Entertaining Children

In order to catch up with Xiao Yao's popularity on the Internet during this period, the "MTV Tianlai Village" program team made some adjustments to the broadcasting order of the programs. Before this episode of Xiao Yao's guest show, the program team had already recorded several episodes of other guests' shows. According to the original plan, those programs that have been banned should be broadcast first. But after Xiao Yao finished recording that episode, the program team completed the post-production of the show that day, and the next day, the episode in which Xiao Yao was a guest of "Star Master" was broadcast on TV, and the other episodes that were originally produced It was postponed for a day.

It has to be said that this adjustment of the program group is very effective.

During this period of time, Xiao Yao was a popular figure on the Internet. When the program where Xiao Yao was a guest was broadcast on TV, the ratings of several TV stations that aired increased to varying degrees, some rose by 0.3 percentage points, and some rose by a full percentage point.

However, compared with the ratings of TV stations, the effect reflected in the network is more significant.

The hot topic about Xiao Yao on the internet right now is his appearance in the Eva Swimsuit Special. In this episode, Xiao Yao basically answered all the questions about his appearance in the Eva Swimsuit Special, in addition to launching the MV of the amazing Spanish song.

Since this program did not announce the guests of the next episode in advance, the increase in ratings was due to the fact that many viewers accidentally saw Xiao Yao when they switched channels and were attracted to stay and temporarily received notification from friends to switch channels to watch. But the first episode of this program is only about 20 minutes, and Xiao Yao appeared in the middle of the link. The time for this news to spread is limited, so the performance of TV ratings is limited.

After the show was broadcast, the news that Xiao Yao was a guest on "MTV Tianlai Village" to promote new songs and MVs in Spanish, and to answer various questions about appearing in the Eva swimsuit special, spread on the Internet. More netizens who didn't watch the show naturally turned their attention to major video websites.

After Xiao Yao's program was launched on several video sites, more netizens flocked to various video sites to watch the video of Xiao Yao's program. On several video websites, the number of clicks and plays of Xiao Yao's program video is very different from that of previous programs. Although the playback volume of each video website is not the same, the video playback volume of this program is the least, and it is more than three times that of the previous program videos. It is a bit exaggerated. On some video sites, the click-to-play volume of this program video even reaches More than ten times the average broadcast volume of previous programs.

The broadcast volume of the first episode has reached the broadcast volume of the previous three to ten episodes, which naturally has a lot of benefits for this program. The occurrence of this situation not only proves Xiao Yao's popularity, but also proves that the program group's decision to adjust the broadcast order is very correct.

After this episode was broadcast on TV and launched on the video website, the majority of netizens understood why Xiao Yao appeared in the Eva Swimsuit Special this time. Immediately, another large wave of new comments appeared on the Internet.

Xiao Yao mentioned in the show that the photographer of this year's Eva Swimsuit Special is his teacher, and some netizens caught this point and said disdainfully that the reason why Xiao Yao was able to appear in the Eva Swimsuit Special was because of his relationship. It's not based on my own fame and ability at all, there's nothing to be proud of.

Even if he went, Xiao Yao didn't do anything serious. Taking photos has nothing to do with him. He is a bodyguard, translator, tour guide and cook, which is not much different from a handyman.

As for the so-called awesome MV with twelve Eva supermodels participating, Xiao Yao didn't invite them to star in because of his ability, but he made it out of the leftovers of the documentary about Eva's swimsuit special. It's not good at all. complacent.

As soon as these remarks came out, they were quickly refuted one by one by many netizens.

It is true that the photographer of the Eva Swimsuit Special is Xiao Yao's teacher, and it is true that Xiao Yao's entry into the filming team of the Eva Swimsuit Special is related to the teacher, but isn't having a great teacher itself a manifestation of one's comprehensive strength? Besides, Xiao Yao himself was a live photographer for the Eva show.

If it wasn't for her strong enough relationship, Eva would not agree to let Xiao Yao go. There are so many amazing photographers in the world, and the photographers that Eva hired in the past are all big names, but I haven't seen any photographer who can casually bring his apprentice into the shooting scene, or even let him join the shooting team.

Xiao Yao's work in the team is relatively complicated, but it also depends on how this small job is played. Acting as a bodyguard or a driver while accompanying the models on shopping trips is not like doing peripheral security or logistical work to block tourists at the shooting site. In the documentary, Xiao Yao and the models are sitting in the same car, playing and chatting with the models. Do the models treat Xiao Yao as a handyman? Speaking of cooking, it was Xiao Yao who invited the models to eat on a whim, and he only did that one time. He is not the chef who specializes in cooking in the team!

As for the MV, not to mention whether it is the leftover material of the documentary, not just anyone can get those materials from Eva. What's more, Xiao Yao's release of this MV as an official MV is a commercial act, and it also involves the issue of the portrait rights of the models, but all twelve models have given the right to use their portraits, and they are all free, which is not enough Awesome? Do we have to ask them to take a special photo? Who dares to say that if Xiao Yao invites them to take pictures, he will definitely not be able to?

All of a sudden, comments from two different attitudes quarreled again on the Internet. The topic of Xiao Yao's participation in the Eva Swimsuit Special also continues to occupy the top position of various online hot topic rankings.

Since Xiao Yao made his debut, the remarks that he relied on his family, his father, his mother, and his grandfather have not completely disappeared. He also knows that such remarks will never disappear. will care. Before, he also saw that netizens were really curious about his appearance in the Eva swimsuit special, so he took advantage of the opportunity to do an interview while promoting the MV to explain it. Now Xiao Yao is too lazy to pay attention to this kind of debate on the Internet.

After the release of this Spanish song and MV, Xiao Yao began to prepare for his next plan. The plan is to go on a tour.

Although Xiao Yao has only released two albums of original songs on the surface, but because it contains a double-disc album, these two albums of Xiao Yao are already the number of songs in three albums of ordinary singers. In addition, Xiao Yao has also released three pure music albums, and has written songs for many other singers. The number of music works has exceeded one hundred.

According to Xiao Siqi's meaning, Xiao Yao could hold a concert tour long ago. Xiao Siqi mentioned to Xiao Yao about holding a concert more than once, but due to time constraints, Xiao Yao kept putting it off.

In fact, it’s not just Xiao Siqi. Under Xiao Yao’s Weibo, Xiao Yao’s post bar, and Xiao Yao’s personal website and forums spontaneously established by many fans, since last year’s "Singer", Xiao Yao has been asked to hold concerts, The voices of fans asking when Xiao Yao will hold a concert have never stopped. The fans have been shouting for a year, and Xiao Yao also thinks it's time to satisfy the fans.

Due to the possibility of movie promotion later on, Xiao Yao didn't plan to spend a few months on a concert tour, but planned to hold a relatively simple and easier LiveHouse tour.

Like the previous life, LiveHouse originated in Japan, referring to some indoor performance venues with professional performance venues and high-quality sound effects. Different from ordinary bars, LiveHouse has top-level music equipment and audio equipment. Different from gymnasiums, the capacity of such performance venues is generally only two to three hundred to one to two thousand people. The number of audiences is relatively small, but the distance to the artists is very close, and the performance atmosphere is much better than that of large stadiums.

For Xiao Yao, there are several other conveniences. One is that LiveHouse's performance venue is relatively small, and it is much easier to set up lighting and sound equipment than a gymnasium, and the organization is flexible, the cost is low, and the preparation work is much easier to do. One is that the number of LiveHouse in each city is much more than that of large stadiums, and it is relatively easy to reserve a seat.

Another point is that the general domestic singers will not be satisfied if they don’t perform 20 or 30 songs for a few hours. An hour's performance can satisfy the fans who bought tickets to enter the venue. For the lazy Xiao Yao, this is also very important.

Xiao Yao plans to take advantage of the National Day holiday, plus the first and last two days, to tour Live House in nine cities across the country in the form of one show per day. The song and MV of "Despacito" will be released in late September, and there are still ten days to rehearse, book venues and sell tickets for the performance. Xiao Yao thinks it is completely feasible.

Qi Jia's studio has a signed band that specializes in performing, and there is also a very eye-catching women's folk band under it. There must be no problems with the musicians. Xiao Yao was going on tour, and he called the needed musicians to Shanghai for rehearsal with just one phone call. There is a rehearsal room in Yin Xi's studio, where Xiao Yao is in charge of the recording room, so the rehearsal venue is naturally not a problem.

After choosing nine cities including Shencheng, Yanjing, Jiangcheng, and Rongcheng, the matter of contacting the performance venue was naturally handed over to the manager Fang Yiran. Although the time is a bit tight, there are a lot of LiveHouses in these cities, and Yifang still has the current ability, so there is no need to worry about it being incomplete.

As for tour promotion and ticket sales, there are only a few hundred tickets for each performance. With Xiao Yao's current reputation, as long as Xiao Yao's name appears on the ticketing website, there is no need to worry about the hundreds of tickets being unsold. . What Xiao Yao needs to do, at most, is to post a Weibo to inform about the tour, the time and place, and confirm the authenticity of the event. There is no need to do special promotion at all.

However, in terms of ticket sales, Xiao Yao also made some special arrangements.

The place is small, and the number of audiences is small. A performance generally has a uniform ticket price. There is no ticket price with several different prices based on the area and the distance from the stage like a concert. However, depending on the fame of the performers, the ticket price for each LiveHouse performance is also different. Generally speaking, the more famous the performer, the more expensive the ticket price for the performance.

Xiao Yao is definitely a big star now, but he doesn't plan to make money from this tour. His requirement is that it is enough for him to pay the rental cost of the venue and equipment, so he set the ticket price for this performance very low. According to different cities, different venues, and different costs, there are some differences in ticket prices, but according to Xiao Yao's request, the ticket prices for these nine performances are all controlled within 200 yuan, which is basically equivalent to Chen Bei's Pull the ticket price of this kind of online singer's offline concerts and fan clubs.

Due to the low price and Xiao Yao's great reputation, it is foreseeable that tickets will be very popular at that time. So Xiao Yao made another request. That is, all tickets must be sold publicly, and any insiders must not be withheld privately. In the sales process, all tickets must be purchased under the real-name system, and the existence of scalpers should be avoided as much as possible. Now the real-name system for ticket purchase is nothing new, and it is not too difficult to operate.

Although the low ticket price and the real-name system will inevitably reduce the income of the Live House that hosts the performance, Xiao Yao's performance in their Live House will have a huge effect on the promotion of their Live House, and this intangible benefit is even more rare , so when the performance contract was signed, each performance venue had no objections, and they all agreed to follow Xiao Yao's wishes.

Of course, Xiao Yao is only responsible for making requests and giving opinions, contacting and negotiating these specific operations, and Fang is still responsible for handling them. What Xiao Yao has to do is to prepare for this tour.

The small LiveHouse tour is also a regular commercial performance, and rehearsals are required before the performance. The rehearsal musicians and the venue are not a problem, but before the rehearsal, Xiao Yao has another job, which is to determine the repertoire for the performance.

At present, Xiao Yao has written hundreds of music works and dozens of songs. One of the reasons why Xiao Yao likes the LiveHouse performance is that the performance does not need to be too long, just a dozen songs are enough. So Xiao Yao still has to make some choices about which songs to perform.

Since the performance is performed in a LiveHouse, the stage size and stage lighting equipment are subject to some restrictions, so some tracks that require the coordination of stage lighting are definitely not suitable. After much deliberation, Xiao Yao felt that singing folk songs in LiveHouse was the most suitable choice, so he simply set a theme of folk songs for this tour, and decided to focus on folk songs. Xiao Yao already has a lot of folk songs, and adding a few new songs is enough for this Live House performance.

In addition, the performance generally needs to have a name. Many singers will choose a very famous name for their concerts. One is to look grand, and it is more convenient for publicity. Xiao Yao did not have the pressure of publicity, nor did he spend too much time on the name. Since the performance was based on folk songs, Xiao Yao simply chose the name "Folk Song Night".

In addition to these, there is another aspect that needs to be considered is the issue of guests. It is very common for singers to invite guests for their concerts, but it is rare for this kind of Live House performance to invite guests, and it is not necessary. But since guests could be invited, Xiao Yao didn't let it go, and invited guests to perform with him.

When performing at LiveHouse, Xiao Yao did not take the liberty to invite first-line big-name singers like Hong Wei and Liang Xueying, and the guests he invited were not very famous. After receiving the invitation, all the guests agreed without exception.

On September 27th, a headline "Xiao Yao's "Night of Folk Songs" National Tour" appeared on the front page of a ticketing website and its mobile app that specializes in selling LiveHouse tickets. After clicking to enter the sub-page, there are LiveHouse performance information and ticket purchase buttons in nine cities. According to the performance time from September 30th to October 8th, they appear in front of users in order from top to bottom.

September 27th is only four days away from the nearest performance on September 30th, which means that the ticket sales for this performance are only three or four days away, which can be considered very tight. But in just half a day, seven or eight hours later, when Xiao Yao had not had time to notify the tour on Weibo and forward the link to buy tickets, the tickets for the first seven days of the tour were sold out. Half a day later, less than twenty-four hours later, all the tickets for these nine performances were sold out, and there was not a single ticket left.

When Xiao Yao belatedly notified about the tour on Weibo and forwarded the ticket purchase link, the netizens' replies below were all messages complaining that the tickets were sold out.

Seeing the comments from netizens, Xiao Yao couldn't help sweating. However, it is impossible for Xiao Yao to increase the number of performances, so he can only pretend that he didn't see it and go offline, and continue to rehearse.

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