Global Monopoly of Technology

The most valuable IP of Bluestar Pictures is undoubtedly Marvel Pictures, but Luo Sheng is not satisfied with it. Marvel series movies can only be a money-making tool, and they are typical American culture.

In terms of cultural export, even Marvel movies are getting more and more popular, but they are helping Laomei export American culture.

Bluestar Pictures, a subsidiary of Bluestar Technology, can be said to be the only film and television culture company in China that can compete with several Hollywood movie giants and Netflix.

When an enterprise grows to a certain extent, it will inevitably undertake the specific missions and tasks entrusted by the times. This is the fundamental factor for obtaining state support and enabling enterprises to go further.

Occupy the most resources and position and do nothing. If it is contrary to the will of the state, the state will inevitably intervene to smooth the way. If the enterprise does not realize this, it will also decline from prosperity to decline.

If Bluestar Pictures and even Bluestar Technology Group want to go to the next level, they obviously have to play an important role in the field of cultural export.

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In the current season, the Spring Festival has opened a hot movie viewing craze, and the sci-fi disaster film "The Wandering Earth" will be released simultaneously with several other Chinese New Year films.

In this life, because of the existence of Bluestar Technology, the film "The Wandering Earth" not only does not need "Empty Gloves Fighting Wolf" to make up for the lack of funding, but also ranks first in the spring schedule, with 21% of the films scheduled on the first day of release. The proportion is nearly double that of Luo Sheng's 11.4% in his previous life.

The production cost has also reached 700 million yuan, more than doubled, but the "Wolf Warrior" is still included, but it is no longer an empty glove. After all, the first-line popularity is there, and there is no such thing as Ask for exorbitant pay.

With a production cost of 700 million yuan, the remuneration of all actors in the film together accounts for less than 10% of the total budget. Compared with some traffic stars, the remuneration accounts for as much as 70%.

All the actors in the entire crew were paid about 70 million yuan, and the most expensive "Wolf Warrior" only took 8.5 million yuan.

Despite the support of Bluestar Films, the film itself has first-class craftsmanship, which is higher than the level of the previous generation. However, because domestic sci-fi films are too hard to describe, most people in the industry think that "The Wandering Earth" hit the streets. The probability is greater than the explosion.

But on the first day of the Spring Festival release on February 5, it directly won 467 million, "Crazy Alien" released on the same day was 273 million, "Flying Life" was 198 million, and "The King of New Comedy" was 162 million.

The premiere performance of "The Wandering Earth" shows a trend of crushing competitors.

This result directly surprised the film and television industry. The whole Spring Festival stall was detonated by "Little Breaking Ball", and the lines became popular all over the Internet.

Fans can't believe this is a domestic sci-fi disaster film.

The next step is to break the record all the way.

On February 6th, the proportion of "The Wandering Earth" did not drop but increased, reaching 30% of the film. The box office earned $511 million on the day; , the film was snatched by "The Wandering Earth", and the subsequent box office receipts declined significantly faster.

But there is no way, no matter what the movie theaters do, any film that makes money and has a higher attendance rate will definitely get more films.

On February 7th, it won a box office of 477 million with a 33% ratio, 492 million on February 8, and a new record of 500 million on February 9, with a specific score of 522 million.

At this time, almost all the major theaters in the country are this movie, and the proportion of the film has reached 67%.

On February 10, it broke 400 million again, and the cumulative box office of "The Wandering Earth" hit 2.869 billion yuan, becoming an absolute phenomenon-level movie at the moment.

On a global scale, due to the efforts of Bluestar Pictures, it has won more film placement rates than Luo Sheng's previous life. In addition, as a domestic company, Bluestar Technology has also made great efforts to publicize its social media platforms. , attracting more foreign audiences to watch.

The North American box office grossed $4.85 million in the first week, while "The Wandering Earth" took advantage of the horror performance of the Greater China market to win the global box office this week with a score of $447 million.

On March 2, the domestic cumulative box office officially exceeded 5 billion, becoming the second domestic film to exceed 5 billion at the box office, and it also ranked second in domestic film history.

By this time, everyone knows that no one can stop "Little Breaking Ball" from becoming the champion of domestic film history. There is only a gap of more than 600 million yuan from the first box office, and the film has not yet reached the release time.

What is certain is that you will definitely get the extension key for at least 1 month.

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March 4, Science and Technology Complex Building, video conference.

"Judging from the tacit cooperation of Hollywood to suppress the filming of "The Wandering Earth", we still need to master our own theater resources, otherwise this kind of thing will still happen, and cultural output will be impossible to talk about." Zhang Bowen on the screen said in a deep voice , if not for the unfair treatment, the overseas box office is expected to break 20 million US dollars.

Film and television content is undoubtedly the strongest and most influential way of cultural output. It allows the public to subtly accept the values ​​in film and television content. Old and beautiful Hollywood films are popular all over the world. While earning box office in major markets, they also It is constantly exporting American values ​​and making some overseas audiences admire and yearn for it.

Sitting in the private office, Luo Sheng leaned on the boss chair and said helplessly: "No way, this teammate, Old Wang, is not good enough."

Executives such as Zhang Bowen, who attended the meeting, understood what BOSS was referring to in just a moment. Wan Chong acquired AMC Cinemas for $2.6 billion six years ago. This is the largest cinema chain in North America with 1,000 theaters worldwide. Cinema.

Embarrassingly, however, AMC has never sought funding from Wanchao in any of its acquisitions, nor has it ever received funding commitments from any Huaguo-based bank, for whatever purpose, including acquisitions.

AMC's four acquisitions completed last year were financed with loans from a North American syndicate and AMC's own cash reserves.

In addition to having three seats on the company's board of directors, Wansong Investment AMC has not actively participated in the daily operations of AMC. To put it directly, it has no right to speak, and actively participates in a ball. It can be said that the old white gave it.

Adam Allen, CEO of AMC, once said: "AMC is a North American company headquartered in Leawood, Kansas, operated by our management team in North America and Europe."

While the video conference was still in progress, one of the executives who attended the meeting said, "Mr. Luo, should I, Bluestar Technology, merge and integrate a global company?"

It's not just money.

Luo Sheng rejected it directly and said, "No, we can't set foot in the theater company, otherwise we will definitely be killed by Lao Meilai. This is a free gift, don't be stupid."

Zhang Bowen said to the executive who spoke: "Blue Star Pictures is a production and distribution company, and the theater chain was originally split from several Hollywood giant groups due to anti-monopoly. If we acquire theater chain companies, Laomei It must be waiting for you to sign the contract, and you will be split around the corner, suffocating."

Luo Sheng said with a smile: "Let's find someone who has nothing to do with us to do the cinema chain. First, Lao Zhang has already said it very clearly, and secondly, cultural output must first be content output, so we can only do production. Distribution, under which the theater market is single, the profit is not as good as the production distribution, and the profit is relatively small, don’t forget that Blue Star Pictures also has a Netflix on the Internet.”

All the executives who attended the meeting were in the same conference room. When everyone heard this, they all looked at each other in dismay. No matter how they heard it, they felt that the BOSS was the rhythm to rectify.

Sure enough, Luo Sheng said that he made a decision that shocked everyone.

"When we acquired the Marvel (Marvel) company, Disney came out to make trouble. This time we will not only make trouble for Disney, but also try our best to grab the meat that he likes."

Disney?

Zhang Bowen recalled for a while, and immediately said, "Mr. Luo, do you mean to compete with Disney for the 21st Century Fox Film Company?"

Luo Sheng nodded and replied affirmatively: "Yes, this is also very difficult. It will not be solved if the money is in place, but we must do our best to win it. As long as the acquisition of Fox is successful, we can quickly stand firm in Hollywood."

If you do it step by step, it will take a long time to get up. At this time, capital operation, mergers and acquisitions are the most fragrant and time-saving operations.

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