Entertaining Children

Chapter 713 It's not a road show promotion

"But will the director team agree with you to do this?" Liang Xueying said worriedly, "Spring Festival Gala, you can't play however you want!"

"Should agree!" Xiao Yao said, "I don't ask the host to mention the name of our movie when the screen is announced, but to integrate the performance of this sport into the program. The audience only needs to appreciate our performance. If you are interested, learn about the sport of parkour afterwards, and our publicity goal will be achieved. Just like when I performed "The Great Wall" in the Spring Festival Gala that year, I didn't mention my brand name, but the lighting suit was given to the audience. Impression, my goal has been achieved. As long as we arrange and design the details of the performance, the resulting effect will not look strange or abrupt, I believe the director team should not object."

"Hmm~" Liang Xueying nodded subconsciously. She felt that even the director team of the Spring Festival Gala had no reason to directly reject this relatively obscure approach.

"But there is a problem here," Xiao Yao looked at Liang Xueying again and said, "I will try my best to design the program to look reasonable, but the audience noticed the parkour performance behind us, and it is bound to distract you, the singer. Concentration may have some impact on you."

"It doesn't matter!" Liang Xueying smiled and waved her hands indifferently, "Although the opportunity of the Spring Festival Gala is rare, it is not the first time for me to go to the Spring Festival Gala. In my current situation, striving to be on the Spring Festival Gala is more of a kind for me. The affirmation of one year's work is not the same as the newcomers relying on the Spring Festival Gala to increase their popularity. It's a performance together, and it's not replacing my show with your show. I have no problem here."

"That's good!" Xiao Yao said with a smile, "This is a temporary idea, I haven't notified Zhao Rui and the others yet. But as long as your side is fine, I think their side should be fine."

"However, there is a problem with the director team." Liang Xueying said, "The requirements for the Spring Festival Gala are very high! If the choreography and design are not good, it will not be easy to pass."

"Don't worry, I have confidence!" Xiao Yao said confidently.

In the CCTV Spring Festival Gala in the previous life, there was a parkour program. At least the director team of CCTV would not be particularly firm in rejecting parkour, a new and dangerous extreme sport, to appear on the Spring Festival Gala stage. In this world, parkour has also spread all over the world, and the founder and initiator of this sport has changed from a Frenchman to a few young stars in China, and it has become a sport created by Chinese people. The director team of the Spring Festival Gala There is no reason to refuse.

As for the effect of the program, Xiao Yao remembered that the parkour performance of CCTV Spring Festival Gala in his previous life was a comprehensive dance program combined with a modern dance program. The whole program was not exciting. Xiao Yao believed that he could definitely design a stage effect. A better show than that one. The show in the previous life was able to be on the stage of the Spring Festival Gala. This time, with the addition of Liang Xueying, myself, Zhao Rui, and Xu Fei, four stars, plus a show with better stage effects, it should not be a big deal to pass the review of the director team Difficult.

"Okay, then I'll wait and see." Liang Xueying smiled and nodded.

Liang Xueying believed in Xiao Yao's ability very much. Since Xiao Yao said he could do it, she unconditionally believed that he could do it.

After discussing with Liang Xueying, Xiao Yao immediately took out his mobile phone to call Zhao Rui and Xu Fei, and told them about the matter.

Both of them are actors, and their chances of going to the Spring Festival Gala cannot be compared with Xiao Yao, a singer. So far, the two of them haven't been to the Spring Festival Gala yet. Hearing that there was an opportunity to go to the Spring Festival Gala, or to play parkour on the stage of the Spring Festival Gala, the two immediately agreed. As for the background of Liang Xueying's singing in a form similar to that of a backup dancer, even Xiao Yao didn't mind, and of course the two of them had no problems.

Only the three of them are not enough for this show, and we need to find some parkour teams or individuals to participate in the performance together. The main work of Zhao Rui and Xu Fei during this period is to prepare for the next film promotion. They are currently selecting parkour teams and individuals to participate in their parkour tour through the registration materials and videos, and Xiao Yao has successfully selected the Spring Festival Gala. The tasks of other parkour personnel on the show were given to the two.

After Zhao Rui and Xu Fei agreed, the next step was to contact the director team of the Spring Festival Gala. Although Xiao Yao analyzed that the director team would agree, it still needs to be confirmed first. Only when the director team agreed with their program concept and allowed Liang Xueying's program to be changed in this way, could they start programming the program, otherwise it would be useless.

Today is the second trial of the Spring Festival Gala program. The director team must be busy with the program review during the day, and Xiao Yao and Liang Xueying did not bother. The two of them waited until the evening, when they were probably busy with the program review, before contacting the review team in charge of singing and dancing in the director group of the Spring Festival Gala.

Hearing that it was related to the program, the director team did not postpone it, and invited the two of them to the CCTV building for a small meeting face to face. After listening to Xiao Yao's idea of ​​adapting Liang Xueying's program, the director team nodded in agreement after discussing briefly for a while.

Xiao Yao has worked as a director and screenwriter. He often designs performance stages in variety show performances, not only for his own performances, but also for singers such as Liang Xueying and Jiang Kailin. His ability in this area is considered to be certain in the industry. Famous, the director team of the Spring Festival Gala also believes in Xiao Yao's ability in this area. I heard that Xiao Yao planned to arrange it himself, and the director team did not intervene, and gave Xiao Yao the complete right to adapt the program, and waited for the review of the finished product.

After all aspects are negotiated, the next step is to design the stage performance of the entire program. There is definitely no problem with Liang Xueying's singing, the main thing is to design the parkour performance and combine it with the song performed by Liang Xueying.

Parkour is an outdoor sport, and it is still difficult to perform on the stage. However, apart from half of the programs on the Spring Festival Gala in the previous life, it was not that parkour had never appeared on the stage, and there were also some programs with better stage effects. Xiao Yao has some stage shows from his previous life for reference, and Zhao Rui, Xu Fei, and even other parkour groups and individuals can help with ideas. It is not that difficult for everyone to brainstorm and create a suitable stage performance.

In this show, Liang Xueying sang in the front, and the parkour team performed parkour in the back. Liang Xueying doesn't need to do any movements, and the people behind her don't need to sing, as long as the relationship between the two is consistent in rhythm, there is actually no interaction between the two parties. During the rehearsal, Xiao Yao and the others only needed to play the song that Liang Xueying was going to perform to practice the rhythm, and it was not necessary for Liang Xueying to be present. However, Liang Xueying was curious, so she went to the rehearsal site where Xiao Yao and others were rehearsing for several days in a row, and watched their entire rehearsal process.

A week later, their program has taken shape and has been practiced quite skillfully. After Liang Xueying notified the director team of the Spring Festival Gala, the director team of the Spring Festival Gala specially arranged time to conduct a separate review of their program.

When the program was reviewed, the director team was quite satisfied with the effect of the whole program. Not only did it pass the so-called "second review" smoothly, but the director team also decided to put the program in the final program list, eliminating the need for the "third review". ", let them prepare for the final rehearsal.

It is not to say that there are no cases of changing the program list during the rehearsal stage of the Spring Festival Gala, but it is extremely rare. Therefore, if you enter the final list, you can participate in the rehearsal, and the Spring Festival Gala program is basically settled. At present, there is still a little more than a month before the Lunar New Year's Eve, and half a month before the first Spring Festival Gala rehearsal. Whether it is the instrumental music program of "Secret Garden" or Liang Xueying's song program, there is no need to practice every day. Xiao Yao and others naturally turned their focus to their own movie promotion.

The film was released during the Spring Festival, to be precise, on the third day of the Lunar New Year. There is still a little more than a month before the Spring Festival, and less than 40 days before the movie is released, and the promotion of the movie has officially started.

First of all, of course, it is the promotional means of buying advertising space on media such as TV stations and the Internet, releasing trailers, and announcing the release date of the movie. The trailers and promotional videos have already been edited, and the publisher and the staff of Xiao Yao's personal studio representing the producer are responsible for the specific delivery. There is no need for Xiao Yao and other main creators to worry about this aspect.

Secondly, the main creative stars have appeared on various variety shows for publicity.

Among the reality shows with relatively high ratings in China, outdoor reality shows like "Running Man" are usually in summer or autumn, but there are also revised versions of "Singer" and the second season of "Singer" at the beginning of the new year. Reality" and other popular reality shows, but one of these shows is of a competitive nature, and you may participate in more than one episode, and the other is mainly about expressing voice, which is not suitable for the promotion of their action movie, so Xiao Yao The few people who waited were relatively routine in the promotion of variety shows for this movie, and only participated in a few variety shows such as "Quick Book" and "Everyday Upward", such as games and interviews in the studio.

Compared with the promotion on variety shows, the offline road show promotion of this movie is the feature of this movie's promotion. Xiao Yao and others basically focus on the road show.

As early as when the parkour team was publicly called for a parkour tour with YRF, the news that the YRF team would tour in several cities across the country was also announced.

Since the identities of the YRF team members have been made public when the parkour movie was being prepared, fans also know that the YRF team members are Xiao Yao, Zhao Rui and Xu Fei. Therefore, after the announcement of the parkour tour, not only It has attracted the attention of parkour enthusiasts, and also attracted great attention from fans of the three.

Among the fans of these three, Xiao Yao's fans are undoubtedly the most excited. In addition to Xiao Yao having the largest number of fans, it is also related to what Xiao Yao has done in the past.

Among the stars, Xiao Yao has the closest interaction with fans, but not the most frequent, let alone the one with the widest contact. Previously, Xiao Yao had a flash mob with fans, and the self-driving tour together was an act that fans were particularly envious of. Among those who envied these fans, not only fans of other stars, but also fans of Xiao Yao himself.

This time Xiao Yao joined Zhao Rui and Xu Fei in a parkour tour, which was obviously an offline event. Although the message issued in the collective name of the YRF team stated that people who can parkour are recruited to perform with them, and only those who can parkour and play better will be selected by them to perform with them, but at least this time The event is not the kind of secret event that was kept secret from everyone except the participants. The time and venue of the tour have been announced in advance. Even those who don’t know how to play parkour can go to watch them play on the spot.

After the heartbreak of the flash mob and the self-driving tour incident, Xiao Yao's fans finally had the opportunity to participate in Xiao Yao's offline activities on a large scale.

Although this event is called a tour, but since the places suitable for parkour are basically in the public open air, the selected tour locations are also in public places in various cities, not in gymnasiums and other places, so naturally it is not accepted tickets.

Every parkour tour, the scene is full of people, and when they see their parkour performance, the scene is full of cheers and applause. In addition to the parkour performance, Xiao Yao and others also interacted frequently with the audience, and the atmosphere of the scene was also very good.

However, there were many people at the scene, and there were many interactions between Xiao Yao and others, which was also a great test for the security of the scene. Fortunately, the film distributor and Xiao Yao's personal studio also anticipated this situation, and were quite well prepared in this regard, and there were no major accidents or mistakes in the whole event.

This time the parkour tour has set up a total of more than a dozen stops in China, which means that Xiao Yao and others have traveled to more than a dozen cities in total. The parkour event is only held once in a city, but it is not held consecutively in one city every day, but distributed within a month, because during this month, they will go through two Spring Festival Gala rehearsals and Recording of several variety shows and talk shows.

Although Xiao Yao and others did not hang up the signboard of the movie promotional roadshow during the parkour event, and the name of the movie was not mentioned on the scene, but before the event started, the promotion of the parkour movie had already started, and various advertisements, promotional videos, trailers The movie has already been released, and the various variety shows they participated in to promote the movie were also broadcast one after another during the event. The audience still easily thought that their parkour tour was related to the movie that will be released during the Spring Festival. Parkour movie related. So even if they didn't promote the film at the event, the effect of this promotional film was successfully achieved.

In addition, through this parkour tour, Xiao Yao and the others have successfully created a new star parkour team.

According to the original plan, Xiao Yao and others selected some local parkour teams or individuals to join them in each city, and did not plan to take the parkour team from a certain city to other places to play together. But after deciding to incorporate parkour into Liang Xueying's show to be performed on the Spring Festival Gala, Xiao Yao and the others changed their original intentions and picked out the running run that Zhao Rui and Xu Fei would perform with them in Liang Xueying's show. The cool team ran through these more than a dozen cities together.

Xiao Yao, Zhao Rui and Xu Fei are all actors. After graduation, their careers will become more and more busy. They may not have much time to spend on parkour in the future, so they want to launch another star parkour team to continue Promote the sport.

This parkour team will appear with them in the Spring Festival Gala, not to mention that it will be a big hit after the Spring Festival Gala, at least they have been to the Spring Festival Gala. It feels different to say it. Take this team with them to complete the tour in more than a dozen cities, let them appear in front of parkour enthusiasts in more than a dozen cities, tell everyone that this team will go to the Spring Festival Gala with them, and let them show their skills on the spot , and successfully created the second parkour star team after YRF, which is well-known among parkour enthusiasts across the country.

The parkour tour in more than a dozen cities, the recording of several variety shows and talk shows, and two rehearsals for the Spring Festival Gala, the three of YRF have had a very busy and fulfilling month. day.

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