Entertaining Children

After determining the release date of the movie, the next step is to formulate a promotional plan for the movie.

There is not much newness in the plot of this movie, the biggest feature is the action scenes inside. To a certain extent, this movie can even be regarded as a fan movie, but it does not attract fans of a certain star, but fans of a new extreme sport.

The sport of parkour has been around for several years, but as a new and dangerous extreme sport, although it has spread to most countries in the world, many places have this sport hobby However, on the whole, this is still a relatively small movement, and the proportion of people who like and participate in it is not too large.

In the general direction of film promotion, the producers and publicity distributors will also promote and expand the popularity and influence of this sport as a focus of this film promotion.

When a movie is released, in addition to advertising in various media, road shows are also a very important way of publicity.

Most of the movie roadshow promotion is carried out in the form of a face-to-face meeting between the main creative star and the audience, but it does not mean that the movie roadshow promotion only has this form and content.

In recent years, some film producers and promotional distributors have already put their minds to roadshow activities, and have come up with many new roadshow contents and forms. For example, special roadshow forms such as letting the main creative star interact with the audience, playing games, eating hot pot, etc., have already appeared in Huaxia's movie promotion roadshow.

Xiao Yao had two films released in theaters before. Among them, the promotional roadshow of "127 Hours" directed by Ye Jiaying was a more traditional meeting and exchange meeting, and the other "Wall-E" directed by himself was lazy and did not have a roadshow at all. Although Xiao Yao hasn't played any new tricks in the movie road show promotion, it doesn't mean that he dares to play tricks or can't play tricks in the road show.

For the promotion of the Parkour movie this time, the film roadshow promotion plan formulated by Xiao Yao, Mu Ying, Zhao Rui and other producers and distributors is different from traditional roadshow activities. The promotional focus of the film is to promote the popularity and influence of the sport of parkour. Their promotional road show is not in the cinema, but they plan to conduct a series of parkour tours in major cities.

This movie was produced by the parkour team yrf. Xiao Yao didn't want to highlight himself alone, and he didn't want to have a big difference in popularity from Zhao Rui and Xu Fei during the road show.

This movie will be released simultaneously around the world, and it will be promoted both at home and abroad, which means that roadshows will be held both at home and abroad.

In China, even if Zhao Rui and Xu Fei, two child stars and second-generation stars, are not as famous as Xiao Yao, they are undoubtedly stars in the eyes of the public. Even if there is a difference in the popularity of the three,

The audience will not completely ignore the two of them. But in foreign countries, the two of them are not even as famous as Zhou Jingyi, an actor who can only be regarded as a third-tier actor in the United States. In the eyes of the public, they are almost amateurs. Only in the eyes of parkour enthusiasts, they have a different status as members of the parkour veteran team.

The yrf parkour team's parkour tour is used to promote the film's road show. In addition to deepening everyone's impression of the sport of parkour and increasing the popularity and influence of parkour, it can also try to balance several elements of the main creative team. The difference in the popularity of the core members at overseas roadshows can also be regarded as killing two birds with one stone.

To perform a parkour performance, it's not just a team of the three of Xiao Yao and the others just going up and running. To hold up a show, there must be some other parkour teams involved. And if there is only one team of them, the audience at the scene will inevitably compare the three members of their team. There must be other teams at the scene, and the audience at the scene will regard the team of the three of them as a whole to compare with other teams. To compare with other teams, so as to balance the differences in the popularity of the three members of the team.

The film's road show promotion will go to many cities at home and abroad, so it is definitely not possible to fly a large group of parkour teams all over the world, so the parkour tour of the road show, except for yrf, the main parkour team created by the film, other Parkour teams are all found locally.

Before the filming started, the crowdfunding part of the funds was ahead of schedule and overfulfilled the task. This has fully demonstrated the appeal and influence of the yrf team among parkour enthusiasts. This time, the film producer announced in the name of the yrf team that they will conduct a parkour tour in various cities, and when they recruited local parkour teams and fans to perform live together at that time, there were also a lot of responses.

Since it is a performance tour, the organizers of this event also need to conduct some examination and selection of these responding parkour teams.

As a film promotional road show, the organizer of the parkour tour is naturally the producer and promoter of the film. For the itinerary plan of the road show, the organization and planning of the parkour tour, the venue contact, and the publicity and promotion, Xiao Yao's personal studio and the relevant departments of the film's distributor and publicity party are responsible for the specific operational planning and details. The parkour team participating in the performance is in charge of Zhao Rui and Xu Fei, two members of the parkour founder team.

This time it wasn't that Xiao Yao was lazy and didn't want to participate, but that just after the New Year's Day holiday, Xiao Yao and Sun Tingting received the notice of the second trial from the director team of the Spring Festival Gala.

The combination of "Secret Garden" and their first album of the same name were so popular at the end of the year, and their combination also successfully passed the first trial of the program of the Spring Festival Gala director group.

Their combination and performance form actually passed the review of the director team of the Spring Festival Gala very early, but it took some time for the program to go through the review, because it took a lot of thought from the director team to determine their performance repertoire.

Xiao Yao was so overwhelmed that he sent the entire album to the CCTV director team for registration. Of course, it is definitely impossible to play ten pieces in the Spring Festival Gala. Xiao Yao signed up for the whole album to let the director team choose the performance pieces at will. From a certain point of view, this can be regarded as a very arrogant behavior, but from another point of view, Xiao Yao means that we will perform whichever song your Spring Festival Gala director team asks us to perform, which seems to be A well-behaved behavior that obeys the arrangement. In the end, the director team really accepted Xiao Yao's behavior, and planned to choose one song from the album as a performance track.

The quality of the ten songs in this album is very good, and they belong to two quite different styles. There are some disagreements among the director team on which song to choose as the performance track.

Younger and more trendy members of the director team tend to prefer emerging electronic music styles such as "pianobeat" and "", while some more mature director members prefer more traditional newage-style music such as "croatianrhapsody". Even the two groups within the director group, which is divided into two factions, still have different opinions on which song to choose.

When their own opinions could not convince the other party, some people thought of choosing popular songs.

In terms of popularity, "faded" came out the earliest, and it should be the most popular. However, in the video shot by the audience of Sun Tingting's Yanjing concert that appeared on the Internet, the popularity of this song was precisely because it was the most familiar to the audience. The least discussed by netizens may not necessarily be the most recognized by the audience.

Because the matter of participating in the fan wedding was hotly discussed on the Internet, "Dream Wedding" was the song that rushed to various music websites to download and listen to the highest ranking song after the album was released, and it was originally a choice. But during the release of the album, Xiao Yao and Sun Tingting participated in a series of variety shows to promote the new album. After these variety shows were broadcast, the ranking of the tracks in this album on various music websites also underwent a series of changes.

Since Xiao Yao did not set up a so-called title song in this pure music album, when participating in different variety shows, Xiao Yao and Sun Tingting played different tunes live on the show. After a trip to variety shows, Xiao Yao and Sun Tingting almost performed all the songs in this album live in different shows. With the continuous broadcast of various variety shows, one song in the program album they participated in came out, and now ten songs are crowded together on the music website rankings, and there will be different changes almost every day , no one can say which is the hottest song in the album.

In the end, a host who was determined to host this year's Spring Festival Gala heard about this situation and gave the director team a suggestion: since they are all about the same in popularity, choose from the simplest track name. Pure music is a very subjective art form. When you listen to pure music, your emotions will unconsciously follow the name of the song displayed during the introduction. Whichever song's name is most suitable for the atmosphere of the Spring Festival Gala, that's the one to use.

The new album of "Secret Garden" is released globally. Not only is the official name of the group "secret garden" in English, but all the tracks in the album are also in English. The director team translated all the track names, and finally selected "rejoice", which means "happy" and "joy".

Of course, the director team of the Spring Festival Gala will not tell Xiao Yao about their entanglement in the selection of performance tracks. It just informed Xiao Yao and Sun Tingting that they had selected the show that passed the first trial, and asked them to come to CCTV to participate in the second trial of the program at the designated time.

"Rejoice" in the new album of Xiao Yao and Sun Tingting's "Secret Garden" is a song from the previous life omarakram. The version created by Xiao Yao and Sun Tingting is not much different from the original version in the previous life. The rhythm of the whole song is relatively cheerful, and it is indeed very suitable for the atmosphere of the Spring Festival Gala. Xiao Yao and Sun Tingting naturally agreed without objection.

During the first review of the program, the director group of the Spring Festival Gala used various methods such as studio review, video review and live performance to conduct centralized review, not all live performances. When it comes to the second trial stage, performers must go to CCTV and perform live in front of the director team.

The song "rejoice" is not only composed of piano and violin, but also the soundtrack of many instruments such as guitar and maracas. When recording his second album of songs, Xiao Yao had already taken a big bag, and he was addicted to all the instruments by himself. When recording later, Xiao Yao no longer insisted on this point. And for their music group, live performances are also very important, and Xiao Yao didn't want to find someone temporarily every time, so when Xiao Yao was recording, he had already found some regular musicians as partners.

After receiving the notice from the director team of the Spring Festival Gala, Xiao Yao and Sun Tingting gathered the musicians together and practiced together for two more days. At the time stipulated by the director team of the Spring Festival Gala, they flew to Yanjing with all the musicians to participate in the second trial of the show on CCTV.

The programs of the Spring Festival Gala are divided into several different types such as language, song, dance, and folk art. Each program type is separately reviewed by different review groups. CCTV has strict rules, and it treats celebrities differently from many local TV stations. In the process of waiting for the program review, almost no star artist has a separate lounge, and almost every program type of participating artist is waiting in the same lounge for the director team to review.

The performances of Xiao Yao and Sun Tingting are instrumental music, which is classified into the song category. When the two of them took other musicians to CCTV to participate in the second trial of the show, almost all the people they met in the lounge were well-known singers in the Chinese music scene.

"Yo~ Xiao Yao is here!"

When Xiao Yao and Sun Tingting brought the musicians into the lounge, no matter whether they knew each other or not, they all smiled and stood up to greet Xiao Yao. From this point alone, it can also be seen that Xiao Yao's status in China's entertainment industry is no longer normal.

Everyone paid enough attention to it, and Xiao Yao didn't know how to play big names, so he pulled Sun Tingting and smiled and said hello to the singers in the lounge: "Hi everyone, we are "secret garden", an instrumental music group. We will be a newcomer group in half a year, and please take care of and advise seniors in the future!"

Although everyone did not forget Sun Tingting next to him when they greeted Xiao Yao, Xiao Yao still introduced himself by the name of the group. However, his act of calling himself a rookie also attracted some ridicule from the singers in the lounge.

"You, Xiao Yao, still have the nerve to call yourself a newcomer?" A young woman said to Xiao Yao with a smile. The person who spoke was Liang Xueying, she was the most familiar with Xiao Yao in this group of people, and she was the first to tease Xiao Yao.

"Yeah, I have already won the awards for Best Male Singer and Best Producer, and the one who wins the awards with a soft hand still calls himself a rookie?" The singer also echoed with a smile.

"I made my debut very early, but our group is really new!" Xiao Yao explained (sophistry) with a smile and spread his hands, "Today we are participating in the review of the Spring Festival Gala as this group, and the program to be reviewed is We play instrumental music in this group, so we introduce ourselves and greet everyone as a group, there is no problem!"

"Haha, Xiao Yao, your mouth is still so good at talking!" Liang Xueying shook her head helplessly and smiled.

After laughing, the singers in the lounge stepped forward and greeted Xiao Yao individually. Everyone was very friendly to this "newcomer combination". Those who have a better relationship will hug Xiao Yao, and those who meet for the first time will bend over and shake hands with each other. The atmosphere is very harmonious.

After saying hello, Xiao Yao and Sun Tingting also found a seat and sat down, waiting for the staff to notify them to participate in the program review. Because of familiarity, Xiao Yao naturally pulled Sun Tingting to sit next to Liang Xueying.

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