Global Monopoly of Technology

Luo Sheng looked at the cute Dabai robot prototype in front of him, pondered for a moment, and said, "Since it's already called Dabai, why should we have a side with health care, we don't need to do too high-end in the early stage, and iterative development will be done gradually. Rich content."

Having said that, Luo Sheng thought for a while before saying, "For example, for children with type 1 diabetes, Dabai has a simulated injection point corresponding to that of human diabetic patients."

An engineer present immediately said: "This idea is good, and it is not difficult to implement. You can use the supporting APP to teach children to measure blood sugar, inject insulin, and Dabai can also remind sick children to eat healthy and so on."

Luo Sheng added: "There is also a built-in simulated chemotherapy accessory for children with cancer, which can make them respond accordingly during simulated chemotherapy, so as to improve children's awareness of chemotherapy."

Wang Xuan and others nodded again and again, Luo Sheng smiled and said: "There are still three quarters or so for you to improve and iterative development. At the product launch next summer, Dabai Robot must have these functions."

"Don't worry, boss, there is plenty of time to complete the task." Wang Xuan swears and promises, patting his chest.

"Shaoli, although this thing has no scientific basis, it is sometimes very mysterious." Luo Sheng said lightly.

"..."

Everyone was stunned for a while, never thought that the BOSS, who is the first person in technology, is also superstitious about this thing?

After staying in the development department for a while, Luo Sheng left the Cote d'Azur laboratory after instructing the matter.

Half an hour later, the company's marketing department was called for a meeting.

"The company will hold a product launch next summer to officially launch a new heavyweight product to the market. The tentative name is Dabai Robot. The marketing department should also put it on the agenda in terms of publicity planning."

Luo Sheng sat in the chair of the conference room and said. After speaking, he put the "Regulations on the Commercial Use of Artificial Intelligence Robots" and some functional data about Dabai Robot on the table.

The Director of Marketing is the first to open the list.

Time passed, and one participant said after reading the information: "This product is quite special, and the concept of humanoid robot personal care assistant is certainly not unfamiliar to the public, but it has always appeared in film and television works. products, the controversy will be relatively large.”

"What kind of controversy, you just say that we have to fight against those gangsters.

Don't think about it, if Dabai is launched on the market, some people must say that its cute appearance is not as neat as the old lady. "

Another manager of the marketing department repeatedly complained: "In the past, when a humanoid robot could walk, you disliked it and couldn't run, but if it could run, you disliked it because it was unfavorable and inflexible, and when it moved like a human, you disliked it again. Not smart enough, when you get smart, you don't think you're smart enough, when you get smarter than you, just wait and cry. If I say, these people are just as stupid as those who laughed at cars in the first place, their brains Only the size of a walnut."

When the attendees heard this colleague's complaints, they couldn't help being amused by him. After the laughter, they looked back and thought that these complaints of his will definitely happen in the future, and there is almost no doubt.

The manager who complained just now said again: "I'll lead the team and confront them about the lineup with these gangsters. You can discuss other matters."

The director of the marketing department looked around the audience, and finally set his sights on the big boss Luo Sheng, saying: "With our current influence and popularity, new products will definitely receive huge attention once they are launched, but this is not enough. , I think the Dabai robot should be packaged as an Internet celebrity at least in the early stage of product launch."

Luo Sheng said concisely: "For example?"

The director of the marketing department said: "Freshness, topicality, and fun. Focusing on these three key words, we will focus our firepower on attack, create a large number of short videos of fresh and fun to spread, and sponsor some online celebrity check-in shops, scenic spots, supermarkets, and hotels. Wait, in a word, it is to make Dabai become the most popular element symbol in the whole net red and purple.”

To create a phenomenon-level explosive product, in addition to the product itself being an indispensable key point, publicity is also an extremely critical part. A good publicity plan can not only expand the market, but also accelerate the speed of the product's popularity, thereby saving Lots of time sunk costs.

"In addition, I have another suggestion. Since the people of 'Big White Robot' have a point of approaching the big white of "Super Marines", why not cooperate with it next summer and arrange for "Super Marines 2" in the The movie will be released next summer, and the movie is the best publicity, and in this atmosphere, it can achieve the effect of 1+1 greater than 2."

It is worth mentioning that "Super Marines" is the first animated film jointly produced by Marvel Studios and Disney under the Blue Star Technology Group's Blue Star Films. It won the Oscar for best animated film. The popularity of the cute thing "Dabai" soared and became a hot topic of discussion on social networking sites at that time.

In terms of box office performance, the cumulative global box office of "Super Marines" hit a record of 718 million US dollars, which was significantly ahead of the US$619 million global box office revenue of "How to Train Your Dragon 2" released in the same year. This work became the box-office gold king among the animated films released in 2014.

At this time, another participant said: "This IP is relatively complicated, Bluestar Technology should have to discuss with Disney, as far as I know, the sequel of this cartoon doesn't seem to have a schedule for shooting, and it is launched in a hurry now. From now on, the production cycle is less than eight months, can you make it in time?"

Luo Sheng said directly: "Short production cycle is not a problem, then use money to buy time, Disney should not have a problem, give him a box office guarantee, let him lie down and make a fortune, I will offer one that they can't refuse. s price."

When the managers who attended the meeting heard the words of the big boss, it was still a familiar taste, and it was still the original formula - the ability of banknotes.

Everyone has not forgotten that in order to build the IP brand of virtual singers from scratch, Luo Sheng shot an animated film "Hatsune Miku: In the Name of Love" at the time of arrogant spending of four or five billion dollars in production costs. , and it was used as a commercial, not released in the film industry, purely for publicity.

Perhaps it was a purely promotional film, not seeking commercial benefits, but instead made this animated film a classic.

And this work has also left a strong mark in the history of animated films. As long as the development history of animated films is mentioned, it is difficult to bypass this work. Even ten years later, this film is excellent The production level can also be compared with the major animation productions released in contemporary times.

You know, this is the production level of ten years ago.

However, fans have been looking forward to the sequel for ten years and it has not been released yet. The main reason is that this kind of "two" behavior is enough to use once. Hatsune Miku's character design has already been established. No one's money comes from strong winds, except for the big dog owners.

Nowadays, the concept of virtual singer is popular all over the world, and various virtual singer idols have emerged, but Hatsune Miku's status as a virtual idol "first sister" is almost unbreakable. Over the past ten years, its fans have spread all over the world, and Hatsune's social account fans have reached as many as 197 million, which is already at the same level as those first-line international superstars.

Luo Sheng made a decision directly: "OK, the problem of the sequel to "Super Marines" is settled, I will arrange it."

It doesn't matter whether the movie makes money or not, it's just a small profit, Luo Sheng is calculating the general ledger, as long as the popularity rises, Dabai Robot can become a hit, the movie's income is not worth mentioning, not to mention it has to share with Disney.

With Luo Sheng, the master father, who wants to repeat the strategy of Hatsune Miku at the beginning, he must spend a lot of money to create a high-quality product. Whether the movie will hit the street or not, maybe because of the linkage effect between the real world and the movie world, the sequel will be made. More explosive than the previous one?

...

(Ps: Weak and weak, ask for tickets~yingyingying~~)