Global Monopoly of Technology

The meeting has been going on for nearly an hour, and it is still going on. After Luo Sheng has arranged his strategy and tactics, he will not care about the specific request. Na can report the progress.

This is what a big boss should look like.

Everyone was taking notes and taking notes, and Luo Sheng also said eloquently: "2013 was the first year when mobile payment fully penetrated the offline scene. The story, the penetration rate of mobile payment in online scenarios has exceeded half, but the offline market is relatively blank, and it will definitely become the main battlefield for the competition of major payment applications.”

After a moment's pause, Luo Sheng looked around the crowd and pointed his fingers: "More importantly, the transaction scale of the offline market is very large, conservatively estimated to be about four or five times that of the online market, which will be the main reason for the growth of the payment market in the future. The source is also a battleground for WeChat Pay and Zhifubao.”

"Offline focuses on catering, supermarkets and retail, and wants to expand horizontally in public transportation, private travel and other fields... By the way, there are also Didi Taxi and Kuaidi Taxi, you should also listen to what they say about this. As always, if you tell a good story, cast more, and when you tell a bad story, cast less." Luo Sheng said, and once again set his eyes on Pang Lei, who nodded again and again and quickly made a memo.

Luo Sheng returned to the topic again and said: "In addition to horizontal expansion, the offline market can be further divided into different vertical sub-industries, and the penetration difficulty of each sub-industry is relatively different. Mobile payment penetration scenarios are mainly expanded in catering, supermarkets, and retail fields. , but the penetration rate may not be high in entertainment, transportation, hotel, medical and other fields.”

"All in all, the application of mobile payment in the 'small amount, high frequency' scenario will be more widely used, while the application in the 'large amount, low frequency' scenario will still lag behind bank card payment. My request is very simple. Amount, high frequency' or 'large amount, low frequency', all application scenarios must be won by me, and all of them must be penetrated by WeChat payment!"

At this meeting, Luo Sheng set the core tasks of this year for Bluestar Technology, especially its WeChat operation department.

...

With the passage of time, with the strategic and tactical tone, the operation department quickly worked out a specific implementation plan. The first wave of offline three strategies: catering, supermarkets and retail, and public transportation.

Catering: By focusing on food ordering websites such as Ele.me, Bluestar Technology allows WeChat Pay to actively connect with catering users, and pays attention to penetration in third- and fourth-tier cities. It can be said that it has fully entered the catering O2O field.

Supermarkets and retail: In addition to allowing WeChat Pay to actively access merchants, Zhang Bowen also led Bluestar Technology to increase investment in leading companies in the retail industry, and made payment integration an important part.

This will inevitably lead to a consequence. National retailers and super-enterprises must face the choice of standing in line, either choosing to line up with Ali, or choose to line up with Bluestar Technology.

Public transportation: This is a typical small-value high-frequency payment scene, such as the subway scene. Bluestar Technology is about to start its efforts to complete the access to major subway lines this year, and even play new tricks. WeChat friends Subway tickets can be presented in between, and you can choose a personalized ticket pattern and attach a blessing, which increases sociality and fun.

...

Three days later, in Shencheng, the Ele.me company headquarters.

"The strong are strong, the Matthew effect, the social network system under the Bluestar Technology Group has created unparalleled competitiveness, the WeChat red envelope can be called a textbook marketing case, and the rise of WeChat payment is unstoppable." Zhang Xuhao is in an office In the room, he chatted with his other co-founder Konka, and he praised Bluestar Technology in all his words.

In fact, he is a huge fan of Luo Sheng.

As an Internet start-up company, Ele.me is still in the development stage. The company is very short of money. The funds from the last round of financing have almost been burned. Zhang Xuhao even wanted to split a dollar and use it.

"You mean you need to connect to WeChat Pay when you're hungry?" Konka asked rhetorically.

"It must be connected. I dare to conclude that WeChat Pay will definitely become Zhifubao's biggest competitor." Zhang Xuhao said firmly.

While the two were chatting, another co-founder, Wang Yuan, came here. Zhang Xuhao and Kang Jia were puzzled because they saw each other was very excited.

"Brother Hao, Pang Lei from Bluestar Technology Group is visiting and is entertaining in the reception room."

Hearing Wang Yuan's words, Zhang Xuhao's eyes suddenly lit up: "Pang Lei of Bluestar Technology?"

"right!"

After the confirmation, Zhang Xuhao immediately got up and went to meet him. Of course he knew the name of Pang Lei, the current chief strategy officer of Bluestar Technology Group, talking about being a strategic investor of Bluestar Technology.

The company's current funds are about to bottom out, and seeking financing is something that Zhang Xuhao has been more worried about recently.

Ele.me, as an Internet company in the development stage, people like Pang Lei came to visit, no wonder Wang Yuan, Zhang Xuhao and others were excited.

If you can hug Bluestar's father's thigh, it will not only solve the problem of financial constraints, but also just think about the traffic entrance of Bluestar Technology's social products. If you are hungry, then you can't take off directly?

With such excitement, Zhang Xuhao went to the reception room to meet Pang Lei, but his inner excitement was suppressed as much as possible.

"Mr. Pang, there is a loss to welcome, and a loss to welcome."

In the reception room, Zhang Xuhao and Pang Lei met and shook hands. In Ele.me's eyes, Bluestar Technology is an unimaginable behemoth. As the chief strategy officer of this multinational giant, Pang Lei has his own aura, but Zhang Xuhao also expressed it. Neither humble nor arrogant.

After a while, Pang Lei said with a smile: "Mr. Zhang, our company has been paying attention to Ele.me for a while, and your development route is also very interesting."

Hearing this, Zhang Xuhao couldn't help but smile. He naturally understood. Ele.me's development route largely refers to the early development history of Bluestar Technology.

But when he heard Pang Lei's words, Zhang Xuhao's heart was even more excited. He didn't expect his startup company to be concerned by a super giant like Bluestar Technology.

"To be honest, Mr. Luo is very interested in Ele.me." Pang Lei said again, this time he came to Shencheng with the task explained by Luo Sheng, and he had to run several Internet companies later, most of which were It is a young startup company founded for three to five years, and the first stop is to come to Ele.me to hear what story the founder can tell.

"Mr. Luo?"

Zhang Xuhao immediately showed an air of flattery. He never expected to be "flopped" by his idol, and he was inevitably excited.

"Mr. Zhang, I'm curious about a question, can you answer me?" Pang Lei asked.

"Please tell me." Zhang Xuhao calmed down immediately. He also knew in his heart whether he could take off with Bluestar Technology's thigh, and the next conversation would become very crucial.

"Why is a takeaway with a unit price of less than a dozen yuan, the merchants that settled in are still small restaurants in the form of traditional mom-and-pop shops, and your company's profit model is still unclear, and there is no top-notch creativity. Why is it valued at 100 million US dollars ?" Pang Lei's question hardly changed Luo Sheng's original question.

After he finished speaking, he stared at Zhang Xuhao without saying a word, waiting for his response, the latter lowered his head and pondered for a moment, and Pang Lei was also willing to wait.

But for a moment, Zhang Xuhao looked up at Pang Lei and replied: "First, just need. Food, clothing, housing and transportation are the most basic needs of human society. As an ancient industry, the form of take-out has developed from traditional restaurant packaging to telephone ordering, and the latter has gradually become a The main means of the takeaway industry, and compared with restaurant packaging, telephone ordering has the advantage of not requiring door-to-door, which has greatly stimulated the development of the takeaway industry.”

"However, ordering by phone is also inconvenient. It requires a lot of manpower and material resources to distribute flyers in the early stage, and the user conversion rate is not high, and it is impossible to update the takeaway order information in real time, and it is impossible to obtain consumer consumption data. To solve this problem, the O2O model of catering originated in North America, and the most successful one is OpenTable, which was established in 1998."

Pang Lei nodded silently, saying that what Bluestar Technology values ​​most is undoubtedly data, consumer data, and now Bluestar Technology has begun to label itself as a cloud computing service company.

Data is the most valuable thing.

Zhang Xuhao continued: "Second, customer positioning. The great success of OpenTable has given hope to domestic entrepreneurs. After 2009, many domestic food ordering websites have appeared one after another. Judging from the current situation, those who have completed the C round of financing are hungry. It means that most of the body has emerged from the siege. It is also a takeaway website, why is it hungry? Not something else?"

"First of all, the applicability of food delivery websites is mainly composed of 20-30 year old college students and white-collar workers. For white-collar workers, they have sufficient spending power, which leads to diversification of dining options and more attention to quality, taste, service and other factors. Food delivery is at best a supplement to offline methods, so the development space is relatively narrow.”

"Ele.me sees this. Because of its fortune on campus, it has long been centered on the college takeaway market. Compared with the highly competitive white-collar food ordering market, the student food ordering market is much easier. In addition, today's college students grow up In the era of 'Internet + fast food', they are good at communication habits on the Internet and enjoy the lifestyle of fast food culture. The emergence of takeaway websites caters to the needs of young people and can also be accepted to the greatest extent."

At this moment, Zhang Xuhao, who told the story, was talking endlessly, while Pang Lei listened silently without saying a word. He also admired the young founder's self-confidence and clear understanding in his heart.

"Third, the offline model. The key to determining the success of the O2O model is not the online part, but the offline part is the core indicator of survival. How to burn money to seize the market, and how to replace the phone line between merchants and consumers is The most important issue for online food ordering sites.”

Having said that, Zhang Xuhao's story is almost the same, and finally added: "As for the profit model, we have formulated a set of strategies that are very imaginative, that is: from the beginning of the intermediary model to take meals from restaurants, and then by the hungry Ele.me is delivered to customers and settled once a week; further upgraded to a platform-based model, Ele.me’s profit model will be constantly adjusted flexibly. Generally speaking, when no delivery is provided, the business aspect can be divided into two stages of development.”

"The first stage: fixed commission model. This is the mainstream business model adopted by most meal order receipts, so it has also caused fierce market competition, leading to maliciously reducing fees for websites to compete for market share. We are also implementing this model, too. It’s burning money, but it’s not a long-term solution after all.”

"The second stage: management fee + bidding ranking model. This is our future business planning strategy. When a merchant reaches a certain value through Ele.me's monthly order volume, Ele.me will draw a fixed management fee from the merchant. A model can help Ele.me gain a lot of initiative when striving for high-quality merchant resources, and can form an advantage in seizing market share, thereby standing out among competitors.”

At the end, Zhang Xuhao said no more.

Pang Lei ended his silence and decided immediately: "OK, a very exciting story. Mr. Zhang, I hope Bluestar Technology can lead the investment. Hungry, $300 million plus Bluestar Technology's first-level traffic entrance to WeChat, I want 40% equity."

300 million US dollars + WeChat primary traffic entrance?

Rao is that Zhang Xuhao kept reminding himself to be calm, and he couldn't calm down at this moment.

...