Entertaining Children

After running through several theaters in Yanjing on the first day, it was already late at night. Because the publisher booked air tickets for the roadshow team that night, so instead of going back to the hotel to rest at this time, everyone rushed to the airport overnight and flew to Xi'an, the next roadshow city.

When the roadshow team arrived in Xi'an, it was already early morning of the next day. When they walked out of the passenger channel of the airport, the staff in Xi'an were already waiting for everyone in the pick-up hall.

There is only one team participating in the road show, but the publisher and the publicity party have staff in each road show city. These staff are not only responsible for the roadshow schedule and reception work of the roadshow team in this city, but also communicate with each other and carry out work connection.

The staff in Xi’an knew that the road show team rushed to the airport after the road show in Yanjing, and there was no time for supper in the middle. Everyone on the plane might be catching up on sleep, so they probably didn’t eat anything, so they made reservations in Xi’an in advance An all night restaurant. After receiving the road show team, the staff proposed to take everyone to a supper first.

However, it was early morning, and most of the roadshow team were not in a good state of mind. They were not in the mood to go out for supper, and just wanted to go to the hotel to sleep. Ye Jiaying also declined the kindness of the reception staff and asked them to take everyone to the hotel to rest directly.

After arriving at the hotel, except for a few who were too hungry to make instant noodles by themselves or go to the supper stalls outside to fill their stomachs, most of them went to the room to wash up briefly, and then fell asleep.

On the second day of the road show, the itinerary was still very tight. It was also late at night after the six theaters that had been arranged were finished. However, the issuer of this station booked air tickets for everyone tomorrow morning. After the end, everyone didn't have to rush to the airport. Instead, they found a place to have a good supper, and then went to the reserved hotel to rest.

The time for the road show is tight, and most of the tickets booked are not on the regular time, usually either the evening shift or the morning shift. The road show team was a little more relaxed on the second day and was able to have a good supper, but the price was that they had to get up early to catch the plane on the third day.

On the morning of the third day, when everyone yawned and went through the check-in procedures, passed the security check, and entered the waiting area, the flight was unfortunately delayed. Sitting bored, coupled with poor spirits, many people in the team lay down on the chairs in the waiting area regardless of their image and went back to sleep.

It was almost noon when the flight of the roadshow team landed in Rongcheng, the third roadshow city. Not to mention going back to the hotel to rest and adjust, everyone didn't even bother to eat lunch, so they went straight to the cinema for the road show. This time, not only the two female stars, Ye Jiaying and Han Siying, were putting on makeup in the car, some people even ate dry food for lunch in the car.

The next stop after Rongcheng is Shancheng. Geographically speaking, the two cities are both in Sichuan Province, only about 300 kilometers apart, and it only takes two hours to take the high-speed rail, which is not much different from taking a plane. The security check procedure at the train station is much simpler than that at the airport, so the transportation means arranged by the issuer for the roadshow team has changed from airplane to high-speed rail. In the early morning of the fourth day, a group of people rushed to the train station with big bags and small bags.

The itinerary on the fourth day was relatively smooth, but the road in the mountain city was not easy to walk, and the six or seven theaters ran down, which also left everyone in a mess.

On the fifth day, the group arrived at the fifth stop, Jiangcheng. The plane was not late, but there was a big traffic jam on the way to the theater, and more than an hour was wasted on the road. The itinerary, which was a little bit easier, became extremely tense again. The time to arrive at each theater was later than planned. When we met at the road show, everyone didn't say anything, and they apologized to the audience first. The distributor and the promotion party even planned to temporarily cancel the road show in one theater, but with the efforts of everyone, even though they were quite late, they finally made it to all the pre-arranged theaters.

On the sixth day in Yangcheng, there was heavy rain, and the group was miserable again, and they ran through all the theaters later than expected.

On the seventh day in Hangzhou, I encountered a traffic jam again. Without saying anything, I was late and hurried to the show again.

On the eighth day in Jinling, there was no accident at all, and everyone ran smoothly and within the estimated time.

On the ninth day in Shencheng, it can be regarded as Xiao Yao's home court. Xiao Yao acted as a guide, leading the entire convoy through the streets, perfectly avoiding all traffic jams, and completing the roadshow task without any delay.

Although the roadshow process was very hard, everyone's performance was very professional. Although various complaints were inevitable on the road, once they entered the screening hall, everyone cheered up and faced the audience with the best appearance.

While the road show is going on, everyone is paying close attention to the box office and word-of-mouth performance of the movie. Overall, the film performed very well in terms of both box office and word of mouth, even better than most people's expectations.

The film's premiere was on Friday morning, and it earned more than 10 million at the box office on the day of its premiere. In the next two days, Saturday and Sunday, the single-day box office exceeded 20 million. This not-so-big-produced movie with a not particularly pleasing subject matter earned 60 million box office in the first three days, which was a pleasant surprise for Ye Jiaying and the whole team.

In the next few days, the box office performance of this movie remained strong, with a single-day box office of more than 10 million, without much decline. By the second weekend, the film's box office had a small rebound, and the single-day box office in the three days of the weekend once again exceeded 20 million.

When the road show team finished the road show and returned to Yanjing, the box office of the film, which was released for two weeks but only ten days in fact, had already exceeded 170 million. For this movie whose production cost is only a little over 20 million yuan, the publicity cost is only over 10 million yuan, and the genre and theme are not particularly pleasing, the current box office results are already stable, and this is results of the previous ten days. Normally, there are still 20 days left for the film to be released.

To achieve such box office results, first of all, it is inseparable from publicity. Although the cost of publicity and distribution of this movie is not a lot, all the work is done well. As the first movie starring Xiao Yao, who has been at the forefront of the hot search list for a long time, it is already quite attractive to the audience, but before and during the movie's release, Xiao Yao once again became a topic on the Internet The characters are undoubtedly a great stimulus to the box office of this movie.

Before the film was released, the news that Xiao Yao became a guest performer on this year's Eva Show was reported. This news not only brought unexpected reporters and insiders to the premiere of the movie, but also made many ordinary viewers walk into the movie theater to meet the first leading Chinese star who will appear on the Eva show. What's the movie like.

In addition, Ye Jiaying and Xiao Yao participated in the recording of "Everyday Upward" and "Happy Camp", and Xiao Yao participated in the recording of "Running Man", both of which were broadcast on the weekend of the film's premiere. The two programs "Everyday Upward" and "Happy Camp" are not bad. They are relatively conventional publicity methods, and they have achieved the expected publicity effect. "Running Man" can be regarded as a relatively conventional means of publicity, but the broadcast of this program has far exceeded expectations.

In this issue of "Running Man", Xiao Yao has too many highlights, and he is the focus of the audience's attention almost from the beginning to the end.

As soon as the first game session came out, many viewers felt that this game was specially prepared for Xiao Yao. Many viewers guessed that the result must be that Xiao Yao's red team won the first place, but this process still surprised many viewers.

The first subject is mathematics, and the problems of ternary linear equations in junior high school are not very difficult for many viewers who watch the show, but Xiao Yao's super fast speed and super mental arithmetic ability still make many viewers overwhelmed I was taken aback, and then I sighed that this is the strength of being able to enter the national team training for the Olympiad in high school. After that, when Xiao Yao flicked Ren Bing's forehead, the phrase "slapped" made countless audience laugh.

In the second subject, Cao Bin played the recitation of the text, but Xiao Yao's gags when he was disturbing others, especially when he fluently recited the text of the first lesson of the first semester of the first semester of junior high school, made the audience laugh and unconsciously Followed by back together.

In the first link, Xiao Yao's most outstanding thing was the third subject. While ensuring that he won the first place, he really let the blue team fall to the last place. This super strong ability to control the field almost makes the audience in front of the TV want to worship.

After the first segment was broadcast, there were some voices of dissatisfaction on the Internet. Said that these are all intentional arrangements of the program group, and gave Xiao Yao the answer in advance, in order to highlight Xiao Yao alone.

However, voices of opposition soon emerged online. It is nonsense to say that the program group deliberately arranged well, but to give the answer in advance to highlight Xiao Yao. If you really want to highlight Xiao Yao alone, you won't let Cao Bin take the second subject when memorizing the text. The reality show may be fake, but Xiao Yao's college entrance examination results are not fake, and it is not fake that he entered the Olympiad national team for training. If you really want to highlight Xiao Yao alone, just let Xiao Yao recite the text. Not to mention the effect is good, it will not cause doubts, and the program team is not stupid.

In the second game session, Xiao Yao was also the focus of the audience. Guiding the students and spectators in the stands to play human waves showed his playful side. Before the game started, he shouted to the parents of the students to the camera, which aroused applause from the online student party. When it came to the game session, Xiao Yao actually taught the students next to him how to cheat the female celebrity's hug, which opened the audience's eyes. After Xiao Yao was eliminated, he stepped on the student's back and jumped to attack Kong Zheng, which made many audience members exclaim and blind their eyes.

In the third game, the part of guessing the name of the song was fun, but Xiao Yao's performance was not outstanding. But in the previous warm-up session, Xiao Yao's ability to draw sketches on the spot surprised the audience again.

In the fourth game, the performance of Xiao Yao and Lu Hang is the most attractive. Although it was not a regular game, Lu Hang's football skills can be regarded as a name for him, and many viewers once again lamented that Lu Hang is the best star in the entertainment industry. But just as Lu Hang himself said in the show that he dare not recognize this title, after Xiao Yao appeared on the stage, many viewers seemed to hesitate to put this title on Lu Hang's head. Xiao Yao's footwork is not good, but can someone who knows how to keep the goal know how to play football? Is Xiao Yao's movement comparable to that of a professional goalkeeper and his score of not conceding a goal really worse than that of Lu Hang?

The last link to tear off the brand name. When Xiao Yao appeared on the stage, he attacked and tore off the strongest Chen Li, which surprised many viewers. Then the behavior of pulling Zhou Yunshan into his team also made many game fans sigh like him, saying that Xiao Yao can still pick up girls in the reality show game. At the end of the one-on-one duel session where everyone was excited, Xiao Yao's sudden attack on Kong Zheng not only surprised the three MCs on TV, but also surprised the audience. When Xiao Yao explained the reason, the audience suddenly realized. Looking back, this dramatic turn is not only very reasonable, but also very effective in variety shows.

In this episode of the show, although Xiao Yao has a lot of shots from beginning to end, except for a few celebrity fans, most of the audience are not disgusted with it, but feel that they have not seen enough.

After watching this episode, the audience felt that Xiao Yao was as good as any of the resident MCs in terms of game playing ability and sense of variety. After this episode was broadcast, there were even fans of the "Running Man" show Publicly shouted on the Internet, saying that they hope that the program group can add Xiao Yao to the resident MC lineup of the program.

The reason why "Running Man" is called Zhedong Satellite TV's trump card program is that in addition to the high ratings when it was broadcast, the number of broadcasts on video websites is also very impressive.

After the broadcast of this program, many netizens commented. When the video of this program was launched on the video website, the number of clicks was naturally very considerable.

In just a few days, the video of this episode has been clicked and played more than 20 million times. Due to time constraints, although it can't compare with the over 100 million hits of a single episode of the previous seasons, it has surpassed the previous episodes of this season and has become a hot video on video sites.

There are a lot of people watching this episode, and at the end of the show, Xiao Yao, Cao Bin and others put up advertisements for the movie, and naturally many people saw it. After seeing Xiao Yao's outstanding performance in the reality show, the audience naturally has great interest in the first movie starring Xiao Yao.

In addition to the publicity work done by the publisher and the main creative team, the film's box office performance is also inseparable from the film's word-of-mouth fermentation.

After the movie was released, ratings for the movie also appeared on several mainstream rating websites in China. On the "Tudou" website, which is similar to "Douban" in the previous life, "127 Hours" has been rated by more than 3,000 people within 24 hours of its release, with a score as high as 7.6. Three days after the movie was released, the number of people who rated the movie exceeded 20,000. As the number of ratings increased, the rating of the movie dropped slightly, but not much, still at 7.5 points.

This score may not seem very high, but for an actor-turned-director debut, it is definitely a very high score. For those who are used to reading movie reviews and movie ratings before watching movies, such a score is enough for them to go into the cinema to watch this movie.