Global Monopoly of Technology

The indifference of Bluestar Technology makes several Hollywood movie giants very upset. Music copyright is copyright, but video copyright is not copyright? Video production costs are much more expensive than music!

It was precisely because it was more expensive that Luo Sheng turned a deaf ear, and he was not stupid. The money for financing was obtained by selling the precious shares of Bluestar Technology Company. This kind of unjustly wasted money that could easily cost hundreds of millions of dollars would be caught in the door. It will be so flowery.

Luo Sheng's spending money is never ambiguous, but the premise must not be meaningless.

If you are unhappy, come to Huaguo to file a lawsuit. The company has prepared a "huge sum" of hundreds of thousands of dollars, waiting to lose money after losing the fight. In addition, change the vest and put the video on it, and then continue to wait for the next round of lawsuit. , continue to lose money.

Isn't it money?

...

Late 11, Bluestar Technology Headquarters.

"Mr. Luo, there is some trouble in the video business in North America." Zhang Bowen, the company's chief operating officer, had been waiting for Luo Sheng to transfer from Azure Coast to Bluestar Technology for a long time today.

Luo Sheng immediately made a cup of tea to drink, refreshed himself, returned to the boss's chair and sorted out the documents on the desk, and asked casually, "What's the trouble?"

Zhang Bowen immediately responded: "NBC, the National Broadcasting Corporation of North America, formally sued the BV video website yesterday, and asked the website to immediately remove [Lazy Sunday] and about 1,500 other copyrighted video clips. NBC is not the only prosecution. In fact, Hollywood movie giants including Paramount, Universal Pictures, Disney, etc. have all sued their websites to court and demanded the immediate removal of more than 10 copyrighted video materials on the website."

"Together? So neat?" Luo Sheng was stunned for a while, and then said happily: "Haha, it is said that these Hollywood movie giants are united and xenophobic. It's also right to sue those UP master users who uploaded it."

Zhang Bowen said: "Of course I also sued, but not all of them. I just picked some videos with more than 5 million views and sued them. They couldn't sue them all."

There are tens of thousands of infringers, and they can't sue. Picking a few famous ones is the best strategy.

Hearing this news, Luo Sheng didn't panic at all, instead he said with a smile: "I guess they think I didn't talk to them about video copyrights like I did with several major record companies last time about digital music copyrights."

It is worth mentioning that several major record labels are subsidiaries of those Hollywood giants, such as Universal Music and Universal Pictures, Sony Records and Sony Columbia Pictures.

But most of them operate independently.

Zhang Bowen asked, "What should I do about this? George wants to get the opinion of the headquarters."

Hearing this, Luo Sheng said without hesitation: "If you want to sue us, then just accompany them in the lawsuit. I have hired more than 800 or 900 employees in North America, of which the legal team accounts for more than 300. It is not food for them to support them. It's dry. The court will not rule, and the video will not be taken off the shelves. It's best to win the lawsuit, and just take it off the shelf if you lose."

The so-called copyright-protected videos uploaded on the BV video website platform are all edited videos of secondary processing, which are creative acts. Then this lawsuit has been fought.

And even if you lose the lawsuit, you will not be punished severely. If it is uploaded directly without permission, such as uploading a movie, if you lose the lawsuit, you will lose money.

Up to now, there are no movie videos on the BV video website, not even official trailers, and no music MV videos. They are all original videos by users, or videos after secondary processing.

This also makes the increasingly popular BV video website out of tune with other video websites. It is entirely the users who produce the content themselves, and then the users consume the content.

This gives people in the industry the feeling that Luo Sheng has turned the online video business into a micro-innovation variant of the C2C model.

Whether it is movies, TV series, MVs and other videos need to be included, but not now.

Luo Sheng thought for a while and added: "Those accused users should pay attention. If necessary, the company can help them deal with some legal challenges. Someone needs to come forward to find out. For a long time, BV video projects have to rely on these people, and they need to be given to them. confidence."

Zhang Bowen nodded silently, Luo Sheng pondered for a moment and added: "In addition, you tell the person in charge, Chad Hurley, to develop a piracy review service similar to the MusicSpace music store as soon as possible, and seek more solutions on the issue of copyrighted materials. The plan... Forget it, I'll email him in person later, that's all."

In fact, whether it is NBC or the major Hollywood film and entertainment companies, their current mentality is very entangled.

On the one hand, they are very worried that the BV video site will become another Napster company. It has to be said that Napster has left a great psychological shadow on those entertainment companies. Those years are unbearable. The record industry suffered heavy losses.

Now for those entertainment media companies, they are facing a dilemma:

First, if cracking down on copyrighted videos will give them the chance to spread virally, fame is money, everyone understands this truth;

Second, if you adopt a laissez-faire attitude, you are very likely to lose a portion of the revenue you put into your own media, such as advertising revenue.

In just three months, the BV video website has created a myth of growth, and has directly squeezed into the top 20 websites in North America, and it has not seen the momentum of easing, and it is getting more and more fierce.

This kind of momentum is really scary.

For entertainment media companies, this damn site shouldn't be there so that nothing happens.

But for investors in Silicon Valley and Wall Street, especially the investors of Bluestar Technology, they are extremely excited now, and Silicon Valley is also more and more amazed at Bluestar Technology.

If someone asks now: Why does Luo Sheng always "fudge" a lot of money from the hands of VCs?

The answer is: he can always make explosive models, although the way is a bit wild, it is always difficult for people to see through, and in the end, he is slapped in the face.

Luo Sheng's reputation in Silicon Valley is growing day by day. Bluestar Technology is too good at making explosive models. If once is accidental and twice is lucky, then the third, fourth or even fifth time, the models are all big. burst.

It has almost made some industry insiders in Silicon Valley also blindly admire Bluestar Technology and admire Luo Sheng's Internet thinking.

Investors don't know whether the BV video website will eventually make money, but in just three months, it has become the 20th most visited website in North America, which is overwhelming and unstoppable.

With huge traffic, at least 50% of the success has been achieved, and it is 50% of the nails. Compared with other Internet startups that are still struggling for traffic, who should VC invest their money in? You can use your toenails to think about it. .

...

In the next period of time, Luo Sheng had frequent internal system email exchanges with Chad Hurley, and was also developing a fully automatic content video system monitoring (Content ID).

Although it is in a lawsuit with an entertainment media company and helps the defendant to fight, it does not mean that the BV project or Bluestar Technology supports the infringement.

In fact, the BV video website is not much smaller than the entertainment media companies that own the copyright in the protection and importance of copyrighted videos. After the lawsuit broke out, the website updated the code, and users will be reminded of the copyright issues of the video material when uploading videos. .

The Content ID system, whose function is to protect copyrighted videos, includes two functions: video ID and audio ID, which respectively have the function of comparing whether video and audio are infringing.

Due to the rapid growth of BV video sites, as fast as viral videos, the powerful streaming media technology itself is stronger than its competitors in video playback.

Watching high-definition online videos on the website is not 100% free, but it is indeed very smooth.

When the network fluctuates, there are occasional freezes, but users can obviously accept it, because compared with other video sharing websites, it will be found that the BV website is not too smooth.

...

By December, there were more and more video content on the website, attracting more people to submit manuscripts to the BV site.

Luo Sheng allocated part of his personal working time to the development of Content ID, with the goal of providing a set of feasible copyright and content management solutions.

Content ID is a free content management method for publishers who provide a large amount of video content. They can compare the copyright database while uploading each video 24/7. Once the matching information is found, it will be set according to the copyright owner. deal with in a predetermined manner.

This set of services provides three processing methods for copyright owners of video content: the first is to track these videos, and then obtain viewer information, which can be used for marketing analysis; the second is to retain video content, and in it Embed advertisements, and the revenue is shared with the advertising network to increase the income of the copyright owner; the third is that if the copyright owner does not want its videos to be placed on the BV video site, they can also choose to block these videos, and users cannot Watched it on the website.

These three processing methods are all handled by the copyright owner, who decides what form to appear on the BluestarVideo video website, giving the copyright owner the ability to manage the copyrighted content.

Even better, not only is this a completely free service, it even helps copyright owners earn money.

In theory, every video publisher can get a certain amount of income. As for determining the amount of income, it is determined by the market, and the key is whether your video is popular.

Users provide content, consume content, and earn income by publishing original videos is the key to the rapid popularity of BV video projects.

This allows the general public to participate. Before this, people could only watch, interact and comment, and could not deeply participate in content production.

And the power of mass production is bound to be a vast sea of ​​content.

On the BV website, the popularity of a popular up master is not lost to that of a star, and a popular video with millions or even tens of millions of clicks and views shows that in addition to traditional film and television content, these user-created videos Content is taking away viewing time from traditional film and television content.

This is undoubtedly a crossroads for traditional entertainment media companies, and they have faintly felt the crisis.

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