From the Country Team To the Rich

"And then there's the matter of packaging!"

Hearing this, Roquel sat up slightly.

There is a difference between players and stars.

The stage from ordinary players to stars is a stage of packaging.

Of course, to play well, the performance number is very important, but on this basis, the club also needs to carry out packaging and publicity.

Roquel has been buried in Turin for a long time. He complained many times that the packaging and publicity department of Turin are not as good as his team in Argentina.

There is some truth to this.

After all, Roquel has been in Turin for several years, and he still only bears the label of "Pampas Genius".

This label was given to him by the Argentine club.

In Roquel's words, Torino is a piece of shit when it comes to hype and packaging.

If the packaging and publicity are not in place, no matter how good Roquel's performance is, there will not be much reaction.

The club needs to provide him with character packaging and various publicity when the player performs well, so as to maximize the value of the player.

And after the popularity of the players is high, the club will also usher in a wave of economic benefits.

This is a process of mutual benefit.

In the past, Turin did not give him promotion and packaging, but after coming to Hoffenheim, Roquel's reputation in European football gradually became louder, and this was largely done by Hoffenheim's propaganda department. Effect.

And now, Roquel has made Europe popular through a superb performance.

Even the media in other countries are calling frantically, how could Hoffenheim give up this good opportunity for publicity.

"The publicity department has formulated three publicity plans for you, two of which require you to come forward for various negotiation activities, but since you want to focus on the game, then use the last one."

After all, Zhang Xian said, "We hope that after the end of this endorsement period, you will end all the endorsements on your body. As for the replacement endorsement, we have already found it for you."

"Your image has always been that of a teenage genius, but the label has been on it for too long,

We need a transition, and you're 26, not a teenager, so start with the age transition. "

Roquel nodded again and again. Although he didn't understand very well, he felt that what Zhang Xian said seemed to make sense.

"How do we do it?" Roquel asked, full of expectations and curiosity about his future.

"First start with the underwear advertisement." Zhang Xian said.

Roquel asked in surprise, "Pants commercial?"

Zhang Xian glanced at the other party and said, "Is there anything better than an underwear advertisement to show your figure? We want to tell everyone that you are no longer a teenager, but a charming man!"

Roquel hesitated for a moment, then said coyly, "But I have no experience."

"It doesn't matter." Zhang Xian said; "We have found a professional team, who will help you construct the persona outside the venue."

"Character design?" Roquel was stunned again.

Zhang Xian sighed, how poor this child is in Turin.

"It is a kind of shaping of personality charm. We will expand your strengths and let fans see your best and most charming side, so that more fans will pay attention to you."

Roquel nodded ignorantly, and said, "And then?"

"Then it's the overwhelming rewards from the media." Zhang Xian said casually.

This is a 'topic sea tactic'.

"But if you want to run normally, you need to keep scoring goals and have enough performance in key games, so that we can communicate better with the media."

Roquel nodded repeatedly.

Zhang Xian thought for a moment, and said: "By the way, after the game, I hope you can take off your shirt more to show off your muscles. It is best to lift your trousers on the court from time to time to show your thigh muscles. This will be positive for your advertisement." echo."

"The character we want to create for you is a masculine image, sunshine, perseverance, courage, bravery, etc..."

Listening to Zhang Xian's words, Roquel nodded like a chicken pecking at rice.

For the first time, he felt that there were so many Taoisms in the propaganda.

Compared with the professional Hoffenheim, Torino's propaganda method is a piece of shit, no! Worse than shit!

The two talked for a full two hours before Roquel walked out of the office.

Along the way, Roquel felt a little light.

He was almost overwhelmed by the blueprint drawn by Zhang Xian.

He even sketched in his mind the picture of himself holding the Champions League trophy, becoming the world's top superstar, and winning the 'Golden Globe' in the star-studded venue.

Moreover, the blueprint of the Hoffenheim Propaganda Department is not to deceive or make big money.

He thought about every detail with great possibility of success.

If you insist on talking about variables, then they only exist in yourself.

His performance echoed the whole plan.

If his performance is insufficient, the plan will not go smoothly.

So, now Roquel's heart is full of fire.

There's nothing quite like putting in the effort, reaping the rewards, and making a name for yourself.

And Hoffenheim has accurately grasped all this.

At this time, Roquel couldn't wait to start training.

He wants to maintain his form, he wants to continue his superb performance, and he wants to tell everyone that he is unique.

After returning to training, Roquel was full of energy and worked harder in training.

That desperate appearance even surprised the coaching staff.

What kind of poisonous chicken soup did the general manager feed him, and why did he suddenly train desperately?

Of course, the coaching staff is pleased with this.

They just need to grasp the scale so that Roquel will not be injured.

Who can refuse such a hard-working player?

A little bit of time passed, and the day of the Champions League match soon ushered in.

The day before, Hoffenheim left the training center collectively and took a plane to Portugal.

At 2 o'clock in the afternoon, they arrived in Porto and prepared for the next day's game.

The atmosphere inside the entire Porto is dignified.

No matter from any point of view, Hoffenheim is a formidable enemy.

If it was them three years ago, they wouldn't be afraid.

But now Sporting Porto, after selling most of the talented players, has begun to re-train a group of little monsters.

Xiao Yao played well, but not as good as Hoffenheim.

For them, the game is tough.

But in difficult times, they also need to win the game at home, so that they can hope to advance.

After all, they never expected to win Hoffenheim at the 'Dome Stadium'.

Zhang Xian himself was also present.

He received an invitation call from the general manager of Sporting Porto.

As a "European black shop", Sporting Porto welcomes the arrival of all European big money.

For them, a club like Hoffenheim, which is willing to spend billions of dollars on players, is their ideal trade candidate.

Now, they have a few good players in the lineup. If Hoffenheim takes a fancy to them, they can make another profit in the summer window.

It's good to win the game, but it's not bad to get a monetary consolation if you lose the game!

－－－－－Off Topic－－－－－

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