Global Monopoly of Technology

The latest website: No, Lu Siming and others are getting more and more confused. Luo Sheng is now dissecting Sony's failure history, or summing up the lessons of the losers.

This has already been proved by Sony to be a road to failure at the cost of all the bruises and wounds, still jumping down?

Luo Sheng didn't immediately respond to the doubts in everyone's heart. At this time, he was holding a physical chip removed from a PS3 console, which was the Cell chip.

He stared at the chip and said:

"After a long R\u0026D trial and error, engineers from Sony, Toshiba and IBM finally came up with a genius-level technical architecture. Don't get me wrong, this is a derogatory term. This is what I have: a simplified version of the PowerPC main processing unit, with L2 cache; plus eight legacy PowerPC co-processing units with no cache attached; separate memory for main and co-processing units."

Bai Lang complained: "I don't understand, it's too complicated..."

Luo Sheng glanced at him: "Yes. Why is it so complicated? Sony's assumption is that the main processing unit is only responsible for general operations, and all floating-point operations related to graphics processing are still co-processing units. If you don't understand, then By the way, because no one can understand it. At the critical moment, this seemingly hanging architectural solution has never been realized? So it has created the biggest joke in the history of the world's chips. "

With that said, Luo Sheng shook his head and spread his hands.

In 2004, this year was the year when Luo Sheng and Bluestar Technology officially became famous in the world and rose rapidly. The Bluestar Technology created by him was launched one after another in this year, and one after another hit the market. At the same time, he was also here. In 2009, he was called "Son of the Internet" by "Silicon Valley" magazine.

For a time, the scenery is unparalleled.

In the same year, Sony was in a bad mood, even anxious.

Because they found that the performance of the Cell chip did not meet expectations at all. To be precise, the floating-point computing power did not meet expectations. The "simulated earth" that was advocated before became an international joke and was laughed off by the media.

What if the expectations were met? The developer doesn't know how to operate the eight co-processing units, which will inevitably lead to the quality of the game.

Sony is in a hurry, what should I do?

More than 4 billion US dollars have been invested in vain, how can you just throw it away.

Even the "prodigal" Luo Sheng weighed it,

So Sony had to continue investing money again and asked Nvidia to customize a GPU, which barely allowed the PS3 console to have decent floating-point performance.

Also in the past 2004, Sony and IBM also found Jobs to sell Cell processors to Apple.

Because considering that Apple computers have always used PowerPC processors, it is not a matter of course to replace the Cell chips based on PowerPC processors at this time.

Both Sony and IBM felt that settling Jobs would have no problem.

However, it was the gang leader Qiao who saw through the fatal flaw in the Cell architecture at a glance.

Even if Sony even coaxes and coaxes out other core technologies, the gang leader Qiao will not take the bait.

Just kidding, at this time, the gang leader Qiao has no time. He is colluding with the head of his old friend Motorola to make smartphones. Although the result is a product that was also laughed at by the media, the gang leader Joe There is also the Plan B iPhone project.

However, this world is too chaotic, not only Gang Master Qiao and Sony are holding back their big moves, but Luo Sheng on the other side of the ocean is also intensively promoting the [Azure] plan, which eventually led to the stillbirth of the iPhone.

During this period, the gang leader Qiao was not only unmoved by Sony's temptation, but in the last backhand operation, he turned to the arms of the old enemy Intel, and fully adopted the x86 processor.

This can piss off Sony and IBM, and the plastic friends are one after another.

At this time, IBM already had the idea of ​​not wanting to play with Sony. The rhythm was too bloody and unlucky, and Sony's bad luck was about to spread to IBM.

That year, the hole that Sony dug by itself had to be filled with tears.

So crazy to sell Cell to many smart home appliances, and even Sony sent people to the Cote d'Azur to sell.

You must know that Luo Sheng's Azure smartphone has not yet been born. The arrogant little book simply looks down on Huaguo's ICT business, but he still sends people to sell it, which shows how helpless he is.

How can Sony still be a picky eater at this time?

However, the reality is cruel. No matter how Sony promotes their products, most people prefer low-power ARM. Of course, the Côte d'Azur under Luo Sheng will not take the bait.

In the end, apart from Sony, Toshiba and IMB's own hardware, the Cell processor is only used for video decompression cards by a very small number of third parties that belong to two or three cats and dogs.

But in any case, Cell's home base is game consoles, and Sony still doesn't want to admit defeat. As long as PS3 wins the next-generation console war, Cell's future will definitely be bright.

However, the ideal is very happy, the reality is very skinny.

The yield rate of the Cell processor has been delayed at this time, which directly caused the PS3 to be launched a whole year later than its competitors.

What's even more amusing is that the rival Xbox360 actually bought PowerPC chips from IBM, but cleverly avoided the complicated Cell architecture, thus achieving a higher cost performance and a faster production process.

IBM's betrayal made Sony very angry, but helpless.

From competitors to third parties, in fact, everyone knows what the problem with Cell is, but everyone doesn't say it, only Sony is taking advantage of it.

When the PS3 came out, its price shocked everyone.

The basic version costs $499 and the high-end version costs $599, nearly double the price of the competition.

And, even at this price, Sony is losing about $300 for each unit it sells.

The culprit behind such a tragic loss is the Cell chip. R\u0026D overruns and insufficient demand lead to the inability to dilute the cost. It is still a semi-finished product, and it can’t get out of the fire without relying on the old Nvidia.

And Sony is also a white-eyed wolf. I can't blame IBM for selling him backhand, because Sony wants to shirk its responsibility and create public opinion, saying that it was miserable by Lao Huang's Nvidia.

There is a saying in Lao Huang's heart that MMP must say.

Such Sony, it is a miracle that it is not bankrupt. It is an unfamiliar white-eyed wolf.

The PS3 went public in 2006, and it was still losing money until 2008 this year, with a cumulative loss of more than $3 billion.

...

At this moment, Lu Siming and others in the hall were filled with emotion and were stunned.

Because no one has ever told them about these things, Luo Sheng is very familiar with it, as if he had experienced it on the spot, and now he takes everyone to review the situation at that time.

Luo Sheng said: "One thing to say, IBM is very authentic. It sold Sony at the end of the day. Before that, they tried their best to get Cell up. Until last year, IBM was still trying to save the Cell chip, but it was really helpless. Can't be saved. Cell was disbanded to the R\u0026D team, and the product line was reincorporated into IBM's mainstream chip line."

"Huh... As for what Sony Toshiba has learned? Forget it, it's about to go bankrupt and you still say these things. Survival is the first priority. Between the choice of 'die under control' and 'to live by compromise', choose the former He is a hero, everyone knows that generally only those who die are called heroes, and now Sony and Toshiba are still lingering, so they chose to compromise and live."

When everyone heard the boss say this, they couldn't help laughing lowly for a while, the dead are the heroes, this is really concise.

Lu Siming asked impatiently: "Boss, what about later? Did Sony take revenge later? Oh, there is no later, it's now, now Sony..."

Luo Sheng interrupted him: "Vengeance? Who?"

Lu Siming said without hesitation: "Of course I'm looking for Intel, Microsoft, IBM..."

Luo Sheng, who was drinking water, almost choked, glanced at Lu Siming: "Why seek revenge from them?"

Li Chunsheng said: "Because Intel stole the Cell market, Microsoft has caused Sony's PS3 to lose money so far. IBM is still doing private work behind Sony's back because of its lack of work. The customers are still Sony's enemies. Of course, they should be Sony's enemies now. ."

"Hey...you are too young." Luo Sheng sighed and said, "Fortunately, you are not in charge of the Cote d'Azur. If you are to take charge of the rudder of this giant ship, it will be the Titanic."

Li Chunsheng and Lu Siming blushed and said to themselves: Boss, you are not too young, you are younger than us, and you look old-fashioned...

Luo Sheng said: "Let's talk about IBM, in my opinion, it has really done its best to Sony. In addition to not making money, it has invested no less in technology and manpower. This is also a cost, and it has also lost the old customer of Apple, although It sold PowerPC to Microsoft, but not Cell. How can such an old friend become an enemy in your eyes? IBM is now our strategic partner. You don’t do anything wrong and don’t give him a chance. IMB is still It's very reliable, if you commit a second crime yourself, like Sony, whoever sees it will have to cheat, right?"

The two were speechless.

Luo Sheng continued: "In this big chip drama, Intel didn't even move a finger, because after calculating, Cell is a mud that can't support the wall, and Apple's switch to Intel is just a normal behavior, and x86 is not an Intel family. Yes, there are also compatible manufacturers such as AMD. In the market game, if you can't beat your opponent with real swords, will your opponent become your enemy? You should have a bigger stomach, everyone."

Luo Sheng looked around at the people who said nothing: "As for Microsoft, it's actually quite miserable, the PowerPC architecture is not as powerful as they thought, and there were scandals like Sanmenhong, which is considered a smashed sign in the game console market. Xbox The fact that sales are not as good as expected is the best proof, so there is no need for hatred..."

Hearing these people, they couldn't help but nod their heads.

Bai Lang said curiously: "So boss, in your opinion, Sony, Toshiba and IMB have been playing this drama for so many years, why can't they shake Intel or come up with an independent commercial CPU? You all say that Intel's finger Not even moving..."

Luo Sheng said succinctly: "Sony's failure lies in the fact that his own strength cannot match his ambitions. The path he has taken is a path of fighting against the whole world by himself. He can only win if he fails. If he fails, he will be damned."

Everyone was puzzled.

Seeing their puzzled expressions, Luo Sheng said slowly: "If the Cell processor's technical strength is fully utilized, it can indeed surpass the x86 architecture processor. But have you thought about it, let's talk about you, as a developer, would you rather Going to study x86, continue to do deep optimization for x86, and don't want to learn the complex Cell architecture?"

Everyone is speechless, but in all fairness, this is true, especially the engineers who do the underlying design.

Luo Sheng sighed: "This is not a question of whether the technology is advanced or not. Over the years, x86 has built an unbelievably huge ecosystem with countless commercial software, shareware, open source software, developer communities, etc... Even Cell Being able to win the small game of the game console, but unable to shake the overall situation, how can we have a chance of winning in the broader PC market? Gangzhu Qiao refused to choose Cell and chose x86, and we also rejected Cell and chose ARM. The real key point of the problem is not technology level, understand?"

One of the engineers who attended the meeting nodded and said with a face of sudden realization: "No wonder, I recently saw an industry news that Sony itself announced the use of AMD's x86 integrated processor in the next-generation PS4 game console."

Luo Sheng looked at the crowd and said with a smile: "Who said before that Japan's semiconductor industry lost to the Americans because the old Americans forced them to sign some export quota agreement. Do you still think this is the case now? Neither of them could have won without that pact."

Someone asked subconsciously, "Why?"

Luo Sheng: "Why? Because talents all over the world are willing to go to Silicon Valley, developers all over the world are willing to cooperate with Silicon Valley, and creativity from all over the world is concentrated in Silicon Valley, until the birth of our Azure Coast and Bluestar Technology, a little Breaking this situation, but only a little crack, Silicon Valley is still the central world of the global IT industry.”

"So this is not a war between Japan and the United States at all, nor is it a war between Sony and Intel. No matter how strong Japan is, can it beat the world? No matter how strong Sony is, can it beat the developers of the global world. ?"

Everyone nodded again and again, as if clearing the clouds and seeing the fog, it was a great feeling that it was better than ten years of reading.

It's just that everyone is admiring Luo Sheng's hand, and they don't know what he said silently in his heart: Fight against the world with one's own strength, there are still people in this world, and that is brother.

Luo Sheng's hands are now brewing a weapon that dares to change the sun and the moon - artificial intelligence.

The road that Sony has traveled, Luo Sheng still decided to walk again in person. If others knew about it, they would definitely think he was crazy. He actually mourned the death of Sony and did not learn it. What is it?

Of course Luo Sheng wasn't crazy. Sony's fiasco was because he had ambition, but his strength didn't reach that level. Luo Sheng also had ambition. His strength could not only reach that level, but also break through the upper limit again.

There is black technology, why not go? If Luo Sheng succeeded in leaving, the attack on Sony would definitely be called murder.

There is another deeper problem here, which is not based on Luo Sheng's personal will. That is, the Americans will definitely suppress them in the future. You don't want to be an enemy of the whole world, but the world is deeply hostile to you. .

Whether to live by compromise, or dare to call the sun and the moon a new day, Luo Sheng had already made a decision in his heart.

However, these intentions in his heart cannot be expressed. As the leader, it is enough for him to know this kind of thing. I saw him look around the crowd and say: "In the world of chips, if you want to win, you want to win. As the leader of the martial arts alliance, we must make our enemies less and less, and more and more friends. It is best that people all over the world regard us as good friends and are willing to play with us. We all want friends from the left, center and right. pay."

Luo Sheng added eloquently: "In this big river and lake, if you want to be like a fish in water, it is not fast, not ruthless, but not killing. What do you say? Let's take a look at the ups and downs of our Chinese civilization. In the turbulent years of thousands of years, we have been counseled, and we have been close to each other at the beginning of the Han Dynasty; we have been cruel and attacked the Xiongnu from the north; we have had grand occasions that shook the world and conquered all directions, and there were times of disintegration, life and death, but our civilization is still today. It also stands in the world, why? We have turned our former enemies into friends and even relatives, and now we have fifty-six flowers, and established a flower family with He Meimei. This is the mind, this is the highest state, is the truth the same? "

At the end, everyone suddenly gave a warm applause involuntarily, and there should be applause here.

Luo Sheng squeezed his gesture with a smile, and when the warm applause gradually fell, he showed a bright smile and said: "So, our [] plan can't be smothered by itself, even if it is successful, it has to be peeled off, this is not Technology is self-reliant, but it is stupid to commit two. The highest state is to grasp with both hands, and both hands must be hard, so we have a 'spare tire plan'."

"But at the same time, we must also take the initiative to cooperate with Sony, ARM, and IBM. We can cooperate with anyone, and try to make as few enemies as possible and as many friends as possible. What if they don't want to be our friends? Then we can do it again. Show the long-honed machete on the back, and let him reorganize the language. As a friend, I will take the machete back, and as an enemy, I will hack him to death on the spot. So the meaning of the 'spare tire plan' exists It is to sharpen the machete, and the biggest function of this knife is to not use it."

Hearing this, especially the last sentence, everyone was stunned.

The trough is ruthless!

So real.

After reacting, everyone couldn't help but smashed the most secretly, only to realize that the boss was using the most easy-going tone to say the most domineering words.

...

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