Jessica was a little agitated at the moment.

Even if she has never eaten pork, she has seen pigs run. While she hadn't been directly involved in formulating a film's promotional strategy in the past, she had directed it before, so she figured it out right away:

Kang Hui said that he would release "I'm Yours" as soon as possible, and then use this song to trigger netizens' expectations and discussions about "Love Before Dawn". Works a lot.

But she frowned again, this method is useless!

After all, with a limited budget and no money, how can I buy the right to use this song!

Since you can't buy the right to use this song, what's the plan?

Jessica was silent for a few seconds and said, "The method you mentioned is really great, but I don't have the money to buy the right to use this song."

Kang Hui smiled and said, "Are you stupid?"

Jessica was slightly taken aback, she couldn't believe it, Kang Hui scolded herself: "What?"

Kang Hui said with a smile: "Even if the crew of "Love Is" has no money to buy the right to use "I'm Yours", they can use this method to promote it. After Chen Minhao releases this new song, you can tell the marketing team about it." The song was inspired by Chen Minhao during the filming of "Love Before Dawn", so naturally we will not refute you."

Jessica widened her eyes and said, "Oh, it's still possible to do this, such a simple method, why didn't I think of it!"

The corners of Kang Hui's lips turned upward, and he said, "That's why you have specialization in the art industry. You are an expert in making movies and writing scripts. But when it comes to publicity, I am not targeting anyone, but most of the publicity and distribution companies are compared with me. , there is a lot of room for improvement.”

Jessica said happily: "After Chen Minhao releases a new song, I will immediately find someone to promote it according to the plan you mentioned."

Kang Hui smiled and said, "This solution can only solve your publicity demands. Don't you want to use "I'm Yours" in the movie?"

Jessica hesitated for a moment, and said, "Of course I want to, but Chen Minhao's royalties for a song are in the millions, and the crew doesn't have that much money anymore."

Kang Hui asked, "How much budget did the crew set aside?"

Jessica said: "Excluding the production cost and labor cost, the publicity budget reserved is 800,000 US dollars."

Kang Hui said in a slightly serious voice, "To be honest, this amount of money is too little. Even if you don't buy the right to use "I'm Yours", the promotional fee of 800,000 US dollars will hardly cause any splash."

Kang Hui did not lie.

There is a common sense in the film industry that it is not enough to make a good movie, but also requires promotion and planning.

A few years ago, a movie with an investment of more than 100 million yuan would make people marvel at "big production"!

But now, blockbuster promotion costs at least tens of millions.

The film promotion stage has always been the top priority of the film box office. Some films spend more than half of the total investment on film promotion.

For example, the "Chinatown Detective" that Chen Minhao once starred in cost hundreds of millions of publicity.

However, the publicity cost of the film "Monster Hunt" at the same time was twice that of "Chinatown Detective".

Jessica exhaled lightly, and said: "I also know the importance of publicity, but there is really only this money, and I can't help it."

Kang Hui said with a hearty voice and a smile, "I have a solution, which can not only allow "I'm Yours" to be used for free in the filming of "Love in", but also solve your concerns about publicity costs."

Jessica frowned slightly. There is a saying in China that there is no pie in the sky. In fact, there is a similar saying in the United States, "Forget it, it's a pie in the sky."

Jessica asked calmly, "What do I need to pay?"

Jessica's rationality made Kang Hui a little impressed, and Kang Hui said with a smile:

"Sign a VAM agreement with my company. Our company will bear the copyright fee for using "I'm Yours" in your filming. In addition, our company is fully responsible for the promotion and distribution of "Love Is", and the cost is entirely borne by our company Bear it. We will use all means to promote and invest more resources than you can imagine to pursue a higher box office. So you need to sign a betting agreement with us."

Kang Hui paused for a while, letting Jessica digest what he said, and then said clearly:

"The investment in the previous movie was 5 million US dollars, if we want to return the cost, we need at least 10 million US dollars at the box office.

"Our previous contract was that you had a 65% share, and our company had a 35% share. But now our company is responsible for the promotion of the movie. So the share ratio has to be changed. How it changes depends on the final outcome of the movie. box office.

"If the box office of the movie is 10 million U.S. dollars or less, our percentage will remain the same. We will treat ourselves as a loser.

"But if the box office of the movie exceeds 10 million US dollars, in order to make up for the cost we invested, the share ratio is adjusted to 60% for us and 40% for you; if it exceeds 1500%, 50% for you, 50% for me, and more than 30 million US dollars, then 65% for me, 35% for you. If it exceeds 50 million US dollars, then 75% for me and 25% for you.”

Jessica thought for a while and said, "If the box office of the movie exceeds 50 million US dollars, then your proportion is too much."

Kang turned his face back and said, "Whether or not to sign the VAM agreement is your choice, and it depends on you. Similar operations are very common in China. In fact, for you, it actually reduces the risk, and of course you get the benefits." The proportion will be reduced accordingly."

Jessica was silent.

"Are gambling agreements in the movie industry very common in China?" Jessica hesitated, and said, "I want to ask my friend's opinion, and then I will give you feedback."

Kang Hui said casually: "Okay, wait for your good news. Then let's talk here first?"

Jessica said: "Anyway, thank you very much for the tip about promoting the movie. I will try to give you feedback tomorrow. Goodbye."

After speaking, the two hung up the phone.

Hotel, gym.

Chen Minhao is exercising in the gym.

Suddenly, his cell phone rang, and the caller ID was Kang Hui.

"Hello, Sister Kang." Chen Minhao wiped off his sweat and picked up the phone.

"What about fitness?" Kang asked back.

Chen Minhao was stunned for a moment, and said, "How do you know?"

Kang Hui rolled his eyes and said, "It's 7 a.m. Austrian time. You're not exercising at this time. What else can you do?"

"."

Kang Hui continued: "By the way, is the actress Caroline in your crew also exercising next to you?"

Chen Minhao turned his head and glanced at Caroline who was jogging on the treadmill, and then whispered "Mmm".

Kang Hui said: "Keep a proper distance between you and her outside the scene, let alone make a fake show for real. After all, you have already been rumored last time."

Chen Minhao said nonchalantly: "Sister Kang, you think too much."

Kang Hui laughed and said: "If you don't care, besides Xu Jingshu, if there is another rumored girlfriend, I don't really care."

Chen Minhao thought of Xu Jingshu, smiled awkwardly and said, "Okay, I will keep a distance."

Kang Hui smiled and said, "According to the negotiation strategy you gave me before, I told Jessica about the VAM agreement. She said that he would think about it, ask a friend for advice, and then give me an answer tomorrow."

Chen Minhao said: "Okay, thank you for your hard work."

He felt that the possibility of Jessica agreeing to the problem was relatively high, after all, the conditions they gave were not too harsh.

Of course, if Jessica "lacks the awareness of win-win situation", then she can only find a way to do some guidance.

After Chen Minhao finished exercising, he went to the restaurant of the hotel to have breakfast.

The restaurant is in a buffet mode. After Chen Minhao took his meal, he found a corner of the restaurant and sat down.

Chen Minhao was about to eat when the director Jessica came straight to him.

Jessica put her hands on the table casually, and said in a low voice, "Chen, I want to ask you about the gambling agreement for film investment."

Chen Minhao was stunned for a moment, he never arrived, Jessica asked her friends for advice, but she actually asked herself for advice.

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