Global Monopoly of Technology

When Nobishi returned home, he couldn't wait to shut himself in the bedroom. The "Virtual Idol" three-piece product consisted of a rectangular matrix-shaped box.

Very refined.

The cover is naturally the classic image of Hatsune Miku. In addition, it is the exclusive logo trademark of "Virtual Idol", and the logo trademark of Bluestar Technology Group Corporation.

At this time, Nobishi, who was staring at the box, rubbed his hands together. The packaging design of the box was extremely beautiful, and the design here also took a lot of effort and cost.

After all, the retail price is as high as 19,999 yen. Naturally, it will not be shoddy. Even if it is a packaging box, it will give people the feeling of a strong boutique atmosphere.

Nobishi carefully opened the packaging tape of the box. After all, he did not forget to hear the news that it was sold out when he was in the retail store, and it was not cheap.

There are several layers in the packaging box, which, as always, reflects the aesthetics of geometric deconstruction. The top layer is the music rhythm game set "Hatsune Miku: Diva Project". Nobishi purchased the PS console version, and the game products are also independent packages. He didn't open it in a hurry, put it on the side table and opened the second floor.

The second layer is the audio-visual soundtrack "Hatsune Miku: In the Name of Love". There are three versions and behind-the-scenes footage, and they are also packaged independently. Take them out and put them aside.

The first layer is the sound production software "SINGOID", which is still an independent package.

At this moment, Nobishi looked at the three encapsulated cube boxes, tangled for a long time and finally chose to open the audio-visual soundtrack first, but just as he was about to throw the empty big box aside, he was suddenly stunned.

"Nani? Also? Isn't it a three-piece suit?"

Nobishi saw that there was still a layer, and he was puzzled for a while. He didn't remember there was a fourth product?

Without thinking too much, I took it out decisively. It was also a packaging box, but the volume was two-thirds smaller than the previous three models. It was a relatively flat rectangular packaging box. With a gift?"

Definitely an unexpected surprise, he remembered that the manufacturer didn't say there was a bonus.

Nobishi decided to open the free gift first without saying a word. After unsealing, the first is a beautiful paper reading card.

"It turned out to be the backstory of Hatsune Miku, so I thought about it." Nobishi muttered to himself in surprise,

Just like Blizzard Entertainment, while its games are excellent, another major attraction is the background story, which many players enjoy.

Hatsune Miku has a relatively complete understanding of the story through the propaganda movie. What Nobishi wants to know most is the ending of the story, what will happen after Hatsune disappears, and how humans will face the second omnic war.

However, the story in this book is to introduce the past and present life of Hatsune, that is, the story of "Chu Ying" in the human age. It has to be said that the character design of Hatsune Miku is very attentive.

At the same time, it is also an opportunity to show Chinese culture to the outside world. Well, this is also a form of cultural export.

In addition, there is a beautiful official poster, which is officially certified and belongs to the only one, which is very memorable. Other consumers also have it, but the content in the poster is different.

Nobiishi was very excited, in other words, he was the only one who owned it, and there was nothing better than this.

What is happiness?

Happiness is something that everyone likes, only I have it, you don't, but I can show it to you.

There was also a letter attached as a gift, which Nobishi opened curiously, thinking that it was probably a message from a businessman or something.

But he was surprised and shocked when he opened it.

"Nani?? A virtual concert ticket?"

Nobishi looked at the message on the letter, which roughly meant thank you for supporting Balabala, and then the focus was on Hatsune Miku's first virtual concert, which will be held in Tokyo next year, in October 2008.

Users who purchase this product will have a certain probability of getting a limited-edition ticket. Nobishi screamed with joy. I didn’t expect to be so lucky. In the case of the last product being bought, I can still win one. Tickets for a virtual concert.

"Bluestar is definitely at a loss for selling 19999, haha." Nobishi said cheerfully, and immediately collected the virtual concert tickets. With this ticket, you can enter the venue next year, and it is still the best A-level seating area. The key is that Sitting there means that you are the first group of supporters, and there is an overwhelming sense of honor in an instant.

Next, Nobishi opened the other three packages one by one, synchronized the songs in the original soundtrack to the computer version of MusicSpace, and decisively started the magical brainwashing song "Song of Onion".

This song is really on fire now.

It is worth mentioning that the three versions of the promotional video have three versions of theme songs and episodes. Most of the compositions are the same but the lyrics are different. Some of the compositions are slightly different due to regional culture.

There are three versions of "Song of Onion", but the voices are all virtual synthesized voices of Hatsune Miku. As a virtual singer, mastering multiple languages ​​is a basic operation, and real singers who can master multiple languages ​​can't say no, but they are all rare. Yes, and the big red ones are even rarer.

There is a smell of burning money everywhere.

After synchronizing the audio and video, Nobishi began to disassemble the sound production software "SINGOID", which was mainly a CD, and quickly completed the installation. As a manga artist, he is also very interested in sound production. He has the feeling of a director. Nobishi is thinking about making some sound and sound videos and uploading them to the bullet screen website.

...

Day by day, the sales of "Virtual Idol" products continued to boom in the Japanese market after the product was released, and local users were also hotly discussing online forums, focusing on virtual concert tickets. .

The news quickly spread in the circle. Before that, I didn't know that there was a gift inside the product, and there might be a virtual concert ticket in the gift.

This also gives the users who buy the product a sense of expectation, which also promotes sales to a certain extent.

Compared with the news that was sent back to China, many netizens complained that it was too expensive to sell more than 3,000 soft sister coins for a few broken CDs and one or two software. How many people would be willing to pay for it?

This is actually quite helpless. Many people have no concept of the production cost of the promotional film, and feel that there is no cost.

It can only be said that the construction of copyright awareness has a long way to go.

However, the news of the hot sale in the Japanese market being transmitted back to the mainland through media reports also made countless people feel incredible. I didn't expect that the sales volume was so good there, so many people were willing to pay for it, and users directly called it too affordable to draw hatred. Some people even ridiculed that Bluestar Technology's rhythm of selling 19,999 yen of blood loss directly filled the hatred value.

It's a really evil capitalist world, and I really want to get them out of the misery in the past.

...

In late December, the third day after the "Virtual Idol" product was released.

"Mr. Luo, the sales of the company's 'virtual idol' products in the Japanese market are extremely strong, far exceeding our internal expectations." Zhang Bowen, who came to Luo Sheng's office to report, said quite pleasantly.

"Really? How about the sales?" Luo Sheng asked curiously.

"108,907 sets, three-day sales statistics." Zhang Bowen said this number, the sales in three days exceeded 100,000 sets, which is definitely a super-selling and explosive rhythm.

Zhang Bowen added: "The product's hot sale in the Japanese market was also reported by local media. The best-selling product hit a record of 21.77 yen in three days, or about 330 million yuan, excluding exchange rate changes."

Luo Sheng nodded satisfactorily when he heard the words: "Yes, yes, it seems that the 'virtual idol' plan has at least fully proved that it has been successful in the Japanese market."

At this time, Zhang Bowen couldn't help but sighed and said, "Best-selling is best-selling, but compared with the scale of investment, cost recovery is a long way off."

Let's just talk about the sales of these three days. Bluestar Technology can only share 45.7% of the revenue of about 330 million yuan, which is about 150 million yuan, and it is still income before tax.

Because partners such as third-party platforms and distributors have to share a profit, this means that it needs to hit the sales level of 10 million sets to recover the production cost of 1 billion US dollars.

Don't look at the super-selling now, but the big data in the market is still very reliable. The sales of products are likely to show a trend similar to the box office of a movie. In other words, how the sales in the first two weeks will determine the final sales data will be on such a line superior.

The company's internal forecast and analysis results are that the sales volume in the Japanese market is about 1.75 to 2 million sets, and the world market is about 2.3 million sets, which is still very optimistic about the market.

There is no need to go into too much detail about the current state of the world economy.

Luo Sheng said very relaxedly: "It's just a chicken to make an egg, wool doesn't necessarily have to come from a sheep, the company's 'virtual idol' plan is not a single product, and a virtual singer is only a carrier, what we do is In a brand-new industrial chain, the strategic consideration of the layout is also raised to the entire industrial system, we have never made money, but only do business that will only pay off in ten years or even ten years later.”

Zhang Bowen nodded: "That's true."

This is like the real-time strategy game "StarCraft" for Korean e-sports. The direct benefit of the entire Korean e-sports industry is as large as a few hundred million dollars, but South Korea has survived the Asian financial turmoil with one game. The haze, there is too much knowledge in the economic benefits.

After the financial crisis in 1997, South Korea began to adjust its economic structure. The film, animation, game and other industries received a lot of support, and then developed rapidly. Just in the following year, "StarCraft" was released, and a large number of business personnel Pass the time by playing this game.

There were more and more people playing, and some TV producers in Korea noticed it, so they started to make "StarCraft" related shows and it was a great success, so they held further competitions to attract more people to pay attention to TV shows, and then All kinds of leagues have sprung up, which led to the emergence of OGN, the first TV station that broadcasts professional e-sports.

Gradually attracted the attention of the Korean authorities, so the state supports...

It is the continuous chemical reaction of this series of opportunities that gave birth to a brand-new industry that has never been seen before. Under the catalysis of a favorable positive cycle, the e-sports industry has taken off rapidly, and then radiated and expanded to the surrounding area. Samsung's computers are also large. Sales and screen sales have further stimulated the performance of the semiconductor industry chain.

Every time an e-sports competition is held, it is a consumption stimulus for the surrounding economic benefits. For example, there were more than 100,000 people who came to watch the finals in that year. If nothing else, the economic benefits of hotels and catering are incomparable. Considerable.

The economic scale directly related to e-sports is only a few hundred million dollars, but at that time, the output value indirectly related to e-sports in South Korea once exceeded the output value of its automobile industry.

It's no wonder that South Korean economists say that "StarCraft" saved South Korea and helped South Korea out of the economic quagmire.

It is not so much that the Koreans got out of the financial crisis with the game "StarCraft", it is better to say that they came out with the rise of the emerging e-sports industry in South Korea, but without the game "StarCraft", there would be no later e-sports. , there will be no subsequent chain reactions.

The significance of Hatsune Miku is similar to that of "StarCraft" in Korean e-sports, but the carrier has changed from a game to a virtual singer.

The industries that Hatsune Miku can relate to are more imaginative than "StarCraft" for e-sports. From audio-visual to virtual concerts to content ecology, Hatsune Miku has become a symbol and representative of the second Yuan culture. The Bilibili of the last generation was able to make a breakthrough in the case of iQiyi, Youku, and Tencent Video monopolizing the video industry. It started with the ACG and UGC elements under the theme of the second yuan.

The pulse of the times is like this, a technology or a kind of existence, from the appearance to the lifting, it never greets you in advance, and it swept the world almost overnight and caused a sensation.

If you can see ahead and seize the air in advance, you can become the hegemon of the industry in the future. If you know later, you can only follow the soup, or the bowl will be broken before you drink the soup.

...