Global Monopoly of Technology

"Mr. Luo, you are really an outstanding entrepreneur. You stabbed me in the back unexpectedly. Is this the friend Sony made?"

At this moment, Luo Sheng is in a conference room. Lu Siming and Bai Lang's key personnel of the project plan are all present, and they are silent now, and Luo Sheng is answering the private phone call from Howard in public. There is nothing good. shy.

From the strange tone of voice in the other party's calm, Luo Sheng could hear how angry Sir Howard was at the moment.

"Sir, I don't understand what you mean." Luo Sheng said comfortably, leaning back against the boss chair and resting his legs on the conference table.

Howard became even more angry when he heard it, but as a man with a British title, he still had to maintain a gentleman's demeanor, although he scolded the street in the office before...

"When you swore that Cote d'Azur would never enter the console market, it seems you've forgotten all about it, my friend!"

When Howard on the other end of the phone responded, the volume of the last word "friend" was deliberately changed to the lower intonation. Although the intonation was calm, it could make people feel the anger under the calm.

Luo Sheng smiled harmlessly and said, "Oh, that's what you're talking about, to be honest, Sir, the recent profits of the Côte d'Azur are very tight, and new profit growth points are needed to fill the hole in the acquisition of Cell's chip business. Sony is the dominant player in the game console field, I am just a little brother, there are many things to learn from Sony.”

He didn't know that on the other end of the phone Sir Howard had a black face, even though he was white.

"With all due respect, if you don't give up your obsession with entering the game console market, Sony will interrupt the supply of cameras for Azure phones and other cooperation." Howard directly threatened.

What a joke, Cote d'Azur's move is not only to directly compete with Sony, but also to slap Sony in the face in front of the entire industry.

"If I were you, I wouldn't do it, sir, because you know the Germans are the ones who are happy in the end, and we don't plan to launch a new smartphone product in the last two years. We have enough buffer time to replace Sony's Supply chain." Luo Sheng responded with a gentle tone.

Howard was speechless for a while, feeling both angry and helpless. Sony did not have the absolute monopoly power of ASML on lithography equipment in the field of camera technology.

Obviously, Howard understood the subtext of the other party. If Sony really cuts off the confession, then the Cote d'Azur will definitely go directly to Germany's Carl Zeiss to cooperate.

What's more, Côte d'Azur is now a very important major customer of Sony. Losing it is a big blow to Sony itself. He doesn't believe Luo Sheng's statement that Côte d'Azur's profits are tight, and 90% of the smartphone industry's current profits are lost. Azure series mobile phone monopoly.

No profit? No fool will believe this.

Howard knew that Cote d'Azur cooperated with the Germans, and maybe the cost would be higher, but he also shared a part of the extra profit. After calculating the general account, the profits of Azure mobile phones were still very high, and it did not pose a substantial threat to Cote d'Azur.

At that time, the happy Germans, and the Côte d'Azur could not be hurt, Sony instead became a complete loser. Not to mention losing this big customer, it could not prevent the other party from entering the host market.

Lose-lose, the kind of double-lose where Sony loses twice.

The phone call ended with nothing, and Howard hung up the phone after a few harsh words that seemed to be threatening.

Luo Sheng put the phone back in his pocket, looked at Lu Siming and they smiled and said, "I can believe that this English Sir may be incompetent and furious in his office at this moment."

Bai Lang said, "Boss, we can be regarded as having a relationship with Sony."

Luo Sheng shrugged: "Who cares?"

Everyone looked at each other, well, the boss has such a mentality, what else can we say, the front is just finished.

The current Côte d'Azur really doesn't care about Sony's ideas, and they can live well if they have a day. On the contrary, Sony will lose a lot of money without Côte d'Azur as a customer.

...

During this period of time, the domestic game industry was not calm. The news that Cote d'Azur announced its entry into the home console market caused a sensation in the mainland game industry. A large number of media speculated that the ban on the sale of game consoles must be lifted. ?

Some console players are even more looking forward to it.

Many people speculate that the ban on game console sales may be lifted, otherwise Blue Henna will not be able to announce its entry into the home game console market. Such a voice seems to be very popular and convincing in the outside world, because in the traditional thinking of Chinese people, The announcement of one thing means that all the problems behind it have been settled, and at least the basic issues will be settled before the announcement.

Many people think that Luo Sheng can handle this matter.

But they didn't know that Luo Sheng didn't make any effort on this issue at all. If he actively pushed forward, the ban on game console sales might be lifted three years in advance.

Can be meaningless.

The game market in Huaguo has lost its best development opportunity in the past decade. It coincides with the explosion of PC games. This generation of players has long been accustomed to PC games and free games.

PC games are already very rich, no one will buy a genuine 3A masterpiece for a few hundred dollars, even if there is, they will silently choose to download the cracked version to play.

If Luo Sheng wants to do this, he must fight against piracy. This is definitely a thankless thing. Without the active promotion of the state, he would be a little bit unclear about himself.

This kind of thing takes time to change slowly, and the time scale is calculated in ten-year cycles, so Luo Sheng can't afford to wait.

That means that the first-generation console missed the mainland market.

...

After entering September 20, many big names in the game industry suddenly jumped out to sing about the upcoming first-generation game console of the Cote d'Azur, and the focus of the attack was the Cell chip.

Insiders dug up the Cell chip business that Côte d’Azur bought Sony for sale in 2008. This is simply Sony’s black history. After losing $4 billion, the company almost went bankrupt again, and was finally taken over by Côte d’Azur.

Third-party game developers around the world are also not optimistic. When they hear that the host of the Côte d'Azur is likely to be the Cell chip architecture, all of them naturally have a resistance.

...

Project Department.

"It must be Sony who arranged the navy to attack us behind the scenes." Bai Lang said with absolute certainty, and Lu Siming and others nodded in agreement. The phone call between the heads of the two sides made the relationship very unpleasant a few days ago.

Has already forged a relationship with Sony, this is the first suspect.

Maybe the first parties like Sega, Nintendo, and Microsoft don't want to see one more person come in to share the cake, but the most unwilling party is definitely Sony.

As long as the host is more successful, it will be a slap in the face for Sony, and it will be a blow. It must regret the sale of the Cell chip business.

Luo Sheng's state of mind couldn't be better, he smiled and said, "Who cares who is hacking? It's a good thing, look at it from another perspective, in fact, this is also a way of publicity to realize cash, and we don't need to pay for advertising fees, isn't it? Doesn't it smell good?"

Everyone couldn't help but be stunned for a while, and they were speechless for a while in the face of the BOSS's argument.

However, after realizing that the host has the support of the "Ark Compiler", the confidence of the development team members has risen more than tenfold, and the most worrying problem has been solved.

Noah's Ark has been secretly built, just waiting for the veil to be lifted, and then to welcome developers from all over the world aboard.

Moreover, the "Ark Compiler" is not only suitable for consoles, but also provides support for other game consoles, such as Sony's PS3 console, to a certain extent, it is a bit of a kinship.

It can bring a very intuitive feeling to the players of the PS3 game console, such as improving the fluency of the application, reducing the CPU overhead, and bringing a smoother gaming experience.

On the whole, it can bring at least 20% performance improvement for Sony PS game consoles.

This is a big weight for Luo Sheng. If Sony wants to obtain technical support, the transaction is completely possible, but it needs to be exchanged.

It is to take the "God of War" series, "Final Fantasy" series, "Uncharted" series and other PS game console exclusive masterpieces in exchange, so that these works can also land on the host, and are no longer exclusive to Sony PS consoles.

With the passage of time, on September 23, Luo Sheng and more than half of the project development team arrived in Cologne, Germany by special plane with him.

And there are two days left until the press conference on September 25. Since the beginning of this month, while the press conference has been intensively prepared, the publicity warm-up has not stopped.

The more than 3-minute promotional video announced earlier has accumulated more than 45 million+ views on the BV video network alone. It can be seen that players are also paying attention. The discussion on the Reddit forum is also high. With the release The topic of the meeting is getting hotter.

Rarely is a brand-new console product with no foundation that can get such attention when it is launched. All of this is because the Cote d'Azur brand has now reached an amazing global popularity. In the minds of consumers, this is a good company. Companies that launch black technology products naturally look forward to the great surprise of the Cote d'Azur in the field of game consoles.

...