's practice, including the standard military posture at the gate, and they will raise their hands when the farm vehicles enter and exit.

Xia Ruofei didn't go home, he directly let Ye Lingyun drive to the downstairs of the company's general office, and then trotted upstairs.

"President Feng, come here!" Xia Ruofei shouted in the corridor, and then opened the door of his office.

Soon, Feng Jing in business attire came to Xia Ruofei's office.

"Chairman, have you seen the trending list on Weibo?" Feng Jing asked with a smile.

Xia Ruofei nodded and said, "Mr. Feng, we really made a lot of money this time!"

Then, Xia Ruofei hesitated again and asked: "President Feng, you... didn't find someone to run it? Why do I feel so unreal? Going to GuoTV, going to hot search, and even the general manager of the company has become an internet celebrity... …”

Feng Jing couldn't help but feel embarrassed and said, "Chairman, which pot are you not opening and lifting!"

As she spoke, she sat down opposite Xia Ruofei's desk and said, "If I find someone to run it, will I join myself? You don't know how annoying I am now..."

Xia Ruofei laughed and said: "Those little stars are doing everything possible to hype them in order to be famous! I don't know how many people who want to be Internet celebrities secretly envy you!"

"Whoever likes to be famous will go!" Feng Jing said angrily, "I'm going to change my phone number, otherwise I won't be able to work!"

Xia Ruofei said with a smile: "I heard that there are many reporters at the door!"

"Isn't it? I'm getting tired of it..." Feng Jing said with a bit of coquettish anger.

She didn't expect to host an auction and it would actually become popular on the Internet.

It was a bit of a surprise!

After a few chats, Feng Jing reported the reaction of this auction like Xia Ruofei.

Xia Ruofei also knew about the basic situation when he was on Hong Kong Island, but Feng Jing's report is based on aggregated information, and there are a lot of data such as click-through rate, number of views, and number of interactions, which is more intuitive.

"Chairman, the basic situation is like this." Feng Jing closed her notebook and said, "In general, this auction has achieved unprecedented success, far exceeding our expectations, and the company's brand awareness across the country is rapid. It has also initially formed the impression that 'Taoyuan Company only deals in high-quality products' in the minds of the target audience, which can be said to have played a very crucial role in the future development of our company!"

Xia Ruofei nodded and said: "Very good! Mr. Feng, I think we can strike while the iron is hot. Before this wave of topic heat has completely subsided, we will take advantage of the momentum to launch our blockbuster new product-Jade muscle cream!") Download Free Read device!!

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