Global Monopoly of Technology

In July, Rebs made a big splash in the mainland technology circle, personally presided over the launch of Xiaomi mobile phone, and after that, he received a lot of attention and reports from the industry media.

Xiaomi mobile phone is a MIUI platform smartphone developed by Xiaomi Technology and manufactured by Foxconn. It is also the second brand of domestically produced smartphones. on Azure Mobile.

It has to be said that Rebs moved very fast, and released its first-generation products ahead of other mainland friends, while other brands will not have products until 2011 at the earliest.

According to the data released by Mr. Lei at the press conference, the parameters of Xiaomi mobile phones are quite eye-catching.

The first generation of Xiaomi mobile phones are 3G smartphones, candy bars, 4 inches, capacitive screen multi-touch, single-card dual-mode, pixel, dual-core and so on.

Among them, the operating system adopts MIUI+ native WOS1.3 version system, and the CUP adopts Qualcomm Snapdragon M**8260/model adopts Qualcomm AdrenB storage space, detachable memory card expansion capacity of 32GB and so on.

In terms of basic parameters, it is not bad, at least it is much stronger than Huaqiangbei's cottage phones. The key is that Xiaomi mobile phones can be launched so quickly. It is worth noting.

But what really made Rebs stand out and successfully grabbed the headlines in July was not these, but the retail price of Xiaomi's first-generation mobile phone, which made friends and Huaqiangbei copycats angry.

At the press conference, Rebs gave a retail price of 1999 yuan.

More than half the price of the Azure-3 phone.

As soon as the price of Xiaomi 1 came out, in addition to the calmness of the Cote d'Azur, other friends and businessmen were all dumbfounded, and they were completely stunned.

Friends: We haven’t even made any money yet. Rebs, why did you turn your smartphone into a cabbage price?

...

weekend.

Science and Technology Complex Building.

It was breakfast time now. Luo Sheng was enjoying the nutritious breakfast that An Qingxue had prepared for him. At the same time, there was a laptop on the dining table, and he was browsing the information on the Internet while eating.

Now the news and news reports on the Internet are swiped by Rebs and Xiaomi mobile phones, and the rhythm of the Côte d'Azur and Azure series mobile phones has also appeared.

The majority of netizens expressed their expectations for Xiaomi mobile phones between the lines, because they can be bought at 1999 yuan, and although the performance is not as good as a high-end phone like the Azure-3, it is also very good, because the cost performance is too high, so far No other smartphone can match the price/performance ratio of this Xiaomi phone.

This is a very worthwhile product for the majority of ordinary consumers, but the reason why the discussion on the Internet is so heated is that Rebs said that the supply is insufficient and only online sales channels are used.

Luo Sheng, who was eating, also smiled knowingly when he saw such news, and he closed the page without even reading the content below.

There is no doubt that the focus of Rebs is to engage in "hunger marketing", but now the topic is in full swing because of the cost-effectiveness of products. This is also a kind of marketing, and Rebs still has a very good way of playing marketing.

In fact, this is also the best solution for Xiaomi’s rapid expansion. Like Cote d’Azur, it spends huge sums of money to build high-end offline flagship stores and focuses on offline channels. Xiaomi Technology does not have the financial resources at all, let alone this risk. Tolerance, Rebs is still looking for the next financing for Xiaomi.

If the person seeking financing is called Luo Sheng, VCs from all over the country will definitely throw the money over with red eyes and red eyes.

Investors are now superstitious about the "Luo Sheng effect", but Rebs has no such magical "magic".

The reason why Côte d’Azur was brought to the rhythm at this time is because the price of Xiaomi mobile phone of 1999 yuan was directly pointed to the high price of + yuan, and it was the first time that the horror profit of this mobile phone was exposed, and someone uploaded it. The video disassembles an Azure mobile phone and calculates a rough numerical cost based on the above components. Even if there is no specific number, the profit is absolutely terrifying.

The third-party data analysis agency claimed that the profit margin was conservatively estimated to be as high as 50% or more, and such huge profits caused an uproar in the outside world.

Some netizens who eat melon have expressed their request for the Côte d’Azur to publish corporate profit data, and some people questioned that Azure mobile phones should not be sold so expensively.

Luo Sheng didn't care too much about this. Cote d'Azur is a non-listed company, and there is no need to explain to the public whether the financial report data is released or not, but only needs to be responsible to the board of directors.

And one thing, Luo Sheng will never doubt that these rhythms must be fueled by friends and businessmen behind the scenes. Maybe Rebs will arrange it silently, because this can better bring out the cost-effectiveness of Xiaomi mobile phones.

When this kind of thing happens, you don't need to spend too much time reasoning. Whoever can make the most profit is the first suspect.

...

morning.

Qin Weimu came to the Science and Technology Complex Building.

"This is the investment report of Shengfeng Capital in the first half of this year." Qin Weimu took out a thick document from the briefcase he brought with him and handed it to Luo Sheng, then made a cup of tea by himself and then lazily Sitting on the sofa as a quiet beauty.

Luo Sheng opened the thick list of documents and said in surprise after a while: "Hey, in the first half of the year, you invested in 3,741 companies or research institutions? What is the total investment amount?"

Qin Weimu: "89.2 billion, and there are still 300 billion in book funds."

Hearing this, Luo Sheng tilted his head and stared at Qin Weimu for a while, and finally gave her a thumbs up silently.

Not much more to say.

Shengfeng Capital is definitely an alternative creature in the VC world. It is too ungrouped. Originally, at the beginning, the companies that Shengfeng Capital invested in, especially start-up companies, were all concerned by other VC venture capital institutions, and they also followed VC investment.

Later, it was found that something was wrong. Shengfeng Capital was playing a wide-spread net, which was no different from throwing money with closed eyes.

Followers are vain, because the risk index is soaring. This kind of blind follower is simply the rhythm of courting death. Shengfeng Capital’s shot is to invest in thousands of companies. Unless all follow the trend, it is no different from gambling. It all depends on luck. Instead of following behind to eat.

But those VC institutions made a very smart choice. Since I can't understand the operation of your Shengfeng Capital, then I will not follow the trend. Wouldn't it be ojbk if I directly invested in your Shengfeng Capital?

Perfect.

It’s like investing in stocks. Some people can’t understand the trend of a single stock, and they feel that the risk is too great. They lack confidence. If they make a mistake, they may face the situation of losing everything, but they want to earn money in the stock market. Money, then there is another operation, that is, not to buy any single stock, but to buy the entire stock index, that is, to operate based on the broader market.

For example, Hong Kong stocks, if you are really optimistic about the prospects of Hong Kong stocks and you have enough funds in your hands, then you will be done investing directly in the Hang Seng Index. No matter which stock goes up or down, you don’t need to worry about it, you can hedge the risks. .

The reason for VCs investing in Shengfeng Capital is the same. Therefore, Shengfeng Capital had more than 300 billion precipitation funds last year. In the first half of this year, it spent nearly 90 billion yuan and still has more than 300 billion yuan.

In the first half of this year, Qin Weimu made more than 18 billion yuan for Shengfeng Capital by using her art of trading. This woman is indeed very talented in investment. .

In addition, it has absorbed more than 70 billion yuan from VCs, and the China Asset Management Office has invested more than 10 billion yuan to give full support, which is equivalent to indirectly supporting the development of the technology industry, because Shengfeng Capital only takes action in related industries in the field of science and technology. The State-owned Assets Supervision and Administration Office was not absent once.

At this moment, Luo Sheng, who was browsing the documents, said quite unexpectedly: "Hey, DJI is also inside, and Shengfeng Capital has actually become the largest shareholder, accounting for 47% of the equity..."

As he spoke, Luo Sheng immediately looked at Qin Weimu: "Who shot?"

Qin Weimu: "I did it, what's wrong? Are you not optimistic? That's bad. I invested a lot of money in it."

After speaking, Qin Weimu couldn't help but hesitate a little. She still seemed a little less confident in front of Luo Sheng in her career. After all, Luo Sheng had never overturned.

DJI was established in 2006. In March this year, DJI launched a new round of financing. Qin Weimu was very decisive and let Shengfeng Capital contract the financing alone, and directly invested 2 billion in it. It is Shengfeng Capital. In the first half of this year, the single investment amount was the largest, and the single investment size of other investments was either several million, tens of millions, and rarely over 100 million.

"Why are you not optimistic? I'm quite optimistic about this company." Luo Sheng said with great satisfaction, and then looked at Qin Weimu and smiled: "How did Wang always 'cheat' and beat 2 billion from you? Come and listen."

The founder of DJI is also born in the 1980s, five years older than Luo Sheng. He is also a self-made entrepreneur who founded the company in Pengcheng.

Qin Weimu recalled: "At that time, I made a special trip to Pengcheng to see the all-in-one aerial camera 'DJI Phantom1' that they are developing in full swing. It is expected to be launched in late 2011 or 2012. The founder of the company is very Ambition also has clear goals and execution. He wants to make DJI a world-leading R\u0026D and manufacturer of UAV control systems and UAV solutions, dedicated to serving the UAV industry, industry users and professionals. Aerial photography applications provide revolutionary intelligent flight control products and solutions with the strongest performance and the best experience."

Luo Sheng couldn't help laughing: "Your shot is 2 billion yuan, DJI will not be short of money in the next three years, you've done a good job, I'm very optimistic about this company, as long as Mr. Wang comes to me, I'm very We are happy to provide the most advanced AI technology support to provide solutions for its intelligent flight control system.”

Shengfeng Capital was very surprised by DJI's move, and even more unexpectedly, he didn't expect Qin Weimu's investment vision in the technology industry to be so outstanding.

Of course, what Luo Sheng is most proud of is that he has the treasure of Qin Weimu.

...