Global Monopoly of Technology

Chapter 127 [Start to buy, buy, buy (2/4)]

The two parties quickly reached a strategic cooperation agreement. The conditions opened by Luo Sheng almost made it impossible for Corning to refuse. The investment of 80 million US dollars was approved by the board of directors and the North American side. This investment amount cannot shake and affect Corning as a whole.

The investment of 80 million US dollars is completed in the form of a joint venture company established by both parties, and the factory is established in Huaguo. For Corning, the joint venture company is in the hands of Corning, and the customer is in Huaguo, Huaguo The cost of investing in and building a factory in China is low, no matter from which point of view this is the best choice.

Of course it did.

Moreover, Corning has entered the Huaguo market as early as 1990, and has been working in this market for more than ten years, and the joint venture has also become very smooth.

However, the establishment of the production line is not coming soon. Luo Sheng is in a hurry for the goods. In fact, the joint venture factory will not be able to build the production line until three years later, but in the long run, it is better to build a joint venture in China. choose.

For now, the $80 million investment is not expected to produce mobile phone glass in China, but it still has to rely on Corning to restart the North American production line.

Fortunately, Luo Sheng's demand is large, and the signing of the agreement allows Corning to grasp it with both hands without any worries.

It has to be said that Corning's diamond glass is indeed excellent in terms of resistance to collisions, drops and scratches.

The cooperation negotiation with Corning Company was unusually smooth. Luo Sheng left a legal team of six or seven people to negotiate with Corning Company and dealt with all follow-up issues.

He won't stay here for a few weeks, time is precious, the general direction has been negotiated, and the following issues can be handed over to the subordinates.

As soon as this matter was finalized, Luo Sheng focused his work on Bluestar Technology in the next time. In short, the high-level summary is - buy, buy, buy!

The last time I came to the United States was to ask Wall Street for money, this time I came to the United States to spend money like crazy.

...

At noon the next day, Luo Sheng and Qin Weimu had lunch together in the living room of the hotel suite.

"At your request, I have compiled a relevant content about the game industry. This data is a statistical analysis of the market that I conducted under the condition of a public listing of stocks."

In the living room, Luo Sheng poured two cups of cold drinks, and sat down on the sofa, Qin Weimu, who was sitting next to him, took out a document from the briefcase he brought.

Before you go shopping, you have to do your homework and understand the general situation of the market.

When it comes to work, Qin Weimu immediately showed his clear logic, ability and focus, and immediately said:

"In the past year, the total market value of the world's leading game companies has increased by about 7%. I mainly analyzed the market value changes of the three major game companies during the first quarter of this year."

"Among them, Nintendo's market value has increased the most. Under the unexpected circumstances, relying on the NDS handheld to cause a super whirlwind in the world, the stock market value rose by 15% and reached 18.5 billion US dollars. In one fell swoop, it became the world’s largest pure-play game company. The original largest pure-play game company, EA, fell by 17% in one breath to $16.1 billion in stock market value due to poor performance.”

"After Sony experienced a significant reduction in its market value, it also rebounded to a certain extent last year, with its market value increasing by 7% to $36.974 billion; Microsoft's market value has only increased by about 1% due to its large scale and stable operating conditions. , currently reaching 288.386 billion US dollars. However, these businesses such as Microsoft, Sony, Vivendi Universal Group, etc. themselves are not only the game industry.”

Having said that, Qin Weimu paused for a while, took a sip of the drink, then looked at Luo Sheng who was browsing the files, and continued to report:

"The data shows that hardware providers in the game industry are doing well.

However, software content developers are happy and sad. The merger of SCi Eidos and Nangong Meng has greatly increased the market value. In addition, the market value of Sega, THQ and Ubisoft has increased by about 30%. The market value of Midway has risen the fastest. , since the boss of media giant Viacom took it into the bag, the company's market value has increased from $843 million to $2.06 billion, an increase of about 144%, and the company was in financial trouble last year. "

Qin Weimu fully demonstrated her sensitivity in terms of data in the conversation, which is also due to her professionalism.

"But the worst is Atari, which has a market capitalization of only $154 million and $330 million in February, almost halved in a short period of time. As for the Take-Two company you care about, it's also in a tough time. At the moment, the stock market value fell by 24%, and the current market value remains at around $1.276 billion.”

"The overall market value of the global game industry has increased by 7%, from US$58.5 billion to US$62.6 billion, but my analysis believes that this growth momentum is still lower than expected. Statistics show that the sales of the game industry in the first half of last year significantly exceeded most people. However, in the second half of the year, the main reason should be that the sales of games were much lower than expected during the golden business season in November and December.”

After a few minutes, Luo Sheng read the data report she had compiled, and couldn't help nodding and boasting without hesitation: "It's amazing, my sister Mu, who was able to sort out such a detailed material on the current state of the industry in one night. "

Luo Sheng suddenly turned his head and glanced at her: "Have you stayed up late?"

Qin Weimu shook his head and said lightly, "No, it doesn't take much time for me."

Luo Sheng didn't believe her words at all, and retorted: "Don't be stubborn, I usually don't see how you put on makeup, this time your eye makeup is a lot thicker than usual, and your spirit is a bit unhealthy, just now Everyone yawned while reporting."

Qin Weimu said stubbornly, "what does the makeup you want to wear have anything to do with this?"

Luo Sheng immediately said: "The loading and unloading, let's make a bet to see if there are panda eyes, dare not? Have nothing to say? Oh, we are also meticulous people... If we are busy, we will wave a few hands. Go down and deal with it, from now on, you are not allowed to stay up late to work again, otherwise I will not be able to spare you, you are my person, I have the final say."

Hearing that, Qin Weimu didn't respond to him or refute him, but deep down in his heart, he felt sweet because of his domineering remarks, and he secretly smiled sweetly.

Despite the constant warning in his heart, the sweet words full of men have no intentions, but they just like it, and the feeling of being cared for is wonderful.

...

In the afternoon, Luo Sheng met with the founder of Take-Two, Ryan Blunt, as scheduled. This game company may not be very well-known to most players, but a subsidiary of it, Rockstar Games, is different. The game production company commonly known as "Rockstar" is already well-known in the industry, and in the company's works, the "Grand Theft Auto (GTA)" series is the most famous.

Luo Sheng would never doubt that when he was interviewing with Ryan Blunt in New York, there might be a lot of people playing the game "Grand Theft Auto" in an Internet cafe in China.

This year has not been very friendly for Take-Two, and it can even be said to be a very bad year. The company's stock price plummeted 24%, all of which has a huge reason for the acquisition of the "Rockstar" company.

In 1998, Take-Two acquired BMG, and "R-star" was born. The following year, "GTA2" was released. Not only was it unsuccessful, but the media criticized it because of the violence of the game content.

However, as the "GTA3" trilogy ushered in a change, the launch of "GTA3: New York" in 2001 received a great response from the market, and it was a commercial success. Naturally, the development of the sequel did not stop. Soon in 2002, "GTA3: The arrival of Vice City, this time brings a better physics engine and more vehicles. The image of the protagonist's flower shirt is probably impressive to many players. This time, "R Star" has achieved greater success. success.

Soon, "GTA3: San Andreas" was released last year. This time the game map is larger, with more customization content. Naturally, there are all kinds of rave reviews, but the outbreak of the famous "real hot coffee" incident , but it brought a huge crisis to R Star, and even the parent company Take-Two was affected. This crisis has not been successfully passed so far.

The so-called "hot coffee" incident is the name of a patch made after a French player discovered that the game contained a hidden plot.

If you don't apply the patch, after your girlfriend's favorability towards you (player) increases by a certain value, she will ask you if you want to come in for a cup of coffee after the date. The player's screen can only watch the screen spinning and listen to the sound outside the house.

However, after this patch, you can enter the room to operate...

It can be said that Take-Two is in trouble now. The market value has dropped from US$1.67 billion to US$1.276 billion, which is the best market feedback. For Luo Sheng, this is the perfect time to bring Take-Two into the bag. opportunity.

...

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