Global Monopoly of Technology

If before this, the first parties like Sony PS and Microsoft Xbox were treated with an old-fashioned and high-profile attitude, then after seeing the god-level picture quality display under 4K rendering technology, I have already started to panic. .

Realizing that Luo Sheng is indeed an opponent that must not be underestimated, even if he is entering an unfamiliar field for the first time. : :

The first big move is so terrifying, who knows what crazy operations will follow?

Just look at the expressions of the players who came to the conference site, all the international friends who can't wait to throw the wallets in their pockets on Luo Sheng's face, and then take the host home. Not angry.

At this moment, Sony is so angry that he wants to die.

Well, five or six years ago, Sony lost all face in the industry because of the Cell chip, and this time Luo Sheng's divine operation undoubtedly pulled Sony's neck over and slapped it violently.

As long as it is more successful, the more it shows that Sony was really blind at the beginning, and it is a miracle that it is not so angry that it is autistic.

In fact, at the moment Sony is a pain in the ass. Selling the Cell chip business to Luo Sheng makes me regret it.

At this moment, the party involved did not know that an international friend businessman was about to blow his lungs to the rhythm, but continued to smoothly advance the press conference process.

"We firmly believe that the diversity of game experience is the key to the charm of games. As a result, we maintain the integrity of the programming system, so that small manufacturers can also release high-resolution games on the Internet. High dynamic or HDR is undoubtedly the most exciting new TV technology. Exciting technological advancement."

"The real world we live in, the lighting dynamics are huge, and human vision has evolved to perceive most of them, from dark to clear skies, and to be able to distinguish a wide variety of colors, but unfortunately, most people today use Display technology and traditional TVs have failed in expressing lighting dynamics, but it doesn’t matter, the HDR display technology we created will be licensed to all manufacturers around the world.”

Industry insiders suddenly realized that it is no wonder that Samsung Group and Côte d’Azur are now so close to each other as partners, and Samsung has become more and more inseparable from Côte d’Azur, and Côte d’Azur now also needs Samsung’s screens, and some key core technologies Samsung also has. need.

Luo Sheng introduced in an orderly manner: "4K TVs perform much better, and I am even more excited that although games require different rendering algorithms to use HDR displays, supporting HDR does not require as many computing resources as 4K, only Just connect an HDR display to an HDR-capable device such as a console.”

Having said that,

Luo Sheng pressed the small remote control in his hand and glanced at the giant screen behind him, adding: "In order to let you experience the changes brought by HDR, here is a sunset photo of downtown Cologne, which is used here. It's an HDRtv, and it's beautiful when we limit the quality of reality to a normal TV, isn't it?"

"But this is because of the effect of HDR on full fire, and the difference is also obvious. HDR is a very new technology, the technical standards are still changing, and game developers are also thinking about how to maximize its advantages."

Luo Sheng turned around and faced the audience: "We can't require all developers in the world to support HDR on the platform from the very beginning, we believe that HDR has unlimited potential, but as a player, you don't need to have an HDR TV or The benefits of using a 4K TV to experience the game, because we've made it possible for the game to 'know' which model TV is connected to the console, so developers can tailor the best experience for different TVs."

Players are happy to hear these words. 4K TVs are currently not affordable for everyone. The price of thousands of dollars is definitely a luxury. The price has not come down, and it is not a mainstream product now.

But some high-definition TV manufacturers are very excited now and are looking forward to great success.

The reason is very simple. If it succeeds, players will have a reason to replace their home TV with a 4K TV.

Luo Sheng continued to announce new content: "At the same time, we strive to ensure that the platform maintains a united community, just like the games you see today, enabling developers to push the game to a real new height, while ensuring performance, And for those who watch TV and movies, we have the best 4K streaming in the world at this level, we have a partnership with flix, and I am very happy to announce that there will be a new application for flix. "

Wow

All the audience, whether live or watching the live broadcast, are all bright.

Luo Sheng went on to say: "By the end of the year, there will be at least 1,000 hours of video content, including several new dramas. At the same time, BV Video Network, one of the world's largest 4K content sources, will also develop a 4K-enabled video network. We believe that HDR has unlimited potential, and its significance is just like the transition from standard definition video to high-definition video, and it will inevitably change the future of games and entertainment.”

After a pause, Luo Sheng spoke again: "Let's introduce another super heavy content, the content related to the Cell chip, a super powerful tool Ark compiler."

As soon as they heard this sentence, the Sony executives who were following the live broadcast subconsciously perked up their ears and stared at the live broadcast screen.

Other industry insiders and developers are also very concerned about the Cell chip. Now everyone knows the dark history of the Cell chip that cannot be recalled. Countless people are also very curious about whether the Cell chip can be turned against the sky in Luo Sheng's hands. .

"Here, I don't want to describe the past and present of the Cell chip too much, even though it has caused Sony to suffer a lot."

Sony: NMMP...

"But our development team made this chip usher in a phoenix nirvana-style new life. We almost refactored more than 90% of the Cell architecture, but we think developers will still resist the Cell architecture. It doesn't matter, we developed The Ark Compiler' provides developers with a perfect bridge to perfectly resolve the biggest conflicts and contradictions."

...

"This is impossible!"

In a conference room at Sony headquarters, Howard roared subconsciously when he saw the press conference advancing here.

What are the well-known defects in the architecture of the Cell chip, Sony believes that it has thoroughly explored, otherwise it would not have to invest in the research and development of the PS4 to the Intel x86 architecture after encountering Waterloo.

Just when Sony executives thought that this was impossible, the next screen screening shocked them and defeated the last stubbornness in their hearts.

Everyone heard Luo Sheng's voice and asked the development director of "Assassin's Creed: Brotherhood" of Ubisoft, which "sells bugs", to take the stage to demonstrate the game operation to the audience.

The die-hard fans of the "Assassin's Creed" series all screamed with excitement when they saw the game logo icon on the big screen. What made them even more excited was that "Assassin's Creed: Brothers" was played for the first time at the press conference. The complete CG animation of "Meeting", with a total duration of 2 minutes and 41 seconds.

The reason why players are excited is that at this year's E3 game show, Ubisoft did not announce the full CG animation, but just put a preview.

Unexpectedly, the full CG animation will be announced at the Cote d'Azur console conference. This is almost a clear sign. Ubisoft's games will definitely land on the console platform, and the masterpiece of the "Assassin's Creed" series can basically be hammered.

In fact, there is a deeper reason for this, which is something that ordinary people who eat melons do not understand, that is, the Vivendi Group, which is notorious in the game industry, has already aimed at Ubisoft and is preparing to start, and wants to eat Ubisoft.

Everyone in the industry knows that it is absolutely a nightmare to have a "father" like Vivendi, and Blizzard has the most say.

It was just at this time point that Ubisoft desperately hoped that Luo Sheng could take action to save Ubisoft from the dire straits.

What I have to say is that Luo Sheng has been widely acclaimed in the game industry several times in the past few years, and has been called a real "angel investor" by many industry insiders, whether it is the early TakeTwo, V agency, Polish donkey or Blizzard, including the fist game that it bought last year, the MojangAB game company that developed Minecraft, and so on.

Without exception, Luo Sheng did not interfere with its daily operation and management, and did not even dispatch directors, but only sent some audit staff to consolidate financial statements with the parent company.

That's all, gone.

Luo Sheng, a "father" who likes to engage in the stocking model, asks who doesn't like it?

This time, Ubisoft was able to break away from the clutches of Vivendi. It was indeed Luo Sheng who generously took action and pulled the "Tudou Company". With a big wave of his hand, he invested 1.8 billion US dollars in Ubisoft. With this money, he made it Avoid the fate of a hostile takeover by Vivendi Group.

At this host conference, Ubisoft directly announced the full CG animation of the blockbuster "Assassin's Creed: Brotherhood" released this year.

Next, as the development director of "Assassin's Creed: Brotherhood" gave a game demo, both the developers who came to the conference site and the third-party developers who were watching the live broadcast were shocked.

At the E3 game show at the end of the first half of the year, "Assassin's Creed: Brotherhood" also had a live demonstration operation on other game consoles, but compared with now, the overall performance of the console's picture quality and smoothness has improved by at least 20%. , this improvement can be felt intuitively with the naked eye.

"How is that possible? How powerful is this so-called 'Ark Compiler'?" An engineer from Sony murmured to himself.

Sony is extremely miserable right now, extremely remorseful.

At this moment, the third-party game developers who came to the conference site are not calm. Whether it is Kolomei, Capcom or Square Enix, the top game developers who have not yet "boarded" are aware of it. The powerful performance of the host enhances the game content.

This new next-generation console is going to have a violent impact on the entire industry.

Noah's Ark is about to set sail. If you don't board the ship, you will die.

...

(please ask for a ticket~)