Global Monopoly of Technology

The Azure smartphone series under the Côte d'Azur has not released flagship models for three years, and only an enhanced version of the Azure-3C has been released during this period.

But the next-generation flagship, the Azure-4, has yet to be launched.

The supply chain has been waiting for two or three years to be fed, and all kinds of people are eagerly looking forward to the new products of the Côte d'Azur father. In the past two years, they have received some bad orders, and those with low profits will die.

Supplying other brands of mobile phones is really low profit, but Cote d'Azur is really profitable.

Because the profit margin of Azure mobile phones is too large, the Cote d'Azur company can move a little out of it, and the upstream and downstream supply chains can eat it for nothing. It must be called Dad's rhythm.

Suppliers are more realistic than one, and only pay attention to money, whoever gives the money is who, and how much money is given can determine how good the quality control of the supply is.

It's no wonder that the upstream and downstream suppliers in the supply chain are so realistic, because a mobile phone consists of more than a thousand components, and behind each component is an independent supplier.

Behind these component suppliers are more raw material suppliers, and the entire supply chain involves thousands of large and small suppliers.

Although traditional manufacturing also relies on suppliers, most of them are not as intensive as the mobile phone industry, which requires thousands or even thousands of suppliers to supply them.

This is why an Azure mobile phone can form an industrial chain with an annual output value of more than 700 billion yuan. So many suppliers are counting on the blue coast dad to enjoy the food.

From foundries, to raw material suppliers, and even sticking a film, profits are all distributed from the terminal, the Cote d'Azur, layer by layer.

If there is no guarantee of high profit margins for Azure mobile phones, how to feed the tool people who sell butts below? How could they call their daddy with their butts and willingly be your tool man?

How can you whip your suppliers if you don't have money?

If you have money, you can easily buy countless tool people. If you have money, you can really make the supplier kneel down and call your father more kissable than your father. If you have money, you can really make the supplier take the initiative to lift your butt up to let you. Do whatever you want, don't even need to tap, you can whip as much as you want...

Echoes from suppliers:

you don't mess around...

don't mess around...

to mess up...

Recklessly…

Come…

You can really do whatever you want with money.

...

With the passage of time, before the launch of the fourth-generation Azure smartphone on the Côte d'Azur, Bluestar Technology Group released its 2013 Q2 audited financial report in mid-August.

This quarter, Bluestar Technology's global revenue hit US$27.1 billion, an increase of 14.58% month-on-month, mainly from the mainland, followed by Eastern European and Southeast Asian markets; net profit was US$4.336 billion, with a net profit margin of 16%, although compared with the previous year The quarterly net profit margin decreased by 0.2%, which once again refreshed the lower limit of the net profit margin of Bluestar Technology, but the absolute number of net profit increased. You must know that the net profit last quarter was 3.831 billion US dollars, and this quarter increased $505 million.

The Q2 financial report was in line with the expectations of Wall Street analysts. Hong Kong stocks and U.S. stocks traded throughout the day, and the stocks rose sharply. In the end, the trading volume in the two markets was also gratifying, pushing the total market value of Bluestar Technology Group to US$1,163.67 billion, approx. 9 trillion Hong Kong dollars.

Investors are eagerly looking forward to the total market value of the stock trading code sprinting towards 10 trillion Hong Kong dollars.

But at this moment, the price-earnings ratio of Bluestar Technology is as high as 56 times.

The exact number was 56.15, an all-time high for the company since it went public and nearly doubled.

However, compared to Amazon's 77 times earnings, Bluestar Technology Group's earnings are relatively stable.

Luo Sheng's work focus has been shifted from Bluestar Technology to Azure Coast. As the time came to September this year, the official V of Azure Coast released a big news: On September 19, 2013, the Mid-Autumn Festival will hold Azure- 4 conferences.

Cote d'Azur has almost no publicity. It just posted a dynamic message on the official V, and it became a hot search entry that day and rushed to the top of the list. It swiped directly on the Internet and spread all over the technology circle.

This is the embodiment of brand precipitation, industry status and global influence in the past ten years. Cote d'Azur is already a top multinational technology group with global influence.

Domestic netizens who eat melons are also chatting about this topic in WeChat and QQ groups, and foreign netizens also started discussions on this topic on Reddit forums in Europe and the United States in the middle of the night.

"Côte d'Azur is finally releasing its flagship!"

"I've been waiting for three years."

"It's just that the archbishop can hold his breath and not release flagship products for three years. Xiaomi, Honor, and vivo are all released once a year. I can't wait for the rhythm of once a year."

"Hey, don't panic, the Cote d'Azur will not open for three years, and open for three years."

"The archbishop has never disappointed the majority of the faithful."

"Friends and merchants were ecstatic when they saw the news, and the design inspiration for the next generation of products spewed out inexplicably."

"Yo, Azure-4 is a good idea, but it's mine next second."

"Too real..."

"Super looking forward to what kind of surprises Azure-4 can bring this time."

"If I don't come again, I will soon become a nail owner of A3 mobile phones."

"Trust me, you must change it. Although the A3 generation is of good quality, it is really easy to use, and it can even beat the latest flagship phone of a friend. It seems to be able to fight for another three years, but it is a 3G mobile phone after all. Now is the era of 4G technology, and the latest A4 flagship will definitely support 4G network.”

"My wallet is already hungry..."

...

A meeting is being held at the headquarters of the Côte d'Azur company, City of Galaxies, and the operations department.

At this moment, Luo Sheng was browsing the documents sent by the marketing department, and when he was preparing the signature and seal, he put down the pen in his hand and looked up at the person in charge of the marketing department.

"The budget of 6.5 billion yuan for product promotion? Do you want to be so stingy? How effective is this? There are so many in China, but too little. The budget for product promotion has increased to 18 billion yuan. Brand promotion cannot be stingy, it is more than R\u0026D investment. High doesn't matter."

Is this still ripping?

When the person in charge of the marketing department heard this, he and everyone in the meeting froze for a while, and immediately replied, "Okay, Mr. Luo, I will revise the plan immediately after the meeting."

BOSS has the final say.

Luo Sheng nodded, and threw the document back to the other party for revision, saying: "The discussion on the Internet is hot now, and the fans of A have directly pushed the popularity of the new flagship phone to the top of the list. They do not buy non-Azure mobile phones, and the flagship of a friend. The phone has already released three models in a row, but A fans would rather buy a 4G version of the Azure-3C than the latest flagship phone of a friend, we don’t need to worry about this group of consumers, they are the basic disk of Azure.”

"But the basic market only accounts for about 30%, which is far from enough. If you are willing to spend money on product promotion, it is the last word that attracts centrists, swingers, and grass-roots. These consumer groups usually don't pay much attention to products. On their own, they don't even know the basic parameters, and they don't care about it, they are commonly known as Xiaobai consumer users on the Internet."

"You have to understand one thing, it is an immutable truth in any industry that those who have won the world will have relatively low requirements and tolerance, but their spending power is relatively strong, and they will not be able to spend their money. There is too much hesitation, unlike those parametric parties who want to compare the motors above, it is very difficult for you to pry open their wallets.”

"But Xiaobai's users are different. The reason Xiaobai is called Xiaobai is because most of their energy is not spent on a consumer product, and their main energy is spent on work and career. On the other hand, their economic strength will naturally be strong.”

"Because they don't pay much attention, they have to find ways to bring products to his vision from multiple dimensions, so in terms of product promotion, they must be willing to spend money, not only online bombardment, but also for major technology bloggers. The master is cooking, producing high-quality promotional videos, TV commercials, etc.; offline bombing is also necessary, subway lines, buses, elevators, LED billboards, etc., all greet me.”

"If you want to win Xiaobai users, don't think about fancy operations. To conquer them, you only need to use the most simple and unpretentious trick, which is throwing money! Crazy throwing money to make product announcements."

The person in charge of the marketing department was speechless, and it really was a simple move.

Luo Sheng added: "One more thing, don't interact with friends and businessmen online, it's a waste of energy. If they want to gain popularity, let them do it. Anyway, we don't lack popularity. Friends who are popular are because they don't have money. When making product announcements, you don’t even have a lot of money to invest in research and development, so you can only rub off on the popularity, which is also a cost-effective product announcement.”

As soon as these words came out, the executives at the meeting couldn't hold back their low smiles, and instantly heard from the boss who he was talking about. .

Luo Sheng looked around the crowd: "Have you seen the popularity of Glory over Azure? The serious inheritor of Azure mobile phone technology has never said this fact. Yu Dazui's publicity is very simple, all kinds of creative promotional videos. One by one advertisements are flying up, and offline stores are expanding at a rate of one new store every three to five days. They also compete with us for advertising space on the subway line. People rely on the wealth of the parent company, and they are not stingy with research and development products. ."

...