Entertaining Children

Chapter 717 Overseas Propaganda

Although the three most important protagonists in this movie are all Chinese actors, the movie was shot in the United States, and there are more foreign actors than Chinese actors, so the language used in the movie is all English. However, the movie was going to be released in China, and a Mandarin version was specially produced just like imported foreign movies. This is also the second film that Xiao Yao participated in after "Wall-E". The Chinese and English versions were released in China's theaters at the same time.

The previous "Wall-E" was an animated film, and each character in the Chinese and English versions was dubbed by one person. That's because the dubbing actor chosen by Xiao Yao is proficient in both languages. This parkour movie is a live-action movie, and there are more foreign actors than Chinese actors, so naturally we can no longer do this. However, in the Chinese version of this movie, the Chinese dubbing of the roles played by Chinese actors Xiao Yao, Zhao Rui, Xu Fei and Chen Xiaoting are all done by themselves. Chinese dubbing.

In the Chinese-dubbed version, English is spoken in the movie screen, but Chinese is released, and the mouth shape must not match. It’s okay if it’s a foreign actor’s role, anyway, all dubbed films are like that, so it’s not surprising. But when the characters of Xiao Yao and others appeared in this movie, the audience clearly saw the picture of Xiao Yao and others with their eyes, and heard the voices of Xiao Yao and others in their ears, but the voice and mouth shape were strange. I'm sorry, but it's also a very novel viewing experience. For the Mandarin version of this movie, it is also a big attraction.

In the promotional activities before the film’s release, the two bilingual versions of the film were released at the same time. The fact that Xiao Yao and others dubbed themselves has been revealed in some variety shows and talk shows. Many viewers knew this in advance. Looking forward to seeing this as well.

However, at the premiere of the movie, the audience at the scene had no chance to see such a picture.

Xiao Yao is a person who prefers the original version, and thinks that the original version has a taste. Regardless of the language of the film and television works, even if it is a language that Xiao Yao does not know, Xiao Yao would rather watch the original version with subtitles than watch the dubbed version. The two language versions are released in China to take care of some audiences who are not good at English and don't want to read subtitles. Of course, it is also for box office results, but at the film's premiere, Xiao Yao will definitely play the original English version.

In the premiere of "Wall-E" last year, Xiao Yao played the original English version. This time, at the premiere of "Parkour Boy", Xiao Yao also chose to play the original English version.

Although the audience at the premiere didn't have the chance to see Xiao Yao and others dubbing themselves, the audio and video were consistent but not lip-synch, but they were not disappointed. After all, this is just an interesting point of view in this movie. They are more concerned about the whole movie and want to see what the movie is like.

From a plot point of view, this movie is not brilliant. But this is an action movie, not a suspenseful drama. The audience does not have high requirements for the plot of this movie. As long as there are no major flaws in logic, everyone will watch it.

Mainly the action scenes in this action movie.

Apart from the poor plot, this movie is still very distinctive in other aspects, and it is also at the level of the box list. As an action movie, what audiences value most is the action scenes, and this is also the biggest feature of this movie.

The sport of parkour has been around for many years. Over the years, parkour and parkour-like actions have appeared in other movies, but the content of parkour in those movies is relatively low. All the action scenes are really parkour-style parkour movies. It is the first in this world.

With a series of publicity activities before the film's release, parkour is a relatively popular activity recently, and many viewers have watched some parkour videos on the Internet. However, there is still a huge gap between life-like parkour videos and parkour action scenes presented through movie lenses.

Because the scenes in the movie have a plot, the audience already has an extra sense of tension and excitement. Coupled with the soundtrack and Muying's very characteristic and sharp camera editing style in the action scenes, the audience feels It's infinitely cooler than watching those parkour videos. In the process of watching the movie, there were exclamations from the audience several times at the scene, and there were quite a few voices who couldn't help shouting "cool".

In addition to the very characteristic action scenes, this movie is also very good in other aspects, and some aspects can even be regarded as excellent.

In a movie, although there are dedicated teams for art, photography, soundtrack, and editing, none of them can do without the participation of the director.

As a professional photographer, Xiao Yao is very good at color composition. After the previous animated film "WALL-E" was released, some professionals praised "WALL-E" for its excellent color and composition. This high standard is maintained.

The soundtrack and editing in the later stage are the specialties of Xiao Yao and Mu Ying respectively. Except for the two movie interludes, the soundtrack of the movie was basically created by Xiao Yao and the soundtrack artist together. In terms of post-editing, Xiao Yao, who participated remotely, only provided some suggestions, which were mainly completed by Mu Ying and the editor. In addition to the wonderful soundtrack and lens editing in the parkour scene, the overall soundtrack and editing in this movie are also good.

In terms of performance, although this movie does not give the actors much room to play in terms of literary and opera, the acting skills of all the actors are basically online, and there are no particularly embarrassing performances that make people stand out.

In addition, although there is nothing special about the main plot of this movie, there are still some interesting gimmicks and highlights in the details of the plot.

For example, at the beginning of the film, when the police officer of the police station introduced the seven-member parkour team, he also casually mentioned that their messy behaviors of "troublemakers" were learned from the Internet, and they learned from a Chinese man named "YRF". The team even scolded "YRF" a few words. The characters played by Xiao Yao and the others also discussed the idol "YRF" at the party, and took out the tablet to watch their videos together.

Seeing Xiao Yao's film characters scolding them in reality, and letting the protagonist team treat them as idols in reality, there was no shortage of laughter at the scene, and there were even some boos of "噫~".

On the whole, the quality of this movie is still very good. The audience basically felt that it was definitely above the passing line. After the screening, there was a burst of warm applause at the scene.

After the film screening, there will be a slightly shorter post-screening exchange meeting. The main creators and hosts returned to the stage amidst applause from the audience.

The post-screening communication is mainly about the content of the movie. After the main creators came to the stage and bowed together to express their gratitude to the audience, the host, the media and audience at the scene communicated with the main creators about their feelings and questions after watching the movie.

The exchange meeting after the screening was not long, it only lasted about ten minutes and ended. Finally, amid the applause of the guests and the audience, the premiere ceremony came to a successful conclusion.

The day after the premiere, media reporters who had attended the premiere posted reports about the premiere and commented on the film. Some guest stars and ordinary audience who attended the premiere also posted on their social accounts Some thoughts on the premiere and comments on the film were posted on the website. However, Xiao Yao and others only saw a very small part of it, because the day after the premiere, the film creator and the "Immortals" band flew to the United States non-stop.

This time, the movie was released globally simultaneously, and the whole team traveled to several major ticket warehouse countries. Since the movie has already been released, the promotional activities arranged by the distributor are relatively simple. Basically, each country only goes to one or two cities, and each city only stays for one day. There are only two activities on this day, an outdoor parkour performance and a meeting with the audience in a theater. Of course, this promotional arrangement does not include the United States.

As the world's largest ticket-counting country and the filming location of the film, the film's main creative team not only made the United States the first overseas country other than China on the promotional itinerary, the time spent in the United States and the activities carried out were also comparable to those of other overseas countries. different.

In the United States, there are parkour performances and audience meetings in theaters. In addition, the main creative team not only runs in more cities in the United States, but also participates in one more event.

Compared with other movies, the outdoor parkour performance is a special way of publicity, but for Xiao Yao and his crew, because the parkour performance is performed in several countries, it is a regular part of this movie. promotional activity. For the main creators like Xiao Yao, the truly special promotional activities are participating in the Spring Festival Gala and the premiere in China, and in the United States, it is the NBA All-Star Weekend Celebrity Game.

In last year's All-Star Celebrity Game, Xiao Yao not only won the MVP tie, but also presented a very well-timed and wonderful performance during the intermission, which was very impressive. Zhuo Zhiyuan has participated in the NBA Masters three times. The organizers mainly value his popularity and influence in China as well as his own basketball skills. Xiao Yao's popularity in China is not inferior to Zhuo Zhiyuan's, and his popularity in the United States and his performance in the Masters Tournament are far superior to Zhuo Zhiyuan's. Naturally, he is also a suitable candidate to participate in the Masters Tournament.

Under normal circumstances, this year's NBA All-Star Celebrity Game will invite Xiao Yao again, not to mention that Xiao Yao made another big news at the Comic Con in October. His animated movie "Wall-E" was released The United States has also achieved very good results and has a high degree of enthusiasm. Of course, the organizers of the Masters will not let it go. In January, the organizer of the NBA Masters once again invited Xiao Yao.

The publicity plan of the film is determined after the release date is determined. The time for Xiao Yao and others to go to the United States for publicity is mid-February, just in time for the All-Star Weekend of the NBA, so there is still time. However, Xiao Yao came to the United States this time to promote the movie, and he didn't want to act alone, so he didn't want to participate in the competition as a team member.

But Xiao Yao did not directly reject the organizer of the Masters Tournament, because the organizer of the Masters Tournament not only invited Xiao Yao to be a player in the competition, but also invited Xiao Yao to perform in the midfield as a guest performer. In any case, the All-Star Weekend is a cultural and sports event in the United States. It is a very good publicity platform, and Xiao Yao doesn't want to miss it.

Xiao Yao didn't agree to play as a team member because he knew it was impossible to bring Zhao Rui, Xu Fei and other people to the game, but it was still possible to perform halftime with the American band "Immortals". Going up to perform an episode of the movie during the halftime break of the Masters is also a very good promotion for the movie.

Of course, it’s not that Xiao Yao never thought of taking Zhao Rui and other six leading actors to perform parkour during the halftime break of the Celebrity Game, but the basketball court is still different from the party stage, and basketball is also a sport. Performing another sport there, Xiao Yao felt that not only might he look a little silly, but the effect would not be very good. In the end, he gave up this idea and only discussed with the organizer whether he could not be a player, but with "Immortals" did the halftime show together.

"Immortals" says what about the band that also performed on the Academy Awards stage. Although it was possible to perform at the Oscars that year because of the bonus of being a middle school student band, the development of the band after the middle school student status faded in the past few years is relatively average, but it has accumulated a lot of popularity in the past few years, and it is also very popular among the younger generation of bands. welcome now. It might not be enough for them to perform at the Masters alone, but with Xiao Yao as a topical character, it is definitely enough, so after negotiating with Xiao Yao, the organizer finally agreed.

Compared with the road show, the All-Star Weekend Celebrity Game is obviously much more important. The American distributor and publicity party of the film also regard the Celebrity Game as the beginning of the entire overseas promotion plan. This year's NBA All-Star Weekend was held in New York, and Xiao Yao and others' first promotional stop in the United States was also set in New York.

The time when Xiao Yao and others arrived in New York was at noon, and the start time of the Masters was the evening of the next day local time. Xiao Yao and the others spent half a day plus one night resting to overcome jet lag, spent half a day rehearsing the next day, and participated in the halftime performance of the Masters in the evening. This schedule was relatively tight.

Although you can't bring the other leading actors of the movie to perform at the Masters, you can still bring them to watch the game live. As a performer, they will receive some free tickets from the organizer so that they can bring their family and friends to watch their performance live. There are five members of the "Immortals" band, and the number of free tickets allocated is quite a lot, so there is no pressure to bring all the other eight film creators.

In the evening, Xiao Yao and his team set off for the arena where the competition will be held. Although everyone set off together, they did not enter the stadium and sit in the auditorium together, because the five members of the "Immortals" band were guest performers, and there was a red carpet ceremony. After arriving outside the arena, Mu Ying led other film creators through the audience passage to the auditorium of the stadium, while Xiao Yao and the other five were taken to the lounge, waiting for the staff to inform them to walk on the red carpet.

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