Dad: I Was In College and Was Blocked By the Goddess of the School Flower

Li Yuanfa was in charge of the pre-promotion and warm-up, including contacting Shuyi's team, announcing the endorsement on the official account in advance, as well as the interaction on Huibo, and the revision of the promotional image of the Taobao store.

Su Shihan is responsible for advertising design and advertising.

She looked at a lot of data and found that the price of advertising on TV is not cheap, and from the data of the past two years, the effect of advertising on TV is mediocre, and even far less than the income on the Internet.

After all, there are too few people who actually watch TV in front of the TV. Most people watch the TV series they want to watch directly on the mobile app.

Su Shihan feels that the effect of this shampoo advertisement on the video app should be better, but the advertisement on the video app also has a drawback, that is, as long as the members who have purchased the video app can directly skip the advertisement, many people will spend For more than ten yuan to buy a monthly membership, no one wants to waste more than a minute to watch advertisements.

If no one sees the ad, it doesn't work.

However, when examining various data, Su Shihan found a new way of advertising. During the broadcast of the TV series, it appears in the way of plot connection.

This kind of advertisement is usually shot by the protagonist or supporting role in a certain TV series. It takes a few tens of seconds during the TV series to play this kind of advertisement, and most people are too lazy to skip it directly, and usually wait for a while.

Su Shihan feels that from the current data, the income brought by this kind of advertising should be the best, and now they have a very suitable TV series that can be advertised, and that is "Homeowner".

The spokesperson of their shampoo is Shuyi, who happened to be in "The Head of the House", and now the broadcast of "The Head of the House" is very good.

Su Shihan planned this and waited for Qin Lang to go home.

Qin Lang and Dad Qin have been busy in the factory these days. Dad Qin has to follow Qin Lang to learn how to configure shampoo and hair restorer, so they come back very late every day.

When Qin Lang entered the house lightly today, he found that Su Shihan was still awake, he walked over and kissed the babies in the crib, then sat on the edge of the bed and held his wife's hand and asked in a low voice, "Why haven't you slept yet? "

Su Shihan said, "I have something to discuss with you."

She told Qin Lang her thoughts on this advertisement, and Qin Lang thought it was feasible.

"This kind of advertising is relatively new,

And the investment time is relatively short. This time, I can do it in the TV series "Homeowner" first, see the effect, and then decide whether to continue. "

"Then I'll contact the director of "Homeowner" tomorrow. The director left me a business card last time. His original intention was to let us cultivate Xuan Xuan."

——

The next morning, Qin Lang contacted the director of "Homeowner". After the other party knew his intentions, he said that he would discuss this matter with the drama party, because there are already advertisers, and the advertising can only be divided into part.

Shuyi heard about this and contacted Qin Lang actively.

"Mr. Qin, I would like to discuss something with you about the placement and shooting of this ad."

"I used to be the spokesperson of shampoo. I want to give a small suggestion. I hope you can agree to let Xuan Xuan and me appear in this shampoo commercial."

"Because Xuanxuan and I have rival scenes in the play, this advertisement is also placed in this TV series. If Xuanxuan and I are still in the role, I believe the effect of the advertisement will be better."

Shuyi wanted to shoot a shampoo commercial with Xuanxuan. Qin Lang knew that this was because when the first episode of "Homeowner" aired, many people had a good impression of Shuyi because of the interaction between Shuyi and Xuanxuan, so she rose got a lot of fans.

If I can shoot an advertisement with Xuan Xuan this time, I believe it can increase the influence of this time.

This is also a good thing for Qin Lang and the others. Xuan Xuan only appeared on TV for a few tens of seconds, but he received a lot of praise. This time, shooting an advertisement with Shuyi will definitely attract more audiences.

So Qin Lang agreed, Shuyi was very happy, and said, "Mr. Qin, that's great, I'll go and tell you about the drama side. It's my endorsement advertisement, I believe they will accept it."

Shuyi hung up the phone and called again after a while. She told Qin Lang that the show had agreed to run their advertisement, so Qin Lang could prepare the contract and advertisement now.

Shuyi also suggested: "Mr. Qin, I suggest you buy the advertising rights between 8 and 20 episodes. Although I didn't shoot the whole "Homeowner", I have read the script, and the key plots and climax plots are concentrated in 8 episodes. Between 20 episodes, these episodes are definitely the most attractive to the audience, if you have certain budget constraints, I suggest that you only select the wonderful episodes for advertising."

"I just asked the show side, the approximate price of the advertisement is 300,000 yuan for one advertisement, and two advertisements are played in one episode, so the advertising cost between episodes is 600,000 yuan. "The Homeowner" has a total of 42 The price is a bit high if it is fully advertised.”

Shuyi knew that Qin's shampoo was a new brand just established last year, and the positioning of the shampoo was not high. Qin Lang and the others definitely didn't want to spend too much publicity cost at the beginning.

Qin Lang listened to Shuyi's suggestion and signed an advertising contract with the producer. "The Homeowner" broadcasts two episodes every night, but only on Tuesdays and Wednesdays a week, so it has just aired four episodes, and it will be broadcast to the eighth episode today and tomorrow. Episode, Qin Lang signed the advertising contract for the ninth to twentieth episodes.

because

Dear, this chapter is not over, and there is another page ^0^ Because their commercials have not been filmed yet, if they are posted directly this week, the time will be too late, so we can only try to do the commercials before next week's plot.

From episode 9 to episode 20, there are 24 advertisements in total, and the price is 7.2 million.

When the money was sent out, Qin's father and Qin's mother were a little flustered, but Qin Lang and Su Shihan were full of confidence.

Su Shihan's advertisement has been designed. Because of the addition of Xuan Xuan, Su Shihan temporarily modified some content, but the shooting can be done within two days.

Li Yuanfa received a notice from Qin Lang and knew that both the advertising contract and the endorsement contract had been signed, so he sent the finished official endorsement image to the official account and the homepage of the online store.

Shuyi's team and herself reposted Huibo for the first time.

Just after the news was sent out, it immediately rushed to the top ten of the hot search within half an hour. Qin's shampoo's official account increased by more than 30,000 fans in just half an hour.

Dear, this chapter is over, I wish you a happy reading! ^0^