Global Monopoly of Technology

Germany, morning local time.

"There are several European media who want to do an exclusive interview with you, do you want to be invited?" Qin Weimu, who was part-time Luo Sheng's personal assistant in the hotel room, asked him.

"Let Xiaoming go up, let's go home today." Luo Sheng said casually, and he refused without thinking much. The trip to Europe should end here.

Lu Siming is the person in charge of the project, so it is very suitable for him to come forward. Luo Sheng knows that these media in Europe want to interview him the most, because it can go beyond the interview content, and the attention is not comparable to Lu Siming.

However, the employers refused.

Qin Weimu nodded: "Okay then, I'll arrange a special plane to inform the airport."

After simply finishing the shower, Luo Sheng ate breakfast and called Lu Siming. The call didn't last long, mainly to remind him that when he was interviewed by the media in Europe, he focused on topics related to the console and the game industry. Expand, do not say anything else.

This is Lu Siming's first time out of the mountain, and he needs a little supervision.

Luo Sheng didn't stay in Germany for too long, and he set off on a private plane to return to China that morning.

Côte d'Azur has started to upgrade more than 200 offline retail stores around the world except in the Greater China region, and opened up a console sales area. As a new member of the family, the console sales channels are still mainly offline retail stores. Players can shop locally. Recently purchased in the store, in addition to third-party cooperation channels are also actively promoting.

Just as Luo Sheng returned from Germany, top third-party game developers around the world, including the first-party president of Microsoft Interactive Entertainment, Don Mattrick, also set off to fly to Sioux City, China.

The purpose of third-party game developers is to "board". Judging from the current market feedback, they realize that the Cote d'Azur as the latest next-generation console may sell well, which means a strong third-generation console. The rise of one-party console platforms.

As a big third-party developer of games, of course, they don't want to see such a big console platform without their own works. The Cell chip has been turned into a miracle in Luo Sheng's hands, so that the third-party developers have allayed their concerns.

Now the third party is thinking about how to sell games on the console platform to get more game sales.

...

Three days later, the reception room of the new headquarters of the Cote d'Azur.

"Mr Luo,

We hope that the Xbox console can get the technical support of your company's "Ark Compiler". "The speaker was officially Don Mattrick, president of Microsoft's Interactive Entertainment Division, and he said straight to the point.

Luo Sheng likes this way of negotiating, without being sloppy, he immediately replied with a smile: "It's totally fine."

Don Mattrick asked: "What are your company's conditions? How much do you want Microsoft to pay to provide us with a technical solution?"

Luo Sheng shook his head and smiled and said, "Haha, I don't want money. What I need most now is cash flow. Our company's cash reserves are even more abundant than Microsoft's."

Look, listen, is this human?

Don Mattrick felt a pain in his heart, but he couldn't refute it, but he didn't show it, and asked, "Then what do you want?"

Luo Sheng didn't beat around the bush, and said bluntly: "My request is very simple. Your company's upcoming "Halo: Reach" and its follow-up works and predecessors must be released on the console platform."

Don Mattrick denied: "NO, Mr. Luo, forgive me for not agreeing to this condition, let's change it to something else, isn't it bad to pay in cash? Who would hate cash?"

After he finished speaking, he also cursed Luo Sheng in his heart. The "Halo" series is an exclusive game for the Xbox console, a treasure of the store.

It is absolutely impossible to exchange this. He knows that Luo Sheng is seeking a lot. It seems to be a loss-making business, but in fact, he is actively seeking to expand the content ecology of the host platform.

Luo Sheng is called a shrewd person to the core by the bigwigs of Wall Street. How can he do things that lose money?

In the short term, the Côte d'Azur is losing money on such deals, but in the long term it is a big win.

Luo Sheng said lightly: "Mr. Mattrick, you can't try to impress the richest man in the world with money, and the only thing Microsoft can attract me is the "Halo" series."

Don Mattrick was instantly irritated and speechless, this bastard can really hit people.

It seems like this is the case. The most important thing people don’t need is money. No matter how much money you take, no one will have money. Not only is there no fluctuation in your heart, you even want to laugh a little, and you can’t take more money.

The meeting ended in less than half an hour, and the result was obvious, the talk collapsed.

Luo Sheng is only interested in the landing of the "Halo" series, and other conditions are optional. Microsoft, as a multinational technology giant, is also a master of money and has its own temper.

Microsoft would rather go all out to develop a new generation of next-generation consoles than give up the exclusive qualification of "Halo". This is one of the few bright spots of Xbox. If it is gone, it will be even more mediocre.

...

In the afternoon, Luo Sheng met with the global vice president of another international friend, Sony.

The purpose of the other party's visit is exactly the same as that of Microsoft. They all come to the "Ark Compiler". It can be said that Sony is most in need of this technical support to improve the performance of the PS3 host. The PS3 chip is the old version of the Cell chip, some kind of In a sense, it's still a bit of a kinship.

The Sony PS4 does not know when it will be launched. After this year, the console will dominate the market for a long time before new products are launched, and even dominate the market.

International friends and businessmen are very anxious, and Sony is the most anxious one among them, relying heavily on the PS3 game console to continue to support for a period of time.

Luo Sheng also made the same request. He is not interested in money, and Sony is not as rich as Microsoft.

The condition is to take the "Final Fantasy" series, "God of War" series and other best-selling masterpieces exclusive to Sony in exchange.

The result of the negotiation was that Sony agreed to the terms of such technology and content exchange, and had to agree that it was all the result of his own sins. Who made Sony unpopular among third-party game developers?

The developer of the "Final Fantasy" series, Square Enix (SE), has long wanted to get rid of Sony's clutches. It was all his own fault. A good third-party game company has to think about entering the film and television industry. "Final Fantasy" "Fantasy: Deep Soul", a game adaptation of the film, almost bankrupted SE company. In the end, it was Sony's investment to take over 14% of the equity to avoid the tragedy of bankruptcy, but it has also been tortured by Sony's "father" since then. .

After this host conference, SE began to flirt with the Côte d'Azur, and other third parties were also hinting wildly. Of course, Sony could see it and was anxious.

If the people are not in harmony, the team will not be easy to lead.

Now Sony seems to have less desire for game exclusiveness than it used to be.

...

There is no doubt that the console is definitely the rhythm of the peak of debut. In the last quarter of this year and the whole year of 2011 next year, the home console market is when the console shines, and the industry almost unanimously thinks so.

Nine AAA game masterpieces that have been confirmed to land on the platform have been locked, namely: "The Witcher: King Assassin", "GTA: Merry Tony's Song", "Assassin's Creed: Brotherhood", "Call of Duty: Black Ops", "Tomb Raider 9", "Final Fantasy 13", "God of War 3", "The Elder Scrolls V: Skyrim", "Metal Gear: Peacemaker".

The content ecological construction of the host platform has surpassed the Xbox, the PS, and the lineup of the old-fashioned manufacturers such as Sega and Nintendo when they started.

It is determined that each work that has landed on the platform is a long-established best-selling masterpiece, and players are familiar with it. Each work has accumulated a huge fan base, and each work has led the trend for a period of time and become a phenomenon at that time. Class explosion.

Such a lineup can be called the rhythm of the sky.

While the Riviera console was swiping the screen in the global game industry, Intel was holding an internal meeting centered on the console chip Cell processor and the "Ark compiler".

If Intel had dismissed the acquisition of Sony's Cell chip business by the Côte d'Azur before, but today, Intel has also felt something extraordinary.

Things went a bit more than expected.

...