Global Monopoly of Technology

Chapter 190 [From the cold field to the popular offline experience store]

[Thank you and reward and add more to the rudder master of "Little Book Mystery Emperor"! ]

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Shencheng, the Bund.

Since more than 200 days ago, a building has broken ground here, with a total budget of 65.82 million yuan, which was delivered and ready for use last week.

This building is Cote d'Azur's first offline flagship store in this fashionable and modern city.

On the Bund, this directly-operated store is not a landmark building, nor is it a high-rise building.

But it is definitely a building with unique local characteristics and a high degree of recognition. The first impression to passers-by is that this building is tall, full of strength, and full of technology.

This building is a design scheme provided by a firm called Spark Architects. It uses light steel, stone but mostly glass material to design the crystalline geometry façade, and carefully designed a complex building peripheral geometry, The continuous change of the solid structure and the transparent glass setting completely changes the street façade of the original building, forming a visual connection with the surrounding environment but highly recognizable in itself.

Luo Sheng is very obsessed with spatial geometric design. There are three categories of direct-operated stores of the Cote d'Azur Company, namely single flagship stores, shopping mall stores with separate facades, and in-mall stores.

The single flagship stores all adopt different styles of geometric designs. This single flagship store on the Bund has a bright appearance, a large area of ​​white indoors and a gray metal color of the supporting structure, and this color matching is the best way to reflect technology. feeling.

The so-called first-class color matching can tell customers the concept of the brand; the second-class color matching can tell the customer what kind of products are being sold; the third-class color matching is unclear and does not help the brand products.

As a flagship store, it undoubtedly represents the corporate image and product image of Cote d'Azur.

The space design is also completely different from the supermarket and catering design. Maybe customers who enter the flagship store will not pay attention to many details like the designers, but it is the detail design of the craftsman spirit, all aspects of details, color coordination, and interior layout. The overall space of a flagship store is full of technology and atmosphere.

Of course, the ultimate pursuit is to pay more bills to pay for it. Fortunately, the most important thing Luo Sheng lacks now is the bills.

In the early hours of last night, the first batch of prototypes was shipped to the flagship store on the Bund in Shencheng. The employees in the store completed all the arrangements in the middle of the night. The flagship store has a total of 59 employees.

At 9:00 this morning, the store will open on time, and it will officially open to consumers to experience the store. There is no need to say anything about advertising. The 1.5 billion advertising budget has been allocated.

The publicity budget of Shencheng alone is 40 to 50 million yuan. The subway, squares, skyscrapers, etc. are all advertising about the Côte d'Azur during this time. At night, the Pearl Tower will continue to show advertisements.

There are many people passing by from the flagship store, and many people have their eyes on this tall building, and the employees in the store also greet consumers with the best spirit.

But as time went by bit by bit, there was something wrong, because most of the passersby stopped outside the store to take a look, and then left, no one came in.

This situation has also been encountered in Pengcheng.

Manager Liao of the flagship store on the Bund realized that something was wrong. At ten o'clock in the morning, the store was empty and there were more employees than customers, which was embarrassing.

"Liu, come here."

Manager Liao, who had been standing at the entrance of the flagship store for a while, returned to the store and immediately waved to an employee. After the other party came over, he explained: "You bring more than half of the employees in the store to change clothes immediately, and then Pretend to be a consumer, go in and out of the store, experience, and bring out the atmosphere! Hurry up! Hurry up!”

After instructing the matter, Manager Liao couldn't help but sigh in his heart: It's too tall...

It is indeed too high-end and high-end. Many ordinary young consumers actually want to see it, but they are a little embarrassed and discouraged, and they are a little timid.

This is a relatively common phenomenon, and there are various factors that cause it, one is the public psychology, the other is the environmental factors of this era, and so on.

And Manager Liao's move soon had a substantial effect after half an hour. Half of the employees changed into outfits to go in and out of the flagship store, and stayed at the most obvious location, creating a popular atmosphere.

At about 10:40 in the morning, the situation changed. There were consumers who entered the store together. Most of them were young people, but there were still very few people entering the store alone.

Fortunately, there are a lot of employees in the store, otherwise it would be embarrassing to open the door to customers and be cold on the first day.

However, the situation soon ushered in a reversal. There were more and more consumers entering the store, and the employees who pretended to be customers also quietly left because the work pressure of other employees in the store was increasing. , because there are more and more people.

There are more than 100 prototypes at the counter at the scene for consumers to play and experience freely. Of course, each prototype is fixed with an elastic rope to the back of the machine, so even if it is popular, many people don’t have to worry about being caught. People stole it quietly, and there is surveillance video to monitor the whole process.

People who do this kind of thing do not say there is absolutely no, but the probability is certainly not high.

By about 11:30 in the morning, there were already hundreds of people in the flagship store, and the space in the store was very large. Even with so many people, there was still no sense of crowding. The distance between each prototype on the long counter was wide enough.

According to the housing price in Shencheng fifteen years later, the flagship store may be worth two or three billion at that time.

The store is very busy, and people who come in basically have to stay for a long time before leaving.

"This key is the power switch. Press it to wake up the screen. You can also press the button directly below the screen to wake up. Then touch it here with your finger and slide it over to unlock it." An employee is working for a consumer Introduce and demonstrate the operation.

"Hey, I've seen the press conference online, and I heard that you can log in to the blue space on this phone, right?" the young consumer asked.

"Of course, you can click the application icon in this blue space, just log in, not only the blue space, but also Bluestar Video, Bluestar Music, and Cloud Song Search can be run on your mobile phone, and there are special adaptations. The APP application on the mobile phone, when you click on the browser, the speed of the Internet is no different from that on the computer. The website you can access on the computer can be implemented on the mobile phone, not the wap text version..." The salesman next to him immediately Introduce him.

At present, there are very few APP applications in the AOS application store, only the "Family Bucket" of Bluestar Technology.

The Cote d'Azur company is actively communicating with major domestic Internet companies. Tengxun is the first willing to join as a third-party developer and is stepping up the development of QQ's APP application.

In addition to domestic Internet companies, the company is also actively engaging with foreign Internet companies, such as Google, Yahoo, and Microsoft.

Azure-X mobile phone can not only have Bluestar Technology's "Family Bucket" APP, but it is worth mentioning that Bluestar Technology Group's "Family Bucket" is very important, which itself is already a relatively complete closed-loop social ecological chain, but This is far from enough.

Teng Xun actively joined the developer sequence because they saw the lethal power of QQ running on Azure-X mobile phones. The emergence of instant messaging social platforms has already had a huge impact on operators' SMS business, and the advent of Azure-X Increasing the user experience is undoubtedly another fatal blow.

At this moment, people in the flagship store are enjoying the experience of one and the other, and there are too many functions.

Some are experiencing music, some are surfing the Internet, some are watching streaming online videos, some are taking pictures, etc...

It is no exaggeration to say that this electrical product seems to have opened the door to a new world for many Chinese consumers.

For ordinary consumers, they originally thought that the mobile phones of international manufacturers such as Nokia and Motorola were very fashionable, but after seeing the products of the Cote d'Azur, their original concept of mobile phones was completely subverted.

Want to say whether you like the Azure-X phone?

No need to ask, of course I like it. Everyone can't wait to have one right away. Some girls are immediately attracted by the beautiful appearance of this phone at first sight. Well, in fact, the Azure-X industrial design has conquered every consumer, no matter what. It's the same for both men and women.

For mobile phone users, if they can afford genuine Motorola, Nokia and other brands of smartphones, they will choose the latter without hesitation after seeing Azure-X, because the price is really only more expensive than those brand-name phones. About a few hundred dollars.

Of course, except for cottage machines.

The Azure-X phone has two models for sale, one with 4GB storage, priced at ¥3999, the international version is priced at more than ¥4800 excluding exchange rate changes, not including tariffs on electrical products; the other with 16GB storage Yes, the price is ¥5,999. The international version costs more than 6,400 yuan excluding exchange rate changes, and it also does not include tariffs on electrical products.

Some European and American consumers, including the media, are also questioning the disparity in prices, while the Côte d’Azur company’s external explanation is that companies facing overseas markets have increased huge operating costs, including transportation costs and so on.

Westerners are just like this. They play double-standards. If you are cheap, they say you are engaging in dumping tactics.

"Is this machine available for purchase now?" a consumer asked while holding a prototype.

The salesperson standing next to her politely apologized: "I'm sorry, these devices are not for sale and will not be officially released until December 24th."

"Why do you have to wait so long? Don't you have products here? Why don't you sell them yet?" She immediately replied, frankly speaking, she now has a feeling of admiration for this beautiful smartphone, which she can afford to spend. .

"This lady, it's not that we don't want to sell it, but the machines in your hands are prototypes, which means that they are not perfect. The products that are actually put on the market will be more perfect and have more functions." Beside her said the salesperson.

"Is this still a prototype?"

The other party was quite surprised, and as soon as he learned that this was not the final product, he immediately decided to wait.

The people next to it were also very surprised. In their opinion, it was already very complete, but they didn't expect it to be a finished product. Especially for consumers who had the desire to buy, they were even more looking forward to this information.

After the flagship store became popular, it has remained high, because there are too many people experiencing it, and there are only a hundred or so devices, and everyone is not satisfied even if they play for an hour.

For users who are ready to buy, December 24th is already in mind.

...

(Ps: There are still today, guess how many chapters there are today? Hey (*^▽^*))

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