Global Monopoly of Technology

Under the anticipation of thousands of consumers in the venue and online, Luo Shengxuan pressed the small remote control in his hand again, and the audience's eyes immediately focused on the big screen on the stage.

On the left side of the screen are four different color styles, namely black, frost silver, ice white and deep sea blue. The caption on the left shows the three-model version of the Azure-4, while the price is obscured next to it.

Luo Sheng said without looking back: "The flagship phone released this time provides consumers with three versions of the 16GB model, the 64GB model and the 256GB model to choose from."

Looking back at the giant screen, he added: "So how much does the basic 16GB model cost?"

Having said this, Luo Sheng paused for a moment and turned to the audience: "The retail price of the national version is ¥5,888, and the retail price of the international version is $1,099."

There was a burst of cheers and exclamations at the scene. It was the fans on the scene who cheered. Those who can come here are all die-hard fans, and basically they are not bad money owners. After all, they can even get more than 1,000 tickets. Dig, what is this?

The people who exclaimed are people in the industry and the media. The price of the basic version is already comparable to the top version of the previous generation, and even more expensive.

You must know that the flagship products of friends and merchants only look like two or three thousand.

In fact, many professional practitioners have already expected that Azure-4 is definitely not cheap. If nothing else, the 2k screen will not be cheap, but they did not expect that the Azure Coast would be so expensive!

Many friends and businessmen have questioned in their hearts, will consumers pay for such a high price?

On the stage, Luo Sheng continued to announce: "The retail price of the National Bank version of the 64GB model is RMB 6888, and the retail price of the international version is $1199; the retail price of the National Bank version of the 256GB model is RMB 7888, and the retail price of the international version is ￥7888. $1399 USD."

As soon as the offer came out, the people in the industry and the media were stunned.

What made the friends and business colleagues stunned was that at this time, the fans in the audience cheered and gave thunderous applause.

An insider at the scene looked around and looked around at the audience, and muttered to himself, "Aren't these people the sailors invited by Luo Sheng?"

From the point of view of consumers, shouldn't it be a complaint that it is so expensive? Why are they so happy, for fear that they will not have enough money?

What else could it be besides the navy?

Well, he suddenly firmly believed that it was definitely a navy!

However, the colleagues sitting next to him had different opinions when they heard his muttering. He looked at the retail price figures on the giant screen and sighed: "You are an IT technician, but I do marketing, I don't think the scene The audience is the navy, do you know why?"

"why?"

"What you see is the high price of the product itself, but what consumers see is the 'light of domestic products', have you seen it? The retail price abroad is hundreds of dollars more expensive than the mainland. Consumers see What I get is the satisfaction brought by this differentiated treatment, and I first earn a wave of character."

"Secondly, consumers choose a product for many reasons. Maybe it's a diehard fan, maybe it's money and they don't care. Maybe it's other factors. Price is only one factor that affects product sales, and it's not even a decisive factor."

Having said that, Yi Yu continued to add: "Only high prices can ensure the brand status of the Côte d'Azur, do you know why? In addition to the rising cost of the product itself, if the profit of your product is too low, you will not even have enough confidence to speak loudly in front of the supply chain. Foot, do you know why Xiaomi is out of stock again this year?"

"Because it's cheap,

The profit is low, and the supply chain directly gave Xiaomi's production capacity to the flagship machine of the Côte d'Azur. Can he have it? Do you want the supplier to guarantee your supply capacity, is the money in place? Whoever gives the most money will give priority to the supply, and if there is no money, they will stay on the side. If they block people from making money, they will be beaten, so do you think Rebs is really willing to engage in some kind of hunger marketing routine? He can only do this, Rebs is in pain, but Rebs doesn't say it, he has to pretend to be happy"

"It's not because I have no position in the supply chain, I can't gain production capacity, and I have no money. It's like this. Taking a step back, hunger marketing itself doesn't make sense, because Xiaomi mobile phones are already cheap, and the profits are not high, so it must be More than any other mobile phone brand, you need to rely on momentum to win, do you really want to go bankrupt and die sooner by engaging in hunger marketing?"

Hearing what a colleague said, it was justifiable, but he was speechless to refute it.

It seems to be the case!

...

On the stage, Luo Sheng smiled and said: "After the press conference, an experience hall was opened next door, and we have prepared 1,000 exhibits for you to experience. Regarding the launch date of the products, September 28, which is next Saturday, will take the lead. The national version will be released in the Greater China market, and the international market will be released simultaneously on December 24."

The fans at the scene cheered again immediately after hearing it, and the audience applauded endlessly. It was released in China first, and it was cheaper than abroad, and there was no chance of happiness.

After another five minutes, the press conference was finally over, but the audience at the scene had already begun to move towards the next hall. Both consumers and industry peers and businessmen wanted to experience the Azure-4 flagship machine impatiently.

After all, it will take more than a week for the domestic first sale.

...

In the experience hall, in the crowd, there were two Koreans in formal suits and leather shoes, sliding around with Azure-4 products, taking pictures and so on.

The front camera of the Azure-4 mobile phone is 5 million pixels, and the rear camera is 12 million pixels, which is unmatched by all mobile phone products on the market.

The flagship models of many other smartphone brands, the rear cameras are all 5 megapixels.

Immediately afterwards, the Korean turned on the background power management to check the power consumption ratio of the program. Power consumption was the focus of his attention.

Then I turned on other functions and looked at it, and finally wanted to think about it, but when the time came, I could only give the experience machine to the next experiencer.

The two Koreans didn't stay in the hall too much and left here quickly, but one of them had a solemn expression when he left.

Both men are employees of Samsung Group.

The two came to a place where no one was paying attention, and one of them immediately asked, "How is it? Is there a problem?"

The other party shook his head solemnly and said: "Everything is perfect, but this is unscientific. How can a 28nm L7 processor with a 2k screen have such excellent power management capabilities? Hot...that's only one explanation."

"What is it?"

"algorithm!"

"algorithm?"

"Yes, it's the algorithm. When the hardware process technology is determined, the only variable is the algorithm mechanism. They must have used some kind of software developed by an extremely advanced algorithm to make up for the lack of hardware. There is no other explanation. I dare to Guarantee, the algorithm mechanism they developed is the most valuable technology!"

The performance improvement of the product is nothing more than two paths of hardware and software, and the core of the software level is the algorithm.

At this moment, not only people from Samsung are "spitting" intelligence, but people from other friends and businessmen are also doing the same thing. Everyone's biggest doubt is why the L7 processor on the Azure-4 on the Côte d'Azur is why. Can you drive a 2k screen and still don't consume electricity?

Everyone still believes in science. The 28nm process L7 chip is unlikely to be so fast and economical. The power consumption management of other software is also exceptional. Although the battery capacity of Azure-4 has been improved, it is not significant. , but with so many power-consuming functional modules, it is a bit scary to have 15% more battery life than the previous generation.

In fact, for ordinary consumers, except for a few enthusiasts, there is no difference in their experience of 2k screens, and Xiaobai users are the main force of product consumption.

But the problem is here, because the loading ratio is the hardest rigid demand of human beings. Xiaobai may not understand it, but he likes the loading ratio the most, and he especially likes the invisible loading ratio. He will ask you, your mobile phone has a 2K screen. Well?

What? no?

No big, don't buy it, don't buy it!

Seller: ? ? ?

And a more serious problem is coming. Other manufacturers can't develop 2K screen technology for mobile phones, and they don't have the power management capabilities of Azure-4, unless they can steal his algorithm from Luo Sheng, or wait. The semiconductor process technology is raised.

But how long do you have to wait for your process technology to go up? How far ahead is the Côte d'Azur over this period? How many innovative technologies have been developed?

Friends are desperate.

They realized that Luo Sheng's biggest attempt to install a 2k screen on the Azure-4 was to monopolize high-end brands. The 2k screen was only one of them, and there were other things that didn't affect the use very much, but very high-end technology was also a purpose.

It is to prevent other manufacturers from sprinting into the high-end market, and the profits of this piece are exclusive to the Riviera, and no one can divide it.

Therefore, the 2K screen on Azure-4 is basically prepared for consumers first, but to combat competitors entering the high-end market and forcibly raise the entry threshold for high-end brands.

In Luo Sheng's eyes, it's enough to have one Azure brand in the high-end market, and other manufacturers don't want to mix up, and they can fight at the low-end.

I have to say that this move by the Cote d'Azur makes friends and businessmen tickle, but it is difficult to break this game. It can almost be said to be no solution, because it is too hard-core.

Unless we can develop a better technology than the Côte d'Azur, but if we can do this, there will be nothing in the Côte d'Azur.

The blue coast has actually achieved an indirect monopoly on the high-end market. This is the fundamental reason why Azure-4 dares to sell at such a high price. Monopoly profits are the most attractive.

In the final analysis, mastering the core technology will master the core competitiveness.

The core technology is the root.

...