Global Monopoly of Technology

Google, or its parent company Alphabet, a tech giant with a market value of $328.9 billion and one of the world's top ten publicly traded companies, has been increasingly anxious in recent years.

If you read Google's 2016 quarterly report released in January, it is not difficult to see why it is so anxious.

For this annual report, Alphabet lists its competitors in various fields, and you will find that Google's days in recent years are most aptly described by the word "exhausted".

In people's impressions, Amazon and Google, the former is an e-commerce giant, the latter is a search giant, the two seem to have no boundaries.

But in fact, in the list of competitors listed by Alphabet, Amazon appeared only four times after Bluestar Technology and Cote d'Azur.

Data from September last year showed that Amazon has surpassed Google to become the preferred search engine for most North American users when shopping. About 55% of users choose Amazon.com to start shopping, while the proportion of shoppers who use Google as their default shopping engine has dropped to 28%. %.

In the vertical search field, several websites, including Amazon, are Google's competitors, because users can directly find the corresponding content through the built-in search engine of these websites, instead of searching through Google.

That is to say, Google is shunted by these vertical search engines.

Then there is Bluestar Technology Group. This name can be said to be a thorn in Google’s eyes and a thorn in the flesh. The main battlefield of the two sides is in the field of video and advertising. As the “Gemini” in the Internet industry, there is a huge common point between the two companies. The revenue is very dependent on advertising.

Even though Bluestar's business is diversified today, advertising revenue in a broad sense still ranks first.

Under the homogeneous revenue source model, Google believes that Bluestar Technology has formed a major competitive relationship with itself in four aspects: social networking, advertising platform services, online video and digital assistants.

The main battlefield of competition with the French Riviera is in the mobile Internet, and the core battlefield is the Android system and the WOS system.

The biggest headache for Google is not to make enemies in all fields. The company has achieved a volume of 300 billion US dollars. It is normal for competition between various fields. The real headache is that in addition to the above fields, it also includes business sectors such as big data and cloud computing. Google They were all crushed, either by this opponent or that opponent.

The only sector that comes out on top is the search engine.

suffocated.

But it boils down to two words: traffic.

Therefore, Google now treats Bluestar Technology Group as a lifetime enemy.

The importance of traffic to Internet companies is self-evident. It is no exaggeration to say that whoever controls the traffic entrance is the overlord of the Internet industry.

In the era of PC Internet, social networking, search and browsers are the three major entrances to the Internet, and Bluestar Technology has a dominant position in the two major entrances, and the search is also remarkable. Not yet, the ecology is more important than the technology. The search sector has lost the ecology in the overseas market. To put it bluntly, it has lost time. Therefore, the ecology of the Chinese search engine can only be established.

The browser, one of the three major portals, is obviously a very important traffic portal, and many well-known companies rely on browsers to grow and develop.

Whether the user is watching a movie, playing a game, or buying a train ticket, the browser can help.

In the era of the mobile Internet, the dominance of the browser seems to have disappeared, and the user's time and scene are more fragmented. The most direct Internet entrance is the APP, and it will be troublesome and unnecessary to enter through the browser. The status of browsers in the Internet age is far less than that of the PC age.

However, in the early days of the rise of smartphones, most people in the industry believed that mobile browsers would become the portal for mobile traffic, just as IE was as important as IE on PCs, which was why Page suggested developing a browser at the time.

But then this concept was changed, and I felt that mobile browsers were overestimated. The reason was that users’ time and scenes were further subdivided, and more and more APPs were downloaded on mobile phones. At this time, most people thought that APPs Occupying an advantage, mobile browsers have not become the most important entry in the mobile Internet era.

So everyone changed their minds again, except for Bluestar Technology.

Today, the global Internet industry has entered the second half.

The significance of the second half is the gradual ebb of user dividends, domestic users are approaching the peak, the era of explosive user growth has passed, the growth rate has slowed down significantly, and the cost of acquiring new users is getting higher and higher.

In these years, some people have come and some people have left. Only Bluestar's Afarid browser has always been working silently, realizing the rise from the mobile Internet era, and then radiating the PC side. Now many ports are fully blooming, and now it is in the field of browsers. It has achieved a market share of nearly 60%.

Right now, the industry found that something was wrong, and Google was the first to react and found that browsers were underestimated in the mobile Internet era.

Because data doesn't lie, an internal Google survey found that the use of mobile browsers is growing faster than apps. Among the top 50 mobile companies in this survey, only the traffic from apps is greater than that of mobile browsers. 12, and the rest without exception, the main traffic comes from mobile browsers. Among these 50 companies, the traffic from mobile browsers is more than twice that of APPs.

This shows one thing, namely, that mobile Internet traffic is becoming more and more concentrated, and the manifestation is the success of Afarid.

At present, there are more than 3 million APPs in the entire industry, of which the number of independent APPs that are updated daily is close to 1 million, and there are only a dozen or so promotion positions on the homepage of an app store, and at most dozens of them are overwhelming.

The cost of many apps to acquire a real user is too high, and it is too costly for startups. The existence of independent apps may sometimes be unnecessary, and web apps attached to mobile browsers may be more practical.

Google sees even more terrible things, that is, the future Afarid browser is very likely to make users the only option on the Web, and everyone will be subject to the technology and standards of Bluestar Technology in the future.

If Bluestar Technology is unhappy, it will get rid of whoever it says, and it will have to peel off its skin if it doesn't die.

Luo Sheng looked at Zhang Bowen and others in the video conference, and said easily: "The possibility of splitting is less than 20%. This point is in the same direction of our interests as Silicon Valley. Technological monopoly is not my family, but those in Silicon Valley. Which of the technology giants with a market value of more than 100 billion US dollars is not a monopoly? Besides, they also have to weigh the financial weapons in my hands.”

Lao Zhang: "It makes sense, but it doesn't make sense. It's impossible for people in Silicon Valley to fail to see this. Then this matter..."

Luo Sheng smiled and said: "To put it bluntly, the old beauty regrets putting me in the North American market, but it turns out that the local companies in North America can't compete with me at all, and now they can't drive me away, they start making trouble with you, as the saying goes. , children who are noisy have candy."

Zhang Bowen and other executives couldn't help laughing when they heard it. Although this metaphor is a bit strange, it is very down-to-earth. Whether it is Bluestar Technology or Cote d'Azur, it is an indisputable fact that it has made a lot of profits in the North American market. My eyes are red, I think you are too much and earn too much.

It's as simple as that.

Now, the company wants to develop new business in the North American market, no matter what it is, don't even think about getting access.

It is worth mentioning that Hua Wei has always wanted to enter the North American market and compete with North American technology companies such as Cisco and IBM. Ali also wants to enter the North American market. Mr. Ma also flew to North America every three days. He naively thought he could persuade the other party to let Ali in. Compete with Amazon.

Lao Mei's attitude towards this: Want to come in? No, you don't want to, don't even think about it! Not even a rub on the side.

When Bluestar Technology and Cote d'Azur were put in, now they've all regretted their bowels. Do you still want to come? There are no doors.

Luo Sheng said: "Those who don't think about the overall situation are not enough to think about one area. Google may regard us as the number one competitor, but if we are not Google, we can't have only one Google in our eyes, otherwise we will definitely fall into trouble. This matter has to be Going up to the big picture, Google's response is just a reflection of the big picture."

Everyone can't help but nod in agreement. Google has strong competitors in all fields, and even Bluestar Technology. Which of the more than half of Silicon Valley's technology giants is not a rival? And they are all giants.

In fact, not only in Silicon Valley, but from North America to the world, the top peers compete with each other.

If you want to handle a thing well, you have to consider all aspects, and to do a good job in a specific aspect, you have to start from the overall situation.

Luo Sheng left in front of the 4K high-definition big screen, went back to the sofa and sat down and took some new tea leaves to make a cup of tea for himself, and said at the same time: "This matter must first make a basic judgment, in the final analysis, Lao Mei wants candy. And it's easy to deal with trouble, as long as it's not too much, there's no problem with dividing it, and the wool comes out of the sheep."

At this moment, Luo Sheng is very calm and rational. He analyzes the profit and loss from the overall situation. Although the North American market is the most noisy and the least worry-free, it is the company's largest single overseas market anyway, and the investment is not enough. It’s less, and it takes a lot of thought. It will hurt for a while if you lose it. It’s not too much to earn other people’s money on other people’s sites.

It's better than the last one who can't get it. After understanding Wang, the master of the revival king, Luo Sheng had already expected these things.

Zhang Bowen said: "How to divide? About when?"

Hearing this, Luo Sheng thought about it for a moment and said, "How to divide it depends on how to discuss it; when to divide it, it depends on how noisy the opponent is. To make money on other people's territory, we are away, and if they have home field advantage, they will have it. Ability to go first But it will come next year at the latest, and no matter when, we will acquiesce that the other party will definitely do something."

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