God Descends the Second Element

Saturday morning, April 22nd.

Today is supposed to be Earth Day, a day of peace and stability.

But... it was a terrible day for Shueisha. There was a gloomy atmosphere throughout the company. It should be said that it had been in this state ever since the news that "Bleach" was about to be cut in half.

Anyone who has a little exposure to the comics industry knows that Neon's main comics publishers, Kodansha, Shueisha, and Shogakukan, are also known as the three heroes of Neon comics in the publishing industry.

They are also the three most powerful comic publishing houses in the world today!

The Hakusensha, who has gradually caught up recently, cannot be underestimated. In other words, the relationship between Hakusensha, Shueisha, and Shogakukan has been a bit complicated since the past.

Kodansha, Shogakukan, and Shueisha all have similar influence in Neon's homeland, but if we talk about the publishing house with the greatest influence overseas, it is undoubtedly Shueisha!

Every week, Quan Neon... no, it should be said that the world's major comic fans have always had the most expectations for Weekly Shonen Jump.

If you really want to ask for a reason, in addition to Shueisha's own strength, the reason is that the influence of "Bleach" is too great.

Shueisha, which belonged to the Kubo era, had become an invincible giant in the comics industry at that time, creating incredible industry myths and inheriting its glory to this day.

Of course, even without "Bleach", Shueisha is still one of the three major comics giants in the world. After all, the fans and fame it has accumulated over the years, as well as the world's top comic quality, are already unbeatable facts.

Although Neon has thousands of comic book publishers of the same nature, and has wanted to imitate the practices of the three major companies, it was only in the back of its mind because it had no influence or capital.

If you want to say why, the explanation is very simple.

The reason why the three companies are successful is because they have the foundation accumulated over the years and the credit capital that they can squander at will.

In today's era, or in any era, the most valuable thing has never been money, nor hard goods such as real money and silver, but credit, which is most easily ignored by people.

Money can't buy it, but you can definitely get money by using it.

This is the reason why other comic book publishing houses, even if they have enough funds, cannot succeed in following the example of the three major publishers.

Kodansha, Shogakukan, and Shueisha are undoubtedly the three giants in the comics industry. They have already formed a virtuous circle, and the three parties only see each other's existence.

It can even be said that they have never paid attention to the thousands of other comic book publishing houses. Even if there are some comic book publishing houses that are beginning to emerge, the three companies will only look at them with a serious eye.

Competitor? Doesn't exist, doesn't exist...

Because the confidence of the three major companies, in addition to the top quality of the comics in the series, is that they can directly cut in half the unqualified comics based on the opinions of readers.

It sounds arbitrary, but it really meets the needs of the public, so it can be successful.

If other publishing houses cannot receive high-quality manuscripts and continue to do this, they will probably go bankrupt soon.

In other words, the current situation in the comics industry is that competition has always been internal since the days of the three pillars.

Shueisha won't worry about withdrawing from the ranks of the three major companies, because as long as they don't commit suicide, their position is basically firmly secured.

What Shueisha is worried about now is that without the phenomenal comic "Bleach", facing the other two which are becoming increasingly popular, "Inuyasha" and "Fairy Tail", the leading position is beginning to loosen.

Especially "Inuyasha", if it were not for the perspective of the female protagonist, it might have become a phenomenal comic, but if the protagonist was changed, it might not even be as good as the original.

…

It was still the same room as last time, and the people sitting in it had not changed. The meeting was also held in person by President Marue Horiuchi, but he did not mean to speak at all. The whole venue was eerily quiet.

After a while, Horiuchi Marue had a gloomy face, sighed heavily, and said feebly: "Is it going to end so simply..."

"President...there is nothing we can do about this."

After Editor-in-Chief Matsumoto said these words, the figure that originally looked like a vicissitudes of life instantly became even more lonely.

Everyone also remained silent, because the news reported by major TV stations just now made this storm completely come.

Kubo Taito, the author of "Bleach", has already mentioned that the manga has been cut in half several times, and Shueisha has indeed announced this news.

They still remember that as soon as the news that "The God of Death" was cut in half, thousands of people sat in and held various demonstrations across the country to express their dissatisfaction.

Due to the helplessness of the society, Shueisha at that time went back and begged Kubo to lead people, and continued to serialize it temporarily, and then the public opinion stopped.

If there was a better choice, or a slightly worse choice, neither party would be like this.

With Kubo as the Tarzan Hokuto of the manga world, there is no doubt about the success of "Bleach", which gained great popularity and became a phenomenon-level manga.

But in the later stages, the same repetitive fighting plots and various routines, and various problems continued to appear, which had brought "Death" to an end.

Kubo Taito was unwilling to continue drawing, and Shueisha also wanted to respect Kubo Taito's opinion. However, the news that "Bleach" was cut in half from the manga had such an impact that both parties could only temporarily compromise.

Shueisha's senior executives all know that if "Bleach" continues to be serialized, which has collapsed into a mess in the later period, the price to be paid is credit, and the overdraft is the future.

But on the other hand, there is also something gratifying, and that is the influence of the God of Death!

We had no choice but to let "Bleach" continue to be serialized for a while. When the public opinion was at its lowest, Shueisha and Kubo finally made the decision to officially cut the "Bleach" manga in half!

Although this is regrettable, the price of continuing to serialize "Death" is too expensive.

Once the official news came out, it still aroused great excitement, but the commotion gradually subsided after Kubo personally came forward to explain.

Not long after the "Bleach" manga was cut in half, something happened that Shueisha had already known would happen in advance, but when it really happened, I couldn't help but be silent for a while.

Just now, NHK, Fuji, TBC, ANB, TV Tokyo, etc., as well as major online broadcast platforms, were all promoting the same news.

The animated version of "Bleach"...cut in half, the Kubo era is officially over! !