Exploiting Hollywood 1980

  Chapter 144 Leg Warmers Giveaway

"Wait a minute." Terry stopped Ronald and whispered as he walked out with him, "I think you understand that Brooke is first a model and then a rising star actress, Any endorsement she does requires careful consideration."

"I understand, Ms. Shields," Ronald understood Terry's implication, "Calvin Klein's jeans, I just sent samples, the real cooperation is between you and Calvin, I just listen to you It's just the person who directed the shooting."

"As for the leg warmers, that's just a small gift. It's a thermal accessory for dancers to wear during rehearsals and not suitable for any outdoor and indoor other occasions. I won't be photographing any brogues and leg warmers together. photo that appears."

   "Can I trust you? Ronald, don't see any hype about Brooke's connection to leg warmers anywhere."

"You can rest assured, Ms. Shields. It's just a niche commodity sold to dance students. JCPenney rejected us. We only have a small store next to the Academy of Performing Arts. Can we please not Since Bo Ji shoots commercials, such a small market does not need advertising.”

Brooke Shields' mother, Terry, doesn't know the business logic here, but she understands only one thing. Ronald's leg warmers are a small business. She can't afford her daughter's commercials, and she won't take pictures of Brooke Shields wearing warm clothes. Photo of leg wraps.

   "Calvin Klein's jeans, we also hope to make a decision after June." Terry is very cautious about his daughter's appearance.

   "I know that Brooke's new movie 'Blue Reef' will be released in June, and you don't want to make any decisions before it so as not to affect her commercial value." Ronald said.

"How did you know?"

   "In addition to directing commercials, I was also taking audition photos in the casting studio. I know that the Endless Love crew is also inviting Miss Brooke Shields." Ronald said another identity of his own.

"At last someone can understand me." Terry breathed a sigh of relief, "In fact, in addition to movies, Brooke will be on the cover of "Vogue" magazine next month. She is the first person under the age of 15 to appear on "Vogue" magazine model.

  Terry took the business card from Ronald and exchanged one of his own, "You can send your jeans and leg warmers to this address, remember to call me earlier."

   returned to the large lounge where Antonia and the others were, and the audience at the door had been satisfied with the autographs and group photos of many leading actors.

   is that some people are still muttering, "It's obviously Hillary, why is the signature Antonia?"

   "And Leroy, he signed Gene Ray, one stroke at a time."

   Ronald knocked on the door, "I'm Ronald, let me in."

  Gene opened the door and said happily, "Hey Ronald, we've really become a star."

   "Yeah, you have to practice your autograph well. I heard some viewers say that your autograph is too formal."

   "What were you talking about just now? What were the girls in the bathroom talking about?" Ronald found Antonia and asked about what she had heard.

   "It's mainly about leg warmers. The girls all think they look good and don't know where to buy them." Antonia said with a smile.

   Ronald thought, maybe there are many art school students who came to see the premiere? Ordinary people can't wear this after buying it? Like wearing it over jeans?

   Ronald quickly dismissed this strange thought.

   "Ronald, do you know where you can buy leg warmers?" Diane Lane asked, jumping over, "Antonia said you know where to buy them."

"It's my aunt Karen, another store that sells Tereza and her husband." Ronald introduced with a smile, "It's in the East Village not far from the College of Performing Arts. If you like, you can go and see it. Look, it's all on my account."

  The dancers all wore leg warmers, and they all coaxed to take advantage of Ronald, knowing that they could add to the beauty of dancing.

   "Okay, okay, everyone will get three pieces for free, and more will get a 20% discount. It's valid today." Ronald announced the preferential policy, which attracted a burst of cheers.

   "Am I getting three free too?" Diane Lane asked.

"No, I'll pick them out for you like Brooke Shields and send them to Bert." Ronald replied, "You, like Brooke Shields, are both famous stars. It's easy for someone to take your picture. Misunderstanding you are advertising for us."

   "But I want to pick it myself." Diane began to show off her acting skills, showing a pitiful look.

   "That will only work if Bert agrees." Ronald had just seen Terry's comprehensive control over his daughter Brooke Shields' business value.

   "It's okay, I'll go with you, just don't use Diane's photos for commercial purposes." Bert is more fond of his daughter now, after all, he just let her lose a movie heroine who might be popular.

   Ronald agreed, and first called his aunt Karen, who was watching the store, to get the camera ready, and also asked Tereza and her husband to prepare enough goods for everyone to choose.

Finally, say hello to producer David Da Silva, who later heard about Ronald's failed sales pitch to Jace Penney and knew that it was nothing more than a niche commodity for dance students, so he took it as his own. Selling favors to Ronald, called the crew's van to send the actors there together.

   "Aunt Karen, let me introduce you to Mr. David Da Silva, the famous producer."

   "I often hear Ronald talk about you. You are a model American woman." Da Silva had a Latin demeanor and made his aunt happy.

   "This is Gene Ray, and he is friends with his uncle's comrade-in-arms son Bud Jr."

   "Hello Aunt." Gene hugged Karen, "Little Bud is doing well now, he also said he would go to high school and work for Ronald in the future."

   "This is Diane Lane, she's already a movie star, and she's coming with her father and wants to pick two leg warmers too."

   "Hello, Karen." Diane and father Burt said hello to their aunt.

   "Okay, okay, I have a lot of styles here, over-the-knee, no-knee, and short ones, you can choose whatever you want. Teresa, Teresa? Or you should introduce them to them."

The small dance store was crowded. Ronald picked up his camera and was busy taking pictures for everyone. Every famous actor took a photo with Aunt Karen and himself. In the end, everyone together, and Partner Teresa Kate took a big group photo.

   Of course, Ronald carefully avoided Diane Lane's camera. After all, he was already a star on the cover of Time magazine, and even if it was hung in the store, he couldn't afford it.

   "I'm going to take pictures with you too." Diane likes leg warmers very much, and tried several styles on her feet. Seeing everyone taking a photo, she was clamoring to come.

  Ronald looked at Burt, Burt nodded helplessly, Ronald changed a new roll of film, specially for Diane to take pictures.

   Ronald also added her to the group photo, and then asked herself to take a photo with Aunt Kate, with Teresa, and herself. She also asked her to pose with a leg warmer, and took some pictures with the store's sign.

   Seeing that Diane's interest was over, Ronald took out the film and put it in Bert's hand, "I will trouble you to develop this roll of film."

  Bert took the film with satisfaction, "I'll give you her photo. Actually, I don't mind if you use Diane's photo in the store. She's also very happy with this new accessory."

"No, we're just a niche product, and we can't afford to advertise it in magazines or on TV. So our store is as close as possible to our target customers, dance students from art schools..." Ronald explained himself. business logic.

   "I said the same to Brooke Shields, and her mother asked me to send two of them. I'll also talk to her about the advertisement of CK jeans."

   "Why do you want to advertise with Brooke Shields?" Diane pouted when she heard what Ronald said.

   "Because Calvin Klein's first choice is her, she has a relatively high degree of support among college students." Ronald replied.

   Immediately he reacted, "If you also want to advertise CK jeans, I can mention to Calvin that Diane has just made a Western, and jeans are a selling point."

   "No, I don't do commercials. I'm an actress, not a model like Brooke." Diane Lane commented on her competitor Brooke Shields and ran away.

   "Why? It seems to be common for celebrities to advertise products now?" Ronald asked Old Bert.

   "Hollywood veterans, in order to maintain their own image and the credibility of the characters they portray in the movie, only shoot advertisements that match their screen image," Burt replied.

   "Character actors simply don't shoot commercials, in order to prevent audiences from thinking of their own advertising image, which can't be substituted into the movie, and will even laugh in serious cases."

   "And Diane is only 15 years old and hasn't set her image on the big screen yet, so I don't let her take part in commercials. Although she lacks some exposure opportunities, it will be of great benefit to her acting career."

   "Makes sense, I don't see Dustin Hoffman and Mel Streep doing commercials very much." Ronald pointed to the actors and actresses of today's Oscar-requested movie "Mr. and Mrs. Kramer."

   "Yes, Diane collaborated with Mel when she was a child on Broadway plays. I hope she can become an acting school like Mel in the future."

  …

   Sent away the actors who had all kinds of leg warmers, Ronald finally had time to stay with Antonia. Antonia was going to train with the New York City Ballet soon, and neither wanted to waste time.

   "Why do you give each person a few sets? That will cost a lot of money, right?" Antonia asked, "I always think you have a deep meaning."

"Yes, on the one hand, everyone became friends after filming. On the other hand, I also want to gamble. In case of a big sale, I will hang these group photos in the store, then our store will be all New York. Even the most authentic leg warmer store in the country, which is famous all over the world, only our store can buy the most authentic ones.”

   "Not ours, but you and your aunt, Tereza," Antonia corrected.

"I said that in my 60% stake, there will be 5% of yours", Ronald said, "Don't refuse first, this is not a big wealth, it just allows you to have some subsidies on the ballet road. go more smoothly."

   (end of this chapter)