Global Monopoly of Technology

Before we knew it, we entered the new year, and the time came to January 3, 2011.

This afternoon, people from Dawning Technology came to the science and technology complex building, and once again carried out a hardware optimization and upgrade for the "Nuff" supercomputer. At this moment, Luo Sheng reawakened Xiaona and left the supercomputer room. The staff of Dawning Technology Left half an hour ago.

"Master, you have an unread internal company email message from the Riviera." Cortana, who was reawakened, soon heard a voice.

"Let's report it briefly." Luo Sheng said casually, and went to the wine cabinet to open a bottle of wine and poured himself a glass. Now Luo Sheng rarely goes to the company office, and most of the cases are carried out in the form of internal emails. , or in the form of a conference call.

Although Luo Sheng is consciously downplaying his own influence in the two companies, but...with little success, he is almost an irreplaceable and absolute soul figure, even if he really resigns, he can absolutely achieve the point of being under the curtain.

Xiaona immediately said: "Yao Jianhong, Executive Vice President of C么te d'Azur, sent an internal fiscal year email. The company's annual report last year has passed the audit. The total global sales revenue for the year was US$97.536 billion, or about RMB 665.2 billion. ; net profit of 14.63 billion US dollars, about 99.78 billion yuan."

Luo Sheng was a little surprised when he heard it, and said, "Did the sales not exceed 100 billion US dollars last year?"

After I finished speaking, I took an ieP tablet and opened the list of email messages. I saw that there was nothing wrong with it. The financial report has passed the audit, and the probability of error is very small.

However, this data is quite dazzling year-on-year. Both total sales and net profit have more than doubled compared to last year. Last year's total sales were 46.2 billion US dollars and net profit was 6.3 billion US dollars.

Luo Sheng put down the tablet and tossed it aside.

Xiaona went on to report: "Among them, the total global sales of Azure-3 mobile phones last year was 113 million units, generating $70.286 billion in revenue; ieP tablets sold 37 million units in total last year, generating $17.76 billion in revenue; Sales were 2.07 million units and revenue was $790 million. AOS app store revenue last year was $7 billion, ieP tablet subscription revenue was $1.7 billion last year, and console platform revenue was $340 million last year.鈥?,"It is worth mentioning that the console has been released for less than half a month so far, and the data entered into the audit is one week's data, but in the last week since its release on December 24 last year, all the AAA game masterpieces on the entire platform have a total of 24.86 million units were sold, of which 17 million units hit a record $340 million based on a 30% platform cut.

From this it can be seen that

In the host business, hardware revenue and profit are secondary, and the enrichment of ecological content has increased, and platform commission is the absolute majority of revenue.

However, the platform commission of the host business is actually a net loss at present.

Because Luo Sheng exclusively released several masterpieces through several game companies acquired by Bluestar Technology, according to the previous promise, during the exclusive period, Azure Coast Company not only did not take a commission, but also subsidized a set of money for each set sold. In the last week of last year, several works sold 7.86 million sets, all of which were standard $60 a set, which meant that the C么te d'Azur had to subsidize $470 million.

The larger the sales, the more subsidies.

Although you lose money, don't make people too happy in such a situation. According to such a curve trend, you can lie down and count money before you lose money for a long time.

After Xiaona reported the email information, Luo Sheng decisively instructed: "Reply an email to President Yao, and the company's financial report can be disclosed to the outside world, just follow the usual way."

Xiaona: "OK, it has been sent."

...

Ubisoft headquarters.

Entering the new year, Ubisoft is boiling up and down.

"Unbelievable, "Assassin's Creed: Brotherhood" was launched at the same time as the release date of the console, and it hit a terrifying sales volume of 1.92 million sets in the first week. Almost every player who bought the console sold a set of "Brotherhood", my God... ..." Ubisoft's vice president of digital distribution, Chris Erli, said in an uplifting tone.

At the same time, there was a document at the meeting, which was the annual report information released by the C么te d鈥橝zur not long ago. Ubisoft people didn鈥檛 want to care about the sales volume of each other鈥檚 Azure phones or ieP tablets, nor did they want to care about the company鈥檚 sales last year. how much revenue.

Ubisoft only pays attention to the sales of consoles on the C么te d'Azur, because it is related to its own income. Generally, when a game is sold, the developer takes about 28% of the share, and the platform takes about 30%. Also draw accordingly.

It seems that the game company as a developer takes less money, but publishers, channel dealers, and platform providers will also pour corresponding resources into promotion. Drink the northwest wind.

The global sales volume of the console hit 2.07 million units in the first week, which shocked the global game industry. Everyone knows that this new next-generation console will definitely sell well, but I didn't expect it to be so popular. If this trend continues, it won't take a year or two. In time, a super first-party platform with 100 million console users will be born.

All third-party game developers around the world are strongly aware that a first-party in the same echelon as Sony, Nintendo, and Microsoft is about to become a reality.

"As far as the sales data for the first week since December 24 last year, the sales volume of "Brotherhood" in the version accounted for more than 56%, which directly suppressed the Sony PS3 version. This is on the basis of only 2 million consoles. The achievements, if the console users have exceeded 40 million, do you know what this means?" Ubisoft's then president Yves Gillum said as he looked around the crowd.

Everyone knows the meaning of BOSS, which means that the sales ratio of the version will be as high as 80%.

Eves Gillum immediately looked at the vice president of publishing and said decisively: "I have decided, Chris, you go to China as soon as possible, and talk to the C么te d'Azur, and talk about the success of Ubisoft's super popular action game. The "Assassin's Creed" series will be exclusive to its subsequent models in the future, and will no longer be compatible with the Xbox series consoles and PS series consoles."

None of the executives at the meeting came out to object, because the actual sales data has proved that the exclusive use of the "Assassin's Creed" series can bring maximum benefits to Ubisoft.

What's more, Ubisoft is now very jealous of its peers like Rockstar, CDPR, and 2KGame. When they sell a set of Cote d'Azur, they subsidize a set, which is equivalent to making double the money, and the profit has increased by more than 300%, because the subsidy money It does not enter the platform's commission, does not enter the pockets of the publishers and distributors, but all enter the pockets of the developers.

After the meeting, Chris Erli prepared the itinerary immediately and took a flight to China.

...

Two days later, in the city of the Milky Way, the headquarters of the Cote d'Azur, the office of the executive vice president.

Chris actually wanted to meet and talk with Luo Sheng, but he couldn't see it, even if the president of Ubisoft came over, he might not be able to see it.

Luo Sheng is too busy right now, how can he have so much free time to deal with such trivial matters, it is really trivial to him.

It was Yao Jianhong who met him and talked with him this time. As the number two figure in the real power faction on the C么te d'Azur, he was second only to Luo Sheng's existence.

At this moment, Yao Jianhong looked at the Ubisoft executive sitting opposite him in surprise: "Mr. Chris, do you mean to make the "Assassin's Creed" series a long-term exclusive game?"

Kesley Erli nodded very simply and said, "Yes, Mr. Yao, that's what I came here for. Mr. Luo saved Ubisoft. He already owns 19% of Ubisoft, and he is our boss."

Yao Jianhong couldn't help laughing inwardly, this foreigner was a bit interesting, and he came up to greet him with an emotional card. It seemed that he had done a lot of homework on this trip.

But for a moment, Yao Jianhong said with a smile: "OK, there is no reason for the platform to refuse the exclusive qualification of a popular masterpiece like "Assassin's Creed". We welcome it very much. Then, Mr. Chris, what conditions does your company have?"

Chris trembled secretly and said, "We hope to obtain the same qualifications as R-star and 2KGame, and the sales of the games sold in the first half of the year can be subsidized by the same amount."

Today's third-party developers don't know how envious, jealous, and hateful they are towards these companies. This is the advantage of entering the pit early. The risk period has passed, and now is the time to make money.

With this subsidy, within half a year, it is equivalent to selling one copy of their game to obtain actual profits. Other developers can only sell four copies to be worth it. Who can not be greedy?

Yao Jianhong shook his head calmly: "If it's just the "Assassin's Creed" series, sorry, our company can't accept it."

...