Global Movie Emperor

Starting from January 5th, Jiangsu and Zhejiang Lantai began to exert its efforts. A large number of "Exile" promotional videos appeared on major media, social software, and short video APPs, and a large number of first-line stars and well-known bloggers of major APPs were combined to create the project. His platform was a rallying cry for Lu Ze’s film comeback after so many years.

The number of views of the trailer quickly exceeded 100 million in just a few days. This was not the number of views based on bubble data, but real data that had been reviewed. After some reporting, Mickey and the others finally saw what Lu Ze was doing in China. The power can be said to be quite impressive.

This movie was released in a hurry, especially because there were big problems with the movie theater schedule. January was originally a window period before the Lunar New Year. Movies that were released would expand the resources of the theaters and increase the choices of movie fans. The theaters had already The decision was made, but no one expected that "Exile," a prehistoric giant that had once again grown wildly and burly after feverish marketing, would suddenly enter the box office battle in January.

The theaters are looking at the already scheduled film list. There are a total of eleven films released in January. I will not mention those that are just making up the number. The remaining seven films are:

Three domestic horror movies with supernatural themes, one in a deserted village, one with a magician, and one visiting relatives in my hometown. They are all classic horror themes, and they are also themes that have been played badly. The box office is low at a glance, and there is no big splash at all. .

A low-cost genre film with a campus love theme, and two rural-themed literary films, one of which is a reset version of "I'm Not Wang Mao" that was previously released.

Two low-budget and vulgar dramas, the kind of films that consciously believe they are not worthy of participating in the Lunar New Year war, are gone. That’s all. How to choose?

We must make way for "Exile"!

This is a consensus reached by all theater chains. If you don’t increase the number of screens by showing movies that will never lose money, do you really think that the audience will like those horror movies that pretend to be scary ghosts?

So, after many discussions with Universal Brothers Pictures, "Exile" was officially finalized! It will be released on January 15th and last for one month. It will be released for the Lunar New Year the next day!

There are now more than 16,000 theater chains in China. The main market is divided up by 13 theater chains. The remaining scattered small theater chains have been abandoned directly. Otherwise, it would be too late to discuss cooperation time one by one.

The income of these small cinema chains is extremely low. For example, non-capital cinema chains such as city cinemas have old facilities, poor environment, and 3D equipment is not popular. Even if the ticket price is low, they will not be chosen by movie fans.

The main focus will still be on the cooperation with large groups. Now that nearly 80,000 screens across the country are in their hands, how many films they can arrange is the top priority!

The final negotiation result was very satisfactory to both parties. After all, everyone is here for the box office revenue, so without violating the rules, everyone wants to increase the film scheduling rate as much as possible.

Taking into account the number of screens given by major theater chains, the screening rate of "Exile" in China is 64.7%! Although it is the off-season for movies, and Avengers 4 has 82.6% of the movie schedule, and some theaters have even reached the terrifying figure of 100% of the movie schedule, the more than 60% of the movie schedule is still astonishing. .

This means that there will be more than 600,000 games during the launch period! Covering more than 3.8 million seats! This is the largest theater supply Lu Ze has ever received in his career as an actor!

When Lu Ze negotiated this kind of contract, Mickey and the others were all deceived. In China, China is still the largest ticket bank in the world! Sixty-four percent of the film schedule has been negotiated? This made Mickey and the others think that they actually died on the passenger plane from Singapore to the Chinese Imperial Capital...

After testing that they were indeed alive, the carnival began. Everyone knew that "Exile" would never be able to do like Avengers: Endgame, which accounted for 99.4% of the country's monthly box office during its release period, but in the future Look forward to it!

After discussing theaters, "Exile" was officially released for pre-sale tickets, and more than 1.7 million movie tickets were sold in just three days! The price of each copy is 49 yuan, which does not include discount coupons, which means that they have already earned more than 80 million yuan at the box office before it is released! The box office on the first day exceeded 100 million!

The shooting cost of "Exile" was only 25 million euros. After all, Gambiano Pictures' investment in many aspects has opened up a lot of joints and saved a lot of personnel and venue expenses. According to the current exchange rate of one to seven , not considering issues such as sharing, taxes, etc., nearly half of the shooting cost was recovered in just three days of pre-sale!

This answer was once again frustrated by the Mendeleev brothers, who were releasing their debut film for the first time. All the anxiety has now dissipated, and the big stone has finally fallen to the ground. After all, with the quality of the movie, who can compare to them?

Ever since, the two brothers started flipping through their phones all day long, constantly looking at the latest advance ticket sales, and exclaiming every time they looked at it. Speaking in broken Chinese, Lu Ze didn't know who they were. Where did you learn it from?

"Huaxiaying fans are so awesome!"

This result made Mickey feel sour. Damn, he has made so many movies in his life, but he has never had such a good pre-sale ticket record. What is even more incomparable is this schedule, how can he still be so fun? The more happy he saw the brothers, the more he felt sour that he couldn't even eat or sleep well.

In the next few days, I was interviewed to cooperate with the promotion. According to the wishes of the marketing team, a lot of traffic influencers were invited to interview several members of the main creative team, especially Lu Ze. Basically, as soon as one person was sent away, the next one came. , but later, they gradually stopped interviewing Lu Ze. Even the marketing team invited them to interview Lu Ze, but they refused.

Because the sand sculpture team headed by Mickey next door is more popular among passerby fans, basically every short video interviewing Mickey and the others can easily exceed one million.

In contrast, although the praise for the interview with Lu Ze is not low, these big Vs always feel a little scared after sitting together with Lu Ze. This is due to Lu Ze's seriousness and the fact that these big Vs know it. Du Ming's industry background.

Lu Ze himself was unwilling to smile when being interviewed. He always kept a straight face and looked very serious. They didn't have the guts to joke with Lu Ze. They could only finish the interview questions in a serious manner and then said goodbye to Lu Ze immediately. Escape.

Even the big V said after the interview video that Lu Ze's aura was too strong. After interviewing Lu Ze, he immediately went to the bathroom to wash his hands and change a pair of socks. His palms and soles were all sweaty, and he even trembled a little while holding the microphone. .

After this back and forth, Mickey and the others also became popular. The account registered on the Chinese social networking site quickly reached one million fans, which caused Mickey and the others to feel emotional.

In such a busy time, time passed day by day, and the day finally came to the 15th, an hour before the premiere of "Exile".

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