Entertaining Children

On the whole, the audience of pure music is definitely much smaller than that of popular songs. In China, the relatively well-known performers are basically inclined to elegant classical music. There is nothing to say about such musicians' performance skills and level, but due to the type and style of music, they are relatively less popular in terms of popularity.

It is not that there are no creators and performers of popular pure music in China, but due to the small audience of pure music, these people are generally not well-known, and there are relatively few opportunities to expose their faces. Because TV programs need ratings, online programs need hits, and variety show guests also need to be selected based on fame and popularity. If fame is not enough, there will naturally be a lack of opportunities in this regard.

However, the "Secret Garden" combination of Xiao Yao and Sun Tingting does not have this problem. Although this group is a newly established "rookie group", the two members in the group are not pure newcomers.

Needless to say, Xiao Yao, who is the more famous of the two, has dominated the Internet search and topic lists for a long time, and he is definitely one of the hottest stars of the younger generation in China. Although neither Xiao Yao's fans nor ordinary netizens regard Xiao Yao as a so-called "traffic star", it is undeniable that Xiao Yao's traffic is better than anyone in the entertainment industry who relies on traffic. The "little fresh meat" of survival is not bad at all.

Sun Tingting's popularity is lower than Xiao Yao's, but with the status of "the second generation of stars" and "Xiao Yao's girlfriend", her popularity is no worse than some second- and third-tier acting stars in the circle. After graduating from Chambers and returning to China, Sun Tingting began to be known outside of these two labels after her solo concert, and began to attract the attention of fans and the public with her own strength and performance.

Xiao Yao and Sun Tingting are well-known, able to attract audiences, and have an effect on the ratings and clicks of the show, so they are naturally qualified to be guests on variety shows.

There are many singer groups and bands in the Chinese music scene, but this kind of pure music group, at least a relatively famous music performance group, does not exist. The emergence of this new combination formed by the two of them also filled a gap in this aspect of the Chinese music scene. In this case, the disadvantage of a small pure music audience has become an advantage for them. The variety show helped them promote that relatively small pure music performance album, which became a very novel highlight.

In addition, these well-known two people are in a relationship in themselves, and the combination of couple files is also a good topic and point of view. Their show as a group will also have a good effect on the ratings and hits of the show, so Huaxia's variety shows are very welcome to their "newcomer group" to promote their new album.

The program team welcomed their "newcomer group" very much. Xiao Yao and Sun Tingting themselves attached great importance to it and worked very hard. Xiao Yao's personal studio has done a good job, and jointly created the most intensive promotional activity since Xiao Yao's debut. journey.

This time the new album promotion,

Xiao Yao's personal studio helped the two of them arrange a very full promotional plan, which can almost be said to have covered all of China's more famous variety shows and talk shows. In addition to promoting the new album through TV programs and online programs, Xiao Yao and the publicity department of his personal studio have not let go of the relatively traditional radio.

Although the former second media, radio broadcasting, is in decline with the continuous development of television and the Internet, which are called the third and fourth media, it still exists as firmly as the first media, newspapers, and still has Great influence.

When a singer releases a new song or a new album, they will still choose to send the new song to the music programs of various radio stations to hit the charts. In China, the music channels of many radio stations have various music lists, but these lists are basically song lists, and there are very few such pure music lists.

The albums of the "Secret Garden" group are all pure music, and there is almost no possibility of participating in various music charts on radio programs, but Xiao Yao still sent the new album of the group to various Radio music program to promote.

The effect of concentrated propaganda bombing on radio, television and the Internet is very obvious. Almost a month later, the "new" music group "Secret Garden" has become widely known among Chinese music fans.

Because the songs in this album are not only of excellent quality, but also relatively unique in style, after the album was released, it also achieved very good sales results.

The outlook for the physical record industry is going from bad to worse right now. When Xiao Yao released new songs before, he rarely released physical singles, and generally only released digital singles on the Internet. However, Xiao Yao still released a physical album when the music album was combined this time.

As for the physical album, Xiao Yao still handed it over to the record production and distribution department of his father's former owner, China Entertainment, but after the establishment of his personal studio, Qi Jia's studio was omitted in the middle, and it became Xiao Yao's personal studio and China Entertainment's direct cooperation.

Xiao Yao's release of physical albums, in addition to the fact that pure music albums have a higher collection rate than ordinary song albums, and perform better in the physical record market, what is more important is that Xiao Yao regards this as their combination. A symbol of musical determination.

Originally, Xiao Yao didn't expect that the physical record of this album would sell well, but he didn't expect that in just one month, the physical record of this album would sell 300,000 copies, which is already comparable to his The physical album of his second song album has sold.

In terms of sales of digital albums, the results of this album are also quite impressive. Within a month after its launch, the total sales volume of this digital album on various music websites even surpassed that of Xiao Yao's second song album.

Although this situation also includes the album pricing and the purchasing power of netizens after two years and the further strengthening of the concept of paid downloads, it is also enough to explain the popularity and popularity of this album.

In addition, the new album of "Secret Garden" is released simultaneously around the world, whether it is a physical album or a digital album, it is also released overseas. Although Xiao Yao and Sun Tingting did not go abroad for promotion, the overseas sales of this album are quite good.

When Xiao Yao and Sun Tingting are on the show to promote their new album, they will inevitably perform live songs from the new album on the show. Since there are relatively few performances of pure music, it usually gives people the impression that it is more advanced. After the performance of the two on the show, many hosts of the show laughed and teased that the combination of the two is to improve the show. Class or "forced".

It seems that "tall" can improve the grade and force. The combination of Xiao Yao and Sun Tingting has become popular, and the album has also sold well. Naturally, David TV's New Year's Eve party at the end of the year will not ignore them.

In mid-December, all four David TVs sent invitations to Xiao Yao and Sun Tingting to participate in the New Year's Eve party, and they all wanted them to perform live tracks from their albums in the form of a group at the New Year's Eve party. The New Year's Eve party is also a good publicity opportunity, Xiao Yao and Sun Tingting certainly won't miss it. However, the New Year's Eve parties are all on the night of December 31st, and they are all broadcast live. They can only choose one of the four.

Xiao Yao participated in the New Year's Eve party of Shonan Satellite TV and Shanghai Donghai Satellite TV. This time, they chose Yanjing Satellite TV in their hometown.

"Secret Garden"'s first self-titled music album was released in late November, and the promotion of the album began in mid-November when the album was completed. Xiao Yao and Sun Tingting's two-person publicity schedule also started in mid-November. As for the end, it will be at Yanjing Satellite TV's New Year's Eve party.

After entering the New Year, the promotional activities of "Secret Garden" have come to an end temporarily. After more than a month of frequent publicity, Sun Tingting took a big vacation and was ready to take a good rest, while the energetic Xiao Yao turned his attention to film and television.

Now the film and television companies of the four friends are already in preparation, and Xiao Yao has no plans to start a new project for the time being. What he is more concerned about at present is their parkour movie.

In the past four months, the post-production of this film has been completed, and the distribution company has also been negotiated, and it has entered the stage of submission for review.

In the post-production process of this film, Xiao Yao participated remotely through the Internet, but he did not personally participate in the negotiation of the distribution company for cooperation. This matter was mainly carried out by Mu Ying and Fang, who was Xiao Yao's representative.

This parkour movie is planned to be released globally. Due to the different film censorship systems and promotional strategies in overseas and China, there is not only one distribution company for this movie, but two distribution companies in China and overseas. part. Since Mu Ying has only made movies in the United States and has not returned to China, the discussion of the distributors in China is mainly based on the opinions of Xiao Yao, that is, Fang Yiran, while the discussions with overseas distributors are based on Mu Ying. Ying and Fang still lead people to carry out together.

Although Ye Jiaying has only made one film as a director, as a producer, she is already a veteran in China's film industry. The relationship between Ye Jiaying and Xiao Yao is well known, and Fang Yiran also came from Ye Jiaying's subordinates, and Fang Yiran can be regarded as able to negotiate with Huaxia's film distribution company with ease. On the overseas side, after going through the previous overseas distribution negotiations of "Wall-E", the current Fang is still no longer afraid.

When talking about the overseas distribution of "Wall-E" last time, Xiao Yao met many senior executives of foreign film distribution companies or film company distribution departments under Mu Ying's introduction. Every time they met, Xiao Yao took Fang Yiran with him, so while Xiao Yao got to know those company executives, Fang Yiran also got to know them. In the eyes of those people, Fang Yiran is enough to represent Xiao Yao.

When talking about the overseas distribution of "Wall-E" last time, professional business personnel from Tongluo Company accompanied him to deal with professional and detailed issues. This time Xiao Yao's personal studio was established, and he had professionals in this field. It was enough to take these professionals from the personal studio to go together, so Xiao Yao felt relieved and handed over this matter to Fang Yiran, who was also confident that he could handle it.

"Wall-E" is an animated film, and Xiao Yao thought that the most suitable company to cooperate with was Disney, and he did cooperate with Disney in the end, but during that process, Xiao Yao insisted that Muying introduce him to many senior executives of other film companies, In fact, it was also a preparation for this real-life parkour movie.

In the end, the overseas distribution company that Fang still negotiated with Mu Ying was indeed not Disney, but a film company that was good at genre films and action films.

Although China's domestic and overseas markets are looking for different distribution companies to cooperate, it is not very difficult to achieve global simultaneous release. The main thing is to negotiate a consistent release date. In terms of review and rating, the two aspects work independently without interfering with each other. In terms of publicity plans, in addition to coordinating the schedule of the main creative stars, they can also do their own work in other aspects.

When Xiao Yao and Sun Tingting's music group was promoting their new album, the film had already been reviewed in several countries in China and overseas, and in foreign countries with rating systems, the film's rating had also been confirmed Down, they are basically equivalent to the level of American PG-13.

After passing the examination and grading, it is time to determine the schedule and make a publicity plan.

After negotiation between the two parties, the film is planned to be released in mid-February. This schedule is not special in overseas markets, but it can be said that the competition in China is fierce. Because this time is during the Spring Festival, which is a very famous Spring Festival stall in China.

To be honest, the distribution company on Huaxia's side actually doesn't want to put this movie on this schedule. On the one hand, the Spring Festival is a very important golden time in China. There are a lot of blockbuster movies released, and the fighting is very fierce. They don't want the first live-action movie directed by Xiao Yao, a newcomer, to compete with those blockbuster movies. On the other hand, during the Spring Festival, when the whole family is happy, this fighting action movie is not as competitive as comedy movies.

However, although this movie has several Chinese stars as the core creators, the protagonist team is very international. In addition to the four Chinese protagonists, there are whites, blacks, and Latinos, and the story of the whole movie takes place in the United States. , except for the four Chinese protagonists and some family members, most of them are foreign faces. In terms of the positioning of this film, the main creators such as Xiao Yao and Mu Ying originally focused on overseas markets.

Since he did not regard the Chinese market as the main source of box office, Xiao Yao is naturally not afraid to enter the Spring Festival stalls to compete with blockbuster movies. Therefore, in the case of conflicts between overseas and domestic schedules, the producers obviously favor overseas. After giving the Huaxia distributor a certain amount of compensation, the film's release time was still set for the Spring Festival.

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