Global Monopoly of Technology

Chapter 108 [Performance]

After reading Chad Hurley's email, Luo Sheng thought for a while, then pulled out the keyboard and started editing and replying to the letter.

The focus of the project shifted from [views] to [view duration], which is a very forward thinking, great, totally agree.

However, on this basis, some new ideas should be added. In the video recommendation mechanism of the website, try a new algorithm similar to the horse racing mechanism, that is, no matter whether an UP owner has a fan base or not, after his video passes the review, it will be Put his video into a basic traffic pool.

We can set up a low-to-high traffic pool level from T1 to T7, and the specific classification will be discussed within your team, for example:

T1-level traffic pool: around 200-500 pageviews.

If the feedback of the video in T1-level traffic is good, and then through manual review, the video will be transferred to the next-level traffic pool.

T2 level flow pool: about 5000 flow;

T3-level flow pool: about 15,000-25,000 flows;

T4-level flow pool: about 400,000-700,000 flows;

T5-level flow pool: about 2.2-5 million flows;

T6-level flow pool: about 8-14 million flows;

T7-level traffic pool: give the tag function for crowd recommendation, 50 million+ traffic;

The traffic pool should have elastic vitality, and you can also determine it according to the actual situation. In this way, basically a video is screened through this internal competition mechanism. Every time it goes up one level, it must be reviewed. If there is user feedback, it needs to be reviewed more strictly, and even stop recommending it immediately, which may make a video The master of up felt that his video could obviously be played normally, but suddenly there was no playback volume. That's why.

We must take every video uploaded to the website as seriously as possible, and the mechanism will automatically mine past videos. Under the operation of such an algorithmic mechanism, even videos that have been uploaded for a long time may become popular later. , that's because the video was dug up by the system.

This is a good mechanism for promoting competition for premium content, allowing the truly popular video content to stand out through layers of PK, creating hits and viral videos.

But this mechanism is not perfect. Reddit also uses this algorithm mechanism, and it also has loopholes, and such loopholes are often caused by human factors.

We need to be extremely vigilant of third-party organizations that brush data, which will bring huge harm to the competition of high-quality content on the website, but the greater harm comes from the loss of fairness principles by internal reviewers. For violations of reviewers, we will not only fire He, but also to sue him, but also to make him notorious in the industry, no one dares to use it, and will not tolerate it.

In general, this recommendation mechanism has more advantages than disadvantages. We have already partially verified it through Reddit. Do it with confidence. I believe that it may form a wonderful chemical reaction with [viewing time] and bring unexpected results. Effect.

After editing the content of the email, Luo Sheng quickly browsed it and clicked send, and then proceeded to the next email reply, but the next dozens of emails were not so detailed.

The rest of the email content, on average, is answered every 40 seconds or so.

After staying in the office for less than half an hour to deal with these tasks, Luo Sheng then hosted an internal executive meeting of the company.

Attending the meeting were Zhang Bowen, Irene, Xu Yong, Yu Jun and other executives.

"In December, [BlueSpace]'s global users exceeded 300 million for the first time, and the international version accounted for 170 million users, of which North American users exceeded 77.8 million, an order of magnitude close to a quarter of North America's population. Or the average 3.7 out of 10 netizens in North America have a BlueSpace account…”

now,

Zhang Bowen, the chief operating officer in the conference room, was making a data report, and all the executives at the meeting were extremely excited. According to Luo Sheng's previous statement, when the BlueSpace users exceeded 300 million, they would consider monetization.

Now it has reached 300 million users.

And the company has grown to more than just this product.

After a while, Zhang Bowen continued:

"The market share of cloud Google search has now reached 18.92%, surpassing Google for the first time in the domestic search engine market, second only to Baidu search. At present, Baidu's search engine market share, we estimate it should be at 46% about."

"The global user growth of anonymous forum Reddit has almost doubled compared to six months ago, reaching 128 million, of which North American users reached 68.9 million."

"Since its launch, Bluestar Music has reached 72.7 million users, of which the international version of MusicSpace has surpassed 20 million users for the first time. So far, the MS Music Store has sold about 21.57 million songs."

"The users of Bluestar Video have exceeded 58.8 million, and the international version of Bluestar Video has accumulated 32.27 million video users. The daily video viewing volume exceeds 80 million+, and the viewing time exceeds 30 million+ hours."

Zhang Bowen roughly reported the data, and Luo Sheng, who was sitting in the chief, nodded: "Not bad..."

Everyone is used to the boss's powerful mentality, and at the same time, they are also relatively calm because of the boss's influence, but they are extremely excited in their hearts.

These data are unbelievable. Anyone in the industry will be envious and jealous when they see the rhythm. If any product is taken out alone, it can become a prominent presence in the industry, and these products are all from the same company.

At this time, Luo Sheng slightly tilted his head and glanced at Irene, and asked, "How much did the company lose in the last quarter??"

Eileen has obviously prepared the materials, put a document on the desktop, opened it and browsed and answered:

"The human resources cost is estimated to be 232 million yuan; the overall loss of the blue space business segment is 316 million yuan, and the overall loss of the search engine business segment is 180 million yuan; the overall loss of the online music business segment is 498 million yuan, with more than 20 million songs sold and revenue. 105 million, but loses $0.004 per song sold, in fact, there is a loss of more than 700,000;”

Erin paused for a moment, then added and continued to report: "Reddit's operating loss is 135 million; the streaming media online video business that has just launched a full quarter has lost 1.974 billion yuan, and other operating expenses have been 262 million yuan. A total of 3.597 billion Yuan."

A group of executives who attended the meeting felt their livers tremble. Fortunately, the investors were not present. This loss is scary.

Everyone couldn't help but deliberately looked at Luo Sheng's expression, thinking that there would be a change, but it turned out that the boss was always calm when he heard the CFO reporting the loss, and everyone expressed admiration for this strong heart.

Of course he calmed down. Luo Sheng had long known that the company was in a state of huge losses, but he didn't know the exact amount until he read the financial audit report.

Erin added: "Oh yes, the company made 271 million yuan."

Hearing this, everyone couldn't help laughing lowly for a while, a little bit of forced laughter. The revenue of 271 million yuan is a huge sum of money, but it is not enough to put it on the company's loss table.

The net loss was 3.326 billion yuan.

Luo Sheng was stunned for a while after listening to it: "So, based on this quarter's expenses, at most the money from the Series C financing can last until around August and September next year?"

Irene said immediately: "I think too much, unless the company's business stops growing, but according to the current growth trend, the operating expenses in the next quarter may exceed the 5 billion yuan mark."

Zhang Bowen also said: "The company's most profitable business is streaming media online video business. The product has been online for more than three months, and it has eaten up nearly 2 billion yuan, which is the cost of broadband fees paid by domestic and foreign operators. The high is terrifying, it has eaten more than 600 million yuan, and the company's total broadband spending is only more than 1.2 billion yuan, and video services account for more than half."

Eileen added: "The specific amount of broadband costs for video services is 633 million yuan."

The company's just-launched video business has become a big loser. Of course, this is also related to the $150 million reward program, but even if this part of the operating expenses is removed, it is quite scary.

And Luo Sheng himself knows that the loss of the video business will also increase the cost, especially when it comes to discussing copyright cooperation with entertainment media companies in the future, this is another astronomical expense.

After a while, Xu Yong said: "I personally think that the company can consider monetizing, but the cost is too high. Irene just had a few paragraphs, all of which are hundreds of millions of losses. I'm a little scared when I hear it. ."

Yu Jun also strongly agreed and said: "Mr. Luo promised investors that BlueSpace's users would break through the 300 million level, and he was ready to start monetizing and generating income. Now the goal has been completed beyond the expected time, and the company's expenses are indeed a loss. The astronomical sum, if you don’t choose to generate income, it means that in April or May next year, the D round of financing will be completed in May at the latest.”

Having said that, Yu Jun didn't continue talking, but Luo Sheng could understand it. The subtext was: Bluestar Technology's fast-burning investors are also a little panic.

Not to mention investors, even the current management is terrified. According to this loss rate, it is really a loss of Tengxun's total market value during the IPO period in one year.

...

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