Global Monopoly of Technology

By the end of March, the long tug-of-war between Bluestar Technology and major Hollywood film and entertainment companies, including public opinion wars, lawsuits and disputes, finally came to an end.

The two sides reached a relatively happy endg under "Franklin's reconciliation", and they were generally satisfied.

Major film companies have expanded their movie rental business, while Bluestar Technology's streaming online video business has also expanded its content precipitation.

In order to win the digital copyright of these more than 10,000 movies, Bluestar Technology Group also invested in 52.8 billion US dollars in one go to major film companies. Throughout the end of March, the media were competing with front-page headlines to report this incident. matter.

In the current bleak economic environment, they all envy Bluestar Technology's ability to spend billions of dollars without blinking an eye.

Sure enough, if you want to become stronger, only krypton gold can do it.

However, although this investment seems a bit unbelievable to outsiders, for Luo Sheng and Bluestar Technology Group, it is worth it, and it is also the money that must be invested. The eb20 era of the Internet must be an era when content is king.

But the partnership agreement doesn’t stop there, the service requires studios to offer some popular blockbusters as soon as possible, priority rights to renew after the lease expires, and more.

There has been heated discussion on the Internet, and overseas bv video users are also looking forward to more than 10,000 movies to be listed on bestvideo. There is no doubt that the content ecology of bv video has reached an unprecedented level after spending 52.8 billion US dollars. Following Luo Sheng's ultimate dream for a bv video website:

[If you want to find a video, please search on the bv video website, if not, there is no video you are looking for in this world. ]

And this move directly made the domestic version of Bluestar videos whitewashed overnight. It can be said with confidence that the movies that can be watched on the website are all genuine content, while other video websites are all pirated.

Just kidding, other than Luo Sheng, where do other people buy billions of dollars to buy copyright licenses? I can't get so much money if I take my bottoms, let alone billions of dollars, I can't get billions of soft sister coins.

Playing the streaming media online video business, which can play a famous role, which one is not backed by a large company with strong strength? Bestarvideo is for Bluestar Technology, googlevideo is for Google, yahoo!video is for Yahoo and so on.

If you don't rely on a big group, you can't afford to burn money if you want to play bigger, or you just play small.

This is also one of the reasons why Tengxun has been reluctant to enter the online video business so far, because the profit cannot support such an exaggerated speed of burning money. So far, only Bluestar Technology is the only one of the four domestic Internet giants "l-bat". Play.

Other video sites, such as Youku and Tudou, are currently relying on VC financing to continue their lives.

...

At the beginning of April, Chad Hurley, the head of the international version of Bestarvideo, an online video business of Bluestar Technology Group, came to the parent company to attend a meeting.

"With digital rights taken over, this upgrade is part of a wider change underway at bv video network.

With this major revision, bv video network will broaden its focus from home-made movies to professional movie entertainment content, and in preparation for the rise of Internet TV, we have decided to broaden the new service to compete with cable companies' video-on-demand services. "

Chad Hurley was speaking in the conference room. As soon as he finished speaking, Luo Sheng, who was sitting in the chief position, said succinctly after a while: "Good."

Chad Hurley continued to look at Luo Sheng and continued: "The rental movies implemented by the company will also be sold in the form of dvd at the same time. Such a scheme can make the service of bv video network significantly different from the video on demand service of flix, which Users are allowed to watch an unlimited number of movies on a monthly subscription basis, but most of them are old movies, and we do not choose the monthly subscription model.”

Luo Sheng nodded and agreed with Chad Hurley's operation plan for the bv video network. The monthly subscription does not need to be used in the international version, but the domestic version can be used in the future.

After a while, Luo Sheng said, "The focus of the bv video website is still on advertising revenue. Last year after deducting the content creator's remuneration, excluding other expenses, the company's net revenue was about 544 US dollars. Good data, we didn't disclose it to the public."

Because the subsidiary bestarvideo has consolidated financial statements with its parent company, Bluestar Technology, and the subsidiary itself has not been listed, there is no need to disclose operating rules to the outside world.

But overall, Bluestar Technology Group's video business is still losing money.

Luo Sheng thought for a while and added: "We are going to spend up to 100 million US dollars in cash to buy video content for a specially set up ad-supported channel. The parent company is also discussing the new plan of bv video network with Hollywood studios. This is a long-term partnership plan."

Chad Hurley nodded, and after Luo Sheng finished speaking, he continued: "I agree very much with what you said, boss, and our operation team also agrees to focus on advertising revenue, for which we have prepared a package of solutions. The plan, which can achieve the most advertising benefits and direct benefits is the newly popular Hollywood blockbuster. Although the expenditure is also expensive, it may cost tens of millions of dollars for a popular movie to be listed on the bv video website, but I think it is worth it. It is also necessary, we must provide more fresh content, especially popular content."

"As for the current more than 10,000 old movies, our solution is the floating free mode. Simply put, we regularly select a small part from the video library every day that can be watched for free on that day, and rotate different movies every day. This time After the upgrade and revision of the website, we have added a free movie viewing section for a limited time, providing at least one movie for 22 categories such as sci-fi, war, and action, which can be watched for free on the day, and rotate every day.”

Chad Hurley took a sip and continued: "We've also provided a preview on the homepage of the free screenings for the next week, giving free users a future guide to what free movies to see in the coming week, It's a great user experience."

"Secondly, in this round of upgrade and revision of the website, we have also added a movie ticket function. This movie ticket cannot be purchased directly with money, but obtained through a series of tasks. Our operation team has formulated a set of Improve the executable algorithm mechanism, and users can calculate a virtual value by completing daily check-in, continuous check-in, the number of videos watched, and the duration of watching videos."

"When a certain value is reached, it can be exchanged for a movie that can be watched at any time. The period is 24 hours, but it needs to be exchanged by the user. There are two kinds of movie coupons, one is ordinary coupons, and you can only watch one movie after consuming one. An old movie; another one we call a platinum coupon, you can watch all the movies on the whole network, including the popular blockbusters.”

"Users can allocate the virtual value obtained by themselves to exchange for ordinary coupons or platinum coupons, giving users great distribution freedom."

After Chad Hurley finished speaking, Luo Sheng was very satisfied and praised: "This can be a very creative solution, and it can also bring a little fun with game elements."

For a moment, Chad Hurley added: "With regard to this algorithmic mechanism, the way users want to get movie tickets, the overall weight of the time he watches videos on the website is 70, and we encourage users to watch more videos on the website. More videos, longer watch time.”

Luo Sheng nodded: "That's right, although a platinum movie ticket can unlock a popular blockbuster, which will allow us to earn less rent, but also get users to stay longer and watch more videos. Now, the viewing time will be longer, which will further promote the increase of advertising business revenue, and you can earn more, and earn enough tickets to earn enough word of mouth, Nice!"

Speaking of this, Luo Sheng reacted and couldn't help but ask: "By the way, these movie tickets have an expiration date, right? Is there a limit on the number of movie tickets accumulated by an account?"

This is very important. If there is no time limit and quantity limit, it will be smashed wildly, and you will doubt your life.

Chad Hurley replied immediately: "Of course, we have taken this into account. The validity period of the movie ticket is one week. After a week, if the user does not use the movie ticket, it will be cleared, and the accumulated virtual value will be 0. The validity period is one month. If you don’t exchange it for one month, it will be emptied after one month from the date of obtaining the virtual value. Within one month, you can exchange up to 12 ordinary coupons and 4 platinum coupons.”

Hearing that, Luo Sheng said succinctly: "Yes, just do it."

Bluestar Technology Group is undoubtedly an it technology company, but it is such a world-class multinational technology company, but it lives on advertising fees. Like Google, it relies on fancy advertising to survive.

Film companies that do not understand the technology of the Internet are not good advertisers, and can only make ends meet by selling advertisements.

...