Global Monopoly of Technology

At the media conference being held by Ubisoft, President Eves said calmly to reporters: "In the new year, we will adjust our strategy and use it as a key development platform, cancel the compatibility of other platforms, and non-platform content will be Ending the release at the end of this month, yes, we have just recently entered into a close partnership with Cote d'Azur, and our games will be platform exclusives for a long time."

The game industry media reporters at the scene couldn't help but exclaimed, and the camera lens in their hand was aimed at Ivers and shot wildly.

Ubisoft is really ruthless. This is the rhythm of completely surrendering to Luo Sheng. It is more ruthless than game companies such as 2K, R Star, and CDPR.

For Ubisoft, this is undoubtedly a big gamble, but it can't be helped, because the "Luo Sheng effect" is too powerful.

At this time, Ivers calmly said with a smile to a group of media reporters: "I am very happy to announce here that Cote d'Azur has invested US$100 million in Ubisoft as a financial investor, accounting for 11% of the shares. With the money and the strategic restructuring of the company, the speed at which we can launch new titles will be significantly faster.”

Ivers continued with an excited expression: "This is an exciting long-term strategy. This means that within this year you will see a series of new titles such as "Splinter Cell", well, I will tell you now We have set goals for this year to include "Splinter Cell: Conviction", "Assassin's Creed: Revelations", "Rainbow Six: Shadow Pioneer", "Ghost Recon 4: Future Soldier" and the new IP new work "Watch Dogs" , you're going to see a significant acceleration in the release of new titles in this series of blockbuster games. Of course, they will all be exclusive games."

The media reporters at the scene and the friends who followed the Ubisoft press conference were all stunned.

Is Eves on drugs? Is Ubisoft crazy?

Are you going to push 5 game masterpieces in a row this year? And "Watch Dogs" is a brand new game that is not a sequel.

Madfaq, Ives is definitely on drugs.

Even the majority of players are not calm. No one in the industry thought that Ubisoft would release such a big move just after the new year.

Of course, Ivers didn't take drugs, but the strategic cooperation agreement signed with Côte d'Azur just yesterday was absolutely as good as chicken blood, keeping the entire Ubisoft company in a state of excitement for the next two years.

Because the high subsidy is too tempting!

Calculated based on the standard retail price of a AAA game masterpiece of $60, you can get a full subsidy of $30 for each copy sold. You must know that under normal circumstances, game developers can only get $16.8 per copy. ,

There is now an extra $30 on the Côte d'Azur, which means that the income from selling one copy is $46.8, and the profit has increased by more than 178%.

The more total sales, the more total profit.

So why don't you take advantage of the golden money-making time of the past two years to launch a sequel desperately?

"Our close cooperation with the Riviera, in the next two years, Ubisoft's games sold on the platform will be subsidized by the parent company accounting for 50% of the game's sales." Ivers finally disclosed an important point again. Pound information.

Just when he finished the announcement, Ubisoft's stock rose sharply, it's so true.

The peers are instantly jealous!

Other third-party developers were jealous when they heard it. Cote d’Azur’s move is no different from throwing money. They cursed and cursed Ubisoft, a licking dog, until the end, it was best to have nothing.

This time everyone suddenly realized that it is no wonder that Ubisoft is so excited to push five blockbuster titles in a row this year.

It turned out to be eligible for the subsidy of the Côte d'Azur. Although it is 50% less than developers such as R-Star and CPDR, game companies such as R-Star only enjoy the full subsidy for the first half of the console launch, while Ubisoft has two years. time.

Two years, plus the US$100 million invested by the Côte d'Azur, is enough for Ubisoft to launch at least 10 masterpieces on the premise of ensuring the quality, and even if companies such as R-star want to launch new works, even if they have enough time, they will not be able to catch up.

The content disclosed at Ubisoft's media conference quickly spread in the industry. Whether it was third-party game developers such as Square and Capcom, or first-party console platforms such as Sony and Microsoft, they quickly held ad hoc meetings on this issue. things to discuss.

Obviously, the emergence of the console has disrupted the originally peaceful game world, and is releasing a powerful "catfish effect", making the entire industry restless.

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Microsoft Interactive Entertainment Division.

At the meeting, a senior executive who attended the meeting said solemnly: "Ubisoft, Game, e, Blizzard Entertainment and other consoles and PCs, nearly half of the world's top game developers have been captured by Luo Sheng, such a huge number of game developers. The content ecosystem has surpassed all first parties.”

Don Mattrick, president of Microsoft's Interactive Entertainment Division, said solemnly: "Additionally, these are his direct descendants, and third parties such as Capcom and Komei may also fall to the platform now. , Ubisoft has a very bad head."

Everyone in the meeting looked solemn, and at the same time cursed Yves Gillum, who was in charge of Ubisoft. This operation simply gave all third parties in the world a slogan. Facing the subsidies of the Côte d’Azur, I am afraid that there are not many game companies that are not excited.

If a large number of third-party game developers turn to the console platform and monopolize this set, it will be a disaster for old-fashioned first-party manufacturers such as Sony and Microsoft, which means that the content will be greatly sluggish, which will lead to ecological collapse.

No matter how good your console is, no matter how good your hardware is, it is no different from a brick without a fun game on it.

"With so many third parties, I can't let Luo Sheng dare to take them all." A manager who attended the meeting said unconvinced.

Then another person retorted decisively: "Childish thinking, you still dare to doubt the financial strength and courage of this Chinese, is that a lunatic? Cote d'Azur last year's revenue was nearly 100 billion US dollars, plus multiple debt issuance, the The company's cash flow is conservatively estimated to exceed $50 billion, and his Bluestar Technology, according to their Q3 financial report last year, has more than $70 billion in book cash, and the total size of the global game industry can only exceed $100 billion, but only this. The cash reserves of the two companies are enough to buy the global annual gross value of games, not to mention that he still has Shengfeng Capital, the most important thing for Luo Sheng is cash, understand?"

The executive who was scolded just now had no temper at all, and was speechless. Luo Sheng controls such a huge scale of assets, once it flows, it is unimaginable.

Just a month ago, Luo Sheng's life science fund easily raised more than 10 billion US dollars.

As long as he says he is short of money, someone will rush to throw the money in...

The conclusion is obvious, as long as the third party dares to throw their arms around the Côte d'Azur, Luo Sheng will dare to accept everything and follow through.

Isn't it money...

The money in your hand is like being pregnant, more and more, more and more you say that you are not angry.

Don Mattrick said solemnly: "Once the platform monopolizes content resources, both Xbox and PS will face extinction."

"I understand the reasoning, how to deal with the problem?"

Hearing this, Don Mattrick sighed: "If you want to avoid the loss of third parties, you can only apply for more budget from the headquarters and participate in this subsidy war."

However, when he said these words, he was not fully confident that the headquarters would adopt his suggestion. Microsoft is undoubtedly the world's top multinational technology giant, but with the current Luo Sheng's ability to burn money, even a company like Microsoft The old-fashioned big factories will also appear to be lacking in confidence.

However, if you don’t want its game business to go bankrupt, you can only compete for the ability to burn money. Microsoft will undoubtedly be in a dilemma. After so many years, the game business sector has thrown a huge amount of money into it. Once you have gained a firm foothold, you say give up before you have a fight? Microsoft does not have this courage, and it will not be willing to invest so much in the past.

In fact, first parties such as Sony and Nintendo, which are older than Microsoft, also feel a huge sense of crisis.

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